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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). And that’s where his conference took a completely different turn.

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Sales Pipeline Radio, Episode 310: Q & A with Andy Paul @realAndyPaul

Heinz Marketing

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. I mean, first of all, I had a great editor that really helped make sure that what made it into the book was worth reading. Well, first of all, Andy, thanks for joining us today.

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Grow Your Wiki

Buzz Marketing for Technology

conference. guest blogger. Wikipatterns book. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Buy the book | Learn More.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

66% said conferences (including virtual). According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. B2B sales deals require more interactions than ever. That’s up from 17 interactions in 2019.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This is when it starts to be fun. Nicely said, Esteban.-=

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. My book (and my work) grows far richer for this dialogue.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. He reminds me of our Clarence Birdseye story in the book.

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