'Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. Blogger’s Block: Writing Tips to Get “Unstuck” Content Marketing On Writing Better Online Marketing Writing for the Web Attracting Clients blog content blog writing business blogging content marketing with blogs It’s not often they’ve studied English or creative writing. MORE >>

Blog this on Blogger. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. MORE >>

Blog this on Blogger. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. or Robert M. Digg this! MORE >>

Blog this on Blogger. I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Share this on del.icio.us. MORE >>

You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. Guest post by  Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Not convinced? MORE >>