WriteSpark

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Great Tips for White Paper Writers

WriteSpark

Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120
article thumbnail

Great Tips for White Paper Writers

WriteSpark

Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120
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Murphy's Laws of High Tech Copywriting

WriteSpark

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Corollary: Your marketing people will automatically dismiss anything written by your engineers.

article thumbnail

Murphy's Laws of High Tech Copywriting

WriteSpark

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Corollary: Your marketing people will automatically dismiss anything written by your engineers.