| | | What Works - What Doesn't | |  Blogger | 6 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T JULY 8, 2010  Time to Kill the Press Release? And what with internal and external bloggers and Tweeters, anyone who cares will probably see your latest news by following your blog, Tweets or Facebook page, or through a Web search, long before they see a formal press release. While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much. | WHAT WORKS - WHAT DOESN'T FEBRUARY 2, 2010 What B2B Readers Want, Circa 2010 Good news for 2010: The amateur bloggers and Tweeters haven’t completely replaced those of us who make a living (or try to!) I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. Paper is NOT dead. At least one, yes, still has his secretary print it out for him. Hey, who knew anyone still had a secretary?). | | | | | |
| WHAT WORKS - WHAT DOESN'T AUGUST 12, 2010 Amateur Bloggers Jump Ship, Pros Taking Over The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”. A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. Welcome to reality, or, rather, back to reality. People don’t do things for very long if they don’t get a payback, whether it be emotional, entertainment, financial, etc. The story also notes that “citizen journalism,” in which everyday people cover the local news, is also in decline. | WHAT WORKS - WHAT DOESN'T FEBRUARY 1, 2011  Are We Scrubbing the LIfe Out of Press Releases? And when competing against bloggers who won't hesitate to tell the full story, where do you draw the line? Am When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. My client, as is their perfect right, told me to lay off the negative tone, which I did. PR/Marketing Trends | WHAT WORKS - WHAT DOESN'T OCTOBER 12, 2010  Can PR Firms Find Gold in Marketing Automation Services? With fewer and fewer pubs to pitch to – and less bang for the buck in pitching bloggers who may or may not have influence – it seems like showing they can generate valuable leads for a client is a good move for PR firms. Or ve long had a gut feeling that this is a good way to go, and my belief has been confirmed my recent survey results cited by the DemandGen Report. Except I just did. | WHAT WORKS - WHAT DOESN'T FEBRUARY 1, 2011  Are We Scrubbing the LIfe Out of Press Releases? And when competing against bloggers who won't hesitate to tell the full story, where do you draw the line? Am When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. My client, as is their perfect right, told me to lay off the negative tone, which I did. | | | | | | | |
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