5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
An aspiring bloggers end goal (I suspect), would be income and impact. As a blogger, blogging about building a blog, you would need to understand at which stage on this journey my readers are…. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. What does your customer truly want?
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Image credit: Association of National Advertisers. Meghan M.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. As a result, his business flourishes. His work is recognized. And so on.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. 55% of bloggers say the question of whether or not to expect payment from a brand in return for blogging was dependent on the agency, brand or the blogging activity in question. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. Now—how you attract and retain a large audience? Simple—but not easy.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. free tool to help bloggers and other writers to edit their work and improve writing style. Google Review Count: 2,210,000. Pricing: free. Kitten!
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Social Audience Strategy.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel , Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more. Best Tips for Beginning Bloggers.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. would be so good at your job!,”
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”). But change is.” Image credit: Stone Temple Consulting. by Forbes.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( New Media and Marketing ). Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
The Top #Nifty50 Women Writers on Twitter for 2013
OCTOBER 28, 2013
bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., Jennifer Aaker. Aaker.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Many SEO companies do the same with their outreach to bloggers. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?”
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors. Though the format is sometimes misused (i.e., Solve a real problem. Keywords and phrases used in site search on your website.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework. Image credit: Cox Business. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
This tip from guest blogger Mark Traphagen (again) is almost too good to share. Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Since then, though the user base has continued to grow, enthusiasm seems to have waned.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? Social Media Stats and Demographics. 1. But 3.1
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links? Link Madness by SEOBook.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?”
Funny Business: The Best Digital Marketing Humor, 2014 Edition
NOVEMBER 11, 2014
How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
The most popular frequency for blog posting is weekly (60% of bloggers). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And their competition. And…even social media itself. ClickZ ).
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. It’s not quite clear why this is happening. Experiment.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? How do we demonstrate the ROI of social efforts? You want loyalty?
The 14 Best Content Planning and Research Tools
MAY 17, 2016
HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it.
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them. Social Media Marketing Guides and Tips.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Gary Dek is a professional blogger, writer and SEO expert. He helps new and experienced bloggers grow their online businesses at StartABlog123.com. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. billion active users.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. Image credit: SEOmoz.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.” Guides to Journalist Pitching, Media Relations, and Blogger Outreach. Blogger Outreach: Persistence is Fertile by FeedBlitz. What do PR pros need to know about SEO?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. What is it? The answer may come from the email marketing field. aaker. Ambal.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Nearly 3/4 of active Twitter users are bloggers. Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that: • 72% of active Twitter users are bloggers. • 61% write at least 1 product review per month. • 56% write articles for third-party sites. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S. by iMedia Connection.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. What online publications do they read?
Want to Create Awesome Content? Try These Seven Tools!
APRIL 5, 2016
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? Guest post by Linda Craig. It’s not only about quantity, though. We do want more content, but content quality matters —we also want to make a greater impact with a single piece. Not to worry; technology has your back. ContentIdeator.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
To bloggers? As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Which sources sent the most traffic to your site last month? Which converted at the highest rate? What are the trends over time? To PR professionals?
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Write great blog post headlines? Stuart W. Blog SEO.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Leo Widrich shares five of his favorite tools to optimize his time on social media, including Refynr , which lets you “Create a social savvy filter of keywords you want to have included…(then) creates a ‘refyned’ news stream for you with only the most relevant tweets”), Triberr (an invite-only community of bloggers), and Tungle for setting up meetings. PingTags.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame.