5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
An aspiring bloggers end goal (I suspect), would be income and impact. As a blogger, blogging about building a blog, you would need to understand at which stage on this journey my readers are…. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. What does your customer truly want?
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
OCTOBER 18, 2016
For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It helps you build a network of other bloggers and readers interested in your industry or topic area. You can also reach out to bloggers you admire (see lessons #4 and #7 above) and invite them to write for your blog.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. 55% of bloggers say the question of whether or not to expect payment from a brand in return for blogging was dependent on the agency, brand or the blogging activity in question. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.
7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
SEPTEMBER 23, 2016
Luckily, hosting sites like WordPress and Blogger make it easy for the average Joe to make an attractive blog with minimal know-how. Now that you’ve identified some of the most common mistakes that the average blogger makes, you can take the necessary steps to correct them and make your blog stand above the rest. Find his advice for new bloggers on Scribblrs.com. But not you.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. Now—how you attract and retain a large audience? Simple—but not easy.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? But those are just table stakes.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Search through the database, identify a short list of bloggers and then analyze each individual blogger.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel , Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more. Best Tips for Beginning Bloggers.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. free tool to help bloggers and other writers to edit their work and improve writing style. Google Review Count: 2,210,000. Pricing: free. Kitten!
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( New Media and Marketing ). Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Social Audience Strategy.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”). But change is.” Image credit: Stone Temple Consulting. by Forbes.
5 Ways Your Website Could Be Hurting Sales
JULY 28, 2016
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Conclusion.
The Top #Nifty50 Women Writers on Twitter for 2013
OCTOBER 28, 2013
bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., Jennifer Aaker. Aaker.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. would be so good at your job!,”
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors. Though the format is sometimes misused (i.e., Solve a real problem. Keywords and phrases used in site search on your website.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Many SEO companies do the same with their outreach to bloggers. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?”
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
This tip from guest blogger Mark Traphagen (again) is almost too good to share. Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Since then, though the user base has continued to grow, enthusiasm seems to have waned.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? Social Media Stats and Demographics. 1. But 3.1
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
The most popular frequency for blog posting is weekly (60% of bloggers). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And their competition. And…even social media itself. ClickZ ).
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. It’s not quite clear why this is happening. Experiment.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?”
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. Image credit: SEOmoz.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework. Image credit: Cox Business. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? How do we demonstrate the ROI of social efforts? You want loyalty?
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links? Link Madness by SEOBook.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.” Guides to Journalist Pitching, Media Relations, and Blogger Outreach. Blogger Outreach: Persistence is Fertile by FeedBlitz. What do PR pros need to know about SEO?
Funny Business: The Best Digital Marketing Humor, 2014 Edition
NOVEMBER 11, 2014
How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them. Social Media Marketing Guides and Tips.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Write great blog post headlines? Stuart W. Blog SEO.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. What online publications do they read?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Nearly 3/4 of active Twitter users are bloggers. Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that: • 72% of active Twitter users are bloggers. • 61% write at least 1 product review per month. • 56% write articles for third-party sites. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S. by iMedia Connection.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. What is it? The answer may come from the email marketing field. aaker. Ambal.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it.