The Point

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%

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Top 10 Posts on B2B Lead Gen for 2010

The Point

If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn.

Lead Gen 100
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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine.

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Does Renting Email Lists Make Sense Any More?

The Point

When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

Opt-out 100
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5 Mistakes to Avoid in Your Next Email Campaign

The Point

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI.

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When Emails Go Bad: A Lesson in How to Apologize

The Point

Boingo is a leading global network of Wi-Fi hotspots (if you travel, you’ve likely used their service at an airport) and a few days ago they sent a very befuddling email to a significant pool of users – this blogger included – something to do with how my account was changing to a different plan. When, of course, it wasn’t.

Blogger 100