| | | Smashmouth Marketing | |  Blogger | 16 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING SEPTEMBER 23, 2010  Building a Demand Gen Tribe: The Seth Godin Lead Gen Program The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. One part of Seth's talk was on building a tribe. happen to be a member of that tribe. It got me thinking, though. Retweet. | SMASHMOUTH MARKETING JULY 19, 2010 B2B Demand Gen Week in Review July 12.16 For Those About to Rock.Show Up First - Paul Castain, sales trainer and sales blogger at Paul Castain's Sales Playbook , wrote a great article that shares 13 tips on how effective sales people can "show up" and get found, all while weaving Slash and George Lopez into the mix. There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. | | | | | |
| | | | SMASHMOUTH MARKETING OCTOBER 28, 2009 Lead Generation Tips: Know Your Competition We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Articles. Chris Snell of AG Salesworks: The CRAP Report blog. | SMASHMOUTH MARKETING JUNE 26, 2009 b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance It is debatable whether a blogger should build some level of personal brand with off-topic content. What can Obama teach us b2b marketers? was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing. It's about branding, educating the market, and thought leadership. Enough said. | | | | | | | |
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SMASHMOUTH MARKETING | SUNDAY, JULY 5, 2009  5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. Not much, mind you, but enough so that I wondered if I should pay attention to it. I banged out 4 that I'll use for fillers in the future). So go leave a few. MORE >> -
SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 30, 2009 MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
Then consider using a combination of some "warm" marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter - or make friends with the bloggers that influence their target market. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct. and 6, will be the Boston summit. Find me there and say hello. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together. MORE >> -
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 28, 2009 Lead Generation Tip: Know Your Competition
We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Articles. Chris Snell of AG Salesworks: The CRAP Report blog. MORE >> -
SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 29, 2009 MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
Then consider using a combination of some “warm” marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter – or make friends with the bloggers that influence their target market. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. They can all work together. MORE >> -
SMASHMOUTH MARKETING | MONDAY, JULY 27, 2009 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. Not much, mind you, but enough so that I wondered if I should pay attention to it. We also know that we all have opinions. MORE >>
- Smashmouth Marketing - Untitled Article SMASHMOUTH MARKETING | WEDNESDAY, MARCH 10, 2004
- Blogger Freeroll SMASHMOUTH MARKETING | SUNDAY, OCTOBER 23, 2005
- Blogger Tourney - kewl SMASHMOUTH MARKETING | SATURDAY, OCTOBER 8, 2005
- Ben Franklin - the First Blogger SMASHMOUTH MARKETING | MONDAY, JANUARY 16, 2006
- b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance SMASHMOUTH MARKETING | TUESDAY, JUNE 30, 2009
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