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| Page 1 of 35 | Previous | Next | BIZNOLOGY JULY 3, 2012  The bloggers are the victims of bad blogger outreach I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally! | BIZNOLOGY SEPTEMBER 20, 2011  How NOT to pitch a blogger Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck. | | | | | |
| DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. It was good for me to get out and meet other bloggers and to hear what PR pros are trying to accomplish. The one thing I learned, that wasn’t brought up at the meeting, is this: When you’re pitching bloggers, you definitely need a strategy. You need to determine what your news is and which type of blogger you should be pitching. The news agency blogger needs content all day long. All of us love blogging. | BIZNOLOGY APRIL 23, 2013  Blogger outreach is more PR than social media Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. | BIZNOLOGY NOVEMBER 29, 2011 The art of writing the perfect blogger pitch Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. | BUSINESS GROWTH DEVELOPMENT NOVEMBER 7, 2011  WANTED: Guest Blogger On Business Whilst I have a lot more to share I’m acutely aware that the business arena is vast and constantly evolving so I’m opening up the floor to other guest bloggers and community writers that can share relevant business, sales and marketing ideas with readers of this site. Business Help guest blogger guest writerThe nicwindley.co.uk Its people, never the things. | | | | | | | |
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B2BBLOGGERS | TUESDAY, MAY 22, 2012  25 Awesome LinkedIn Tips for B2B
B2B BloggerShanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. How can you make the most of LinkedIn for your B2B company? and conversion rates have been shown to be 122% higher than those on Google. MORE >> -
BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011  Blogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia. MORE >> -
B2BBLOGGERS | THURSDAY, MAY 10, 2012  25 Awesome Twitter Tips
B2B BloggerLast week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing ? When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right. All it takes is a little creativity. To ask questions? MORE >> -
CONFLUENT FORMS | WEDNESDAY, NOVEMBER 28, 2012  Using Blogger and creating gorgeous websites
They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. Read our featured articles " You can do some amazing things with Blogger " and " Using Blogger for your Organization's website ", both featured on official Google blogs. big cartel web development blogger blog web design cms small business businessLa Pietra Cucina , Atlanta GA What do all of the websites below have in common? MORE >> -
BIZNOLOGY | TUESDAY, JUNE 26, 2012  Blogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>
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