What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc. WordPress, now the most popular platform for blogs and small websites, has that functionality in many themes and SEO plugins. The title that appears in search engine listings will default to the post title, but can be easily changed by typing in a different title below the post. Many other themes and plugins offer a similar feature. MORE >>

eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes MORE >>

When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun. MORE >>

Here are the top Internet strategy, marketing and technology links for the week of October 13, 2012… The Six A’s of Marketing Performance Management [Infographic]  (Marketing Profs) Social Sharing Best-Practices for B2Bs and B2Cs  (Marketing Profs) How to Generate Leads Via the Chamber of Commerce  (Marketing Profs) Tips for Updating Your Company’s Social Media Policy  (Mashable!) Would You Read Your Blog? News & Notes MORE >>

However, for bloggers, it can be difficult to decide whether social media advertising is worth it. – Social Media Advertising: Should Bloggers Bother? Social media has proven its worth as a networking tool and a means of raising brand awareness, but the future of sites like Facebook and Twitter depend on convincing brands that that it’s worthwhile to invest in advertising on their sites in addition to interacting with customers. With its simpler interface, Twitter relies on promoting tweets that show up in the tops of users’ update streams. by Lior Levin. News & Notes MORE >>