Note: This post first appeared onAugust 24, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers Fred has just left the corporate world and is looking for consulting assignments. He wants to meet Fortune 1000 CMO’s (Chief Marketing Officers). Searching for prospects and referral sources, he decides to go to a local chamber of commerce event. He quickly discovers something : They don’t understand what he does. They don’t know any CMO’s. They don’t even know what a CMO is. It’s just a blur. Right. ” MORE >>

Note: This post first appeared on October 6, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not. The telephone is arguably the most powerful weapon in your communications arsenal. But you need to know when to use the phone, when to use electronic communication, and when to use to use the two in combination. But you can communicate only by phone. MORE >>

Note: This post first appeared on November 22, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers “It’s not net-sit or net-eat. It’s net-WORK”. Ivan Misner, Founder of BNI. Yes, networking is work. It requires systematically connecting with the right people in the right places with the right message and the right touch. . Here are seven networking “rules” that I consider essential. Be Distinctive – There is a reason why this is Rule #1. Your ‘brand” (or niche) drives your  entire business development effort. MORE >>

Note: This post first appeared in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers In “The Godfather,” Don Corleone dispatches a minion to deal with an uncooperative movie producer. Make him an offer he can’t refuse,” orders the Don. You don’t have the Don’s powers of persuasion (or at least I hope not).  The threat of violence is not exactly a standard sales technique. Still, Don C. offers some sage sales advice. When you’re working with a new prospect, make him an offer he can’t refuse.  . You can do it. MORE >>

Note: This post first appeared in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers In “The Godfather,” Don Corleone dispatches a minion to deal with an uncooperative movie producer. Make him an offer he can’t refuse,” orders the Don. You don’t have the Don’s powers of persuasion (or at least I hope not).  The threat of violence is not exactly a standard sales technique. Still, Don C. offers some sage sales advice. When you’re working with a new prospect, make him an offer he can’t refuse.  . You can do it. MORE >>