| | | Sales Challenger | |  Blogger | 4 articles |
| Page 1 of 1 | Previous | Next | SALES CHALLENGER SEPTEMBER 24, 2012  Does Challenger Confuse Marketing with Sales? In what we think is probably the best review of The Challenger Sale that we have seen since its publication, noted blogger and sales expert Dave Brock writes. By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. Rep undiscerningly uses social media (i.e., | SALES CHALLENGER SEPTEMBER 17, 2012  Does Challenger Confuse Marketing with Sales? In what we think is probably the best review of The Challenger Sale that we have seen since its publication, noted blogger and sales expert Dave Brock writes. By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. . Rep undiscerningly uses social media (i.e., | | | | | |
| SALES CHALLENGER APRIL 16, 2012  The Secret of Creativity recently saw a lecture by Jonah Lehrer, the Wired blogger and author of How We Decide about his latest book: Imagine: How Creativity Works. (This is a guest post by Anna Bird of the Marketing Leadership Council , our sister program for heads of Marketing. ). Two themes particularly interested me: What distinguishes creative geniuses from everyone else. The key factor that sets them apart? | SALES CHALLENGER SEPTEMBER 13, 2011  The Challenger Sale—Coming to Bookstores Nov. 10th! OK, maybe I’m stretching the truth on the movie bit…but the book has garnered a couple of positive initial reviews off of the advance version we sent to bloggers and business journalists. As many Sales Executive Council members know, we’ve been hard at work on a book about our Challenger research. Really, at the end of the day, there are three things that drove us to do this: . | |
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