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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Blogs hosted on Tumblr or Blogger, for instance, do not increase your website rankings. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Write SEO-Friendly Press Releases – Use a service like PRNewswire or PRWeb and get your press releases distributed to bloggers and other online outlets. Move Your Blog Under Your Domain – If your blog is hosted outside your domain (such as on Blogger, Tumblr, or WordPress.com), you’re not getting Google credit for all the traffic you’re driving to your blog. Now that’s quick!

25 Catchy Blog Headlines That Almost Any Business Blogger Can Use.

PWB Marketing Blog

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Eva Johnson, personal trainer and blogger for Fit Mommy expressed her dilemma over posting to social networks as this, “ Is this an Eva, or a Fit Mommy? Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” The Thumbnail image next to the comment though was the challenging part.

Facebook Ads: Do They Work?

PWB Marketing Blog

As a blogger, that allows me to give more to my fans through relevant, well thought-out content. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. What did I get you ask? A lot! The

Ads 25

Which Blog Platform is Better For Your Business? Blogger or.

PWB Marketing Blog

Internet Trolls

PWB Marketing Blog

As a blogger we would sometimes get attacked by “anonymous” persons online. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common. Your social media policy is more about the role that transparency has within the space.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

As a blogger, I know all too well the signs of link-building. I see it in spam comments posted. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. It did. immediately recognize it as spam.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

There are a number of blogging platforms available, including WordPress, Blogger, Tumblr, Posterous, Squarespace, and others. WordPress is a robust content management software that is simple enough for a beginner blogger but advanced enough to build full-fledged websites. Blogger is owned by Google, so you get the benefit of integrating with Google’s products. If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. Depending upon your blogging objectives, our general advice is to put your blog within your domain.

Internet Trolls and Blog Censorship

PWB Marketing Blog

As a blogger we would sometimes get attacked by “anonymous” persons online. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common. Your social media policy is more about the role that transparency has within the space.

Internet Trolls and Blog Censorship

PWB Marketing Blog

As a blogger we would sometimes get attacked by “anonymous” persons online. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common. Your social media policy is more about the role that transparency has within the space.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The evolution of a blogger

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Here''s an example.).

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. Patient.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! Starting is the hardest part, but to become a competent writer, there is no choice! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude. What tips and tricks would you add to help a beginner blogger? The post Do you have to be a great writer to be a great blogger?

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. What are your favorite websites to bookmark that help you be a more efficient blogger? That's exactly what bookmarks are for. But trust me, it's easy. Safari. Firefox.

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachThis information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […].

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted.