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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We asked a number of leading B2B bloggers what they saw happening. And got responses from more than 2 dozen influential B2B bloggers. You rarely heard the word blogger and of course now it’s very common place. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. Video Transcript. 00:18 Give an introduction of yourself.

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Three Tips on How to Pitch Bloggers

PR Meets Marketing

Inviting media and bloggers to attend your event – whether virtual or With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events.

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

Look to bloggers or other industry pundits who are already creating video content. In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. If budget is a concern. Consider using this every day necessity in place of an expensive video recorder. link].

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Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

Contact the editorial assistant to determine process for contacting reporters and if the story has been assigned. 2) Executive Profiles: Consider pitching profiles of your CEO or founder to local newspapers, business journals or bloggers who focus on entrepreneurship. When you're a start-up, PR can be a difference for the company. One of my favorite sayings lately is "by hook or crook."

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Get to Know Your Reporter Better – Three Tips

PR Meets Marketing

Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners

Are You Going to Blogger Social?

PR Meets Marketing

It's a brand new year and I'm so looking forward to the Blogger Social. I'm looking forward to meeting all the bloggers I've emailed, as well as those I read. There's event a funny video that was put together of everyone attending: technorati tags: Blogger Social 2008. tags: Blogger Social 2008. icerocket tags: Blogger Social 2008 del.icio.us

Blogger Social - 48 Hours to Register

PR Meets Marketing

technorati tags: Blogger Social 2008 , marketing. tags: Blogger Social 2008 , marketing. icerocket tags: Blogger Social 2008 , marketing Will you be there? Tons of great people will be there. You only have 48 hours to register. It includes three events - one Friday evening, Saturday afternoon and Saturday evening.  . del.icio.us

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. Bloggers are not journalists : Bloggers write because they are passionate about the topic. It’s about familiarizing yourself with the blogger. Take advantage of it.

Blogger Social Video

PR Meets Marketing

Blogger Social Video

Blogger Social New York

PR Meets Marketing

Blogger Social New York

Pitching Bloggers

PR Meets Marketing

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Paul Stamatiou : His Checklist for Public Relations People again highlights how people are misspelling blogger's names.

My Top 5 Blogging Outreach Mistakes

PR Meets Marketing

While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:  . My Top 5 Pitching Blogger Mistakes.  . Number 5: Oops - I thought that was MISS Blogger, not MISTER Blogger.  . This not only humanizes them but also makes us feel just a little bit less stupid!  .

Blogger Pitching: Why I don't get pitched

PR Meets Marketing

    All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

With  TechCrunch publicly stated that they will no longer honor embargos, PR professionals have to be more vigilant of the policies and, in some way, integrity of the outlet and reporter/bloggers you’re contacting. . I don’t advocate getting every reporter to sign a multi-doc NDA, but by the same token, I don’t think a verbal NDA may suffice anymore. What do you think?

I am Joseph Jaffe

PR Meets Marketing

In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. briefly met Susan at the Blogger Social but didn't fully realize that this was the same person behind the Boobs On Ice blog, which chronicles her experiences and recovery. This organization was inspired by Susan Reynold's fight against cancer.

Thoughts for 2007: Popular Posts

PR Meets Marketing

You liked the compilation of How to Pitch Bloggers list. technorati tags: 2008 trends pitch bloggers reputation management SEO press release PR marketing 2007 top posts weekly articles. tags: 2008 trends pitch bloggers reputation management SEO press release PR marketing 2007 top posts weekly articles. Sorry - just can't do it. Many of you were curious about me. del.icio.us

PR Meets Marketing Weekly Articles: May 2, 2008

PR Meets Marketing

From a Blogger to You - Chris Brogan writes a great post about why bloggers aren't journalists. Key point - make a blogger feel special, whether with beta invitations, previews or free schwag.  . Jason Falls provides a great post on how he would pitch bloggers. By writing a fictional blog pitch, Jason provides actionable tips for contacting bloggers and probably getting results as well.  . technorati tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. Enjoy.  . However, I side with Mark on this one. So You Want to Pitch?

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

And when appropriate, I am able jump in with my company’s perspective or introduce my company to a blogger and twitterer. This helps me to stay on top of industry trends that I can share with my colleagues or uncover additional reporter/bloggers/twitterers within the industry.  . This is the second post in a 6 part series on how I use social media for my day-to-day job.  .

Online Reputation Management: Radian6

PR Meets Marketing

liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. Photo courtesy of Radian6. General Capabilities. The results are presented by publication date. Share of Conversation.

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FREE Using Social Media eBook

PR Meets Marketing

Using Social Media: Part 5 – Blogger Relations. Tags: ebook pr marketing microblogging Social media public relations measurement social networking linking blogger relations After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Let me know what you think.

Let the 2009 Trend Lists Grow

PR Meets Marketing

Chris Brogran – 8 Marketing Bloggers to Watch in 2009.   One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! del.icio.us

A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?

PR Meets Marketing

When you’re just starting out, you’re taught to do what you can to please the journalist – and now extending to bloggers. We assume that we’ll be bothering the reporter/blogger but you never know what the answer will be if you don’t ask. Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's

Brave New World of Media Pitching: Twitter

PR Meets Marketing

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. In a first of a series of postings, I will look at different ways to "pitch" reporters and bloggers. It's how do we pitch people in general?  . The questions now is, which is better? Twitter, facebook, linked in, RSS feeds, etc.  . What made this work?

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

Inside the Media Blogger - I couldn't get to the full interview referenced in this posting from PR Communications. technorati tags: Advertising Blogs Blogging Blogger Pitching Weekly Articles. tags: Advertising Blogs Blogging Blogger Pitching Weekly Articles. icerocket tags: Advertising Blogs Blogging Blogger Pitching Weekly Articles. The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . del.icio.us

AdAge Power 150 (or 500): How long will it last?

PR Meets Marketing

Over the past few weeks, I've benefitted from the frequent posts about the upcoming Blogger Social. Magical List (list of female bloggers). Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. This raises an interesting question about how these lists are compiled. del.icio.us

Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . Usually, if the news is big enough for a top-level reporter/blogger to honor an embargo for an exclusive, other reporters/blogs will still cover your news.  . The saving grace? del.icio.us

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. His tweets were:  . Google PR just sent me an email. del.icio.us

PR and Blogging Outreach: Practical Tips

PR Meets Marketing

To me, good blogger relationships is one part doing your research, one part old school PR and one part transparency. Ochman included her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR  on her blog. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Check out The Ogilvy Blogger Outreach Code of Ethics (Beta Version ).

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. WSJ, BusinessWeek, etc.) to top bloggers (i.g. PR professionals will reach out to bloggers in different ways, beyond just pitching press releases. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e.

PR Relationships:Update on Online Reputation

PR Meets Marketing

Whether a corporate or personal blog, I strongly believe that a blog is key if you want to engage in "blogger" relations. OK - I previously wrote about how to manage my many online personalities  here and here.  Since those posts, I've reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.    . Let me know.

PR and Blogging Outreach - Macro Issues

PR Meets Marketing

In a two part series, I look at how blogging is impacting the PR industry and how PR professionals pitch bloggers. My guest post on " PR and Blogging Outreach - Macro Issues " has just appeared on Tom Pick's WebMarketCentral Blog. Look forward to hearing what you think. Technorati Tags: webmarketcentral , pr , blogging , pr agency , high-tech pr , public relations

B2B Marketing Zone – Great Resource

PR Meets Marketing

Brought together by Tom Pick of The Web Market Central  and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. I was honored to be asked to participate. And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place. I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. recommend taking a look – there are a lot of topics relevant to B2B marketers. Just one word of advice, READ the blogs before pitching!

PRMeetsMarketing Weekly Articles: December 6

PR Meets Marketing

Keller bashes on bloggers and the quality of reporting. bloggers Buzz Marketing for Technology Dell KD Paine Long Tail Lonely Marketer Marketing Measurement Now Is Gone PR Small Business Hub social media video WPP. bloggers Buzz Marketing for Technology Dell KD Paine Long Tail Lonely Marketer Marketing Measurement Now Is Gone PR Small Business Hub social media video WPP. bloggers Buzz Marketing for Technology Dell KD Paine Long Tail Lonely Marketer Marketing Measurement Now Is Gone PR Small Business Hub social media video WPPOnline Video Kill the TV Star -Blip.TV

Sincerity: Paul Dunay's Response

PR Meets Marketing

Since writing my post on " Where does sincerity fit in?", I posed this question to a few bloggers to get their perspective on sincerity. The very next level down is - Is this person/company being authentic in their communications - meaning is someone writing this for them and they are just posting it or is it real? Then there is a fine line between authentic and sincere.

Sincerity: The Friendly Ghost Stops By

PR Meets Marketing

it wasn't until I gained confidence as a blogger - finding my blogging 'voice' - that it started to come alive. Paul Dunay of Buzz Marketing of Technology forwarded me a link to Southwest's response to the "mini-skirt" controversy. don't know if this is sincerity or savvy marketing but interesting response nonetheless. What do you think?

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Using Social Media: Part 5 – Blogger Relations.  . Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.  . Measure What Counts. There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. In the end, it’s measuring what counts for your business.  . Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Tweetburner.

Social Media Club – Glimpse of how PR can use Social Media?

PR Meets Marketing

Nero Product Launch - Blogger outreach program and how this increased conversations about Nero. It’s about more than blogger relations (though Mike McGrath did present on this), it’s about how to reach your client’s core audience and achieving key marketing objectives. Last night, I went to my first Social Media Club organized by the San Francisco/Silicon Valley chapter. Larrissa of Livingston Communications mentioned it to me - while she wasn’t able to attend, I’m glad she told me about it. Well, I AM getting old =).  . Key Takeaways.  . Time - Doh!

Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

Stop being reactive to the bloggers who are doing this to be trafic whores”. œHow to leverage important bloggers to help with news” - Razorfish. Susan Etlinger, Jeremiah Owyang, Kara Swisher, Sam Whitmore.  . Last night, I went to a panel discussion hosted by the Horn Group and Girls In Tech. There was a star line-up of panelists: Jeremiah Owyang of Forrester Research and Web Strategist Blog, Kara Swisher of WSJ and All Things D, Susan Etlinger, VP of Horn Group and Sam Whitmore of Media Survey as moderator.  .  . Twitter tag #prblog.  . PR is not dead. Needs real news.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

Persistence Counts - Mr. Tom Pick underscores the importance of persistence when pitching bloggers. Great tips for getting through to key bloggers and getting their attention. Note to self - add to page about pitching bloggers.  . technorati tags: Blogger Pitching Customer Reference Email Marketing Delicious PR Measurement Press Release PR TrendsWeekly Articles. tags: Blogger Pitching Customer Reference Email Marketing Delicious PR Measurement Press Release PR Trends : Weekly Articles. Enjoy.  . This posting reminds me I should look into them more closely.  .