Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

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Recommended Reading – 7/9/15

Paul Gillin

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility.

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. There’s no song with this award either, but the blogger might hum a few bars for you. Second place award is a cash grant of $5,000 and no song.

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B2B Blogging Excellence

Paul Gillin

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition. And as we know, Google loves blogs.

BtoB 50
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This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. I have some strong feelings about this topic, so I’ll oblige.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

And if you’re a blogger or editor who would like a review copy, just leave a comment here or drop me a line and I’ll be pleased to send you one. I certainly could use your help. Whether it’s a like, a review or a credit card, anything you can do to express your support is gratefully appreciated.

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Oracle’s Updated Social Media Policy

Paul Gillin

A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers. Blogging Best Practices.