Onalytica B2B

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Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100
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Competitors want you out, influencers want you in

Onalytica B2B

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. That’s the influencers you know about – the ‘low hanging fruit’ – simply because you’re already familiar with your space. Or how can you be sure you’ve covered all angles?

PR 170
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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it. If you’re reaching out to the top beauty bloggers of the moment to test and promote your enterprise software platform, you’re not going to have much luck.

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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching.

P2P 164
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Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.

PR 244
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Interview with Mike Allton

Onalytica B2B

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Mike Allton – Brand Evangelist, Author, Speaker. Location: St. Louis, MO, USA.

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Influencer Marketing: The Better Practice Guide

Onalytica B2B

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

Practices 102