| | | Marketing Genius Blog | |  Blogger | 8 articles |
| Page 1 of 1 | Previous | Next | | | MARKETING GENIUS BLOG MAY 3, 2010 Monday Marketing Term: Linking Strategy In order to get relevant links, make a list of sites that have a higher authority than you for the keywords you wish to rank for (news sites, bloggers, industry resources, etc) and slowly start to reach out to them. A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy. Link Building Strategy. Be patient. Tweet This! | | | | | |
| MARKETING GENIUS BLOG APRIL 29, 2010 6 Social CRM Thought Leaders He is the top blogger at CustomerThink , and has gathered a great team of regular contributors to CustomerThink, covering all aspects of CRM and related areas. Wim a frequent blogger on his own blog , and a regular contributor to CustomerThink. Social CRM is a big shift in the way companies interact with their customers. Rather than simply responding to customer’s requests, Social CRM is about creating a two-way social interaction with your customers, while creating value for both yourself and your customers. These six people are my personal favorites. Ray Wang ( @rwang0 ). | MARKETING GENIUS BLOG MAY 18, 2010 5 Content Marketing Thought Leaders Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. At first it’s counter-intuitive that content marketing provides prospects with relevant information without ’selling’ your products. “Is this still marketing?&# you may ask. Please leave a comment if you want to share your favorite Content Marketing thought leaders. Tweet This! | MARKETING GENIUS BLOG MAY 11, 2010 Why Search is More Important Than Social Media If you have interesting content, Social Media is the perfect way to promote it to bloggers, journalists and thought leaders, who may mention it on Twitter, bookmark it on Delicious or add a link to your site in one of their blog posts: great for your search engine ranking! Social Media is everywhere today. However, if you’re in a B2B market and you want to find prospective clients, Social Media may not be the best way to spend your time and money. There are more cost effective ways to reach B2B buyers online, such as search. What Social Media is Good For. B2B Social Media Users. | MARKETING GENIUS BLOG NOVEMBER 2, 2009 7 Simple Steps to Get Started With Content Marketing In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. When I started in marketing, content was a necessary evil. Of course, you had to write some brochures and issue some press releases. But communicating the real value of your solutions was done one-on-one with journalists, analysts and your sales force. How different the world is today! Through web and email, the marketing team directly talks to prospects. For more detailed definitions, see Wikipedia and Junta42. | | | | | | | |
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MARKETING GENIUS BLOG | MONDAY, JULY 27, 2009 7 Questions for Marketing Interactions’ Ardath Albee
Ardath Albee is a horse lover, writer of fiction, Tweeter, blogger—and even finds time to run Marketing Interactions, Inc., which helps B2B companies generate more sales-ready leads with e-marketing and content strategies. Ardath Albee She’s a fount of information on marketing automation, demand generation and online marketing strategies. To get a dose of her wisdom check out some of her recent blog posts. PT: First of all, you’ve got a book coming out from McGraw-Hill in the fall of 2009, E-Marketing Strategies for the Complex Sale. didn’t want to write another theory book. MORE >> -
MARKETING GENIUS BLOG | THURSDAY, JUNE 25, 2009 Lead Management Introduction
In a previous blog post, Parker introduced me as a new blogger on the B2B Marketing for Faster Sales blog. I’m really excited about that and I’m looking forward to establish a dialog with the readers here. In my posts I will write about email marketing and marketing automation. will focus on best practices and practical examples. Let me know what you like to read about: please leave a comment with your suggestions or send a tweet to @genius_com. Let’s start with the basics: what is Lead Management ? Getting them to register (conversion). Please leave a comment below. MORE >>
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