Marketing Craftmanship

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PR / Media Pros Should Stand Firm on Requiring Quote Approvals

Marketing Craftmanship

This blogger was told by a New York Times reporter that if I pressed for a correction to an error he had made regarding one of my clients, that he would never feature any of my clients in his column. They often don’t bring the depth of knowledge that’s required to cover the assignments they’re handed…so they will make mistakes.

PR 100
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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

Marketers Can Leverage Knowledge of Online Behavior.

Ethics 100
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Five Life Lessons from Doc Martin

Marketing Craftmanship

Here are a few things this blogger will always remember: It’s OK to say “No!” There’s rarely any doubt regarding where Doc Martin stands on an issue. Because Doc Martin offers viewers simple but enduring life lessons, the show’s legacy is secure. No long explanations regarding the motivation or feelings behind his decisions.