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JANUARY 14, 2010 [Blogger] Genius Marketing Automation Blog Posts
Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Now What? Demand Generation Best Practices.
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JULY 14, 2009 [Blogger] SEO Optimization - 3 Steps to Success
The key is to write interesting content, and to network with bloggers and site owners so they want to link to your pages. If you have a blog, put it on the company domain ( [link] ) and ask other bloggers to add your blog to their blogroll (and do the same for them). In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. How Search Engines Work. So let’s look at the 3 steps.
JANUARY 14, 2010 | LEADSLOTH
[Blogger] Genius Marketing Automation Blog Posts
AUGUST 4, 2009 | LEADSLOTH
[Blogger] Measure Your ROI on Social Media Leads
JULY 14, 2009 | LEADSLOTH
[Blogger] SEO Optimization - 3 Steps to Success
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AUGUST 4, 2009 [Blogger] Measure Your ROI on Social Media Leads
Disclosure: I am a guest blogger on the MarketingGenius blog. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that? , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! Lead Source Measurement Needs Improvement. Tracking where a visitor comes from is not a new technique. You can’t see data on individual users.
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