KoMarketing Associates

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Original Research is Helping Marketers Achieve Top Objectives

KoMarketing Associates

Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers. Through their original research, most respondents (74 percent) stated that they have benefited through the amount of website traffic they have received.

Research 150
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Link to other bloggers in your industry in hopes that they notice your link and then link back either at some point in the future or in reference to a valuable post you may have written in the past. pick up the phone and call.

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120
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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. Tone and Structure. Scope of Audience.

Blogger 120
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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120
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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

Blogger Outreach & Communications. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Influencer/Targeted Audience Identification via FollowerWonk. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation. Industry-Specific Forum & Community Participation.

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11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

Read a post from a blogger you admire or tackle the first couple chapters of a book on your reading list. With fresh eyes, you’ll be able to reassess the path you’re on and feel ready to keep writing. Read Other Content. And I don’t necessarily mean content about the topic you’re writing about. relax and b. find inspiration.