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5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

4 Examples of Content Curation Done Right

It's All About Revenue

The team supplemented original, Lenovo-created content with third-party sources produced by popular local technology publishers and bloggers around the world, delivered in any one of eight natural languages — Brazilian, Portuguese, English, German, Japanese, Russian, Simplified Chinese and Spanish. In fact in 2014, CNBC listed at as the #1 most overused word of the year.

Seven Ugly Truths About Content Marketing

It's All About Revenue

believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. That’s right: 1 billion results.

4 Promotion Strategies Used by the Best Business Bloggers

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70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

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As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. by Kevin Akeroyd | Tweet this The onus is on us. Simply put, modern marketers have to deliver the goods. The stakes are incredibly high.

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Pause Your Holiday Playlist. It’s Time for Content Pros!

It's All About Revenue

But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests. Content Marketing

3 SEO Basics for Content Marketers

It's All About Revenue

Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business. How do you ensure that your content gets seen? Things are slightly different now though.

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Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

This real need has catapulted social CRM into the limelight, making it a favorite discussion of panels, webinars and bloggers. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. This is the current state of social CRM adoption – at least according to Awareness Inc.,

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers. Interactivity was a popular request in the wake of last year’s visual, and when we shared a draft with the bloggers featured on the New Growth version, they too asked for it. B2B Bloggers. The social Web is a noisy place. So we are back at it, again.

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

It's All About Revenue

Your industry has bloggers, analysts, and thought-leaders that reach your target audience. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. For the past five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social media can reach, engage, and influence buyers. Prior to Leadtail, Carter was a CEO and held numerous executive roles on B2B venture-backed companies. Musicians?

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts. by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

As an example, Oestlien spoke about how Macy’s hosted a Hangout hosted by fashion bloggers, tying directly to consumers interests. 4. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.

13 Events You Should Attend In 2013

It's All About Revenue

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. 

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

It's All About Revenue

little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. We’ve got you covered.

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Introducing “The Blog Tree: UK Edition” [Infographic]

It's All About Revenue

It helps our audience discover new bloggers that relate directly to an area of their professional interest, and in doing so it continues a signature brand that we introduced over a year ago. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK. The Blog Tree series of infographics embodies both of our philosophies. The Blog Tree: UK Edition.

Content Creation Tips from a Texas Garden

It's All About Revenue

Asking an advocate to be a guest blogger is a huge compliment to them and infuses your content with a fresh perspective. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening. Rocks.

5 Big Marketing Fails of 2011

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But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 1. Kenneth Cole Sticks Fashionable Foot in Mouth. Engaging customers on Twitter often requires an informal tone. Netflix and the Bad Fix.

Thinking of Starting a Twitter Chat? Read this First.

It's All About Revenue

Blogchat Weekly chat for bloggers by bloggers. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. First Ask Yourself, “Is this Needed?”. Research = Relevancy.

10 New Facebook Features Your Brand Needs To Know

It's All About Revenue

Mike Axinn, Editorial Director at Involver and today’s guest blogger, provides a rundown. by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Tab functions.

14 Sanity Saving Apps For Business Travelers

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Sam Fiorella , Chief Marketing Sensei at Sensei Marketing and blogger at 12 Most. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. TripIt.

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The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

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The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. The Mobile or Social Media space, for example, has hundreds of bloggers. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently, there were the questions that came up. Social media has changed the game for nearly every profession. PR and AR are no exceptions. The

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. And businesses are trying to cash in on it. Marketing – Less Art, More Science.

5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

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If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. Call First. Demo in Quiet.

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How to Score a Guest Blog Post

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He’s the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. Many people are unsure how to approach an influential blogger, though. by Jesse Noyes | Tweet this Jeremy Victor  knows a thing or two about guest posting. He’s also a contributor to the Grande Guide to B2B Blogging. Become Known In The Community.

10 Fast Facts About Pandora

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Like big-time bloggers, Google provides a significant portion of Pandora’s advertising sales. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. Once again, the nerd in me was compelled to study the over 100-page filing for ten fascinating facts about the company. There’s A Pandora Listener Born Every Second. The Hours. There’s a whole lot of listening going on. Chat to the Future.

“The Message is the Messenger” [Infographic]

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But he started SHIFT, so he’s also an entrepreneur, which was bucketed second.  PR-Squared is an immensely successful blog, so we tagged him “blogger&# third.  We followed this process for everyone depicted on the infographic.  by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  click image to download full-sized PDF).

The Last Blog Post: The 4 Metrics That Matter

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It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. My concerns for the future of publishing are not bound by industry; they apply to stories written for the newspaper and posts to the company blog. We all want to be read. Discovery. Speech. Surprise. Delight. Facebook.

The Revenue Performance Management Bandwagon

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The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. Imitation is easy. 

Danah Boyd On Privacy and Online Social Cues

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Or the mommy bloggers who demand better privacy protection for their kids, but post embarrassing photos that could haunt their children the rest of their life. by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City. Share email. Facebook. LinkedIn.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach