It's All About Revenue

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4 Content Ideas to Take From Your Events

It's All About Revenue

Ask a blogger or your community manager to sit in on some of the case study sessions to outline how your customers are crushing it using your tools and services. Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. Content Marketing

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

4 Examples of Content Curation Done Right

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The team supplemented original, Lenovo-created content with third-party sources produced by popular local technology publishers and bloggers around the world, delivered in any one of eight natural languages — Brazilian, Portuguese, English, German, Japanese, Russian, Simplified Chinese and Spanish. In fact in 2014, CNBC listed at as the #1 most overused word of the year.

Seven Ugly Truths About Content Marketing

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I believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. ” Shocking response?

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

The Blog Tree highlights the roots and connection between business bloggers of all stripes. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. The State of Email Marketing. The Blog Tree.

What Your Business Needs To Know About Google+

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How To Add +1 Button to Blogger – A guide from Blogger. Social Media ABC News Radio AdWords blogger blogging blogs Chris Brogan Content Marketing Facebook Facebook marketing Ford google Google +1 button Google Circles Google plus gplus LinkedIn marketing Mashable Nate Riggs search rankings seo Social Media Examiner social media marketing Sparks Twitter WordPressMake no mistake.

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3 SEO Basics for Content Marketers

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Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business. How do you ensure that your content gets seen? Things are slightly different now though.

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Everyone is Talking about Social CRM. Few are Doing It.

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This real need has catapulted social CRM into the limelight, making it a favorite discussion of panels, webinars and bloggers. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. This is the current state of social CRM adoption – at least according to Awareness Inc.,

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

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We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers. Interactivity was a popular request in the wake of last year’s visual, and when we shared a draft with the bloggers featured on the New Growth version, they too asked for it. B2B Bloggers. The social Web is a noisy place. So we are back at it, again.

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

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Your industry has bloggers, analysts, and thought-leaders that reach your target audience. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. For the past five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social media can reach, engage, and influence buyers. Prior to Leadtail, Carter was a CEO and held numerous executive roles on B2B venture-backed companies. Musicians?

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To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

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If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts. by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard.

Pause Your Holiday Playlist. It’s Time for Content Pros!

It's All About Revenue

But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests. Content Marketing

5 Marketing Problems Google+ Says It Can Solve

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As an example, Oestlien spoke about how Macy’s hosted a Hangout hosted by fashion bloggers, tying directly to consumers interests. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.

13 Events You Should Attend In 2013

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The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. New Media Expo (NMX AKA BlogWorld). Las Vegas, NV. Email Evolution Conference. Miami Beach, FL. Social Media Week. 18-22.

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

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A little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. Seriously. Oh, man.

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Introducing “The Blog Tree: UK Edition” [Infographic]

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It helps our audience discover new bloggers that relate directly to an area of their professional interest, and in doing so it continues a signature brand that we introduced over a year ago. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK. The Blog Tree series of infographics embodies both of our philosophies. The Blog Tree: UK Edition.

Content Creation Tips from a Texas Garden

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Asking an advocate to be a guest blogger is a huge compliment to them and infuses your content with a fresh perspective. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening. Rocks.

5 Big Marketing Fails of 2011

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But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. Kenneth Cole Sticks Fashionable Foot in Mouth. Engaging customers on Twitter often requires an informal tone. Penney Faces Black Hat Backlash.

Thinking of Starting a Twitter Chat? Read this First.

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Blogchat Weekly chat for bloggers by bloggers. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. First Ask Yourself, “Is this Needed?”. Research = Relevancy.

10 New Facebook Features Your Brand Needs To Know

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Mike Axinn, Editorial Director at Involver and today’s guest blogger, provides a rundown. by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Tab functions.

14 Sanity Saving Apps For Business Travelers

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Sam Fiorella , Chief Marketing Sensei at Sensei Marketing and blogger at 12 Most. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. TripIt.

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3 Ways Data’s Popularity Is Changing Business

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Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. And businesses are trying to cash in on it. Marketing – Less Art, More Science.

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The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

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The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. The Mobile or Social Media space, for example, has hundreds of bloggers. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently, there were the questions that came up. Social media has changed the game for nearly every profession. PR and AR are no exceptions.

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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

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If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. Call First. Demo in Quiet.

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How to Score a Guest Blog Post

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He’s the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. Many people are unsure how to approach an influential blogger, though. by Jesse Noyes | Tweet this Jeremy Victor knows a thing or two about guest posting. He’s also a contributor to the Grande Guide to B2B Blogging. Become Known In The Community.

10 Fast Facts About Pandora

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Like big-time bloggers, Google provides a significant portion of Pandora’s advertising sales. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. Once again, the nerd in me was compelled to study the over 100-page filing for ten fascinating facts about the company. There’s A Pandora Listener Born Every Second. The Hours. There’s a whole lot of listening going on. Chat to the Future.

“The Message is the Messenger” [Infographic]

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PR-Squared is an immensely successful blog, so we tagged him “blogger&# third. by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. click image to download full-sized PDF). Here’s an example.

The Last Blog Post: The 4 Metrics That Matter

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I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. It’s the popular adage of content marketers to proclaim “We are all publishers now.” My concerns for the future of publishing are not bound by industry; they apply to stories written for the newspaper and posts to the company blog. We all want to be read. Discovery. Speech. Surprise. Delight. Facebook.

The Revenue Performance Management Bandwagon

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The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. Imitation is easy. Reddit.

Danah Boyd On Privacy and Online Social Cues

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Or the mommy bloggers who demand better privacy protection for their kids, but post embarrassing photos that could haunt their children the rest of their life. by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City. Share email. Facebook. LinkedIn.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free).

Four (of the) Worst Practices for Pitching Bloggers


Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. Blogger outreach is more PR than social media (

The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no. unless.” Yeah, infographics! Earned media. Very cool.

The bloggers are the victims of bad blogger outreach


I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally!

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. I blogged for clients.

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.