| | | Industrial Marketing Today | |  Blogger | 16 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY APRIL 23, 2012 Content Marketing for Engineers Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. know it’s Emerson again. | INDUSTRIAL MARKETING TODAY NOVEMBER 16, 2011 10 New Google Algorithm Changes Announced Stick with posting good content on your site and let other bloggers and industry experts link back to your original article when they cite your post (something you should be doing anyway). Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu. | | | | | |
| INDUSTRIAL MARKETING TODAY SEPTEMBER 21, 2011 Website Content Must Address What’s Keeping Engineers up at Night think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. Design in the absence of content is not design, it’s decoration.”. Site content for specific needs. and globally. | INDUSTRIAL MARKETING TODAY JUNE 17, 2011 Why Industrial Companies and Manufacturers Struggle with Content Marketing Inviting guest bloggers to post on your company blog if you have one. Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Usually the problem stems from three possible scenarios that I’ve come across. m going to make some suggestions in this post to help you solve the problem if you are an industrial marketer stuck in one of these scenarios. | INDUSTRIAL MARKETING TODAY NOVEMBER 1, 2010  3 Business Blogs with Proven ROI from Industrial Companies Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. A business blog is an important and integral component of inbound marketing. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Results: 2.7 | INDUSTRIAL MARKETING TODAY JANUARY 3, 2011  Why Your Sales Funnel May Run Dry Without a Business Blog Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. The answer is a resounding yes. Source: HubSpot ). | | | | | | | |
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INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010  Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new. of Tiecas, Inc. MORE >> -
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010  B2B Lead Generation Using a Business Blog
Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The focus here is definitely on quantity. On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. MORE >> -
 How Lack of Marketing Content Can Derail Your Website Redesign Project
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Design in the absence of content is not design, it’s decoration.” Resources MORE >> -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. manufacturing. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing. MORE >> -
 How to Use a B2B Blog to Win Customers and Influence Prospects
It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities. agree with you about being able to contact experts or bloggers. B2B blog is the perfect online tool to accomplish that. say you need both. That’s all you need for now. MORE >>
- A Blogging Style to Call Your Own INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 28, 2010
- Business Value of Social Networking INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 29, 2009
- Content Creation Made Easy INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 24, 2009
- 101 Tips from 50 Small Business Bloggers INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 29, 2009
- Driving Traffic to Your Homepage All the Time May Be a Big Mistake INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 26, 2009
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