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The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

Content shock re-visited, the content marketing myths and realities

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. They realize that producing content is a great way to increase awareness for their agendas and brands. Content Shock.

Building a personal brand? Here’s why you need to ignore SEO

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. That may seem like strange advice but let me explain. When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases. The post Building a personal brand?

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! Starting is the hardest part, but to become a competent writer, there is no choice! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude. What tips and tricks would you add to help a beginner blogger? The post Do you have to be a great writer to be a great blogger?

In case you missed it, the best marketing posts of 2016

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ?

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Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

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I am a blogger. In other words, a piece of meat.

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If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

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How do I find time to create content? 25 Ideas!

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But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Don’t try to be everywhere and on every platform. Let it sit.

Content marketing strategy: Start with questions, end with insights

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Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. move to insights.

HR and social media: 7 Ways HR needs to act like marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. Talent competition. Probably marketing or PR?

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Fowler.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Five new content forms rocking the marketing airwaves

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. Here are five that caught my attention.

Why we create crap content: We’re afraid

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” His statement pissed me off (momentarily), and I am not easily pissed off. Afraid of getting fired.

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Wish more wannabe bloggers would take this to. Let’s be honest. Good writing matters.

The evolution of a blogger

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By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. Patient.

Learn to create effective content by putting it through the RITE test

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. Let’s take a deeper look. Relevant.

Why Facebook Live is not ready for prime time

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Of course.

The five great questions of content marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! Seamless content creation. ” 5.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan. By Mark W. Schaefer. know how to read.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. And predictably, every company, agency, and mommy blogger will flood Facebook with their content to become part of the new gold rush. shift in distribution. shift in monetization.

The all-time greatest Christmas marketing story

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. humor mark schaefer

8 Strategies to stand out when you’re late to the content marketing game

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How many food bloggers are there out there?  20 bajillion. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. looked it up.

How to become an influencer (even if you’re a little guy!)

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There are so many Twitter chats for fashionistas, financiers, entrepreneurs, bloggers, travelers and more. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong. This was a brave new frontier for me. And I can help you.

The disconnect between social media popularity and business effectiveness

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. You can automate just about everything.” What is true? Who is to be believed?

Three Types of Goals and KPIs Needed for Social Media Analytics

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

Finding the right “authenticity level” for your brand

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Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice. No name, no personality, no smiling face.

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Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,

Does every business need content marketing? A reality check.

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. This is the real world. Thousands.

Use This Agenda For Your 2016 Content Marketing Plan

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Sellas  is an in-the-trenches digital marketer & owner at   B Squared Media , blossoming blogger, and  a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. More specifically, telling their story in such a way that the consumer aligns with, trusts, and recognizes the brand.

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Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

Four online business rules that don’t exist any more

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Remember bloggers creating blogs about how to blog and making money from blogging? It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Ancient, duuude.

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28 Super Easy Tips on How to Promote Your Content

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Here are 28 tips on how to promote your content online. And then …?

Study says sedentary activities like blogging block impact of exercise

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Some of this is genetic, some of it is the lower metabolism associated with my age, and some of it might be because I’m a blogger according to research. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Hiking with the non-sedentary Bill Strawderman.

Are you #BreakingTheLaw by using Hashtags?

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Related Stories “Curation” versus Fair Use: How to keep your content safe New legal guidelines may impact many freelance employees The new guide to minimizing legal risks in Social Media Marketing Brands and Bloggers: Keep Your Sponsored Content Legal 7 Reasons to Start Your Own Twitter Chat TODAY! By Kerry Gorgone, {grow} Contributing Columnist. Consider thy neighbor. AmIRight?

Using psychology to make your content relevant

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Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. He told me one day that while he was asleep, he heard a small creak in his apartment and awoke instantly. Content.

20 Ideas to super-charge your social media network

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In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. But a network plan? MAKE it happen. Team up.

The 6 Scariest Words in Digital Marketing

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This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.”

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5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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