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The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Fowler.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Why Instagram will not kill Snapchat

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. Meerkat gave up.

Finally, the truth about social media and customer engagement

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded. Fast forward to 2015.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. And predictably, every company, agency, and mommy blogger will flood Facebook with their content to become part of the new gold rush. shift in distribution. shift in monetization.

Deleting Your Social Media Business Page? Read This First.

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Let’s discuss.

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Wish more wannabe bloggers would take this to. Let’s be honest. Good writing matters.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. Patient.

The 6 Scariest Words in Digital Marketing

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This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.”

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Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,

Use This Agenda For Your 2016 Content Marketing Plan

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Sellas  is an in-the-trenches digital marketer & owner at   B Squared Media , blossoming blogger, and  a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. More specifically, telling their story in such a way that the consumer aligns with, trusts, and recognizes the brand.

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How do you build a content strategy when a market is already littered with “experts?”

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It might seem weird, but the voice of the company isn’t going to come from a blogger or agency, it will be ultimately determined by the leaders in the company who set the tone for the company culture. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Define the message. What is the story?

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A complete strategy for effective scheduled tweets

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and Mashable (nothing against those sites!). I can jump on trending content with “hot off the press” content. I can also share directly (immediately) or schedule my tweet(s) to go out at later times. 2) IFTTT. I use “If This Then That” to schedule my top trusted blogger content. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Right?

The FTC and Influence Marketing: The crackdown begins

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Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. By Kerry Gorgone, {grow} Contributing Columnist. Just ask Cole Haan.

The lost blogging monarchy, the defeat of links, and the war on social media

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hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Before we became overwhelmed by Kardashian fluff and Facebook controlling your news, bloggers created a web on intense intellectual challenge and debate. As a blogger, I felt like a monarch .

28 Super Easy Tips on How to Promote Your Content

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Here are 28 tips on how to promote your content online. And then …?

Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

Are you #BreakingTheLaw by using Hashtags?

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Related Stories “Curation” versus Fair Use: How to keep your content safe New legal guidelines may impact many freelance employees The new guide to minimizing legal risks in Social Media Marketing Brands and Bloggers: Keep Your Sponsored Content Legal 7 Reasons to Start Your Own Twitter Chat TODAY! By Kerry Gorgone, {grow} Contributing Columnist. Consider thy neighbor. AmIRight?

Four online business rules that don’t exist any more

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Remember bloggers creating blogs about how to blog and making money from blogging? It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Ancient, duuude.

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Using psychology to make your content relevant

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Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. He told me one day that while he was asleep, he heard a small creak in his apartment and awoke instantly. Content.

Six methods for smarter marketing segmentation

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. You’re not doing enough of it. ” 5.

The stress of authenticity and other reasons social media is exhausting

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. First, a quick lesson.

The evolution of a blogger

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By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

How to differentiate your blog based on the time you can put into it

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The field of marketing blogging is extremely competitive but to make my point, here’s how a few familiar bloggers are positioned: Of the five blogs represented here, four of the authors probably commit about the same amount of time to their blog each week. The name of the game is to find a way to stand out in your industry … even if it’s crowded. Your blogging output.

Are you unknowingly supporting hate speech?

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? It’s not much of a jest.

Sponsored content and the economics of trust

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Last week I was reading a post from one of my favorite bloggers. trusted this blogger but felt I had been lured into a trap. In the span of one moment, this trusted blogger, and The Harvard Business Review, breached a connection of trust that had taken years to establish with me. She has excelled at this and was recently named the top travel blogger in the UK.

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Case study: Social media engagement as a point of differentiation

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Trevor Young is a speaker, blogger , podcaster and founder of the PR Warrior, a consulting and training agency that specializes in Content-Driven Social PR. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Unfortunately there are no silver bullets and technology by itself isn’t going to be the savior you’re hoping for. Many (most?) Guess what?

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

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The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Historically, brands have argued that bloggers should not receive the same First Amendment protections as members of the institutional press, but the 9th U.S.

3 Business tips to make the second half of your 2016 count

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Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. If I’d call myself a blogger today, I’d be homeless. In 2016, it’s through ebooks and illustrations, but in five years it might be something different. I’m not a blogger anymore; blogging is just one of the maaaany tools I use to build my biz.

What are the best social media platforms for your business?

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But if you have no emotional connection to me as a blogger, are you going to hire me? But if you have no emotional connection to me as a blogger, are you going to hire me? One of the most common business dilemmas is figuring our where to start with social media marketing. need to make a very important point right up front. Let’s get started. It does not. Buy my marketing books?

The one social media rule ALL businesses should follow

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. But the one social media rule I think EVERY. SINGLE. BUSINESS. should follow is this: Be the boss of your own information. And if you’re thinking, “Brooke, duh. Peeps know this already.”

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8 Practical applications for influence marketing

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Keep in mind that the entry barrier for some industries is getting high — when everybody is chasing the same mommy blogger or Viner, the price of access keeps going up. In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin. It’s in a college classroom in Wisconsin.