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The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

The blogger’s kryptonite

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Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan. By Mark W. Schaefer. know how to read.

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Fowler.

Does every business need content marketing? A reality check.

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. This is the real world. Thousands.

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Wish more wannabe bloggers would take this to. Let’s be honest. Good writing matters.

The evolution of a blogger

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By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. Patient.

How your personality aligns with social media content types

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. What do you think?

Four online business rules that don’t exist any more

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Remember bloggers creating blogs about how to blog and making money from blogging? It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Ancient, duuude.

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20 Ideas to super-charge your social media network

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In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. But a network plan? MAKE it happen. Team up.

Use This Agenda For Your 2016 Content Marketing Plan

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Sellas  is an in-the-trenches digital marketer & owner at   B Squared Media , blossoming blogger, and  a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. More specifically, telling their story in such a way that the consumer aligns with, trusts, and recognizes the brand.

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A thought exercise on social media and critical thinking

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. The mind game.

The 6 Scariest Words in Digital Marketing

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This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.”

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Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,

Deleting Your Social Media Business Page? Read This First.

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Let’s discuss.

Finally, the truth about social media and customer engagement

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded. Fast forward to 2015.

28 Super Easy Tips on How to Promote Your Content

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Here are 28 tips on how to promote your content online. And then …?

Why Instagram will not kill Snapchat

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. Meerkat gave up.

Using psychology to make your content relevant

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Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. He told me one day that while he was asleep, he heard a small creak in his apartment and awoke instantly. Content.

Are you #BreakingTheLaw by using Hashtags?

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Related Stories “Curation” versus Fair Use: How to keep your content safe New legal guidelines may impact many freelance employees The new guide to minimizing legal risks in Social Media Marketing Brands and Bloggers: Keep Your Sponsored Content Legal 7 Reasons to Start Your Own Twitter Chat TODAY! By Kerry Gorgone, {grow} Contributing Columnist. Consider thy neighbor. AmIRight?

A complete strategy for effective scheduled tweets

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and Mashable (nothing against those sites!). I can jump on trending content with “hot off the press” content. I can also share directly (immediately) or schedule my tweet(s) to go out at later times. 2) IFTTT. I use “If This Then That” to schedule my top trusted blogger content. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Right?

Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

The lost blogging monarchy, the defeat of links, and the war on social media

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hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Before we became overwhelmed by Kardashian fluff and Facebook controlling your news, bloggers created a web on intense intellectual challenge and debate. As a blogger, I felt like a monarch .

Is content swiping smart marketing or brand desperation?

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. But something did not seem quite right. Here’s a screen shot.

Social media giants tighten their grip on small content producers

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year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. By Mars Dorian, {grow} Contributing Columnist. The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Start a podcast.

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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How do you build a content strategy when a market is already littered with “experts?”

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It might seem weird, but the voice of the company isn’t going to come from a blogger or agency, it will be ultimately determined by the leaders in the company who set the tone for the company culture. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Define the message. What is the story?

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The FTC and Influence Marketing: The crackdown begins

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Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. By Kerry Gorgone, {grow} Contributing Columnist. Just ask Cole Haan.

The reality of online influence and the only thing that matters

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Yet, in our conversation he admitted that he had no idea where I had worked for most of my life, what I did, or what I had achieved before I was a blogger. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. I used to be a big shot. The frenzy was over. No emails. Salary.

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How to differentiate your blog based on the time you can put into it

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The field of marketing blogging is extremely competitive but to make my point, here’s how a few familiar bloggers are positioned: Of the five blogs represented here, four of the authors probably commit about the same amount of time to their blog each week. The name of the game is to find a way to stand out in your industry … even if it’s crowded. Your blogging output.

Have You Hugged Your Blogger Today?

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Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

8 Strategies to stand out when you’re late to the content marketing game

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How many food bloggers are there out there?  20 bajillion. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. looked it up.

Sponsored content and the economics of trust

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Last week I was reading a post from one of my favorite bloggers. trusted this blogger but felt I had been lured into a trap. In the span of one moment, this trusted blogger, and The Harvard Business Review, breached a connection of trust that had taken years to establish with me. She has excelled at this and was recently named the top travel blogger in the UK.

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Authorship and the Invisible Blogger: Are you writing yourself out of success?

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Is the age of the independent blogger over? Can a solo blogger compete with corporate sites? Resources mentioned in this podcast: Gini Dietrich’s post on the end of the independent blogger. The post Authorship and the Invisible Blogger: Are you writing yourself out of success? Statistically, it may not make sense! - Is the age of the independent blogger over?

Case study: Social media engagement as a point of differentiation

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Trevor Young is a speaker, blogger , podcaster and founder of the PR Warrior, a consulting and training agency that specializes in Content-Driven Social PR. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Unfortunately there are no silver bullets and technology by itself isn’t going to be the savior you’re hoping for. Many (most?) Guess what?

What are the best social media platforms for your business?

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But if you have no emotional connection to me as a blogger, are you going to hire me? But if you have no emotional connection to me as a blogger, are you going to hire me? One of the most common business dilemmas is figuring our where to start with social media marketing. need to make a very important point right up front. Let’s get started. It does not. Buy my marketing books?

Are there any ethical bloggers left out there?

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There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!  If you do a search on “how to pitch to bloggers” I think you will get much of the same advice I’m providing here.

The art and science of developing an enterprise content strategy

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Kevin : My view has been formed by having been in the space for over a decade and from being a successful blogger early on. I’ve always appreciated the tremendous level of effort that goes into creating content and the skills required to do that. Kevin: My view has been formed by having been in the space for over a decade and from being a successful blogger early on. Relevant?

3 Tips for Future-proofing Your Digital Career

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As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. By Mars Dorian, {grow} Contributing Columnist. But every great technology comes with a downside that can affect your career for the worse. This is a lesson I’ve learned recently. My hipster party.

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