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Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! Starting is the hardest part, but to become a competent writer, there is no choice! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude. What tips and tricks would you add to help a beginner blogger? The post Do you have to be a great writer to be a great blogger?

The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

How do I find time to create content? 25 Ideas!

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But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Don’t try to be everywhere and on every platform. Let it sit.

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Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

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HR and social media: 7 Ways HR needs to act like marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. Talent competition. Probably marketing or PR?

Five new content forms rocking the marketing airwaves

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. Here are five that caught my attention.

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. ” It’s like a handshake. Fowler.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan. By Mark W. Schaefer. know how to read.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

8 Strategies to stand out when you’re late to the content marketing game

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How many food bloggers are there out there?  20 bajillion. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. looked it up.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

The disconnect between social media popularity and business effectiveness

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. You can automate just about everything.” What is true? Who is to be believed?

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Wish more wannabe bloggers would take this to. Let’s be honest. Good writing matters.

The evolution of a blogger

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By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. Patient.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. And predictably, every company, agency, and mommy blogger will flood Facebook with their content to become part of the new gold rush. shift in distribution. shift in monetization.

How to become an influencer (even if you’re a little guy!)

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There are so many Twitter chats for fashionistas, financiers, entrepreneurs, bloggers, travelers and more. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong. This was a brave new frontier for me. And I can help you.

Does every business need content marketing? A reality check.

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. This is the real world. Thousands.

20 Ideas to super-charge your social media network

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In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. But a network plan? MAKE it happen. Team up.

Four online business rules that don’t exist any more

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Remember bloggers creating blogs about how to blog and making money from blogging? It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Ancient, duuude.

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Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist. Until you want to scream …”Stop sucking the life out of ME!”. Maybe they just need an outlet for the inner S.A.D,

Use This Agenda For Your 2016 Content Marketing Plan

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Sellas  is an in-the-trenches digital marketer & owner at   B Squared Media , blossoming blogger, and  a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. More specifically, telling their story in such a way that the consumer aligns with, trusts, and recognizes the brand.

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Adapting To The NEW Consumer With Better Analytics

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Now it is. Over To You.

The 6 Scariest Words in Digital Marketing

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This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.”

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Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

How your personality aligns with social media content types

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. What do you think?

28 Super Easy Tips on How to Promote Your Content

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Here are 28 tips on how to promote your content online. And then …?

Finally, the truth about social media and customer engagement

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded. Fast forward to 2015.

Deleting Your Social Media Business Page? Read This First.

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Let’s discuss.

Are you #BreakingTheLaw by using Hashtags?

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Related Stories “Curation” versus Fair Use: How to keep your content safe New legal guidelines may impact many freelance employees The new guide to minimizing legal risks in Social Media Marketing Brands and Bloggers: Keep Your Sponsored Content Legal 7 Reasons to Start Your Own Twitter Chat TODAY! By Kerry Gorgone, {grow} Contributing Columnist. Consider thy neighbor. AmIRight?

Using psychology to make your content relevant

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Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. He told me one day that while he was asleep, he heard a small creak in his apartment and awoke instantly. Content.

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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The lost blogging monarchy, the defeat of links, and the war on social media

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hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Before we became overwhelmed by Kardashian fluff and Facebook controlling your news, bloggers created a web on intense intellectual challenge and debate. As a blogger, I felt like a monarch .

A complete strategy for effective scheduled tweets

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and Mashable (nothing against those sites!). I can jump on trending content with “hot off the press” content. I can also share directly (immediately) or schedule my tweet(s) to go out at later times. 2) IFTTT. I use “If This Then That” to schedule my top trusted blogger content. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Right?

How I get more stuff done than you: Focus

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” And so on. Time and focus.

Have You Hugged Your Blogger Today?

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Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

How do you build a content strategy when a market is already littered with “experts?”

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It might seem weird, but the voice of the company isn’t going to come from a blogger or agency, it will be ultimately determined by the leaders in the company who set the tone for the company culture. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Define the message. What is the story?

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Why traditional journalism and social influence are blurring

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. ” Let’s explore this idea.

The One Thing That’s Better Than Knowing Your Customers

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Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Yes, Knowing Your Customers Is Needed. Surveys.

I love big blogs and I cannot lie.

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My friend Andy Crestodina of Orbit Media Studios shows in a new research report that bloggers are reporting their best results from longer posts: And naturally, if it’s working, bloggers are going to respond to that feedback by producing a higher-number of longer posts … One of the things we have to consider in this data is the definition of “strong results.” ” For a blogger, the easiest measure may be the number of shares and comments. By Mark Schaefer. In fact, I have an alternate theory. Maybe your content has a short interesting span.