| | | Great B2B Marketing | |  Blogger | 3 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING FEBRUARY 12, 2013  B2B Pull Marketing Takes the Guesswork Out of Timing One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. Using the “courtship” metaphor, Paul explains that sales relationships, just like romantic relationships, have a natural timing, and that it can sometimes be counterproductive to disrupt that timing by forcing the issue during the sales process. | GREAT B2B MARKETING MAY 14, 2010 Getting Noticed – in a Good Way – by John Leavy If you leave cogent posts the readers following this blogger will start following you. . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to begin to establish credibility in the social media stratosphere. Identify the influencers in your business sector and comment on their blog posts. | | | | | |
| GREAT B2B MARKETING AUGUST 14, 2012  Applying the Olympic Model to Marketing and Sales Alignment There are a lot of bloggers currently using the Olympics topic as “linkbait” For a good explanation of what the term linkbait means, read the excellent blog post by Olivier Blanchard titled 10 Digital Content Strategy Lessons from the Olympic Games. The way Blanchard sees it, the big problem is that people use a hot topic (e.g. swimmers. B2B Marketing B2B Sales Marketing Machin | |
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