| | | eMarketing Strategist | |  Blogger | 7 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. | EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. One is not better than the other. | | | | | |
| EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. One is not better than the other. | EMARKETING STRATEGIST JULY 19, 2010 HARO Part II: 5 Not So Well Known Uses for HARO Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&# They got that spot because they came to the attention of the right journalist. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. That’s where Help a Reporter Out comes in. link]. link]. | EMARKETING STRATEGIST SEPTEMBER 7, 2009 Hiring Subcontractors: How to Keep Costs Low and Quality High WordPress or Blogger? ? I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. It sucks to overspend on a project and not get what you expected. It also sucks to have unhappy clients due to miscommunication. What exactly do you need this person to do ? The more detail the better. | EMARKETING STRATEGIST JANUARY 11, 2010 Free Blogging eBooks Blogging as a source of income is a pretty lofty goal but there is still plenty of good advice for the blogger looking to build and existing business. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” The author, John Robinson doesn’t like the word “ebook.” In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. Blog Profits Blue Print. link]. Killer Flagship Content. link]. | | | | | | | |
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EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010 How to Find Your Customers Online: A Case Study
Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. One target market that emerged was stay at home Moms and it was news to most of the group that “Mommy Bloggers&# are a serious force to be reckoned with online. m Too Busy Building My Brand ” about a Mommy Blogger boot camp. Bloggers with a good readership GET PITCHED ALL THE TIME and just about all of them have horror stories. Plenty has been written about how to pitch to bloggers. People quickly see the wisdom of this approach. MORE >>
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