Earnest about B2B

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5 tips to amplify your YouTube video and get more views

Earnest about B2B

If that’s not enough you could send the content to an industry blogger or influencer. We all want our videos to go viral on the Internet, don''t we? But time and experience has proved it’s not that easy to get a million views if your video content is less “ Cat In A Shark Costume Chases A Duck While Riding A Robot Hoover ” and more “Get the most out of your business software package”. link].

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This is the week that was: B2B Marketing round up

Earnest about B2B

The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? According to the Guardian this week there are four distinct style of blogger. It’s clear that each has their own benefits, but being clear which type of blogger your business is going to be is essential to a consistent and useful stream of blogs. All the best bits in the world of marketing. Article of the week. The Educator, The Observer, The Polemicist and The Magpie. Take note. Listen of the week. New law of the week. Social media view of the week.

This is the week that was: From marketing fail to podcast sensations

Earnest about B2B

must go to blogger Troy Hitch, who has vowed to wear an Oculus Rift Development Kit throughout 2015. It’s New Year and ‘This is the week that was’ is back in business. We''re here to bring you our round-up of all things of minor note to B2Bers in the last 7 days. Without further ado: Jaw dropping research findings of the week…. Came to us from The Fournaise Marketing Group. B2B Marketing

The marketing graveyard has shut up shop

Earnest about B2B

In the word of a great blogger: If the message is right, who cares what screen people see it on? A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name. About 10% of them had my name spelt incorrectly, left blank where the data merge had failed and one even said ‘Dear Do Not Email’”.

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This is the week that was: Searching for the answer

Earnest about B2B

All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. Search tip of the week.

This is the week that was in B2B: Wobbles a plenty

Earnest about B2B

…goes to McKinsey and is dished out by seasoned blogger Chris Koch on his B2B Marketing blog. It was one of those weeks where the world wobbled. The US lost its AAA credit rating, the FTSE100 saw £150bn wiped off the value of its shares and a crisis of confidence struck the Eurozone – again. Infographic of the Week. Sorry we’ve spoilt it for you now. Addiction of the Week.

Social media: It’s a matter of time

Earnest about B2B

Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours. Surely, many would argue, it is marketing’s bag. stitch in time saves nine.

Social media: It’s a matter of time

Earnest about B2B

Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours. Surely, many would argue, it is marketing’s bag. stitch in time saves nine.

This is the week that was: Can I ask you on a data?

Earnest about B2B

and apparently he now moisturises… The rise of data’s popularity has not gone amiss to some bloggers though. In a week in which the London weather continued to stick with its wet and dreary ways, we bring a ray of sunshine as the much awaited second series of ‘This is the week that was’ comes back to the blogosphere in a blaze of glory. Enjoy. Content advice of the week. Content.

This is the week that was: Searching for the answer

Earnest about B2B

All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. Don’t leave the page and go looking for it online though…we have gathered the best from the week and packaged it up in one handy blog post for you. Social network development of the week. Good news for us marketeers.

This is the week that was: When CEOs transformed from people to tweeple.

Earnest about B2B

Still… there is light at the end of the tunnel – not only are the Government rolling out singing bins to turn those frowns upside down but we also have another helping of B2B pickings from the week to keep you going… Blogger relations advice of the week: With 76% of businesses having a presence on social networks today, simply ‘being there’ is no longer good enough. B2B B2B awards B2B branding B2B Social Media B2B Statistics Content Distribution Content marketing Social media amazon fire blogger bp bp sponsorship CEO social media HP Inforgraphic meg whitman

This is the week that was: The death of the tagline?

Earnest about B2B

Today influencer marketing, or knowing the right bloggers, tweeters and conversation engagers online is more important than ever. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. The Eurozone enjoyed its new role as world economy trouble maker, speculator Warren Buffett finally decided to get into tech stocks,  and Burlusconi relied on the likes of Ronaldo and George Clooney to save himself from the slammer. So there.

This is the week that was: Business jargon, killed creativity and burnt books

Earnest about B2B

It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers. As always we have kept precious time aside each day to keep up with the all the best news and wrapped it all up in a package that is this, the week that was. Campaign of the week. When Leo Burnett were tasked to run a campaign to save the Troy Public Library they had to do just that. An Earnest favourite. pUguY. Our view? pIkBX.

This is the week that was: Business jargon, killed creativity and burnt books

Earnest about B2B

It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. As always we have kept precious time aside each day to keep up with the all the best news and wrapped it all up in a package that is this, the week that was. Campaign of the week. When Leo Burnett were tasked to run a campaign to save the Troy Public Library they had to do just that. An Earnest favourite. pUguY. Our view?

Another B2B blog: Tell me something I don’t know

Earnest about B2B

It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. But don’t flick over to Facebook just yet. This is a rallying call. Not what you know.

I went to INBOUND15 and all I came back with was this lousy blog post

Earnest about B2B

Don’t be afraid to take risks If the musings of blogger Seth Godin and research prof Brene Brown were anything to go by, the biggest fear we as marketers need to overcome is failure. 14,000 marketing fanatics, 4 days, 1 mega-event dedicated to the Inbound movement. Take one hangar sized convention centre in Boston, US. decade on it’s become part and parcel of the savvy marketer’s vocabulary.

This is the week that was: #inbound14

Earnest about B2B

Blogger of the week. A round up of the great and good in B2B marketing. This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Like these: Marketing trend of the week. There is always a lot of interest in how marketers are looking to split their budget. Read the article.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . 1. IBM. 2. HP. 3. Fujitsu. 4. CSC. 5. Accenture. 370 tweets.

This is the week that was: The age of the digital bin man

Earnest about B2B

There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Last week the Bank of America reacted to ‘exaggerated and unwarranted’ claims from 2 bloggers, after what they wrote may have negatively affected stock prices. Let us know your views. Wrong. Onwards and upwards.

This is the week that was: Leo has left the building

Earnest about B2B

It’s a celebration of ‘a very important group of bloggers. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. HP’s stock spiked by almost 10% at the news , yet the verdict is still out as to whether HP’s fortunes will be transformed by his departure.

Trending in B2B: Earnest’s Top Tweets in September

Earnest about B2B

As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under. Well worth a read. 2. Warts and all. link]. link].

Vital statistics for B2B marketers – The case study

Earnest about B2B

Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachThis information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […].

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

Why most marketers should ignore A-List bloggers

Biznology

The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” Like this post?

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register ! Now that’s when the magic starts happening.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.