| | | Earnest about B2B | |  Blogger | 14 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 19, 2012 Social media: It’s a matter of time Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours. Surely, many would argue, it is marketing’s bag. stitch in time saves nine. | EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building It’s a celebration of ‘a very important group of bloggers. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. HP’s stock spiked by almost 10% at the news , yet the verdict is still out as to whether HP’s fortunes will be transformed by his departure. New ones.’ | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video. | EARNEST ABOUT B2B FEBRUARY 15, 2013 Another B2B blog: Tell me something I don’t know It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. But don’t flick over to Facebook just yet. This is a rallying call. Not what you know. | EARNEST ABOUT B2B MAY 27, 2010  Just how connected are the world’s top 5 IT services companies? Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu. Accenture. The results may surprise you. 370 tweets. | EARNEST ABOUT B2B OCTOBER 6, 2010  Trending in B2B: Earnest’s Top Tweets in September As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under. link]. Well worth a read. Warts and all. link]. link]. | | | | | | | |
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EARNEST ABOUT B2B | MONDAY, OCTOBER 3, 2011 This is the week that was: When CEOs transformed from people to tweeple.
Still… there is light at the end of the tunnel – not only are the Government rolling out singing bins to turn those frowns upside down but we also have another helping of B2B pickings from the week to keep you going… Blogger relations advice of the week: With 76% of businesses having a presence on social networks today, simply ‘being there’ is no longer good enough. B2B B2B awards B2B branding B2B Social Media B2B Statistics Content Distribution Content marketing Social media amazon fire blogger bp bp sponsorship CEO social media HP Inforgraphic meg whitman MORE >> -
EARNEST ABOUT B2B | MONDAY, MAY 14, 2012  This is the week that was: Can I ask you on a data?
and apparently he now moisturises… The rise of data’s popularity has not gone amiss to some bloggers though. In a week in which the London weather continued to stick with its wet and dreary ways, we bring a ray of sunshine as the much awaited second series of ‘This is the week that was’ comes back to the blogosphere in a blaze of glory. The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content. What’s your experience? Mobile development of the week. MORE >> -
EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011  This is the week that was in B2B: Wobbles a plenty
…goes to McKinsey and is dished out by seasoned blogger Chris Koch on his B2B Marketing blog. It was one of those weeks where the world wobbled. The US lost its AAA credit rating, the FTSE100 saw £150bn wiped off the value of its shares and a crisis of confidence struck the Eurozone – again. Thankfully, there was some respite and joy for B2B Marketers – well, those who weren’t crying into their dwindling pension pots. Infographic of the Week. It’s not pretty but worth a look – even if it’s just to find out that on average only 20% of B2B leads buy. All the best. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011 This is the week that was: The death of the tagline?
Today influencer marketing, or knowing the right bloggers, tweeters and conversation engagers online is more important than ever. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. The Eurozone enjoyed its new role as world economy trouble maker, speculator Warren Buffett finally decided to get into tech stocks, and Burlusconi relied on the likes of Ronaldo and George Clooney to save himself from the slammer. So there. MORE >> -
EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011  This is the week that was: Searching for the answer
All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. Don’t leave the page and go looking for it online though…we have gathered the best from the week and packaged it up in one handy blog post for you. Social network development of the week. Good news for us marketeers. MORE >>
- Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: The age of the digital bin man EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 6, 2011
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