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NOVEMBER 6, 2009 Social Media Buzz at a Live Event
For bloggers, a simple step is to have all relevant material that they might possibly need in order to blog about anything they saw at the sessions readily available to them. blogger marketing resource site is a great way to do this, and we made the URL known through distributing business cards at registration with the URL clearly visible.
| | DIGITAL BODY LANGUAGE
SEPTEMBER 7, 2010 5 things to do to get ready for coming communication shift
2) Understand the Influencers in your Market: Not just the major press and analyst influencers, but the bloggers and smaller influencers in the space who will most likely cause your message to be “discovered” if they join the conversation. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
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| | DIGITAL BODY LANGUAGE
AUGUST 31, 2010 Measuring the Unmeasurable: Influencers
use the term “publication” and “publisher” very loosely to refer to any writers, bloggers, thought leaders, and content contributors online. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. However, while this is important, it can be notoriously difficult to measure.
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MARCH 11, 2009 Employees, Social Media, and Superstar Economics
The blogger will lose their audience, which is their most critical asset, so they are motivated to avoid appearing biased at all costs. The sponsoring company would then lose the main reason they hired that blogger in the first place. You could tell from the tone of the announcer that this concept was patently absurd to her. Who would ever do that? But will that actually happen?
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DIGITAL BODY LANGUAGE The Rise of the "Fanmium" Products
| TUESDAY, MARCH 30, 2010
for each bit of exposure is a very reasonable price to pay o Investing in product, rather than advertising, makes this strategy viable Bloggers
: o Providing an honest opinion on a product in exchange for a free license is a good deal o $49.99 Social media has led to a wealth of new ways of thinking about business. One of the most interesting, and most discussed, is the ceding of control of the market message to our audiences. This leads to an interesting paradox. Covert tactics to pay people to write nice things about you are usually discovered quickly and backfire badly. MORE >>
DIGITAL BODY LANGUAGE The Buzz about Google Buzz – 6 things relevant to B2B?
| WEDNESDAY, FEBRUARY 10, 2010
This meant that social media was less adopted by the business mainstream, but was mostly adopted by the writers and bloggers
within a business context. Yesterday, Google announced their next major foray into social media, with the launch of Google Buzz. While the main concepts behind Buzz are very familiar with anyone who is at all familiar with social media – friends, status updates, photo sharing – the way that Google brings it all together, and their sheer weigh in the market, means that this may be quite interesting. As a B2B marketer, what does this mean? What do you think? MORE >>
DIGITAL BODY LANGUAGE Dynamics of Influencers
| MONDAY, JANUARY 25, 2010
However, these new publishers – bloggers
, independent writers, and niche experts – do not want to follow the formalized briefing processes of yesterday. One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space. There is much agreement with that, but there is also the sense that this is somehow new within the world of social media. An Old Challenge Managing influencers, however, has long been a part of the role of marketing – analyst relations and public relations have long had this as their main goal. MORE >>
DIGITAL BODY LANGUAGE Decorative Cakes and Social Media Policy
| MONDAY, DECEMBER 15, 2008
If you're considering diving into social media, or thinking about marketing "getting involved" with existing bloggers
at your company, read these policy statements first. I just happened upon a friend of mine's blog. She does incredibly ornate, customized cakes for special occasions. Fun stuff like Mini Coopers, McDonald's Happy Meals, cowboy hats, etc. And I know for a fact that she does not have dedicated web team creating content. So why is it that getting into social media is so difficult for many companies. Minimal rules, just guardrails. No approvals, just training. link]. MORE >>
DIGITAL BODY LANGUAGE Kadient: Blogging About Internal Processes Connects With Buyers
| MONDAY, JANUARY 5, 2009
Heather Stokes and Heather Margolis at Kadient found this out when leading bloggers
took note of their internal efforts to develop user personas. This effort was then noticed by David Meerman Scott, an influential industry blogger
and writer, who highlighted Kadient’s efforts in his online forum. Two other industry bloggers
, Charles Brown and Scott Sehlhorst of Tyner Blain, quickly picked up the story, and added their own commentary, further establishing Kadient as a company intently focused on the success of their customers. What are your thoughts as B2B marketers? MORE >>
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