Digital B2B Marketing

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. These supporters are not going to get the new story out. It is time to tell the story about how this change improves Triberr.

Twitter 100
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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule.

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Should You Celebrate Email Unsubscribes?

Digital B2B Marketing

If you are a blogger, I’m sure you can relate. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings.

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The Real Challenge for B2B Content Marketers

Digital B2B Marketing

Addressing the challenges content marketing faces today will require addressing the underlying issue that content, all rhetoric from bloggers and trade publications aside (notably people in the content business), isn’t really the priority they claim it is. Why do you think content marketing landed in this position?

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Constant Contact : Looking for marketing and social media tips? Constant Contact has done a good job of creating a collection of quick tips in a simple graphical format.

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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers. You can check out their tools here: Pingdom Tools.