| | | Dianna Huff - B2B MarCom | |  Blogger | 12 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. It was good for me to get out and meet other bloggers and to hear what PR pros are trying to accomplish. The one thing I learned, that wasn’t brought up at the meeting, is this: When you’re pitching bloggers, you definitely need a strategy. You need to determine what your news is and which type of blogger you should be pitching. The news agency blogger needs content all day long. All of us love blogging. | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? Sullivan recommends that you use whatever tools you have to customize each message to each individual blogger. What’s worked and what hasn’t? | | | | | |
| | | DIANNA HUFF - B2B MARCOM FEBRUARY 15, 2011 Building Relationships on Twitter: Consider What You Tweet So I stick with a few people / bloggers who continually post excellent content that my followers might find interesting — even if it’s not marketing related or a little off the beaten track. Tweet A prospect called me last week to inquire about my social media services after following me on Twitter for over a year now. While talking, he asked me a question no one has asked me before: “Who do you have in mind when you tweet?&# He also wanted to know my process on deciding what to tweet. These are great questions! To answer them, I had to stop and think for a bit. | DIANNA HUFF - B2B MARCOM OCTOBER 12, 2011  [Rant] Why I Delete Emails from PR “Pros” Without Reading Them Tweet I would definitely attend the Publicity Club of New England’s October 19, 2011 program, “ Blogger Relations for PR Pros ,” even if I weren’t on the panel. If you are a PR pro, and you want to know how to get the attention of a blogger like me, my number piece of advice is this: STOP SEEING ME AS A FRICKEN NEWS AGENCY. Ok, whew. What does this mean? | DIANNA HUFF - B2B MARCOM JUNE 3, 2011  Why Google Reader Should Be Your New BFF Endears you to other bloggers as everyone loves comments. Tweet June, 2011. Published by Dianna Huff. Volume 11, Number 4. Welcome! Having a hard time keeping up with all the online content that's out there? was too, until I learned how to manage all of it with Google Reader. Where did the time go? Revenge is sweet. And, thank you for your continued support and kind words. Add RSS feeds. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 12, 2012  Wikipedia: It’s Not Another Marketing Channel
People all over the globe use it and as such, rely on the community of editors to create content that can be backed up by reputable sources such as books, newspapers, journals and bloggers. In the last year, I’ve received close to a dozen calls from people and companies who want a Wikipedia page. People find me through this post I wrote for the Content Marketing Institute: How to Develop a Wikipedia Page that Sails Through the Approval Process.). One of the biggest mistakes companies (and people) make with Wikipedia is seeing it as another marketing or social media channel. Busted! MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011  Surprise Your Customers with Direct Mail Love
First off, the Publicity Club of New England's October program is," Blogger Relations for PR Pros." Scheduled for October 19 at 6:00 PM, the program features a panel of bloggers from CBS.com, Boston.com and yes, yours truly — with other panelists to be announced. Tweet October, 2011. Published by Dianna Huff. Volume 11, Number 7. Welcome! Lots of exciting news this month. Let me know if you're attending so we can connect at the event. I'm also part of Chris Marlow's Copywriters Marketing Roundtable Series. And finally, I'm offering a new service, Book Ghostwriting for CEOs. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, JANUARY 3, 2013  This Blog Named One of the Best B2B Blogs for 2012
This means I’m no A-List blogger, to say the least. I just learned that The Buyer Zone has named my blog as one of the best B2B blogs for 2012. I came in at #4). I’m a little shocked, to say the least. purposely cut back on my blog and social media consumption last year. realized I was reading way too much stuff and becoming overwhelmed. All that content was clouding my thinking. resolved to write less, but write higher quality content. The cutting back and following my own gut instinct has been very good. I’ve begun noticing trends in ways I never really did before. MORE >> - 7 Tips for Getting People to Your B2B Blog
Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. No one was reading it nor were people leaving comments. What could he do to change this situation? It's true that due to Twitter, blog commenting has gone down. Twitter, I like to say, has made us all "drive by readers." Let me know if they work for you! Regards, Dianna Huff. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012  MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life
Did I really need to be a top blogger or have thousands of followers to be effective?”. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” I can’t keep up with all of it.” I’ve not time for social media.”. ve struggled with these challenges too – especially fitting in social media. started writing my blog in 2006 and just kept adding things as they came out – LinkedIn, Twitter, Facebook, G+. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. MORE >>
- Honor Your Creative Self: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
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