| | | Customer Experience Matrix | |  Blogger | 8 articles |
| Page 1 of 1 | Previous | Next | | | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 3, 2009 Show Me the Numbers: Hard Data on Internet Use and Media Spend Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter. Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. m sitting on a panel next week that will discuss long-term marketing trends. You won’t be surprised that there’s plenty of data out there. to 18.5% | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 28, 2012  [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing. | CUSTOMER EXPERIENCE MATRIX JANUARY 9, 2008  Visualizing the Value of QlikTech (and Any Others) haven't figured out how to make them bigger in Blogger. As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. defined five types of tasks, based on the technical resources needed to get an answer. | CUSTOMER EXPERIENCE MATRIX APRIL 15, 2008 Making Some Changes Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. Most obviously, I've changed the look of this blog itself. The most interesting is a new polling feature. You'll see the first poll at the right. I've also started a new blog "MPM Toolkit" at [link]. In this case, MPM stands for Marketing Performance Measurement. Trying to keep the brand messages clear, as it were. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 5, 2008 More Thoughts on Comparing Demand Generation Systems
As much as anything, I’m deterred by the fact that I still haven’t figured out how to load the table into Blogger so it will display properly. I have mostly been focused this week on formats for the new Demand Generation Guide. Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 27, 2008 Looking for Differences in MPP Analytical Databases
But I’ll make it easy for you (with apologies that I still haven’t figured out how to do a proper table within Blogger). “You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. This applies even, or maybe especially, to the non-columnar systems that use a massively parallel (“shared-nothing”) architecture to handle very large volumes. review of my notes shows that no two are quite alike. MORE >>
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