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B2B Content Marketing Strategy Checklist

Connect the Docs

But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Content Marketing has exploded. Normal. 2012-06-29T02:54:00Z. 2012-06-29T02:55:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. Content Marketing has exploded. Bottom line: good content isn’t enough any more.

Content Marketing Strategy: Interact with your neighborhood

Connect the Docs

The blog roll is list of links to blogs that the blogger likes. About the author : Claudia is a blogger by profession. insta. Normal. 2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. Other

Marketing is a Mindset

Connect the Docs

Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? Bernie Borges. Marketing 2.0:

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip.

Future of Marketing - Technology Enabled Personalized Marketing

Connect the Docs

The Future of Marketing II: The Personalization Revolution is a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes. Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing?

Best of ClickDocuments "Connect the Docs" Blog in 2010

Connect the Docs

A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rules? What is the future of content marketing? Who are Linchpins? Customer.

Who Is Up for a Challenge?

Connect the Docs

If you saw the movie Julie and Julia, you're familiar with the story of blogger Julie Powell, who signed herself up to try all the recipes in Julia Child's Mastering the Art of French Cooking within 365 days. Last week, we talked about the Creative Copy Challenge , a blog that was born to help people hurdle writer's block(s). Each post is simply a list of ten words and phrases, and your assignment is to use them all in a short story, or even just a few sentences. No, this won't happen for everyone. Is there a project or assignment that you can get yourself and others in on?

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Connect the Docs

One great suggestion for bloggers is that they picture their audience while writing: "It's easy to feel like you're talking to yourself when you blog or tweet without getting a response. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. She recalls meeting a woman at a party and talking about their respective jobs.

What is HARO?

Connect the Docs

Find out about trends : One area where many bloggers need help is planning their content in advance. Here's a video posted by blogger Pete Williams of Preneur Marketing about using HARO to find sources for your blog posts. Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Spread the good karma. Bingo!

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. 2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? Where do I get started? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Purpose. Persuade.

Happy Holidays, Content Marketers!

Connect the Docs

Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. This doesn't mean jumping on the consumer bandwagon, in fact it may mean helping people do just the opposite. Read on for eight tips on how to ready your content for the holiday season. Wrap up a gift. Put something in a box with a ribbon on top and it becomes a gift. " 7.

11 Marketing Lessons to be Learned from Driving

Connect the Docs

Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons. 11 Marketing Lessons to be Learned from Driving. STRATEGY. Monson.

The Power of Commenting: How a Skeptic Became a Believer

Connect the Docs

Now, he did have a head start, because he targeted his comments at bloggers who had commented on another guest post he had written on the ultra-popular Problogger.net. From Chris Garrett's 10 Reasons Commenting is Good for Bloggers , reason #7 reads: "You never know who is reading – It amazes me who reads my comments on obscure blogs that I thought only myself and a handful of others read. When it comes to content marketing, the power of one simple habit is often forgotten. "For the record, I read a ton of blogs. It’s just rare that I comment."

RSS 2

How to Be a Content Marketing Winner

Connect the Docs

Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? Do you feel like a content marketing loser? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. I make a lot of money and drive a really fast car, so you will definitely want to go out with me. Here’s my number. When you’re ready to go out, call me.'. Have you tried Davio’s Cucina?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. Blogger outreach is more PR than social media (socialmedia.biz).

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no. unless.” Yeah, infographics! Earned media. Very cool.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally!

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. I blogged for clients.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The evolution of a blogger

grow - Practical Marketing Solutions

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. By Srinivas Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. The Novice. The Mechanic. The Artist. The Entrepreneur.

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! Can we make this the first Hug a Blogger Week? And it is amazing how similar we are. You did.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. 1) BirdSong Analytics.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience. A lot more.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachI’m Not […]. Author information.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. What are your favorite websites to bookmark that help you be a more efficient blogger? That's exactly what bookmarks are for. But trust me, it's easy. Safari. Firefox.