| | | Connect the Docs | | Blogger | 17 articles |
| Page 1 of 1 | Previous | Next | CONNECT THE DOCS APRIL 29, 2010 The Content Marketing Question: To Gate or Not To Gate? Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. | CONNECT THE DOCS DECEMBER 14, 2009 ClickLaunch: What Matters NOW - Things to Think About and Do in 2010 "The One Percenters" The One Percenters are not the usual suspects of name brand tech bloggers, mommy bloggers and or business bloggers. Thunder. Rolling Thunder. You can hear and sense it coming. So, here it is… What Matters Now - Things to think about (and do) this year. Read Seth's blog post on this brand new eBook What Matters Now. Seth Godin. Rajesh Setty. | | | | | | | CONNECT THE DOCS MARCH 21, 2011 Future of Marketing - Technology Enabled Personalized Marketing The Future of Marketing II: The Personalization Revolution is a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes. Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? | CONNECT THE DOCS SEPTEMBER 30, 2009 The Power of Commenting: How a Skeptic Became a Believer Now, he did have a head start, because he targeted his comments at bloggers who had commented on another guest post he had written on the ultra-popular Problogger.net. From Chris Garrett's 10 Reasons Commenting is Good for Bloggers , reason #7 reads: "You never know who is reading – It amazes me who reads my comments on obscure blogs that I thought only myself and a handful of others read. When it comes to content marketing, the power of one simple habit is often forgotten. "For the record, I read a ton of blogs. It’s just rare that I comment." | CONNECT THE DOCS DECEMBER 31, 2009 Best of ClickDocuments "Connect the Docs" Blog in 2009 big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. 2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? Where do I get started? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Purpose. Persuade. | CONNECT THE DOCS DECEMBER 4, 2009 11 Marketing Lessons to be Learned from Driving Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons. 11 Marketing Lessons to be Learned from Driving. STRATEGY. Monson. | | | | | | | | | -
CONNECT THE DOCS | THURSDAY, OCTOBER 22, 2009 ClickInsights: Aggregating the Best Content in B2B Marketing Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. For the B2B Marketing Zone , Tom Pick and I want to create a great site that attracts top-notch B2B bloggers as contributors, and attracts B2B marketers and other executives on the strength of the content. It also is a great vehicle for blogger outreach. and Ph.D. in Computer Science. MORE >> -
CONNECT THE DOCS | WEDNESDAY, JULY 21, 2010 Marketing is a Mindset Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges is the Chief Find Officer of Find and Convert , an Inbound Marketing agency serving clients nationwide. Bernie is also the author of Marketing 2.0: MORE >> -
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 11, 2009 How to Be a Content Marketing Winner Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? Do you feel like a content marketing loser? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. make a lot of money and drive a really fast car, so you will definitely want to go out with me. Here’s my number. When you’re ready to go out, call me.'. Have you tried Davio’s Cucina? MORE >> -
CONNECT THE DOCS | WEDNESDAY, DECEMBER 16, 2009 Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments One great suggestion for bloggers is that they picture their audience while writing: "It's easy to feel like you're talking to yourself when you blog or tweet without getting a response. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. She recalls meeting a woman at a party and talking about their respective jobs. left the party baffled." MORE >> -
CONNECT THE DOCS | MONDAY, OCTOBER 12, 2009 ClickLaunch: The Content Marketing PlayBook In advance of publishing The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material , I spent a lot of time online, following bloggers, Tweeters and thought- leaders interested in content marketing. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe writes one of the most popular content marketing blogs in the world. MORE >>
- Best of ClickDocuments "Connect the Docs" Blog in 2010 CONNECT THE DOCS | FRIDAY, DECEMBER 31, 2010
- Who Is Up for a Challenge? CONNECT THE DOCS | WEDNESDAY, FEBRUARY 3, 2010
- Content Marketing Strategy: Interact with your neighborhood CONNECT THE DOCS | TUESDAY, APRIL 3, 2012
- What is HARO? CONNECT THE DOCS | WEDNESDAY, NOVEMBER 18, 2009
- Happy Holidays, Content Marketers! CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
- B2B Content Marketing Strategy Checklist CONNECT THE DOCS | FRIDAY, JUNE 29, 2012
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