| | | Client Bridge | |  Blogger | 14 articles |
| Page 1 of 1 | Previous | Next | CLIENT BRIDGE APRIL 28, 2011  Social Media Marketing Tactics So, tactics like "blogger relations", "SEO for social sites" and "blogging", while difficult, are also the most effective. Adam T. Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report. The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. The most effective tactics are the most difficult.) | CLIENT BRIDGE SEPTEMBER 17, 2010  10 Steps to Launch Your Social Media Presence Subscribe to the most popular blogs in your market - consider setting up an RSS reader like ( Google Reader ) to track the most influencial blogs and bloggers in your market. Look for opportunities to engage the readers and/or the bloggers at these sites. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. | | | | | |
| CLIENT BRIDGE MARCH 18, 2011 Blog Metrics to Track Media links How many media companies and bloggers link into your blog as a source of information? Blog-related expenses Track costs for your bloggers, editorial staff, technology support, design and other areas that affect your blog. Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click? | CLIENT BRIDGE SEPTEMBER 25, 2010 ClientBridge Blog Featured in B2B MarketingZone ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site. | CLIENT BRIDGE DECEMBER 27, 2012 Content Marketing Ideas for 2013 Choose 10 of the top bloggers in your industry and sponsor a one-day brainstorming session on how you can all help each other. As marketers plan and budget for 2013, most are searching for innovative content ideas. To get you started, the Content Marketing Institute has come up with 42 content marketing initiatives for 2013. Here are a few of their examples. Develop/refine a content marketing mission statement. You need to know the why before you can decide on the what. Find thought leaders in your organization and build them into your content plan. View Original Article | CLIENT BRIDGE AUGUST 11, 2012 5 Steps To Get Daily Blog Visitors Post a comment on their blog and invite them to be a guest blogger on yours. Leave witty, intelligent comments to a number of posts and follow them up with a short yet well written email to the blogger with some guest blog ideas. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique? Be your blogs very own town crier. | | | | | | | |
| -
CLIENT BRIDGE | TUESDAY, MAY 24, 2011 Using Social Media to Launch and Promote a Product
Cost : Approximately $4,000 Book Reviews by Other Bloggers and A-Listers Kawaski offered free copies of his book to bloggers chosen from his 20,000+ database. Cost : Approximately $5,000 Infographic An overview of the book was turned into a single image which was embedded on the sites of bloggers and reviewers. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions. MORE >> -
CLIENT BRIDGE | TUESDAY, OCTOBER 11, 2011  The State of Social Media and Blogging
Blogger (50.055 million). Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Users of the next closest competitor (Yahoo) spend less than a third as much time there as they do on Facebook. Americans spend most of their Internet time (22.5%) on social networks and blogs. The majority of visitors to social networks and blogs are female and are aged 18-34. Women are in the majority of visitors to eight of the top 10 social networks. MORE >> -
CLIENT BRIDGE | WEDNESDAY, MAY 1, 2013 INFOGRAPHIC: Benefits of Guest Blogging
Meet other bloggers. 'The biggest benefit associate with guest blogging is the ability to gain a quality backlink. From Inboud Visibility, here''s an infographic with eight more examples of how guest blogging can boost your website. More traffic to your website. Improve your writing skills. Increase exposure and brand awareness. Guest posting is great for search engines. Get to know new communities. Get more email subscribers. Generated targeted traffic. View Original Article MORE >> -
CLIENT BRIDGE | TUESDAY, APRIL 23, 2013 SLIDESHOW: Effective Content Creation
Invite Guest Bloggers. 'Content creation is vital to inbound marketing. From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content. Newsjack. Produce Evergreen Content. Use an Editorial Calendar. Turn Presentations Into SlideShares. Update Historical Content. Create Video Content. Keep a Backlog of Ideas. View Original Article MORE >> -
CLIENT BRIDGE | THURSDAY, APRIL 11, 2013 Ideas For Content Marketing
Create a “Top 10 Bloggers to Follow” List within Your Industry - the bloggers will most likely re-tweet your post for you. Accept Guest Blog Posts - reach a new audience with guest bloggers. 'High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. View Original Article MORE >>
- Driving Web Traffic CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
- Content-Mining the Press CLIENT BRIDGE | FRIDAY, MARCH 11, 2011
- Social Mention as Currency CLIENT BRIDGE | WEDNESDAY, MARCH 9, 2011
| |
Crimson Marketing