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Ideas For Content Marketing

Client Bridge

Create a “Top 10 Bloggers to Follow” List within Your Industry - the bloggers will most likely re-tweet your post for you. Accept Guest Blog Posts - reach a new audience with guest bloggers. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. View Original Article

FAQ 34

Blog Metrics to Track

Client Bridge

Media links How many media companies and bloggers link into your blog as a source of information? Blog-related expenses Track costs for your bloggers, editorial staff, technology support, design and other areas that affect your blog. Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click?

RSS 13

INFOGRAPHIC: Benefits of Guest Blogging

Client Bridge

Meet other bloggers. The biggest benefit associate with guest blogging is the ability to gain a quality backlink. From Inboud Visibility, here''s an infographic with eight more examples of how guest blogging can boost your website. More traffic to your website. Improve your writing skills. Increase exposure and brand awareness. Guest posting is great for search engines. Get to know new communities. Get more email subscribers. Generated targeted traffic. View Original Article

SLIDESHOW: Effective Content Creation

Client Bridge

Invite Guest Bloggers. Content creation is vital to inbound marketing. From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content. Newsjack. Produce Evergreen Content. Use an Editorial Calendar. Turn Presentations Into SlideShares. Update Historical Content. Create Video Content. Keep a Backlog of Ideas. View Original Article

FAQ 3

5 Steps To Get Daily Blog Visitors

Client Bridge

Post a comment on their blog and invite them to be a guest blogger on yours. Leave witty, intelligent comments to a number of posts and follow them up with a short yet well written email to the blogger with some guest blog ideas. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique? Be your blogs very own town crier.

10 Steps to Launch Your Social Media Presence

Client Bridge

Subscribe to the most popular blogs in your market - consider setting up an RSS reader like ( Google Reader ) to track the most influencial blogs and bloggers in your market. Look for opportunities to engage the readers and/or the bloggers at these sites. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly.

Using Social Media to Launch and Promote a Product

Client Bridge

Cost : Approximately $4,000 Book Reviews by Other Bloggers and A-Listers Kawaski offered free copies of his book to bloggers chosen from his 20,000+ database. Cost : Approximately $5,000 Infographic An overview of the book was turned into a single image which was embedded on the sites of bloggers and reviewers. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.

Driving Web Traffic

Client Bridge

Check Blog Engage or Blogger Forum. At the center of an Internet based business is traffic. Obviously, without traffic to your site, no sales can take place. Targeted traffic refers to people who regularly visit your site because of your content. Steven Papas on ariherzog.com shares some ways to get targeted traffic. Find Related Blogs. Blogs within the same area of interest as your blog. Blogs with large and consistent traffic. Leave quality comments. Guest post if possible. Consider buying ad space on related blogs. Find Related Forums. Joins forums related to your blog. Buy ads.

Content-Mining the Press

Client Bridge

Even if you have an original blogger and you re-purpose existing content and you have a steady source of outside content, you still might be looking for ways to interject fresh ideas into your content stream. Content marketing requires a constant source of relevant and usable ideas. If so, look to the press and the blogosphere and mine content from there. Sources: News. Find a way to make a news item relevant to your audience. Even if a story isn’t directly related to your industry or your market, you may find useful nuggets. Internet. Set up alerts for news releases. Competition.

RSS 2

Social Mention as Currency

Client Bridge

Any blogger is eligible, and while not all will be high quality, it has the potential to reach a lot more users. "Pay with a Tweet" (PWAT) is a recent, effective form of viral marketing that revolves around the concept of paying for a product or service with a mention in some form of social media. Originally, it was used on Twitter to promote digital products like e-books. An e-book seller would require a user to tweet about the product, and in return, the user would be able to download the product free of charge. Here are some other potential platforms to use the model.

ClientBridge Blog Featured in B2B MarketingZone

Client Bridge

ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachThis information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […].

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register ! Now that’s when the magic starts happening.

Why most marketers should ignore A-List bloggers

Biznology

The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” Like this post?

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

The evolution of a blogger

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.