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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

10 Tips for Developing Better Blogger Outreach

WindMill Networking

Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachThis information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […].

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register ! Now that’s when the magic starts happening.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Here''s an example.).

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

Why Marketers Should Go Rogue with Blogger Outreach

WindMill Networking

Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach Author blogger bloggers brand Business Clients communication example follow for your image IT marketing outreach PR rules strategy time WHO One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. When I coach … Continue Reading.

Blogger Relations Are the Perfect Advertising Foundation

WindMill Networking

Blogger Relations Are the Perfect Advertising Foundation by Kristen Matthews - Maximize Social Business. Why Marketers Should Go Rogue with Blogger Outreach. Blogger Outreach While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. We now know that consumers are “ad blind” and want to hear about your brand from someone other than your brand itself. But, … Continue Reading.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

7 Ways to Make Bloggers Dislike Your Marketing

WindMill Networking

I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s time and life to run a blog. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. Blogger OutreachWhen done right.

12 Subject Lines for Better Blogger Outreach

WindMill Networking

One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachBut, one of the […]. Author information. Kristen Matthews. Kristen on Google+.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

The evolution of a blogger

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. What are your favorite websites to bookmark that help you be a more efficient blogger? That's exactly what bookmarks are for. But trust me, it's easy. Safari. Firefox.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

5 Ways Brands are Getting Creative With Blogger Outreach

WindMill Networking

As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAs both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up.

New Blogger Outreach Research Reveals Insights for Marketers

WindMill Networking

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.

Why most marketers should ignore A-List bloggers

Biznology

The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” Like this post?

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! Starting is the hardest part, but to become a competent writer, there is no choice! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude. What tips and tricks would you add to help a beginner blogger? The post Do you have to be a great writer to be a great blogger?

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers). Never, ever, include A-list bloggers in a bulk email pitch – hand-written only. My goal? Less is more.

Class 60

Why Brands Should Consider Working With Travel Bloggers

WindMill Networking

One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.

Overcoming Pain Points in Blogger Outreach

WindMill Networking

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach … Continue Reading.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. Why do some bloggers get busted while others carry on? but instead, Tumblr deleted her entire account. Just a form.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Last year the L.A. Brainstorming?