| | | Chris Koch | |  Blogger | 28 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH JULY 29, 2011 How social media muteness endangers your company: The crisis at McKinsey The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled. That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. | CHRIS KOCH AUGUST 3, 2010 13 qualities of a good social media voice Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. Grammatical. Communal. Dialectal. | | | | | |
| CHRIS KOCH JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). started by following the bloggers I like, as well as friends and colleagues. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. | CHRIS KOCH OCTOBER 14, 2011 Does integrity make you a social media loser? Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. ve rolled all that up into an approach that I doubt constantly. don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days. What a ridiculous notion, that someone’s content is worth tweeting every time. Do you? | CHRIS KOCH MARCH 26, 2010 How to get others to blog Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. When you check in with your bloggers, ask them to talk through their ideas before they start writing. One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. It’s no surprise. Incite them. | CHRIS KOCH AUGUST 3, 2010 15 qualities of a good social media voice Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. Relevant. Empathetic. Generous. Timely. | | | | | | | |
| -
CHRIS KOCH | FRIDAY, JUNE 25, 2010  In social media, no one knows you’re an introvert
First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet personalities. and, of course, came up with a theory. On the internet, nobody knows you’re a dog. MORE >> -
CHRIS KOCH | FRIDAY, MAY 14, 2010 Six ways that marketing needs to lead the organization in social media
Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA’s Marketing Leadership Forum on May 25-26.) Social media creates the need for marketing to lead within the organization. At least that’s the conclusion we reached at ITSMA recently when we did our social media survey (there’s a free summary if you’re interested). Now what do we mean when we say that? We mean that within the organization the leadership of social media is falling to marketing. But think about it. Research. Ideas and content. MORE >> -
CHRIS KOCH | FRIDAY, APRIL 9, 2010 How to establish a voice of authority in a blog
But it’s not enough just to support bloggers. It would be wonderful if your bloggers were the only experts writing about their fields. A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. We want readers of our SMEs’ blogs to see them as experts. But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. If that’s the case, great. Stop reading. SMEs need an angle. MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 23, 2011 3 factors in winning the social media horse race
Maybe I’m being too cynical, but when I read posts by the A-list bloggers, there are tons of people who seem to think that saying something—anything, even “So true, so true”—is good for their street cred and exposure. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. There are only two types of relationships in social networking. MORE >> -
CHRIS KOCH | WEDNESDAY, DECEMBER 30, 2009 Top B2B marketing posts for 2009 (hint: social media)
m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here. think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. So writing about this stuff is fun. Have a happy and safe New Year! MORE >>
- How to create B2B social media policies CHRIS KOCH | TUESDAY, NOVEMBER 24, 2009
- Do too many cooks spoil the blog? CHRIS KOCH | WEDNESDAY, JULY 28, 2010
- Integrating mobile into B2B marketing CHRIS KOCH | THURSDAY, MAY 27, 2010
- Eight reasons to monitor social media and a list of tools for doing it CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
- Why marketers must become the new publishers CHRIS KOCH | TUESDAY, OCTOBER 6, 2009
- How to use social media for B2B CHRIS KOCH | FRIDAY, MARCH 19, 2010
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Where should your corporate blogs live? CHRIS KOCH | FRIDAY, OCTOBER 16, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- Want to launch a new product or service faster? Do some research. CHRIS KOCH | FRIDAY, SEPTEMBER 25, 2009
- What are your best practices for "recession marketing?" CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- What are your best practices for “recession marketing?” CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- Why marketers must become the new publishers CHRIS KOCH | TUESDAY, OCTOBER 6, 2009
- Want to launch a new product or service faster? Do some research. CHRIS KOCH | FRIDAY, SEPTEMBER 25, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
| |
