Chris Koch

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Where should your corporate blogs live?

Chris Koch

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. Incentives for bloggers. Being on the corporate site is a good way for bloggers to raise their visibility inside the company and promote their careers. You take what you get with independent bloggers.

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Do too many cooks spoil the blog?

Chris Koch

The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. There is also less disruption when a blogger leaves the fold. They enjoy getting to know the blogger over time.

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How to establish a voice of authority in a blog

Chris Koch

But it’s not enough just to support bloggers. It would be wonderful if your bloggers were the only experts writing about their fields. A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog. If that’s the case, great. Stop reading.

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How to get others to blog

Chris Koch

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. Get ideas from customers. This all happens before the writing begins.

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Integrating mobile into B2B marketing

Chris Koch

I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. You should check it out; it’ll give you a great list of B2B marketers to follow.

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Does integrity make you a social media loser?

Chris Koch

Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Meanwhile, we have opportunist sites like Triberr that let you “grow your reach” by automatically tweeting things that people in your “tribes” write about, as explained (exposed really), by Neicole Crepeau in this excellent post.

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Does integrity make you a social media loser?

Chris Koch

Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Meanwhile, we have opportunist sites like Triberr that let you “grow your reach” by automatically tweeting things that people in your “tribes” write about, as explained (exposed really), by Neicole Crepeau in this excellent post.