Biznology

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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. Blogger outreach is more PR than social media (socialmedia.biz).

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no. unless.” Yeah, infographics! Earned media. Very cool.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Never, ever, include A-list bloggers in a bulk email pitch – hand-written only. My goal? in your recon.

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.

All your best content may now be considered fake news

Biznology

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently.

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Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Waiting for class.

Buy domain names for all your pages, products, and services

Biznology

Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” Now they all do.

Today’s online influencers are wicked tough

Biznology

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers? Landmine? Solid ground? They know the lingo.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly. Ten years later, I am still at it in earnest. I’m talking upwards to three-, four-, five-thousand influencers at a time. I run.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We don’t take the blogger’s interest in our pitch for granted. Chris.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Episode 64 of the #FIR podcast is up. Is it time to stop measuring engagement

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! But I sure as hell do now!

Why most marketers should ignore A-List bloggers

Biznology

The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” Like this post?

Are you taking advantage of B2B marketing data?

Biznology

So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. I was amazed at the wealth of information here. Like this post?

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The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

Add For Immediate Release to your podcast queue

Biznology

Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. So, it was an honor to be included. Will this help or hinder the growth of the category?

It’s normal to be bad before you’re good

Biznology

” You’re your own barrier to entry: all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first. I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. 2) You will always be harder on yourself than anyone will be on you.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.

What is Social Media Marketing?

Biznology

” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing. For years, I struggled to explain to my mom what I do for a living. development (is anyone listening?),

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Human Research Team — I have tried to choose robots but when it comes to getting an awesome, clean, updated, database of germane and salient blogs, bloggers, first names, and email addresses. Love it!

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Do-it-yourself influencer marketing

Biznology

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response. Chris Abraham’s latest webinar was about influencer marketing.

The fake news lesson for marketers: You will be a victim

Biznology

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors. Just ask Procter & Gamble (P&G). Listen like crazy.

My Best Biznology Blog Posts of 2016

Biznology

The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year. I think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Maybe by the 3rd I’ll know what the future may bring. My Best Biznology Blog Posts of 2016.

Influencer marketing should not be about collecting influencers

Biznology

Brands consider it threatening to their own equity but it’s much easier for people to connect than a brand and a person even if the person is a citizen journalist cum blogger. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k The worst thing about the internet has been the commodification of friendship. Ready?

Google is a lying liar that lies

Biznology

I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb.

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I’m an influencer, pay me more!

Biznology

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Lucky for me, a major focus of our time together was influencer marketing.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. Maybe the revolution will not be televised but it will certainly be tweeted. Right now. And that’s good for you.

Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. CA is intoxicating!

Why aren’t you already cross-posting on LinkedIn?

Biznology

If you’re already a blogger, do it now. Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? On Medium, I have a potential readership of 4.8k Why Wait? Hello, Are You Still Here? That was very kind of you. I still recommend it highly. Do it.

Google “mobilegeddon” starts today — are you prepared?

Biznology

Blogger. Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. You’re in luck if you’re on the East Coast: Google’s on PST.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck.

Search + Social = Online Reputation Management

Biznology

Just start working today, right now, on creating as much content as possible, across as many social networks and free sites such as Medium, Tumblr, WordPress.com, Blogger, etc, as possible. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Google abhors a vacuum. What you need to do is armor-up, soldier! It’s simple.

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. The Language of Business is Moving Faster Than You Are.