My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actually initiating a pitch, becoming best friends.  Image via Wikipedia. All at once. MORE >>

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Blogger Outreach Client Relations Internet Marketing Public Relations Social Media Marketing Facebook Google linkedin pinterest social media social media marketing twitter walt whitman YouTubeI am so impressed by how well brands are messaging these days. People In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. The Think of it as Twitter-development. MORE >>

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. We don’t pay these bloggers to write.  Any more and we maybe get only a tweet or a Facebook Like. MORE >>

Blogger Outreach Community Manager Content Marketing Internet Marketing Public Relations Social Media Marketing Brand Business Easter Bunny eBay Facebook Honey Badger linkedin marketing New York Stock Exchange social media social media marketingI recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village. Make it you. MORE >>

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>