| | | B2BMarketingSmarts | |  Blogger | 6 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JULY 27, 2010  Bad thoughts that block B2B marketing success. Blogs are mostly written from the experience of the individual blogger. This post is no exception — it came to mind when I heard a prospective client repeat one of the following statements, which I had already heard dozens of times. It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. | B2BMARKETINGSMARTS MARCH 8, 2010  If B2B marketers do nothing else, they should follow these 9 rules. and other B2B marketing bloggers have shared this information many times in many forms. The Sales Lead Management Association recently invited its members to vote for the 50 Most Influential Sales Lead Management Professionals. Jim Obermayer , host and author on the Association’s blog, has been conducting a series of interviews, each featuring one of the “winners.”. Measure everything. | | | | | |
| B2BMARKETINGSMARTS APRIL 11, 2011  The 3 most important rules in B2B marketing copy. In “ A War of Enlightenment Against Marketing Jargon ,&# Hunter Richards, Accounting Market Analyst and blogger for Software Advice , has put a few meaningless and overused marketing phrases on a Gartner-like quadrant that clearly categorizes the jargon many B2B marketers are inclined to use. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. | B2BMARKETINGSMARTS OCTOBER 31, 2011 B2B marketing basics for filling the sales pipeline. The presenter is a video blogger and social media evangelist for Sony Electronics, Sukhjit Ghan. This morning I wrote copy to help promote the upcoming November event for the San Diego Direct Marketing Association. At the event she will tell the story of a social media campaign for Sony that’s being recognized on The Next [.] B2B marketing basics for filling the sales pipeline. is a post from: B2BMarketingSmarts. B2B Direct Mail Marketing B2B Lead Generation Sales and Marketing B2B Direct Marketing B2B Marketing Direct Mail Marketing Lead Generation Sales Pipeline | B2BMARKETINGSMARTS DECEMBER 9, 2009 Why it’s OK to be anti-social media. Despite its title, the blogger — Ian G. A colleague just forwarded me an excellent blog post entitled “ Anti-Social Media Marketing &# that I wish I had written. Heller of Real Results Marketing – does not pooh-pooh the use of social media. On the contrary, he says, “Without a doubt, there are massive marketing benefits available to marketers who can figure out how to harness the attention and preferences of audiences using social media tools.&#. This study shows that, although Twitter usage is going up, 5% of Twitter users account for 75% of all activity. | B2BMARKETINGSMARTS OCTOBER 14, 2009  Two ideas in 20 seconds. So I am a bit wiser today thanks to the bloggers in the word — hope you are, too. The days of “all I know is what I read in the paper&# are long gone. still read the newspaper, but it’s so small these days that it provides just a fragment of what’s going on in the world. Since much of my world is about B2B marketing, the newspaper is virtually worthless. | | | | | | | |
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