Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
B2B Blogger B2B Marketing B2B Social Media Content MarketingYou don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
For those truly timeless posts, or ones that have become topical again, you can alert bloggers in the appropriate niche to their existence and politely ask for a mention and backlink. Bloggers are always looking for great content to share with readers. B2B Blogger B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts Inbound Marketing bloggingAttract links.
25 Awesome Twitter Tips
MAY 10, 2012
B2B BloggerLast week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing ? OVERALL STRATEGY & PLANNING.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
B2B Blogger B2B Marketing B2B Social MediaA question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
B2B Blogger B2B Marketing Content Marketing integrated marketing print advertising strategyOne of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Is that true though?
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
B2B Blogger B2B Marketing B2B Mobile Marketing Guest PostsMobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. In 2011, the number of mobile-connected tablets tripled to 34 million. Which of these things are you doing or considering now?
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
B2B BloggerShanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. How can you make the most of LinkedIn for your B2B company? and conversion rates have been shown to be 122% higher than those on Google.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. B2B Blogger B2B Blogging B2B Social Media Content Marketing Guest Posts B2B blogging B2B Marketing blogging blogs for business Social MediaBelow, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
B2B Blogger B2B Marketing Lead Generation lead nurturing Marketing AutomationMany marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Network More Efficiently with Followerwonk.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. YouTube is not a ‘dying’ social media, but it is certainly an underused asset online , making it an incredibly viable and untapped social media marketing resource for any brand, business or blogger. YouTube.
Follow The Money To The CMO
SEPTEMBER 19, 2012
B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
B2B Blogger B2B Marketing Inbound Marketing Lead Generation lead nurturingAs a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research). Nearly half of your leads will not be ready for a sales call immediately after their first conversion.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
B2B BloggerBy no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. Webinars, sales presentations, customer training, white papers and the list goes on. How old is it? Where does it all reside? And assigned owners to each?
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
B2B Blogger B2B Marketing Guest PostsIn the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals. Show the Value.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Right?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Where are prospects coming from? Social media?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The buyer isn’t spending their own money. The risk factor is often greater. Why buy? Buyer Personas).
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
B2B BloggerWhile 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Since launch, it has been recommended by influential bloggers such as ZDNet and has indirectly driven significant numbers of SAP Crystal Presentation Design downloads. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. It’s about being real.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Because I have a specific purpose defined for each account.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
B2B Blogger B2B Social Media Content MarketingSo you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Nobody cares about your product.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Read a lot.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
B2B Blogger B2B Marketing Content MarketingToday’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Company history lets customers know how long you’ve been around. Your customer. Your brand.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone! Or Does It? 5.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyIn B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Goals: Have an intention and keep it in mind. Provide useful and engaging information.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. And this is especially true for B2B with their typically complex, drawn out sales cycles.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). Replace any fear of technology with the acceptance of it. How are you changing your view?
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
Will Your B2B Campaign Win With Pinning?
MARCH 12, 2012
B2B Blogger B2B Social Media Guest PostsFor creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. You may have heard about the virtual pin board’s use for designers sharing home improvement ideas, but it also has interesting applications for a B2B campaign.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. clicks down. Or Does It? 5.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Think Mobile. Enter the humble mobile device. Agree? Disagree?
5 Ways To Use Data Insight In Marketing Strategies
JUNE 13, 2012
B2B Blogger B2B Marketing Content MarketingToday many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others – not so much… The way content is created today is changing rapidly with a variety of mediums coming together to form a new model for data-driven businesses that are destined for success. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Keep data up-to-date.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
The catalyst to the increased traffic was in the amount of content that was being offered, and it was made possible by employing an internal schedule of blogs and bloggers. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines.
3 Key Marketing Automation Check Points
OCTOBER 24, 2011
B2B Blogger B2B Marketing Guest Posts Marketing Automation strategyThe idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. 1. Too Many Messages. List Expiration.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive. For example, a busy plant manager spends a lot of time working throughout the plant. Most likely, the answer is yes.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Follow the hashtag #B2Bchat to see the whole discussion. Q.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sound familiar?
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).
What The Japanese Can Teach Us About First Impressions.
JULY 28, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. Or Does It? 5.
Three Steps To Create Awesome Product Content
AUGUST 9, 2012
B2B Blogger Content Marketing Guest PostsImagine running a brick and mortar retail shop. You have a big sign out front with a brand name handy, but not necessarily a lot of information. Even more difficult, there are several competitors all readily available on the same street. The importance of having a clear message of what service you are offering drastically increases as to avoid customers immediately turning and exiting within the first few seconds of entering. This is even truer with your company’s website. Convey the point of your product or service in an attractive way.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? b2bento: Nowhere! Not dead.
There’s More to Pipeline Metrics Than Leads
NOVEMBER 17, 2011
B2B BloggerMany marketing organizations use lead volume as the primary way they evaluate program effectiveness. This metric is too limiting. Here’s a common scenario to help illustrate why marketing organizations need to use metrics beyond lead volume when evaluating program effectives and marketing’s contribution. The cost per lead for Camelot is $5/lead and it is $15/lead for Excalibur.