B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

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Bloggers: Feel Free to Repeat Yourself

B2B Memes

Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Then, just before you click the publish button, a small blip of doubt appears on your radar.

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Social Media and the Blurring of Professional Roles

B2B Memes

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. You can be a blogger one moment, a marketer or journalist the next.

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Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. And prior to indulging in what might appear like criticism, let me state for the record that Tinworth is one of my favorite and most respected bloggers.).

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Monetize Your Typos

B2B Memes

Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. That comes naturally to a serious writer like Doctorow, but maybe not to the average blogger. If you’re a blogger, why not do the same?

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A Month of “Um” Days

B2B Memes

It’s not the ideal approach for a blogger, needless to say. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. Well, there you have it. My time is up, and for better or worse, this post is done.

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Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.