B2B Memes

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He Schaefer.

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Knowing this, any blogger that wants to be read will find an image to go with the words. As a result, bloggers frequently face this choice: go without an image, or settle for one that looks good but has little to do with your topic. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse. But all too often it doesn’t.

What Is the Lifespan of an Error?

B2B Memes

In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.” There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. Hence our attitudes about errors tend to be lax. No one seems to think so.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. But few publishers need to be warned against that.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” Doctorow: Productivity Terrorist?

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. Write about other bloggers. Even better than writing about other bloggers is asking them to speak in their own words, as I did with Mark Schaefer. My less-than-helpful blogging companion.

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. Not to finish the job would do a disservice both to your guest blogger and to yourself. But you should agree in advance with a guest blogger about how you will handle the copy, what publishing rights you are acquiring, and so on. The last thing you want is an unhappy guest blogger. You don’t need to agree with your guest blogger’s point of view—in fact, it’s a good idea to look for a point of view that challenges yours. Choose wisely.

Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. And need I add, you must do this with enthusiasm? link].

Media 23

Blog Comments: Chaos or Currency?

B2B Memes

But then what does for most bloggers? In addition to a carefully targeted focus, there are probably a couple of other reasons these bloggers get such a wealth of thoughtful and useful comments. These bloggers are heavily invested in their blogs, and take the responsibility for every word that appears in them. So, yes, if your aim as a blogger is first and foremost to make money, you may want to disable commenting. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. Please let me know.).

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere.  For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months. Most of the discussion about her resignation has focused on who’s to blame. All of these tools are useful.

Media 21

Social Media and the Blurring of Professional Roles

B2B Memes

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. You can be a blogger one moment, a marketer or journalist the next. Should we think of Conley as a blogger or an essayist? Who cares?

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

In reflecting on the uproar over the potential for conflicts of interest involving Michael Arrington’s TechCrunch , blogger and journalism professor Jeff Jarvis recently concluded that  “we need to question—not reject, but reconsider—every assumption: what journalism is, who does it, how they add value, how they build and maintain trust, their business models. I am coming to wonder whether we should even reconsider the word journalism.”. It’s the right direction for J schools to take. But does it go far enough? The field is wide open and you can roam wherever you want.

Trade 22

Social Media and the Perils of Monetization

B2B Memes

There I learned about a new experiment with monetization being tried by one of my favorite bloggers, Mark Schaefer. In addition, he’s vowed to share any revenue from the site with four frequent guest bloggers. Are profits and social media compatible? Does making money from a friendship make it less social? The path to monetization is full of perils, and inevitably changes your relationship with your audience. For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. But clicking through is optional.

RSS 16

No Monopoly on Lousy Content

B2B Memes

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Could it be that the content farms are just symptoms of a wider problem that’s endemic both on the Web and, increasingly, in mainstream journalism? Increasingly the Internet is a gigantic content farm. That’s just embarrassing.

Media 16

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The Naked Blogger. It’s undoubtedly true that the digital revolution has made us more sociable as people. But But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. Not so in the blogging era. But it helps.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The Naked Blogger. It’s undoubtedly true that the digital revolution has made us more sociable as people. But But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. Not so in the blogging era. But it helps.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. But for the most part, bloggers are not seriously recommending the study of downhill skiers or rappers for extended insights into B2B communications. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It can be an effective approach, but it’s not without landmines.

Improve Your Blog Posts with Nut Graphs

B2B Memes

Though the nut graph originates in journalism, it can benefit all business bloggers.  It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”  (Yes, you’ve just read my nut graph.). Most business bloggers, I think, get that much. So far so good. In a way, this is a good sign.

Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. And prior to indulging in what might appear like criticism, let me state for the record that Tinworth is one of my favorite and most respected bloggers.). Photo courtesy Haags Uitburo.

Monetize Your Typos

B2B Memes

Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. That comes naturally to a serious writer like Doctorow, but maybe not to the average blogger. If you’re a blogger, why not do the same? Doctorow: Make money with typos.

A Month of “Um” Days

B2B Memes

It’s not the ideal approach for a blogger, needless to say. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. No, this is not a farewell to blogging, or even an announcement of a hiatus. will write a post a day (or more) until the end of November.

Three Ways to Turbocharge Your New-Media Career

B2B Memes

There are probably an infinite number of effective approaches to doing so, but, based on my recent reading and on my experience this month as a blogger, I’d start with these three: 1. MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. Be Gutsy. Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. You might just be wasting your time, or worse, risking your job. 2. Be Weird.

Do You Need a Personal Ethics Statement?

B2B Memes

Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others. Transparency, she says, “is not just about disclosure, but about visibility”. Why is it critical?

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.). Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn’t ‘lift’ your whole article and put someone else’s name on it! institution. If only.

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. One accessible and inspiring model is A Brief Guide to World Domination , a personal manifesto by  blogger Chris Guillebeau. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral.

Editorial Wall, or Prison Wall?

B2B Memes

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. In  There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term  editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted?

The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

Social Media and the Decline of Editing

B2B Memes

Blogger Mark Schaefer wonders , for instance, “why newspapers, who have so staunchly defended the integrity of the published word, would suddenly open the floodgates of stupidity just because the forum has moved to the Internet.&#. Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. look back on those Inc. columns and they literally don’t feel like mine.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.