| | | B2B Marketing Unplugged | |  Blogger | 7 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED APRIL 7, 2011 Small Business Website Woes? Get it to The Geek You are the columnist who sneers at “brochure ware” sites or the blogger who shames small business owners into ladling out their content for free in the uncertain hope that the universe will reward their generosity. Did you know that almost half of Canadian small businesses don’t have a website? Maybe you did know that but did you know that of the half that do have sites, many of them are complete rubbish and haven’t been updated for months or even years? There are lots of well-documented reasons why small business websites are such a sorry lot: other priorities; too busy. Phone number. | B2B MARKETING UNPLUGGED APRIL 21, 2011 More Good Stuff I’ve Found Online Copy That Blogger: If you haven’t yet encountered Brian Clark and the good people at Copyblogger , now is your chance. Whether you are just coming off your gefilte fish buzz or frantically attending spin class (boy, was I surprised when I showed up and it wasn’t about PR) in advance of the chocolate onslaught this coming weekend, it seems a good time to round up some helpful things I’ve recently found online. Pursuing Personas: If you’ve been struggling with B2B personas, visit this CMI post. It’s helpful, B2Bish (I just made that up) and you can read it in about five minutes. | | | | | |
| B2B MARKETING UNPLUGGED MAY 17, 2012  Social Media Readings: Nine Things to Get You on Track For some great, quick tips, here is a wonderful post by Chris Peterson at B2B Bloggers. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. On Pinterest: Let’s start off with the loudest bandwagon on Marketing Mulberry Street : Pinterest. But that’s my issue. | B2B MARKETING UNPLUGGED JANUARY 3, 2013  Book Review: What to Expect When You’re Expressing: APE Delivers This is a textbook on marketing anything with social media platforms, as it patiently explains infographics, branding, Twitter, online profile photos, etiquette, being nice to bloggers (well someone has to like us) and pretty much everything else you’d need to know. What do you do when your publisher can’t figure out how to fill an order for a few hundred e-copies of your book? Oh dear. | B2B MARKETING UNPLUGGED MAY 2, 2010 Trade Shows Part 2: How to Pick Events What about analysts and other influencers like bloggers? The Hand-Wringers hate events. So once a year we fling them into a big budget and hope nobody asks why a specific event is or isn’t on the list for the next year. And when we are questioned, we come up with such great responses as “well, we always go”, “it’s a great place to meet with customers”, “it’s the main event in [insert vertical here] industry”. Picking events is hard. Can we time our product launch around it? Can anyone from product management go to meet with the media and conduct demos? How many ended up in the funnel? | B2B MARKETING UNPLUGGED SEPTEMBER 3, 2010 A Manifesto for Us Frogs Think buskers, graffiti artists, Thomas Hawk , most bloggers (not this one) think crowd sourcing. I like to think the story about frogs isn’t true but I sort of suspect it might be. It goes like this: if you put a frog in boiling water it will jump out, but if you put it in cool water which you slowly heat to boiling, the frog will keep adapting until it’s an entrée. Linchpin , Seth Godin’s newest book, is for the GenX frogs. He paints a grim and depressingly familiar picture of the modern workplace as a penitentiary where chain gangs of the hopeful sing the praises of the mediocre. | | | | | | | |
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B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011 Coming soon to a P-Cube Near You
They share files on Google Docs, they navigate on Google Maps, they snoop on Google Earth, they doodle on SketchUp, they blog on Blogger, and so on and so on. It’s been about a year since we met our friends in the P-Cube. If you’re new to our little ecosystem, these are the folks in the Corporate Procurement department who spend their days in fabric-covered boxes watching hope die in a cloud of entropic cube-farm anxiety. Also they buy stuff from people like us and we ignore them in favour of their Corporate Overlords at our peril. What is the participle here?) on Facebook. Not us. MORE >>
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