B2B Marketing Traction

FEBRUARY 11, 2013

I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. I have had my original content copied, borrowed, riffed upon, with no attribution. Build your online presence organically.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MARCH 13, 2012

Follow other bloggers in your space and make note of what they write about. What other types of content can you recommend for B2B bloggers? For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JULY 9, 2013

Or, have you been poaching topics and concepts from other bloggers? Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. So that content you want to re-purpose, yet not take the time to really re-do it? Think again. It’s time to get original.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JULY 31, 2014

If You Have Multiple Bloggers. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. Strategy is even more important when you have multiple people blogging.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) Photo from Flickr - Some rights reserved by Horia Varlan. only use images for which the author has provided express use permission and 2.) to provide proper attribution with the use.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you arrange for bloggers in your industry to write about your launch? Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you post regular and varied Tweets during the first day – the first week – of your launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 6, 2014

So, bloggers, it’s up to you. I don’t outline my posts in advance, but I do go back through a post before publishing and, if necessary, remove entire sections that stray from my main point, saving them for another topic in the future. What’s your style? What will serve your purpose?

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 27, 2012

B2b bloggers, what do you think? It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

APRIL 9, 2012

Now the blog features guest bloggers Monday through Thursday. One example is Spin Sucks , a blog by PR firm Arment Dietrich. Its About page claims that the blog stands for a “Fight Against Destructive Spin!” They feature PR news, tips and opinion pieces. Every Friday includes a blog post called “Gin and Topics!”

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

MAY 3, 2011

This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. As you get closer to your launch date, you hint to your contacts that something special is about to happen.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

APRIL 14, 2011

I helped the client with some messaging to bloggers who might cover their product and the show. With traditional marketing, there’s not a lot you can do with just three weeks before a show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

SEPTEMBER 18, 2015

It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. Speaking to the values that customers put first is far more important that what you think your message should be or what your competitors are saying.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

MARCH 1, 2010

Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. When businesses execute based on core values, the values act as a booster for getting results sooner. The micro-strategy process lends itself well to strategic thinking’s nested strategies.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

SEPTEMBER 29, 2011

I was in the company of other social media experts – Julie Kreisler of TKG Marketing, HR Consultant Richard Rossignol with RTR Consulting, Labor and Employment Attorney Karl Schmidt of Parker, Milliken, Clark, O’Hara & Samuelian and our moderator, attorney and blogger on Sheppard Mullin’s Social Media Law Update blog, Michelle (..)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 23, 2010

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. So marketing tactics must change – businesses need to put great content online and attract buyers to it. Transparency is On the Rise.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MARCH 26, 2015

There are several reasons for this answer, and many other bloggers agree. In most situations, it’s better to optimize your main website and create keyword-rich sub-directory pages for some of the specialty items you sell and for the countries to which you export. Duplicate content is not good for search engine performance.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

JUNE 2, 2009

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Consulting 100

Consulting Newsletter Internet Marketing Contact Marketing 100