B2B Marketing Traction

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. also have added some essential elements of my own, such as the call-to-action at the end. Compelling and Optimized Headline. wanting more.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

There are several reasons for this answer, and many other bloggers agree. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. It is a big, “no-no” for Google.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

So, bloggers, it’s up to you. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me. Knowing that answer may not be helpful to those of you who want an exact count, I kept reading. rambling, and 2.)

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? guess they want to fool us.  “Hey! This blog post could have been written yesterday… …or, 3 years ago!” ” They don’t want us to look at the post date and immediately leave for more current information. Why do I care?

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Now the blog features guest bloggers Monday through Thursday. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. Do you want to be controversial? All of the above?

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How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) Photo from Flickr - Some rights reserved by Horia Varlan. only use images for which the author has provided express use permission and 2.) to provide proper attribution with the use. The details about that Creative Commons license are displayed for review. Blogging blog marketing

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. 1. Be Strategic. An important part of the marketing persona is understanding your buyers. Survey them and ask.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

This makes  it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. A successful blog has carefully thought-out categories under which you group your blog posts.

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

helped the client with some messaging to bloggers who might cover their product and the show. Tweet. I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers.  Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Could I help them? Yikes!

3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

B2b bloggers, what do you think? Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. You need a strategy for your blog. What are you going to say?

B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

Engage with other bloggers by commenting on their blogs and other social media. 3. Invite guest bloggers to write posts on your blog. 7. If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. 2.

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

That doesn’t help a business’s (or a blogger’s)  credibility. What else can help bloggers be more efficient? And, if you need help planning or setting up your blog or want to hire a blog ghost writer, please contact me, Jennifer Beever, at New Incite for more information. I’d love to help you be a successful business blogger! Here are a few ideas: 1.

How to Blog: What Do I Write About?

B2B Marketing Traction

Follow other bloggers in your space and make note of what they write about. What other types of content can you recommend for B2B bloggers? One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. They handle objections and answer questions of prospects all the time.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. Commenting.

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

If You Have Multiple Bloggers. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. This requires blog guidelines and an editorial calendar. Are your topics engaging?

4 Marketing Trends to be Thankful For

B2B Marketing Traction

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. 2. Tweet. If there’s anything constant with marketing in the last ten years, it’s change! Buyers have changed the way they buy. Sellers have to change the way they sell. Buyers Rule.

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. Or about blogging in general?

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. Or about blogging in general?

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.

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Blog with Discipline to Get Marketing Results

B2B Marketing Traction

recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Tweet. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. Keep a file for your blog ideas.

Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. Tweet. attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. Awakening; 2.) Unraveling; 3.)

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.