helped the client with some messaging to bloggers who might cover their product and the show. Tweet. m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers.  Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. Could I help them? Yikes! Three weeks? MORE >>

This makes  it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. My first question was “How well are you connected to thought leaders in your industry?” ” Their answer? Social Media/Web 2.0 MORE >>

learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. Blog Post Categories Should Mirror Your Products and Services. That seemed very logical to me, so I implemented it. MORE >>

Follow other bloggers in your space and make note of what they write about. What other types of content can you recommend for B2B bloggers? One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. blog is defined as a web site that contains writings based on experiences, observations, and opinions. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Ask them what comes up commonly and blog about it. MORE >>

B2b bloggers, what do you think? Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. The persona is even more important when you outsource marketing tasks to writers or consultants. ”!) MORE >>