| | | B2B Marketing Blog | |  Blogger | 9 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG OCTOBER 25, 2011 Social Media Truths in B2B Marketing I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [.]. Interactive PR Marketing social media | B2B MARKETING BLOG NOVEMBER 8, 2009 Where has all the credibility gone? Increasingly, they go to peers, bloggers and social networking sites. Blogger Guy LeCharles Gonzales puts it this way in his October 6 posting , New Media’s Credibility Problem , &# The New Media editorial model makes the content suspect. Blogger Guy LeCharles Gonzales puts it this way in his October 6 posting , &# It makes the content suspect. You used to be able to tell “hard” news by its source. If the Wall Street Journal said it, it must be right. The National Inquirer, not so much. The Internet changed all that. How does this affect B2B marketing? | | | | | |
| B2B MARKETING BLOG DECEMBER 30, 2009  LinkedIn. There’s an app for that! Related posts: Love your local blogger Some B2B marketing still cling to old perceptions that bloggers. How exciting to see that B2B mainstay social networking site LinkedIn has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0 , the new app boasts a Facebook-like user interface and a new search interface. Thank you LinkedIn! | B2B MARKETING BLOG JANUARY 7, 2010 What’s your Obligation to Practice what you Preach in PR and Social Media? Our past two chairs (Barb Gibson and Mark Schumann) have been active bloggers and Twitterers. A tweet today by social media thought leader Chris Berger led me to an interesting post on Ragan.com about the use of social media by the leaders of several large associations for professional business communicators. While Lindsey Miller did a nice job on the research, what I found particularly interesting was the comment posted by IABC President Julie A. Freeman in response to the story. am satisfied that IABC staff, members and leaders are using social media. What are your thoughts? | B2B MARKETING BLOG AUGUST 10, 2009 Do you have good business karma? (Part 2) Successful bloggers are not afraid to make a mistake, and they are not afraid to apologize when they do. Bloggers frequently compliment their competitors and discuss competitive products. What can we business people learn from thousand-year-old yogi teachings? lot, I think, as illustrated by social networking’s growing popularity. That is why social networking is even catching on for B2B marketers. How else are the two practices related? Yoga teaches us to accept our flaws and those of others without judgment. The don’t get defensive. They don’t judge. | B2B MARKETING BLOG MARCH 25, 2009 Love your local blogger By now every person responsible for business marketing in America knows what blogging is, but I’m willing to bet that relatively few actually know any bloggers. In fact, I’m willing to bet that most B2B marketers haven’t even had any direct contact with a blogger as part of their media outreach. If you don’t think bloggers are important, check out this link. The morning after a presidential news conference, BBC World News has written an entire article about bloggers’ impressions of the event. Well that needs to change. Why not? | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, APRIL 14, 2009 Social Networking – It’s not a kid’s game anymore.
Forrester analyst, author and blogger Josh Bernoff sums it up perfectly: “What does this mean for you? Think blogging and Twitter are just for college kids? Think again. recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Of those buyers, 69% said they were using this technology for business purposes. If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late.&# MORE >> -
B2B MARKETING BLOG | TUESDAY, MAY 26, 2009 Take Me Out to the Blog Game, Part I
Further, more than 70 percent of B2B bloggers do not imbue any personal insight or experience in what they write. Marketers need not be baseball savants to recognize the expression, “If you build it, they will come.” For the past 20 years, executives in board rooms across America have proposed countless ventures by utilizing this maxim, which originally emanated from Ray Kinsella’s cornfield in “Field of Dreams.”. The success of a company’s marketing enterprises is only as great as the number of prospects that see them. Those are only the first three strikes against corporate blogs. MORE >> -
B2B MARKETING BLOG | MONDAY, JUNE 1, 2009 Take Me Out to the Blog Game, Part II
The advantage of having an agency dedicated to blog management is that it can aid in reading outside blogs and following trends to provide B2B bloggers with palatable topics. When bloggers ruminate about what others have to say and link back to them, it helps make a bigger splash in the blogosphere. Further, each blogger must present a fresh perspective and not rehash what others in the blogosphere have written. The marketing agency can keep track of which entries receive the most attention and direct corporate bloggers to focus on those topics. Taking a swing. MORE >>
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