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B2B LEAD GENERATION BLOG
JUNE 3, 2012
B2B Public Relations: 7 tactics to pull more leads into the funnel
blogger may grab an image. Journalists and bloggers are very hardworking. Do your homework to thoroughly understand what the journalist or blogger is covering. Between doing a piece where there are no multimedia resources and doing a piece that includes them, reporters and bloggers are generally going to opt for using the multimedia content.”. At right is an example.
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B2B LEAD GENERATION BLOG
NOVEMBER 9, 2011
Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
Use guest bloggers or provide content from a third-party source that’s respected in your field.  .  . Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe   (pictured at below) has some news for you: Most of your peers are too. Why is she so certain? Read more about who attended here.)  . social media is one of the most. he asked me.
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B2B LEAD GENERATION BLOG
DECEMBER 30, 2008
How to use social media for lead generation
    Modified press release strategy for blogger coverage. EST to late morning/early afternoon to accommodate West Coast bloggers. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. have to say, my expectations were pretty low. Shifted release time from 8 a.m.
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B2B LEAD GENERATION BLOG
DECEMBER 15, 2010
Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. And I think the attention is well deserved. Until The Blog Tree. But when you produce content that surprises, informs and delights, you don’t have to market it. It blooms naturally.”.
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B2B LEAD GENERATION BLOG
FEBRUARY 16, 2011
Marketing Wisdom: In the end, it’s all about…
He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. Here are just a few of Daniel’s favorite takeaways that are worth reading…. Pursue purpose. True entrepreneurs will never be satisfied with riches. Delight.
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B2B LEAD GENERATION BLOG
FEBRUARY 8, 2011
The Last Blog: It All Begins with Trust
Of course, this isn’t my last post, but I like Daniel’s idea and am honored to join other top bloggers in sharing our most important message. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. You see, trust is the foundation of relationship, and relationship is what business is built upon. Without trust, there is no relationship and there is no business.
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