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B2B WEB STRATEGY | THURSDAY, JANUARY 13, 2011 Death of organic search and SEO greatly exaggerated B2B Web Strategy Search Engine Marketing Social Media a york times article exposing brooklyn based online business pushing add reviews and editorial commentary negative reviews the original organic search brian thinks not intersects seo ranking posting hubspot blog takes yelp converged interfaces google respected industry blogger -
The blogger’s end of the year report card I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. know that to earn your support, I need to keep listening to your feedback and improve the experience you have here. Would you do me a great favor and please fill out this 2 minute confidential survey? Thank you! research -
WEBBIQUITY | FRIDAY, JANUARY 8, 2010 How to Write an Effective Business Blog To get started, select a blogging platform such as Blogger , TypePad or WordPress. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. An exception is periodic “best of posts from other industry bloggers, which are often popular with readers and search engines alike. Digg this! -
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 18, 2007 Blogger: Redirecting This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
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This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? - Blogger: Redirecting
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? - Blogger: Redirecting
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? - Blogger: Redirecting
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? - Blogger: Redirecting
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? - Blogger: Redirecting
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? -
CONTENT MARKETING TODAY | TUESDAY, DECEMBER 15, 2009 Content Marketing Today Jumps to #9 in Junta42 Top Blogger List Joe Pulizzi’s 7th Installment Reviews Record 300 Blogs to Select Content Marketing Thought Leaders. We are delighted to be part of the content marketing blog elite once again. In fact, we are even happier to have jumped up 4 notches from #13 to #9. Those posting on 3 or more days per week received the highest number of points. Google PageRank. -
The Native Advertising Trend: Hot or Hoax? More successful bloggers are accepting payment for posts and links, and establishing all manner of sponsorships and partnerships whereby they promote and write about companies and products for pay. Most of the bloggers I know appear to be responsible and are following the FTC disclosure rules. The opportunity for bloggers. -
25 social media influencers Forbes ignored, and why Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Amber Naslund — One of social media’s most influential and respected bloggers and thought leader. Danny Brown – Intellectual provocateur; the blogger’s blogger. Not so fast. -
MARKETING EDGE | MONDAY, JANUARY 7, 2008 Marketing Edge was sitting on this post for the right time, and today’s New York Times article about blogger stress is the perfect trigger. It’s giving stress to bloggers, and why not? The temptation and the envy exist because for every A-list blogger (really, they are more like publishing companies) there are 1,000 others who want to be A-list. -
Why Social Media Blogging is Corrupt I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around. didn’t name names because the practice illustrated here is commonplace among social media bloggers. I asked. -
B2B WEB STRATEGY | TUESDAY, SEPTEMBER 6, 2011 Your blog needs a Comments policy; suggested contents As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself. If you have a business blog, you may have noticed that it can [.]. -
The five elements of a perfect blog post I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes. There is really only one way to differentiate yourself as a blogger. The best bloggers are real. I think Joey Strawn is a great example of an entertaining and slightly off-kilter blogger. Human. Mix it up. -
BIZNOLOGY | TUESDAY, DECEMBER 6, 2011 Inside a Social Media News Release Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. -
B2B MARKETING BLOG | TUESDAY, OCTOBER 25, 2011 Social Media Truths in B2B Marketing I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [.]. -
Should your blog posts look more like this? Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. By Neicole Crepeau, Contibuting {grow} Columunist. She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Connect with Neicole on Twitter at @ neicolec. -
TOMORROW PEOPLE | SUNDAY, MAY 6, 2012 Welcome to Kate Wilsson Guest Blogger. I'd like to welcome Kate Wilsson who will be a contributor to our blog -
PROTEUS B2B MARKETING BLOG | THURSDAY, AUGUST 27, 2009 2009 Big List of B2B Marketing and Sales Blogs With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. -
PR MEETS MARKETING | THURSDAY, JULY 14, 2011 Get to Know Your Reporter Better – Three Tips Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners -
Building a blog community? Don’t overlook “digital babies” New Bloggers Need Encouragement. Baby bloggers become big bloggers. New Bloggers are Looking For a Lifeline: As an established blogger you have a chance to become a lifeline for a new blogger. By Srinivas Rao, Contributing {grow} Columnist. Today I want to suggest an alternative strategy. -
Blog comments are serious business yet established bloggers have some surprisingly diverse views on the value of commenting and engagement. The blogger leaves the comments open for everyone to debate, argue, or agree with one another, but the blogger rarely responds; The blogger replies to every comment left on his or her blog post. It’s a gift. -
You have no excuse not to do content marketing Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. Click here if you can’t view this video interview with C.C. Chapman. Budget cuts? Low on resources? Chapman. In this brief video interview, C.C., The link to Content Rules is an affiliate link. Tweet. -
Why are the “social media elite” ignoring us? One popular blogger once told me, When you are standing in front of a stadium full of people, you can only slap hands with the people in the front row.. There was a small band of beginning bloggers who supported each other when I first started out and we’re still friends today. They won’t give me the time of day. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 21, 2011 The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic] We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers. Interactivity was a popular request in the wake of last year’s visual, and when we shared a draft with the bloggers featured on the New Growth version, they too asked for it. B2B Bloggers. New ones. -
The Best Digital Campaigns of 2012 am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. ” Gregory Pouy is based in Paris and one of France’s leading marketing bloggers. The best digital campaigns of 2012 from Gregory Pouy. Comments Good feedback for next time! -
CHRIS KOCH | FRIDAY, JULY 29, 2011 How social media muteness endangers your company: The crisis at McKinsey The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled. textbook example of pragmatic thought leadership. That picture is stark and scary. And so it did. -
DELICIOUS B2BMARKETING | MONDAY, DECEMBER 13, 2010 The State of the Blogosphere 2010 This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male. -
CLIFF ALLEN ON MARKETING | WEDNESDAY, APRIL 1, 2009 Keeping Up with Tech in Southern California high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. Southern California is a hotbed of technology companies that are leaders in their sector. -
BIZNOLOGY | TUESDAY, APRIL 24, 2012 Don’t Roll Your Eyes at Social Media Influencers I experience a lot of contempt for bloggers and social media influencers. While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers. And you need to be obsessed with it. and Star. -
FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012 6 Tips For Building a High Quality Blog Following Often this means targeting a niche in which you – the blogger – already belong. That is important for bloggers, comedians, keynote speakers, etc. Guest Post and Use Guest Bloggers. Allowing guest bloggers to post on your blog brings twofold benefits: more content for your blog, and new reader exposure for your site. -
WEBBIQUITY | MONDAY, JANUARY 16, 2012 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011 Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. -
CLIENT BRIDGE | THURSDAY, APRIL 28, 2011 Social Media Marketing Tactics So, tactics like "blogger relations", "SEO for social sites" and "blogging", while difficult, are also the most effective. Adam T. Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report. The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. -
Re-boot your company, re-boot yourself. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend. Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. It really sounds amazing. ” Yeah, I can dig that. Enjoy! -
SAZBEAN | TUESDAY, AUGUST 28, 2012 Sharing One Journey: New Ways to Continually Engage Your Users Strong bloggers have to be adept at tweaking their SEO, covering performance-related issues, and constantly supplying a reliable stream of quality content. Many bloggers that I encounter feel very strongly about these topics, discussing new ways of improving their blogs via technical aspects, design, and more. The goal? -
Why Chris Brogan is invincible I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. If we examine this post as a case study, what are the lessons we can learn as mere human bloggers? Chris is more than a blogger, he is a brand … a big brand in social media terms. Blogger as celebrity. Stop it. -
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010 The Insidious Nofollow Tag: An SEO Rant Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born.. I’m not alone on this. -
SAZBEAN | SATURDAY, OCTOBER 13, 2012 Top Internet strategy, marketing and technology links for the week of October 13, 2012 Would You Read Your Blog? News & Notes -
HUBSPOT | MONDAY, JANUARY 30, 2012 The Rockstar You Need to Hire to Manage Your Blog The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you. Luckily, we've hired more than one blogger in our day. Your blogger should take an active interest in growing blog readership through social media. Writing Ability. -
The profound power of five blog readers And it was at this point that Dr. Ackerman delivered the line at the conference that received a thunderous applause from all the hard-working bloggers in attendance: “Yes, I only had 4.5 think this is an inspiring message for any blogger out there. She is not a marketer. She is not a social media expert. In fact, she averaged 4.5 -
BIZNOLOGY | TUESDAY, OCTOBER 18, 2011 Inbound Marketing the Way God Intended This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. Let me explain. -
In an information-dense world, headlines prevail m more inclined to look at posts from my short-list of trusted bloggers. And when all other things are equal between bloggers, I’m going to open the posts of those writers who have a high batting average—the ones whose posts I almost always find valuable, insightful, thought-provoking, or useful. ve been extremely busy, lately. -
B2B Public Relations: 7 tactics to pull more leads into the funnel blogger may grab an image. Journalists and bloggers are very hardworking. Do your homework to thoroughly understand what the journalist or blogger is covering. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. At right is an example. -
8 Indispensible Tools to Improve Your Social Media Efficiency Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks. There is a high value placed on supporting fellow bloggers and providing value! Google Reader is a useful tool for reading blog posts from many bloggers in one place instead of visiting individual websites. Tweet. -
SAZBEAN | FRIDAY, SEPTEMBER 21, 2012 Blog Headline Writing Lessons from Mega-traffic Sites What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc. The field is called “Custom Title Tag” and it appears in the “SEO Details” section. -
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011 Content Strategy Visualized – The Blog Tree Sprouts New Growth And I was truly honored when Joe sent the email to me and the list of fellow bloggers earlier this week telling us that we would be included in the New Blog Tree. Congratulations to all my fellow bloggers who made the list. B2B Bloggers. ” The question is being asked by marketing leaders at companies large and small. -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 28, 2010 A Blogging Style to Call Your Own Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething. It’s not about you; it’s all about your readers. There are examples and additional resources too. Resources -
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013 Top 50 B2B Marketing Influencers On Twitter PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Blogger. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. link]. -
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 4, 2007 PR and Blogging Outreach: Practical Tips The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. has changed the practice of PR. Check out B.L. -
Five of the All-Time Biggest Blogging Questions Answered would say I get 25% of my ideas from community comments or my own comments on other blogger posts. This will not work for 99% of all bloggers because the traffic simply is not great enough. This also will not work for 99% of all bloggers because (you guessed it) the traffic has to be huge to make any significant money. Money? -
SEO success for your blog in 10 easy steps So with a little help from Ross Hudgens , I’ve put together this beginner’s SEO guide for bloggers. If you’re a social media blogger, you’ll have a certain set of high-level themes you discuss and use like: social media marketing, social media for business, and so on. Are you getting traffic from a motivational blogger? -
SAZBEAN | FRIDAY, JANUARY 27, 2012 2 Different Tales of Blog Growth It was picked up by quite a few other bloggers but also went viral on Slashdot, which was the closest thing that there was to social bookmarking back then. But being the first to announce I was a full-time blogger also created a desire for others to do likewise. “What was ‘the tipping point’ for your blog?”. News & Notes -
CONVERSIONATION | SUNDAY, AUGUST 29, 2010 Is the ability to measure really the main challenge in social media marketing? For others it is merely a trend, a hype that is not as important as many media, experts and bloggers claim. For some people social media marketing is a new kind of Holy Grail that will overrule all other forms of marketing. Naturally both have it wrong. The truth is not black or white and the. Click title to read more -
You’ve picked the wrong goal for your blog I would go as far to say that there seems to be an obsession with traffic among bloggers. If you’re a “solo blogger like me — balancing blogging with family and worklife – where you spend your time is a big decision. In fact, the pursuit of traffic may actually be working against your success. seconds right? - Four reasons why I finally like Triberr
Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve been introduced to new bloggers like Eric Wittlake , Douglas Idugboe , Michael Brenner , Pam Moore , and many more who are delivering AMAZING content. The first problem was auto-tweeting. So I’m staying. -
SAZBEAN | SATURDAY, APRIL 27, 2013 Top Internet strategy, marketing and technology links for the week of April 27, 2013 Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes -
WRITING ON THE WEB | WEDNESDAY, AUGUST 1, 2012 Guest Blogging: How to Write a Compelling Email Offer very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Too busy to keep up with posting on your business blog? -
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012 The Great Social Customer Service Race [INFOGRAPHIC] About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. -
SAZBEAN | SATURDAY, NOVEMBER 3, 2012 Top Internet strategy, marketing and technology links for the week of November 3, 2012 Four Ideas for Finding More Time to Create Content (Marketing Profs) How to Diversify Your Traffic Sources (Practical eCommerce). News & Notes -
Get ready. Social scoring will change your life. People are now curating lists of the most influential bloggers by Klout score. You know how some people whine that so-and-so blogger is only big because they got there first? There is an interesting, and perhaps alarming, trend brewing on the social media scene. OK, first I need to get this out of my system. This CREEPS ME OUT. -
This is why I am not reading or tweeting your blog post I know this aspect of blogging has been written about before so I am mystified as to why it remains such an obstacle to so many bloggers. Eight of my 10 most popular blog posts have a number in the headline and that goes for most other bloggers too. Do you want to increase the readership of your blog by 400% in just one easy step? -
WRITING ON THE WEB | TUESDAY, JULY 12, 2011 6 Writing Tips for SEO Friendly Content Marketing Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Search Engine Results: 3 Tips for Savvy Bloggers. Do you know how to write SEO-friendly content your readers will love? Writing for the web can be like walking on a tightrope. Or do you make the copy interesting so people will be eager to read it and pass it on? - Social Media, Cisco Systems, and LaSandra Brill – Part 1
This is the first of four posts on an in-depth interview with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems, by contributing blogger Ian O’Neill. See Ian’s introduction on what it takes to be a Social Media Marketing expert. In marketing, change is happening so very quickly, and now as never before a [.] -
The Anti-Blog Post to Writing Better Blog Posts. Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger. Without going too deep into meta-land, here’s a not-so-far-fetched revelation: People who only blog about what they read from other marketing bloggers have the scope of a tunnel view inside a straw. Frizzzzzle. -
FOLLOW THE LEAD | THURSDAY, NOVEMBER 17, 2011 4 Tips to Improving Your New Business Prospecting Efforts Welcome our guest blogger, Justin Champion, who is a Marketing Consultant with Search Mojo, a dedicated search engine marketing agency. He works with new prospects to determine the best fitting search marketing solution to achieve their goals. He also is … Continue reading → - Six ideas to get your blog out of the fog
Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study! We have an extraordinary opportunity today! Christina came to me with this familiar question: I joined my company in September of 2010 and. -
How to Turn a Small Blog Audience into Small Army The result is an obsession with raising our Klout scores, increasing the number of followers we have on Twitter and inflating every metric we can in hopes that we’ll become the next … insert famous blogger of your choice. . My friend Mark Lawrence, who was and still is a relatively unknown blogger, runs a start-up called SpotHero. -
HUBSPOT | TUESDAY, OCTOBER 4, 2011 10 Ways to Never Run Out of Blog Ideas Again Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Oftentimes, coming up with the blog article idea itself is half the battle. Blog about it! Wrong. -
7 ideas to turn PowerPoint slides into social media marketing gold The latest version of PowerPoint has rich photo editing capabilities for the blogger on the go. The ability to manipulate art, add text, shapes and other objects is perfect for the busy blogger. Although PowerPoint has been around for years, it is still the king of presentation software tools. Populate Slideshare. Do it. Is it a book? -
SAZBEAN | SATURDAY, APRIL 28, 2012 Top Internet strategy, marketing and technology links for the week of April 28, 2012 Top Twitter Blog Marketing Tips (Pro Blogger). If You Want to Pitch A Blogger Successfully, DON’T Do This (Danny Brown). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide (Mashable!). What’s Your Lead Gen Weakness? eConsultancy). -
The Paradox of Social Media Popularity In some ways, isn’t it liberating to be an early stage blogger with few readers? B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place! But you’re free to say anything. What do YOU think? -
SAZBEAN | SATURDAY, SEPTEMBER 29, 2012 Top Internet strategy, marketing and technology links for the week of September 29, 2012 Socialnomics) 5 Keys to Social Commerce Success (Practical eCommerce) Find Your Voice: Blog Like You’re In a Closet (Pro Blogger) Want to Measure the ROI of Some of Your Social Business Activities? Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes -
WRITING ON THE WEB | MONDAY, DECEMBER 12, 2011 Business Blog: 4 Reasons to NOT Write Your Own You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. -
SAVVY B2B MARKETING | MONDAY, MARCH 12, 2012 Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts Then they got some of our favorite bloggers like Maria Ogneva from Yammer , Joe Pulizzi from Content Marketing Institute , Seth Godin from Seth's Blog and Maddie Grant from SocialFish.org. Check out the eBook and the bloggers who contributed to it The good people at @Hubspot have done it again. -
The Commoner’s Guide to Using Social Influence Influencer” has become synonymous with blogger and social networking. The Art and Science of Blogger Relations – Updated eBook by Brian Solis. Six Steps to Better Blogger Relations By Jen Zingsheim. By Neicole Crepeau, Contributing {grow} Columnist. How can we use this information to help our businessess? What about you and me? -
MARKETING EDGE | SATURDAY, OCTOBER 16, 2010 The Money & Ethics Hits the Fan at Blog World Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. -
The best advice I ever received for my business, and my blog Most bloggers adopt a mantle of invincibility and that is certainly the easy path to take: “I publish, therefor I’m correct.” ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom. ” Pretty good question! But the answer was easy. Nobody is that smart. -
MARKETING INTERACTIONS | THURSDAY, FEBRUARY 10, 2011 Stop the PR Madness But in case you're feeling put out, perhaps you should understand what building relationships with bloggers can do for you. Bloggers have loyal followers that rely on them and their recommendations to find options to explore and to learn more about topics they're interested in. Many bloggers are syndicated. have a niche. -
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010 The Possibilities of Blogging and Blog Marketing Are Underused Obviously, blog marketing is not only about blogging but also about building relationships with bloggers and their communities. As you know, there are rules in this regard and it requires common sense but interacting with bloggers that talk about your brands is important. But by then everybody was working on the “next big thing”. -
FEARLESS COMPETITOR | THURSDAY, JANUARY 6, 2011 5 Tips and Tricks to Make Your Blog ROCK! Many bloggers struggle to create a frequently updated blog. ve even heard people say not to blog frequently because they believe you can’t create quality and post frequently. -
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010 Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals You can’t measure the sales affected by a well known blogger saying nice things (and vice versa). N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. -
Klout rants are becoming a cottage industry Klout seems to be the blogger’s best friend these days. This is a serious issue, but to all the bloggers who are passionate about privacy, I’d like to ask a question — If you have so much energy around Klout, why aren’t you going absolutely ape-shit about Facebook? Is anybody NOT writing about it? Not one post. -
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 14, 2011 The Art of Guest Posting: 7 Tips to Writing a Successful Pitch Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post. Pitch letters don’t need to be complex or verbose, but the most successful ones entice bloggers into wanting to learn more about what you have to say. Not all bloggers are the same. -
SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 14, 2011 5 Things Social Media can Learn from Radio Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. It may surprise you that social media shares some qualities with the more traditional medium of radio. Here are five key things social media can learn from radio: One-to-One communication Good [.]. -
MEASURABLE MARKETING | WEDNESDAY, MARCH 14, 2012 Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make We came across an interesting recap of Nielsen's discussion with Melinda Krueger (blogger at ClickZ ) on the topic of desktop vs. mobile user experience. For those who may not already know, Jakob Nielsen is one of the. Nielsen maintains that usability takes on an added importance in situations where user commitment levels are low (i.e -
KOMARKETING ASSOCIATES | THURSDAY, MARCH 7, 2013 32 Influential B2B Social Media Profiles (People) to Follow on Twitter Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Blogger.” Twitter is one solution. Speaker. -
SAZBEAN | SATURDAY, DECEMBER 1, 2012 Top Internet strategy, marketing and technology links for the week of December 1, 2012 Here are the top Internet strategy, marketing and technology links for the week of December 1, 2012… Are You Defining Your Niche Properly? News & Notes -
How to make your company blog connect like a personal blog Put a blogger in charge: One of the biggest advantages I had in the process of creating my company blog was that I had experience with my own bog and built a trusted personal network. If you have a smaller company, even one very good blogger can make a huge difference. By Srinivas Rao, Contributing Writer. It’s almost non-existent. -
DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 21, 2012 20 B2B Marketers Losing their Brand on Pinterest Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. IBM Juniper CSC. CSC -
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 24, 2012 Introducing “The Blog Tree: UK Edition” [Infographic] It helps our audience discover new bloggers that relate directly to an area of their professional interest, and in doing so it continues a signature brand that we introduced over a year ago. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK. Today we published the third installment of the series. -
WRITING ON THE WEB | MONDAY, FEBRUARY 21, 2011 Feed Your Blog Automatically to LinkedIn & Twitter If you are using any other platform such as WordPress.com, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. Blog this on Blogger. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? Twitter. only use WordPress.org. Digg this! -
SOCIAL MARKETING FORUM | SUNDAY, JUNE 26, 2011 5 Things Social Media can Learn from Radio Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. It may surprise you that social media shares some qualities with the more traditional medium of radio. Here are five key things social media can learn from radio: One-to-One communication Good [.]. -
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012 The State of B2B Lead Generation – a great infographic by BuyerZone BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. Almost 9 out of 10 don’t use marketing automation. Marketing -
The Three Most Dangerous Social Media Metrics As bloggers it’s really easy to get caught up in comparison and competition. The people who comment on your blog are usually other bloggers, and there is a “silent majority” who read everything you write, but don’t comment. Unfortunately many early stage bloggers get caught up in the trap of all these metrics. Traffic . -
The Bamboo Project Blog OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. These bloggers, from what I see, tend to be primarily men, although some women (like the three on Zaids list) also blog this way too. -
What makes a perfect B2B blog post? I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet. | |