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  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 26, 2009
    [Blogger] Positioning your Personal Brand
    Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk.
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [Blogger] Brave New World of Media Pitching: LinkedIn
    Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. del.icio.us
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2011
    [Blogger] Five Reasons Your Lead Generation Campaigns May Not Be Working
    Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Blogger] The Opportunity Social Media Offers Manufacturers
    Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger] 5 Things Angry Birds Can Teach You About Online Content
    This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. 1. How many pigs are there? How are they positioned? Just ask a pig.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 17, 2011
    [Blogger] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
    It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it.  Gerald, if you’re reading this, please confirm! Note that the following are all based in the United States and industry stats are based on U.S.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 4, 2011
    [Blogger] The Hottest B2B Marketing Insider Topics Of 2010
    Mostly, I need to thank my wife for putting up with my late night typing noise as well as the two partners who helped make this site a reality: fellow blogger, advisor and website guru Brian Rice who just wrote his 2010 recap  as well as Dan Criel, who helped me develop and maintain this site. But most of all, I have learned so much! 12. 6. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] 5 Tips for Business Blogging While Traveling
    This week is BlogWorld Expo in Las Vegas and a fair number of bloggers will be in attendance, myself included. While many business blogs are driven by an editorial calendar, you will be a more successful blogger if you have more ideas than you can use and can be more selective about which posts get written. 5. Write Ahead. Guest Posts.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Blogger] The 39 Social Media Tools I’ll Use Today
    Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Blogger] Technology Naughty Vs. Nice In 2010
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. How can we help you Make Good Media?
  • E-STORM  |  FRIDAY, MARCH 4, 2011
    [Blogger] Technologies are no longer the great disruptors; the consumer is.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Additional display strategies (e.g. Privacy Policy
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Blogger] 9 Awesome Ways to Market a Business Blog
    Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. We are all impatient. How about your email signature? Photo Credit: batmoo.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Blogger] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” In particular, the lack of value attached to organizationally knowledgeable, seasoned (i.e., This conundrum has always been true.
  • E-STORM  |  TUESDAY, MARCH 8, 2011
    [Blogger] Technologies are no longer the great disruptors; the consumer is.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! In Part II we’re covering mobile. Depends on the device.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 25, 2013
    [Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
    Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post: The 4 Metrics That Matter
    It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. The Internet made it possible for almost anyone to become a published writer. We all want to be read. Speech.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 28, 2011
    [Blogger] List of Brand-Side Corporate Social Strategists: Twitter Edition
    It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Here you go. Serious disconnect there.). Anyway, on to the list! of the Navy, Office of Information at U.S.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 4, 2010
    [Blogger] Online Persuasion: Creating Desire
    Blog this on Blogger. How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Analyze it ?Recommend
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, FEBRUARY 2, 2010
    [Blogger] What B2B Readers Want, Circa 2010
    Good news for 2010: The amateur bloggers and Tweeters haven’t completely replaced those of us who make a living (or try to!) by writing. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. Paper is NOT dead. At least one, yes, still has his secretary print it out for him.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Blogger] B2B Twitter Reseach Report Uncovers “Secret” to Success
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings. Reminds me of growing up on the Gulf Coast of southern Alabama. We’d often go to the “still water” side where the fresh water lakes were.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Blogger] Exclusive Interview Eloqua's Director Of Content @jchernov.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. It was Michael. He shared his story, his advice and his knowledge.  We learned through his experiences.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] An Open Letter to Jimmy Wales
    Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Hi Jimmy. No one does.
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Blogger] 15 Places to Find Free Images for Your Blog
    It’s beloved as a go-to by many top bloggers. The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Blogger] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Leading blogger and keynote speaker Heidi Cohen deals in “actionable marketing,” a term used to describe her approach to utilizing the latest trends and technologies. 93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [Blogger] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Blogger] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
    Are bloggers “influencers&# ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Blogger] SlideShare Basics – A B2B Marketing Cheat Sheet
    For example, bloggers can easily embed a presentation in a post to support their content. by Katie Byrnes Is your company leveraging SlideShare to its fullest? As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy?
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Blogger] What Does Blogging Actually Mean? [Marketing Cast]
    Also engage with other bloggers who write on subjects similar to yours. Instead, you need to be actively forming new relationships with fellow bloggers. This 24-page ebook features tips and ticks from some of the world's best bloggers. Is it a form of social media? Or is it a hybrid between journalism and something else?
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger] Are Blogging and Social Media a Match Made in Heaven?
    Basically, you’ll miss out on the opportunities to build relationships that are so critical for beginning bloggers. 2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2013? That was when these seemingly disparate marketing practices began to convene. Sure, but it’s not easy.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blogger] Do You Make These Mistakes When Writing Content for the Web?
    Without question, one of the most common content writing mistakes I see newer bloggers make is failing to write good subheaders. There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Formatting your articles appropriately is key to success at business blogging. The “Wall of Text”. Tiny Text.
  • VOLACCI  |  THURSDAY, SEPTEMBER 19, 2013
    [Blogger] 3 Ways to Distribute Your Content that Aren’t Social Sharing or SEO
    Triberr is an influencer marketing platform where bloggers can syndicate their content through Triberr “tribes” based around interests and topics. But what if, even after all the social sharing and optimizing, you aren’t seeing results and engagement with your content? Take a look: 1. Outbrain.com. Set up an RSS feed. Have a Drupal site?
  • HUBSPOT  |  THURSDAY, NOVEMBER 11, 2010
    [Blogger] 5 Items to Delete From Your Blog NOW
    At HubSpot we use a separate blog for company news and have a press room for bloggers and journalists. 4. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. If a business wants to add an extra paragraph or picture on their website, they don’t run out of space. Absolutely.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Blogger] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Great SEO isn’t really a standalone practice anymore. You won’t get far without the putting effort into all three legs of the contemporary marketing triad! Content Marketing = Guaranteed SEO. Use Anchor Text.
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Blogger] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. Some people spend their Sundays in August living the high life; swimming, grilling, tossing around the frisbee. Talk about growing your brand's social reach !
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Blogger] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    However, it’s only a matter of time before things will undoubtedly change: Even popular bloggers and “ social media influencers &# won’t be able to engage with everyone because there will be too many people in conversation with them, similar to how Twitter is today but only deeper without the character limiation. 
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 10, 2012
    [Blogger] Do Your Social Media Accounts Belong To Your Business? Why Worry, When There Are Safeguards You Can Take Now
    The crux of the lawsuit is that Kravitz was paid as a product reviewer and video blogger for PhoneDog from April 2006 through October 2010, and that this position included posting tweets on a Twitter account called @PhoneDog_Noah.  Thus, the dispute is moving away from who owns the Twitter account. PhoneDog Lawsuit. News America Marketing v.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Blogger] LinkedIn: How to Properly Plant It into Your Social Media.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. Is it enough? Pacific).
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Blogger] How to Keep Guest Contributors From Ruining Your Blog
    Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships. Many business bloggers choose to be a guest contributor for the inbound link opportunities. Set Expectations.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Blogger] Editing: Is social media realtime or permanent?
    Bloggers can take down their own content also, so it’s not just Twitter and Facebook, but bloggers could edit a post to add an apology and they can answer comments with new comments. Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Blogger] Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More
    by Jason Miller I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble. How does Rackspace fit in at AdTech? What’s a typical day like for you? Scoble: Yes. Apple’s doing that really well.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Blogger] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
    Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. Just look out for the HubSpot T-Shirts.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 27, 2013
    [Blogger] Content Your Customers Actually Care About
    But seriously, you and your staff are masters at what you do, so you should write about it, post it to your social networks, make a PDF that prospects and customers can download and share it with fellow bloggers. Content marketing seems to be all the rage right now, right? Jell-O’s sales rose like crazy in just a few years. True story.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 3, 2011
    [Blogger] 3 Easy Tips to Target Readers with Your Content
    Blog this on Blogger. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. However, you don’t seem to be getting responses. Get to know them as peers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Blogger] How to Reduce Information Overload | ThinkSimpleNow.com
    Yaro Starak has ever mentioned for us bloggers, it’s sometimes required for us just to stop reading and start writing. Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 3, 2013
    [Blogger] Book Review: What to Expect When You’re Expressing: APE Delivers
    This is a textbook on marketing anything with social media platforms, as it patiently explains infographics, branding, Twitter, online profile photos, etiquette, being nice to bloggers (well someone has to like us) and pretty much everything else you’d need to know. You break up with them and publish the next book yourself. Oh dear.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Winning the Social Media Popularity Contest
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Blogger] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    If you''re a blogger, try creating the header image for your next post. When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Feeling bold?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 20, 2013
    [Blogger] Business Conferences Not to Miss in 2014
    What NMX says: “Join us at New Media Expo (aka Blog World), the World’s Largest Conference and Trade Show for Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. Attending any business conferences in the upcoming year, or simply want to know the scoop on what’s worth attending? Drea mforce. November 18-21, 2013.
  • B2BBLOGGERS  |  SUNDAY, AUGUST 22, 2010
    [Blogger] Want to Build a B2B Community? Twitter Chat Offers Advice and How.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? They paid to belong.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Blogger] Getting the most out of conferences and events « The Effective.
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do.
  • SAZBEAN  |  MONDAY, MARCH 12, 2012
    [Blogger] Good Example of Local Social Media Outreach & Engagement #socialtestdrive
    One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Blogger] The Fun Theory: How to Change Behavior
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Blogger] Making the Most of Your Webinars
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!)
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Blogger] WordPress Plugins for Marketers
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know!
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [Blogger] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end).
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Blogger] Content Marketing Ideas: Rethinking Blogging
    So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. Blog this on Blogger. In 2004, I started blogging. It was like magic. Buzz up!
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Blogger] Social media and thought leadership: The virtuous circle for B2B marketing
    Identifying and reaching out constructively to the new influencers in your markets (bloggers, analysts, community managers, etc.) is now essential to thought leadership success. This all seems fine, but I think it's far too limited a view. In fact, isn't this just a more refined version of the same old one-way broadcast mentality? Make sense?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Blogger] 7 Critical Steps to Getting Effective Survey Results
    Cobrda, President and Founder of Earthsense as a guest blogger this week. We are very pleased to have Wendy S. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Blogger] Social Media Buzz at a Live Event
    For bloggers, a simple step is to have all relevant material that they might possibly need in order to blog about anything they saw at the sessions readily available to them. blogger marketing resource site is a great way to do this, and we made the URL known through distributing business cards at registration with the URL clearly visible.
  • HUBSPOT  |  TUESDAY, JANUARY 18, 2011
    [Blogger] A 30 Million Dollar Cheezburger?
    Although Tumblr doesn't create the content on its platform itself, it allows an incredibly simple way for bloggers to share with the world. Yesterday it was announced that the Cheezburger Network raised $30 million in Series A funding from notable investors including Foundry Group, Madrona Venture Group, Avalon Ventures, and SoftBank Capital.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 21, 2011
    [Blogger] Why I Deleted Foursquare from My iPhone. Have You?
    After doing a Google search, I realized that a lot of other people have deleted their app, including my friend Ari Herzog and a blogger at TNW. often get asked, “Neal, where do you find the time for social media? ” to which I respond, “Social media is my industry. But it wore off. And I was never in social media for the freebies or the swag.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! billion over print ads $22.8 billion projection.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger] Wow! 500 Posts about B2B Social Media
    When we found that we couldn’t dedicate enough time to the blog, we enlisted the help of contributing and guest bloggers. Some milestones cannot be ignored and this is one of them. In February 2009 we published our first post here on SocialMediaB2B.com. This is now post number 500. So much has changed in that time. Published in 2009.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blogger] 4 Trends Shaping B2B Marketing in 2011
    Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that? ”). 4.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Blogger] Hacking Marketing: Rethinking Marketing Management in a Software World
    know, it’s probably a stretch to imagine that a book on marketing technology management by a marketing geek blogger like myself would become a best-seller — but, hey, it would be pretty cool if it did. What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? John L.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Blogger] Webinar Recap: How to Use Research to Grow Your Firm
    Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? In this week’s webinar, we discussed how to efficiently use research for professional services firms. If you missed it, you can download the recording and slides. TOP METHODOLOGY OPTIONS. 1. Open-ended questions vs. close-ended questions.
  • B2B MARKETING SAVVY  |  THURSDAY, OCTOBER 1, 2009
    [Blogger] Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large
    Technology Cutting-Edge Blogger Louis Gray  on Twitter Lists. Scoble on Lists :  Well-known blogger Robert Scoble rants on Twitter’s “ suggested user list “ Appscout.com, republished by PCMagazine.com – Lists will be public by default but can be made private… **. Now, all that may be changing.  Welcome!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Blogger] How do you measure a personal brand?
    She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC. I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Blogger] PPC Optimization: Conversion is Only Half the Battle
    by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 21, 2011
    [Blogger] Today’s Twitter Tips and Other Topics of B2B Social Media
    One provides an interactive transcript of a Twitter chat, the second has experts sharing views on the topic and the third is a quick list from the blogger. The following posts do not completely fit a theme, but there is a heavy Twitter bias. You should be able to find some new ideas across these three posts. Twitter for B2B Marketing.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Blogger] What Tools and Management Systems Work Best for B2B Lead Generation
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without.  When deciding on a CMS you need to think of what your B2B goals are. 
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Blogger] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    Follow the feeds of influencers and other bloggers in your industry, and create a dedicated list so you can switch your feed when you’re in full-on content curation mode! 75% of marketers don’t have the time to create custom content. There are over 500 million Tweets published per day. That’s enough content to fill a 25-million page book!
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Blogger] 10 Simple Strategies for Business Blog Content
    As a blogger, a great way to put together a powerful blog post is to compile popular industry statistics, images, videos, etc. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) Think about other types of content.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Blogger] Is Your Social Media Strategy Dynamic?
    Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. So there they are.
  • JUNTA 42  |  TUESDAY, MAY 18, 2010
    [Blogger] 3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)
     They compete with the niche trade magazines in your industry, the bloggers in your industry, Google and every other piece of content that your customers engage in.  My five competitors all talk about the same thing and we're all fighting for the same keywords. There's no where else to go. I've heard this many times.
  • JUNTA 42  |  FRIDAY, APRIL 9, 2010
    [Blogger] New Junta42 Top Content Marketing Blogs Released - Convince Converts
    24 B2B Bloggers. We are excited to release the eighth installment of the Junta42 Top Content Marketing blogs list. We started with 81 blogs in 2007. For this release, we individually reviewed more than 350 blogs on the basis of content marketing excellence ( click here for an explanation of how we review ). Convince and Convert. 14 PR 2.0.
  • JUNTA 42  |  THURSDAY, AUGUST 13, 2009
    [Blogger] What if? (no one cares and why you need to be a publisher)
    What if traditional media called you for interviews, or bloggers wanted Q&As from people in your organization.not just a few times, but consistently? What if? questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? No, this is not fantasy land.    This can happen. 
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 8, 2010
    [Blogger] My Most Painful Struggle on the Web
    Blog this on Blogger. I don’t think I’m alone in my pain. What I find most difficult is having to juggle multiple tasks when it comes to marketing online. It’s not the tasks themselves – it’s the thinking clearly and maintaining focus that gets me down. I can blog about business blogging and content marketing.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Blogger] Should Business Owners Outsource Social Media? [Marketing Cast]
    “In that case,” David says, “you will probably make a good blogger.” Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? ” You, yourself, don’t have to be on social networks, David notes. Connect with HubSpot
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post- What Marketers can learn from The Last Lecture
    by Maria Pergolino Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?&#   His question was based on “The Last Lecture” by Randy Pausch. We learn from our students.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Blogger] How You Can Find Security in an Insecure Social World
    Respected author, blogger and Internet influencer/veteran Shel Israel probably doesn’t think so.  If you want to know what will probably happen if your Facebook account is hacked, you should immediately click this link and sober up to the thin social ice on which we all tread. If there is a flip side to privacy, it’s security.  percent to 2.5
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Blogger] How to Create a Winning Contest with Social Media
    To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 2, 2011
    [Blogger] Nonprofits and Social Media: Putting the Appeal Back in Annual Campaigns
    In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Annual appeals are a staple for nonprofit organizations. NPOs need an annual appeal makeover and taking your campaign online is a great place to start. Inform. Engage. Tell a story.
  • HUBSPOT  |  FRIDAY, APRIL 23, 2010
    [Blogger] The Simple Math of Blog Comments
    You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. What's a business blogger to do? Was one of the points made by the blogger more persuasive than the others?
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Blogger] Content vs. SEO: Which is More Important?
    If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] Content Marketing and the Forgotten Sales Professional
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? They do if they are.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 12, 2011
    [Blogger] This is the week that was: Searching for the answer
    All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Don’t leave the page and go looking for it online though…we have gathered the best from the week and packaged it up in one handy blog post for you. Social network development of the week. Good news for us marketeers.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Blogger] Reputation Holds the Key to Email Deliverability
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This is a scary thought when you consider who that 20% might encompass.  What’s even scarier to consider is the number of B2B marketing professionals who aren’t concerned with their reputation.  Reputation is far and away the key to email deliverability. 
  • WRITTENT  |  SATURDAY, AUGUST 31, 2013
    [Blogger] Facebook Insights, Death of Keyword Tool, Contagious Content and Other Marketing News
    Being a blogger you wish to stand out from the crowd and be noticed by the readers. One more week in the marketing world has come to the end, and we can highlight the most prominent discussions and share the most valuable articles. Six Secrets of Contagious Content [infograph]. How to Use the New Facebook Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Blogger] Social Media Overload — Thoughts on Hitting the Wall.
    year of so ago I asked a “celebrity&# blogger how he handled it all — Blog community, 80,000 Twitter followers, and all the trimmings –  and he said, it’s like being a rockstar on a stage. Sometimes it feels like my social media presence is about to fall off a cliff. How to save time blogging. Build a community.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blogger] 5 Places to Promote Your Business' Social Media Presence
    Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website's "About Us" page is an obvious choice for the promotion of your social presence. 3. they're impossible to find! Connect with HubSpot
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 18, 2008
    [Blogger] Brave New World of Media Pitching: Facebook
    In the end, you never know what information will catch a reporter/blogger’s eye for a possible article or posting. Friending Reporters and Bloggers: If a reporter or blogger has agreed to be friends with you, the implication is that you’ve created or have an existing personal relationship. ”.  . del.icio.us
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 23, 2012
    [Blogger] Profile Byte: PR Fly Zone on Social Media’s Radar
    Currently Jenn is a professional blogger, covering social media and business. Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. Just right. its  social capital ). ” Since time, I’ve been searching for examples of individuals doing it right.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Blogger] 4 Steps to Motivate and Scale Your Blogging Program
    In order to grow as a blogger, I had to sit down at my desk and churn out those posts, no matter what. By establishing my blog and contributing as a guest blogger for other blogs, I naturally ended up chatting with other blog owners, which raised interest in what else I was doing. He writes Twitter Tips every week on his blog.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blogger] 3 Ways Social Media Adds Spice to Traditional Public Relations
    In addition to creating and distributing a press release to announce the launch, the company might also email or tweet at prominent bloggers who write about small business issues. Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Blogger] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    We've also written a blog post about how to be a stellar guest blogger for you to reference. Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. We think this approach is transferable to marketing, too. Monday. Read 5 industry articles. Monitor your keyword ranking positions. Tuesday. Friday.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blogger] 8 Steps to Build An Inbound Marketing GamePlan
    Media and blogger database as the foundation of your media relations and blogger outreach efforts. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. But first you need a plan.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] 8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE
    If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. Rules to Develop the Habit of Blogging Bloggers: print this out, frame it, place it above your bed, study. Article Index. About NxE. Advertise.
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