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  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] Grow Your Wiki
    guest blogger. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 1, 2015
    [Blogger] Advocates and Influencers: Differences, Uses, and Red Flags
    In a recent study by Forrester, it was found that consumers trust influencers (those bloggers, pundits and celebrities) at a rate of only 18%.  On the other hand, a Nielsen study  found that consumers trust brand advocates (defined as “satisfied customers”) at a rate of 92% , which is at the same trust level as a friend or family member.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, FEBRUARY 12, 2011
    [Blogger] 10 Fast Facts About Pandora
    Like big-time bloggers, Google provides a significant portion of Pandora’s advertising sales. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. There’s A Pandora Listener Born Every Second. The Hours. There’s a whole lot of listening going on. million.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] 24 Full Service Tools to Manage B2B Social Media
    Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger. Networks Supported : Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. Networks Supported : Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. ———-. Expion.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blogger] Website Content Must Address What’s Keeping Engineers up at Night
    think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Site content for specific needs.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • PAUL GILLIN  |  MONDAY, JULY 9, 2012
    [Blogger] Microsoft Down, But Hardly Out
    Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds. This disease is described in Clayton Christiansen’s 1997 classic The Innovator’s Dilemma. Creeping Bureaucracy. only have a couple of comments to add to this well-reported piece.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 17, 2012
    [Blogger] Social Media Readings: Nine Things to Get You on Track
    For some great, quick tips, here is a wonderful post by Chris Peterson at B2B Bloggers. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. Let’s start with this new one from the good people at Hubspot.
  • WRITING ON THE WEB  |  MONDAY, JUNE 27, 2011
    [Blogger] How to Start a Blog Serial Writing Project
    Blog this on Blogger. ??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Or maybe I got smart.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] Neuroscientists Discover “WIIFM” Center in Brain…
    Blog this on Blogger. Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Really Big News : They’ve found this WIIFM center located in the old brain ! We know more about the subconscious functions than ever before. Digg this!
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blogger] Marketing Automation Catching On Fire
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Blogger] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2011
    [Blogger] What is the buzz about Google+?
    Image via CrunchBase Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties [.].
  • NUSPARK  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger] Google Instant—Affects on Search Marketing
    There’s already been a myriad of articles, analysis, and opinion on how Google Instant may affect SEO, pay-per-click, and overall search behavior. I can imagine how many bloggers spent the night playing with Google Instant and writing about the experience to be the first one to offer an opinion. thought I’d wait a few days.
  • ANYTHING GOES MARKETING  |  TUESDAY, MAY 2, 2006
    [Blogger] Making Money Blogging?
    Technorati tags: professional bloggers , affiliate marketingAs I delve deeper and deeper into marketing I was bound to keep stumbling on some really interesting sites that have turned me upside down. Interesting stuff but does this cross the lines of what blogging should really be? guess that is long gone. Chad H.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 17, 2006
    [Blogger] Warning: Your Blog Post Titles are Crap
    Darren over at Blog Republic has written an excellent post on how to improve the titles of your blog posts. Thanks Darren! Happy blogging! Chad H.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2008
    [Blogger] The 20 Best CRM Blogs of 2008
    As I read over the list (which includes 20 blogs) I discovered some new ones worth reading along with bloggers already follow like Jim Berkowitz, who writes the CRM Mastery Blog ; John Jantsch, Duct Tape Marketing Blog and Ben McConnell and Jackie Huba who write the Church of the Customer Blog.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Blogger] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    DJ Waldow,  Email Marketing Consultant, Blogger, Author. InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Social CR
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Blogger] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 20% of bloggers never check their blog analytics. __ is rated as [Best/Worst/Most] + [Noun]. Example: So you’re a blogger?
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 4, 2007
    [Blogger] PR and Blogging Outreach: Practical Tips
    The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. has changed the practice of PR. Check out B.L.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Blogger] 10 Online Marketing Shortcuts To Increase Productivity
    Consistently creating compelling content is a challenge for a lot of bloggers. Let’s face it, our collective attention spans are either at zero or hovering right around it. Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Photo Map Labeling. Infographics.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Blogger] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    If blogger’s block is taking its toll on your online marketing efforts, take a look at the following tips for content creation: 1. Struggling to come up with new content for your blog? You’re not alone. Many other architecture, engineering, and construction (AEC) firms face the same challenge. We have research that supports this.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 26, 2008
    [Blogger] Ford Has Social Media Personality and its Scott Monty, Plus the Mustang
    ————————————————————————————————– PARENT BLOGGERS. Time 19:32. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Blogger] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Do you publish content from guest bloggers from time to time? With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Choices, choices. And no one wants that. So how can you use add-ons to enhance, not inhibit, your blog''s performance? 13) Social Plugins.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] 5 Lessons Brands Can Learn From Gawker
    Connection was transformed into attention, while the authenticity of the personal blogger’s voice became a performance of authenticity, which was almost as gratifying for the writer, and more fun. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 4, 2011
    [Blogger] How to Change Your Google Ranking Through B2B Social Media
    Along with using QDF, companies need to learn how to identify their inbound links, to address the issue of a blogger covering their company and not providing a link back. A few tools she recommends using are Trackur and Radian6. If you haven’t Googled your company yet, you might want to start there before you read this blog post.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blogger] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Blogger] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    Here’s a good place to start: 40 of the best SEO guides to strategy, tactics, considerations, common mistakes to avoid and more from some of the best SEO bloggers and writers around. How to keep up? This is one outstanding checklist. 20 SEO Tips You Either Forgot or Didn’t Know! This is a great illustration to print and keep handy.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
    Finally, IBM tapped into its own social media resources, including more than 130 Twitter accounts and a hard core of IBM bloggers who have attracted their own followings over the years. Back at IBM, marketers were all smiles. The Watson Jeopardy challenge wasn’t strictly a social media campaign, not by a long shot. No related posts.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blogger] How to Measure Engagement of Your Thought Leadership Program
    Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. critical step. View more presentations from Marketo.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 18, 2012
    [Blogger] Winning the Attention Game in Content Marketing
    Whether you call them analysts, bloggers, tweeters, columnists, or all of the above, learn who holds sway in your / your client’s area of specialty, and make sure that you factor them into your campaigns. Optimize Story, Wrapper and Delivery Mechanisms to Break Through and Achieve Your Goals. In my opinion, content is no longer king.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 16, 2012
    [Blogger] 6 Insightful Blog Quotes for Puzzle Marketers
    Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. 1. Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. convinceandconvert.com 2. – under30ceo.com 3. – johnpaulaguiar.com 4.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blogger] How to Use Hashtags on Twitter, Facebook & Instagram
    Latest: A stream of public Facebook posts using the hashtag, usually by influencers, brands, or publishers -- like a food blogger posting a tutorial on how to make a Nutella hazelnut cake for #WorldNutellaDay. For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean? February 5, 2016. https://t.co/UyrudFlqwy
  • WRITTENT  |  THURSDAY, JANUARY 9, 2014
    [Blogger] How to Format the Perfect Blog Post: 10 Killer Tips
    If you’re using a WordPress or Blogger layout with a particularly wide content column, you could be detracting from your user experience. When it comes to content marketing, appearances are everything. Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads. Bold Text.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Blogger] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Source: www.blakechristian.com The Knowledge-Sharing Business But that is not all there is to Blake Christian: he is also very active independently as a writer, blogger, and public speaker. We study them because we want to understand how they attained that status and what we can learn from them. “They stay out there forever.”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Blogger] 17 Brilliant Sources of Content Hiding Right Under Your Nose
    This can come not only in the form of guest blog content -- where bloggers write content for you and typically benefit by getting inbound links to their site within the content -- but with co-written offer content, too. Creating content is a pain in the puppy. I'm watching my potty mouth, you guys.). And an infographic? Ha, maybe next year.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blogger] 10 Posts That Re-Energize Your B2B Blog
    While this may seem to be more illustrative on marketing blogs, if you are a successful blogger in any industry, other bloggers will be looking to you as a role model. Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Blogger] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? Are they relevant?
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Blogger] Do you deliver more Customer Bottom-line Impact than the Competition?
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? According to D. according to Mr. Piques.
  • WRITTENT  |  WEDNESDAY, JANUARY 8, 2014
    [Blogger] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Master blogger Chris Brogan admits including at least one image per post to draw his reader’s eye is among his most effective blogging secrets. 2. One of the best-known marketing bloggers, Seth Godin , is famous for writing blog posts as short as 500-150 words in length. Visual Content Matters. Don’t Neglect Blog Titles.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, SEPTEMBER 22, 2012
    [Blogger] PR / Media Pros Should Stand Firm on Requiring Quote Approvals
    This blogger was told by a New York Times reporter that if I pressed for a correction to an error he had made regarding one of my clients, that he would never feature any of my clients in his column. Quote Approvals Lower the Risk of Media Burn. They also bring their own points of view…so they will be selective in how they quote sources.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blogger] The Death of Cold Calling – Ending the Debate
    “ One of our great advocates Trish Bertuzzi of The Bridge Group referenced our article in her post “ It’s the ‘cold’ that’s dead, not the ‘calling ‘ “ Not a day goes by that I don’t see numerous bloggers, tweeters, etc. Getting attention through marketing channels is harder than ever.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Blogger] Should Publishers Blog?
    Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’. Once upon a time, blogging was considered amateur. Well, that was precisely the point. The biggest value proposition that blogging brought to the table was the democratization of great ideas. Sense of Community.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Blogger] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
    Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Cutts'' position? Ultimately, this is why we can’t have nice things in the SEO space.".
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blogger] The 31 Best Tools for Improving Your Writing Skills
    Tools like Twords can help bloggers commit to writing consistently. Words are hard. Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. The 31 Best Tools for Improving Your Writing. 1) Daily Page.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Blogger] See What Content Marketing Success Truly Looks Like
    Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Agency of the Year (fewer than 100 employees). Content Marketer of the Year. nsfavourites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 21, 2009
    [Blogger] Your chance to help a {grow} friend!
    Jamie Wallace (@suddenlyjamie) has been an important contributor to {grow} as a guest blogger and commenter. She’s trying to secure a position as a blogger with NatureMade Vitamin Company and part of that process is an online voting competition. She has to be one of the top 20 vote-getters to be considered for the job. P.P.S. 
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 8, 2011
    [Blogger] This is the week that was in B2B: Wobbles a plenty
    …goes to McKinsey and is dished out by seasoned blogger Chris Koch on his B2B Marketing blog. It was one of those weeks where the world wobbled. The US lost its AAA credit rating, the FTSE100 saw £150bn wiped off the value of its shares and a crisis of confidence struck the Eurozone – again. Infographic of the Week. All the best.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Blogger] Why Blogging Is More Important Than Ever
    Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts. “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. Without interesting content, all these media channels are toothless. Here’s a hint. Blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Blogger] Three reasons why the “experts” are wrong about social media measurement
     . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  This is the point of reckoning that defines the &# implied economic value&# of any effort.  Yes, Yes, that company car  may be cut. 
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 10, 2012
    [Blogger] Marketing Made Simple TV is now live!
    Our first guest is Mitch Joel of TwistImage – author, speaker, blogger, digital marketing expert. We’re pleased to share the first episode of Marketing Made Simple TV. Mitch Joel. If you;re a sales or marketing executive or other business leader, it is Must Watch TV! Watch Marketing Made Simple TV  (click underlined words).
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Blogger] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    In addition, Lisa is an award-winning expert blogger for FastCompany and RainToday. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. Thanks, Lisa. Follow Lisa on Linkedin at [link].
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 13, 2012
    [Blogger] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    In addition, Lisa is an award-winning expert blogger for FastCompany and RainToday. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. Thanks, Lisa. Follow Lisa on Linkedin at  [link].
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • WRITTENT  |  TUESDAY, FEBRUARY 4, 2014
    [Blogger] Blog Formatting: How to Make Your Readers Love Your Blog
    Even with a pre-set template, a lot of bloggers will feel it necessary to add their own HTML to personalize it a bit more to their liking. Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. Be the Consumer. Ease of Navigation.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Blogger] My Tuesday Plans: A live Marketing Made Simple TV show with Scott Monty of Ford Motor Company
    He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Buffer My wife just attended the Rachael Ray show. No conference has ever featured a TV show.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Blogger] Why Your PR Isn't Working (and How to Fix It)
    In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Duh -- press release, everyone is going to want to hear about that. Shipped a teeny tiny feature?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Blogger] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. The Fundamentals of Off-Site Marketing. What if you could leverage the personalization of email marketing onto your website?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Blogger] How to Hire an Awesome Inbound Marketing Manager
    An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] Top 100 Marketing Blogs [HubSpot Hot 100]
    This 24-page ebook features tips and ticks from some of the world's best bloggers. Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Make yours today!
  • NUSPARK  |  SATURDAY, SEPTEMBER 29, 2012
    [Blogger] AuthorRank
     Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
  • SAZBEAN  |  WEDNESDAY, MARCH 21, 2012
    [Blogger] Learn about Image Monetization (Part 1 of 3) in Future of Publishing
    Rey and Chas discuss what their companies can do to help bloggers make money online from their images, an area of their blog that has traditionally not been monetized very effectively: Highlights. This week’s Future of Publishing episode is part one of a three-part installment. Future of Publishing is sponsored by VigLink.
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Blogger] Is a Blog Just a Container?
    Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. And prior to indulging in what might appear like criticism, let me state for the record that Tinworth is one of my favorite and most respected bloggers.).
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Blogger] Monetize Your Typos
    Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. That comes naturally to a serious writer like Doctorow, but maybe not to the average blogger. If you’re a blogger, why not do the same?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, MAY 3, 2006
    [Blogger] I Made it to One Month! WOOHOO!!
    plan to keep working on improving my blog as well but I realized that Blogger has some restrictions that I'll have to work within for now. Let's break out the beer! It's my one month anniversary. think it's been a great month and I've enjoyed blogging on a consistent basis. Thanks all for your notes, comments, tips and well wishes. Chad H.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blogger] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. We know.). Maybe you''re a marketer and looking to complete your wish list. Redeem it now. https://t.co/0X3XIAVK4E.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 29, 2015
    [Blogger] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. As a retailer, you live the fashion life cycle. Growth.
  • MARKETRI  |  FRIDAY, MAY 18, 2012
    [Blogger] Listen, Create, Distribute and Measure - The Essential Components of a Modern PR Plan
    Relationships need to be developed with the content creators and decision makers (typically, editors, journalists and bloggers) on your target publications and websites. Moreover it requires the consistent application of a well thought through process. Neil Edwards looks at the essential components of a plan. Research and Listening. Content.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Blogger] Content Marketers: How to Think and Act Like a Publisher
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? Sound familiar?
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blogger] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Capture Ideas for Articles: As any seasoned business blogger knows, blog article ideas can strike at any time, and instead of scrambling for a slip of paper or a napkin, I have an ongoing note for my backlog of blog article ideas. Post-its, notebooks, whiteboards, starred emails, and who knows what else. or at least more organized. back up.
  • AGGREGAGE  |  WEDNESDAY, JULY 13, 2011
    [Blogger] Aggregage Launches StartupRoar
    Today marks the launch of StartupRoar in conjunction with well known startup bloggers: Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman , Steve Blank and others. As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Blogger] Lies My Content Marketing Expert Told Me
    Lie #5:  Curation is a Cure for the Lazy Blogger Blues Some articles mistakenly describe content curation (which I explain in detail in an earlier column ) as a shortcut, the fast track that lets you build online presence by leveraging OPC (other people’s content). I enjoy writing my monthly column for Windmill Networking.  among others.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Blogger] Nonprofits and Social Media: Planning for Success
    In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. The holiday decorations are put away and the New Year’s Eve ball has dropped. January is here and it’s traditionally a rough month for non-profit organizations. It’s really not though.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Blogger] 10 Questions about B2B Blogging Answered
    Getting more people blogging involves lowering the bar for entry for those you identify as potential bloggers. B2B marketers understand that one of the keys to their social media success is to create and host a blog on their corporate site. But even with this knowledge, they still have many questions about how to go about it.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 21, 2012
    [Blogger] Blog Headline Writing Lessons from Mega-traffic Sites
    What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc. The field is called “Custom Title Tag” and it appears in the “SEO Details” section.
  • SAZBEAN  |  FRIDAY, JULY 6, 2012
    [Blogger] The Importance of Your Essence in Blogging Success
    Already you’ve fallen into the category of tired bloggers who’ve tried everything and yet not seen any success. What is that one, invisible quality that the top bloggers all seem to have? So you got your blog started up. It’s time to put everything in place. You start to study the market and conduct all the research needed.
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 1, 2006
    [Blogger] Social Networking - New tool called Bookmark It
    I'm going to put this in the the things I hate about Blogger. I found this new tool over at Bookmark it! that allows you to more easily submit articls and posts to all of the major social network repositories. Bookmark It! claims: Instead of having a seperate 'submit this!' you only need one link to bookmarkit.org. Have you used this tool?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 10, 2004
    [Blogger] Smashmouth Marketing - Untitled Article
    have to admit, using Blogger was extremely easy to setup. used my site's stylesheet in the Blogger template, created a container page to hold it, and voila! So my father wants to know.What is a Blog? Blog is a "weB-log". If it's said fast, it sounds like ".Blog". Blog". It is basically a web diary or journal.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] 3 Ways Data’s Popularity Is Changing Business
    Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
  • HUBSPOT  |  SUNDAY, JULY 1, 2012
    [Blogger] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
    Bloggers are blogging, Google's making announcements left and right, and Twitter's working on raking in the big bucks. Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Not sure what I'm talking about? Google+ For Tablets, Google+ Events, and Google Now Roll Out.
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [Blogger] Is Social Media Wasted on PR Agencies?
    The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. Recently I was made privy to a social media plan authored by a client’s PR agency. Reasonable enough, right?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron is a blogger at askaaronlee.com giving tips on social media and Twitter. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. They are: 1) Chirrps.
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 4, 2007
    [Blogger] Excellent Podcast on Interactive PR
    For PR professionals to effectively pitch bloggers , they need to establish a dialog first, whether through blog commenting or directly via email. Understanding who the blogger is and what he or she is interested in is key, and having one's own blog assists in this understanding.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Blogger] Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand
    Invitations to what is assumed to be the unveiling of the iPhone 5 were received this week by media, bloggers and influencers inviting them to a mystery event on September 12, and Apple fans around the world are eager to see what is revealed next Wednesday. marketing tactic that Apple has practically written the book on is buzz marketing.
  • STORIES THAT SELL  |  FRIDAY, JUNE 4, 2010
    [Blogger] Putting Social Media Theory into Practice – Learn from 171 Authors
    The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. As with previous AOC projects, profits go to charity.
  • PR MEETS MARKETING  |  MONDAY, JANUARY 14, 2008
    [Blogger] PR Pitching 101: Is Personalization Gone?
    Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Woohoohaha   .
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    The world’s best bloggers are expert curators. Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Blogger] 25 Secrets of Great Copywriting from Classic Literary Masters
    Voltaire may have lived long before the internet, but he seems to have a good handle on bloggers who aren’t interested in building a community. Between the hashtag and text speak, the English language as we previously knew it is gone forever. Truly outstanding creative types know that inspiration can come from unusual places. Grand.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 14, 2011
    [Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
    number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blogger] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. The reality of branding from a B2B perspective is that marketers were never really in control.  Or Does It? 5.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Blogger] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. The Campaign. The Winner.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Blogger] Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)
    If you're a blogger, you might keep track of your posts' monthly average page views and watch them go up, or compare them to the team average. "I got lucky.". "I don't belong here.". I'm a fraud, and it's just a matter of time before everyone finds out.". Sound familiar? you're probably suffering from impostor syndrome. Bottom line?
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Blogger] Five Benefits of Blogging for Business
    Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Digg this!
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