B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
WINDMILL NETWORKING | TUESDAY, APRIL 13, 2010
[Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy. Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter : @JenniferVMiller.
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 8, 2011
[Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Winning the Social Media Popularity Contest
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
WRITTENT | TUESDAY, JULY 23, 2013
[Blogger] Blogging Metrics: How to Find and Apply Actionable Intelligence
If other bloggers and website owners in your niche view your site as trustworthy, you’ll win links and the respect of search engines. Most content management systems provide an easy method for monitoring subscribers, including WordPress and Blogger. 'Do blogging metrics really matter? Yes, they absolutely do. Website Visitors.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Help Shape and Improve #B2BChat!
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 23, 2011
[Blogger] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for. You send us prospecting lists written on napkins.
B2BBLOGGERS | WEDNESDAY, OCTOBER 6, 2010
[Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
Are bloggers “influencers ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
ENGAGE | TUESDAY, APRIL 26, 2011
[Blogger] Social Media Friends … with Benefits
And many bloggers, writers, reporters, and influencers (i.e. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits. Tangible ones, even.
CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 2, 2013
[Blogger] Content production: persistence, pertinence and a painter
Despite what many will claim, I believe in keeping up a certain content production volume, especially if you’re a blogger. But I don’t care what some experts say: there is a story every day and there is no reason – certainly for bloggers – not to write frequently. Persistence and the human brand. But it depends.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Blogger] 5 Things Angry Birds Can Teach You About Online Content
This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
WINDMILL NETWORKING | TUESDAY, OCTOBER 18, 2011
[Blogger] Ancient Religions and New Media : A Match Made in Heaven
Brandon, you were already a Catholic blogger, but with your new book out you are now a Catholic author! Bloggers help expose false caricatures many people have of Catholicism, instead revealing the radiance, brilliance, beauty, and texture of the Church. Or is Catholic blogging only for a small subset of religious Catholics?
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Blogger] Top 56 B2B Marketing Posts October 2010
Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing. Is it simple and engaging?
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
B2B MARKETING INSIDER | TUESDAY, JANUARY 4, 2011
[Blogger] The Hottest B2B Marketing Insider Topics Of 2010
Mostly, I need to thank my wife for putting up with my late night typing noise as well as the two partners who helped make this site a reality: fellow blogger, advisor and website guru Brian Rice who just wrote his 2010 recap as well as Dan Criel, who helped me develop and maintain this site. But most of all, I have learned so much!
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
VISIONEDGE | TUESDAY, FEBRUARY 25, 2014
[Blogger] Measuring Influencer Marketing
Chris says, “The simplest answer is that public relations is about communicating your messages to and with members of the press (and some PR firms include bloggers as well) to spread information or news. 'Many marketing organizations today have an influencer marketing strategy. So how might we construct such a metric?
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010
[Blogger] 4 Social Media Mining Metrics
Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Blogger] On Being A Brand Online
There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
[Blogger] Customer Media Congress: Patsi’s in Dutch…
Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] Content Marketers Answer the $64,000 Question…
Blog this on Blogger. What does it mean to write content that “engages readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
WRITTENT | FRIDAY, FEBRUARY 7, 2014
[Blogger] Are Blogging and Social Media a Match Made in Heaven?
Basically, you’ll miss out on the opportunities to build relationships that are so critical for beginning bloggers. '2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2013? That was when these seemingly disparate marketing practices began to convene. Sure, but it’s not easy.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Blogger] Please Don't Start a Social Media Marketing Agency
Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
MODERN B2B MARKETING | FRIDAY, JULY 22, 2011
[Blogger] What’s the Fuss with Google+?
That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. by Carol Fox Internet giant has developed a new social media option. Sparks. Hangouts.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Blogger] The Opportunity Social Media Offers Manufacturers
Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
E-STORM | MONDAY, DECEMBER 7, 2009
[Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
TRADESMEN INSIGHTS | THURSDAY, JULY 18, 2013
[Blogger] Evolution of a Press Release
Press releases are the perfect tool for boosting search rankings, driving people to your website, reaching media, bloggers, customers and sharing via social media. 'Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Ghosts from press kits past. Not so!
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
[Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
WRITTENT | FRIDAY, MAY 17, 2013
[Blogger] Solving Content Challenges, Motivating Employees, and Other Content Tricks!
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! 'I hope you all had a week of marketing successes! Ways to Bond with Your Blog’s Audience. We are hungry for your comments!
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Blogger] Building Your Content Brand In The Content Marketing Arms Race
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Blogger] What The Japanese Can Teach Us About First Impressions.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
E-STORM | TUESDAY, DECEMBER 21, 2010
[Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
MODERN B2B MARKETING | MONDAY, OCTOBER 22, 2012
[Blogger] The Evolution of Content Marketing – An SEO View: UK Edition
highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. We have also just launched a guide to show you how to build and operate your own content marketing machine.
LEADER NETWORKS | TUESDAY, JUNE 9, 2009
[Blogger] Creating Social Media Guardian Programs for Employees
Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Blogger] Find New Customers introduces a new service – Executive Communications
Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] Business Blogging: Blast Past the Blunders
Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time : 72% say they don’t have enough time to update their blog. How do I know?
WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
[Blogger] Emotional Attention + Memory = Content Marketing
Blog this on Blogger. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. hy this is so important ?
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Writing Better Content: An Emotional Pathway
Blog this on Blogger. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. Positive , relief from a problem, benefits, imagine a better future. Curiosity , desire , imagination.
WRITING ON THE WEB | THURSDAY, AUGUST 12, 2010
[Blogger] Tell Your Story: Why Are You Here?
Blog this on Blogger. How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. “Why am I here? stories. “The Vision story.
WRITING ON THE WEB | TUESDAY, JUNE 29, 2010
[Blogger] Your Business and the Web: Getting Better?
Blog this on Blogger. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
MARKETING ACTION | TUESDAY, JULY 23, 2013
[Blogger] Content Marketing on a Shoestring Budget: Distribution
Engage industry experts such as bloggers and editors. 'Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. As promised, there will be puppies.
B2BBLOGGERS | WEDNESDAY, OCTOBER 13, 2010
[Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
MARKETRI | FRIDAY, SEPTEMBER 14, 2012
[Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. It’s well-documented that sharing content on social media is the best way to build readership on your blog. WRONG. General Blog Directories. Blog Syndication Websites.
THE TOP LINE | THURSDAY, SEPTEMBER 23, 2010
[Blogger] Marketing technology to help seniors “Age in Place”
Blog this on Blogger. Bostonians refer to our city as the Hub. To me, this often sees like a self-important and provincial perspective. Yet, today, I found reasons to believe otherwise. The program began with presentations from three experts–all of whom are nationally renowned. Market needs. Advice for technology companies. Cohen).
MARKETRI | TUESDAY, JANUARY 24, 2012
[Blogger] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
" But, the blogger and owner, Walter Oelwein, delivers on the promise by providing a rich compendium of relevant content that benefits both managers and employees. Simply Combine the Two Online Personalities to Get a Very Happy Ending. Sadly, there was no happy ending. The company in question has a website with very little content.
CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
[Blogger] A Financial Pro Charts the Way to a Great Online Business Presence
Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
CONTENT MARKETING TODAY | FRIDAY, AUGUST 14, 2009
[Blogger] How to Give Away a Ton of Information to Sell a Ton of Products
But since weddings are an order of magnitude more complex than business plans, the best wedding professional bloggers will garner a ton of business by giving away a ton of information. Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. recorded webinars.
HUBSPOT | MONDAY, JUNE 25, 2012
[Blogger] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
Blogger Problems. Ask your boss what she thinks. Send to colleagues for review. Double check your work. Twice. Sleep on it. Check your work two more times. Cautiously hit send. Freak out. If this is how you prepare for a marketing campaign , you're probably a little high strung, to be honest. but not without good cause! just you wait ;-).
HUBSPOT | MONDAY, APRIL 9, 2012
[Blogger] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
We've also written a blog post about how to be a stellar guest blogger for you to reference. Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. We think this approach is transferable to marketing, too. Monday. Read 5 industry articles. Monitor your keyword ranking positions. Tuesday. Friday.
HUBSPOT | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Methodology: Brainstorming Awesome Business Blog Posts
have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
NUSPARK | SATURDAY, SEPTEMBER 29, 2012
Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
WRITTENT | MONDAY, JULY 29, 2013
[Blogger] 25 Secrets of Great Copywriting from Classic Literary Masters
Voltaire may have lived long before the internet, but he seems to have a good handle on bloggers who aren’t interested in building a community. 'Between the hashtag and text speak, the English language as we previously knew it is gone forever. Truly outstanding creative types know that inspiration can come from unusual places. Grand.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 03, 2010 Sales Enablement Effectiveness? Sales Enablement Ineffectiveness? CIO Priorities for 2011 Indicate Continued Frugaln.
TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
[Blogger] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels.
BIZNOLOGY | TUESDAY, JULY 30, 2013
[Blogger] What we can learn from Anthony Weiner
There’s enough tip-money to turn even the most discreet and loyal lover or ally; there are very young gossip bloggers who are desperate to make their name, and there are political reputation assassins who are waiting in the wings for the perfect kill shot — the reputation murder that looks exactly like suicide. What can we learn?
WINDMILL NETWORKING | FRIDAY, NOVEMBER 30, 2012
[Blogger] Google Authorship: Are Top Social Media Influencers Using It?
Actually, a survey by Barry Schwartz of well-known tech bloggers found an even more abysmal adoption rate: 9%. Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
CONNECT THE DOCS | FRIDAY, DECEMBER 4, 2009
[Blogger] 11 Marketing Lessons to be Learned from Driving
Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. 11 Marketing Lessons to be Learned from Driving.
HUBSPOT | THURSDAY, MAY 23, 2013
[Blogger] What the Future Holds for Business Blogging
According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. 'Lately, the whole marketing community is abuzz about content. And rightfully so. subpar (to put it nicely). No one ever said prediction posts had to be limited to Q4, after all.
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
[Blogger] Trending in B2B: Earnest’s Top Tweets in September
As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under.
SOCIAL MEDIA B2B | MONDAY, JANUARY 10, 2011
[Blogger] Internal And External Collaboration In B2B Social Media
Internal communicators work with them every day, and have the relationships that can make specific social media tactics such as expert blog posts, video interviews with B2B CEOs and blogger interviews valuable to key stakeholders. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion. Multi-departmental integration.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 8, 2013
[Blogger] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
DJ Waldow, Email Marketing Consultant, Blogger, Author. 'InsideView was a proud diamond sponsor of Marketo’s JumpStart Tour this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller, Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo.
WINDMILL NETWORKING | TUESDAY, JUNE 21, 2011
[Blogger] Why I Deleted Foursquare from My iPhone. Have You?
After doing a Google search, I realized that a lot of other people have deleted their app, including my friend Ari Herzog and a blogger at TNW. often get asked, “Neal, where do you find the time for social media? to which I respond, “Social media is my industry. Foursquare is an excellent application with a lot of fanatical users.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 27, 2009
[Blogger] Five social media myths that MUST STOP NOW!
Hell I loved it when the uber-blogger had a fit now and then. Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” It’s time to bust the myth-makers, folks. Why do you assume you ever HAD control of the consumer conversation?
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Blogger] How to Do Great Marketing with (Almost) Zero Money
Sign up for a blogging platform like WordPress , Blogger or Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Content Strategy for Lead Nurturing [#B2Bchat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. Two Way Conversation 5.
B2BBLOGGERS | THURSDAY, DECEMBER 16, 2010
[Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. It’s both a blog list and an infographic. It’s both practical and playful. Sign up. Or Does It?
DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
[Blogger] 7 Tips for Getting People to Your B2B Blog
Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. Regards, Dianna Huff.
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Blogger] How Guest Blogging Grows Your Business and Improves Your Search Ranking
As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. '“Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
WRITTENT | WEDNESDAY, FEBRUARY 26, 2014
[Blogger] Do You Make These Mistakes When Writing Content for the Web?
Without question, one of the most common content writing mistakes I see newer bloggers make is failing to write good subheaders. 'There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Formatting your articles appropriately is key to success at business blogging. The “Wall of Text”. Tiny Text.
MODERN B2B MARKETING | TUESDAY, JANUARY 31, 2012
[Blogger] PPC Optimization: Conversion is Only Half the Battle
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative.
WRITTENT | FRIDAY, MAY 24, 2013
[Blogger] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
Any action is based on the insecurity and the lack of self-confidence, so the blogger needs to know what the prospect wants. The blogger needs to know the reasons behind this insecurity feeling and try to look into the customers’ past to understand who they are today. 'Hope you’re having a great marketing time this week.
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[Blogger] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. In a survey of CIOs, CTOs and senior IT executives by the Society for Information Management, 172 U.S. position to No. in 2010. They do if they are.
HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
[Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
[Blogger] The Awesome and UnAwesome Duplicity of Engaging Customers and Employees
What I can say is if you want to be sent lots of free business books then blogging is a great way to acquire more than you can possibly handle Publishers like to send their books to bloggers in hopes they will be reviewed, promoted and exalted. You might have noticed that the SavvyB2Bmarketing.com blog is a labor of love. can’t.
SAVVY B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Blogger] Do you mix business and pleasure?
hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid?
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Blogger] The Laws Marketers Need to Know to Avoid Legal Backlash
In other words, bloggers who make an endorsement are required to disclose their connection with the seller of the product or service. Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. social network, Path. Rumor has it you can't blog regularly in the slammer. CAN-SPAM Act. At the very least, limit it.
B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
[Blogger] Mobile Optimization: How To Optimize Your Website For Mobile.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. As of 2009 , Google found that 50% of new Internet connections originated from cell phones, and there are 42.7 million smartphone users in the US. These numbers are hard to ignore. That translates into approximately 60 million potential customers. Or Does It?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 7, 2010
[Blogger] The email marketing classic FAIL
So let’s use this as a lesson on how NOT to promote yourself to a blogger. It would be much better to say upfront, “we’re sending this out to a list of marketing bloggers who might be interested in …. Rather, it is something that must be experienced. — Tech Image website. Just a thought. Digg this!
HUBSPOT | MONDAY, FEBRUARY 11, 2013
[Blogger] 101 Sure-Fire Ways to Make People Hate Your Marketing
Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Valentine's Day is just around the corner, and love is in the air. If you're creating marketing people love , that is. Research smesearch.
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Blogger] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist?
EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011
[Blogger] This is the week that was in B2B: Wobbles a plenty
…goes to McKinsey and is dished out by seasoned blogger Chris Koch on his B2B Marketing blog. It was one of those weeks where the world wobbled. The US lost its AAA credit rating, the FTSE100 saw £150bn wiped off the value of its shares and a crisis of confidence struck the Eurozone – again. Infographic of the Week. All the best.
HUBSPOT | FRIDAY, DECEMBER 17, 2010
[Blogger] 5 Must-Measure eCommerce Blogging Strategies
The impulse of many eCommerce bloggers is prejudiced against this goal; “it doesn’t showcase my products” or “it doesn’t apply to my products” are common objections. It’s critical to have a goal in mind before writing a single word of a blog post. Grow Blog Subscribers and Reach. Connect with HubSpot
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Blogger] How B2B Marketers Can Use Social Proof To Bag More Leads
TechCrunch article identifies 5 categories of social proof : Expert social proof – Approval from a credible expert, like a magazine or blogger, can have incredible digital influence. 'Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales.
THE TOP LINE | MONDAY, JUNE 14, 2010
[Blogger] Linked In: 5 tips for generating sales
Blog this on Blogger. In today’s guest post, fellow Wharton Alum , Craig James, offers tips for leveraging Linked In to generate sales. Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston. Contact him directly toll-free at 877-862-8631, or by e-mail at email@example.com.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
[Blogger] Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity
Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 19, 2013
[Blogger] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
Wednesday: On Wednesday, guest blogger Chris Snell shared 5 Ways to Be A Better Inside Sales Rep. 'It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
B2BBLOGGERS | THURSDAY, JUNE 3, 2010
[Blogger] Where Does Print Advertising Fit Into Today's Marketing Mix.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. Keep people, print advertise less. Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Safety?