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  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Blogger] Twitter for B2B Marketing
    Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. People.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger] Gene Carr's Patron Technology Blog
    In addition to courting bloggers, and whatever online writers still remain, they must now recognize that the only surefire way to to replace the trusted communication stream that their audience got from newspapers is to provide fantastic online content directly to their patrons. Gene Carrs Patron Technology Blog. About. Categories. Web/Tech.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Blogger] 7 Steps for Getting More Mileage Out of Your Blog Content
    If you’re a regular, consistent blogger, chances are you’ve developed a lot of content over the course of your blogging career. But if you’re like so many bloggers out there, once that article is replaced by a new article, it tends to run out of gas. You can find the original post here. Go right ahead! 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 27, 2009
    [Blogger] Five social media myths that MUST STOP NOW!
    Hell I loved it when the uber-blogger had a fit now and then. Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” It’s time to bust the myth-makers, folks. Why do you assume you ever HAD control of the consumer conversation?
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Blogger] Why the Inverted Pyramid Doesn't Work for Business Blogs
    As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Blogger] The Revenue Performance Management Bandwagon
    The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. All part of our commitment to transparency. M. A. Rosanoff: “Mr.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Blogger] Happy Independence Day from Find New Customers!
    It’s a well-deserved vacation for this prolific blogger. This is the day we celebrate the independence of the United States from England. Jeff Ogden of the sales lead generation company Find New Customers joins you in this holiday. Special promotion for July 2013. Winners will be notified via email in early August.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 28, 2011
    [Blogger] Wanna win a free business book?
    As one of a select few bloggers invited to review this book, they sent us free copy to give away. Launch: How to Quickly Propel Your Business Beyond the Competition. is the new book by Michael L. Stelzner and you can own it for free. Launch. Why do you want this book? Stelzner is a rocket scientist.&#. The best picture wins the book.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 13, 2012
    [Blogger] How to Build a Content Development Plan for Your Site
    Brad is an experienced content strategist, SEO copywriter and blogger. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Services.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Blogger] How to Identify Content Topics That Hit Home With Your Readers
    Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two. But you know what? page full of drivel is no better than a gleaming white screen. Find Topics That Matter to Your Audience. Great!
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Blogger] Consumers Approve User Generated Commerce
    At Fashion Digital NY we met fashion, technology, inspiration, and trends blogger, Alice Chan. AC: Fashion bloggers are contacted by PR agencies to review products and post about them because bloggers post pictures with amazing outfits, and their influence drives product sales. Download the ReadyPulse Instagram Marketing Guide!
  • VIEWPOINT  |  TUESDAY, AUGUST 21, 2012
    [Blogger] Avoiding Cascading Zipper Failures between Marketing and Sales
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. cascading failure is a failure in a system of interconnected parts, in which the failure of a part can trigger the failure of successive parts. Zipper Failure.
  • VIEWPOINT  |  TUESDAY, OCTOBER 18, 2011
    [Blogger] “You Can’t Catch Water With A Fist”
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. ” “They won’t use the CRM system.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blogger] 6 Essential Social Media Lessons From Top Executives
    He’s an avid blogger who uses his posts to help populate his other social feeds. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Blogger] B2B Email Design – Gallery 2 « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Short copy.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Blogger] Is Affiliate Marketing Right for Your Business?
    Bloggers who are affiliates of a product must disclose that when they write endorsements or testimonials. What exactly is affiliate marketing? It involves having others market and sell for you. It’s a web-based system that allows you to reward referrals by sharing your profits. How it works. Affiliate programs. word about ethics.
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Blogger] 25 Compelling Reasons to Blog for Business Yesterday
    In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Blogger] Mayday and Caffeine – Two Google Projects That Changed Your.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?”
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. How about #bizducks instead? If you a.
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [Blogger] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business. Every company tries to reap in the most out of the available set of resources. cost effective way to get attention of the target audience is corporate blog. Dataram Successfully Leverages Web Strategy.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blogger] The Best Infographics of 2014 (So Far)
    The creator of this infographic, a Japanese blogger named Ryoko, curated all the information from this infographic from an article she read about whether beer or coffee makes you more creative. Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired! It''s very easy to read and follow.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blogger] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. The reality of branding from a B2B perspective is that marketers were never really in control.  Or Does It? 5.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 17, 2011
    [Blogger] 3 Ways Tech Marketers Can Cut Through the Clutter
    Tech marketing has become increasingly digital and more sophisticated in terms of engaging users, tracking customer data, predicting buying behavior and generating leads.  In fact, Tech Marketing has probably the highest concentration of bloggers, content creators and data analysts. Marketing technology is not an easy job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Blogger] Dead Man Blogging
    think this makes sense … as much as an emotional issue like this can make sense.  I think it would bring closure for all of us, although from my position, it won’t really be on my mind unless I turn into a blogger spirit who can’t rest until somebody publishes the last post! Johnny Russo , added a link to a post by Derek K.
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Blogger] Content Creating Processes: Do you know too much?
    Blog this on Blogger. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. One clear message, that leads to an action, a shift in thinking. We know too much!
  • WRITING ON THE WEB  |  TUESDAY, JULY 13, 2010
    [Blogger] 3 Biggest Challenges for Online Content Marketing?
    Blog this on Blogger. What are the three biggest challenges to marketing your business? know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m always asking you, because some of my readers are very smart and think of things I don’t. Digg this!
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Blogger] How to Leverage Current Events to Get More Blog Visitors
    This 24-page ebook features tips and tricks from some of the world's best bloggers. Got writer’s block again? Keeping the blog articles flowing on a consistent basis can be difficult. Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Blogger] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    The most popular frequency for blog posting is weekly (60% of bloggers). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. Which U.S.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blogger] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    If it was one of our bloggers designing the CTA? Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain. Those that think branding is just a fluffy, marketing buzz word need this blog post. And CTAs are a great place to start! The problem? Lesson learned. No way, man.
  • WRITTENT  |  MONDAY, APRIL 7, 2014
    [Blogger] 5 Secrets of Blog Posts that Go Viral
    The categories, as defined by blogger Erik Decker are: Farce. As the self-proclaimed “greatest blogger of his time” Matt Polsky points out , “being funny is a trick of confidence.” Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. It’s crafted by smaller brands. It’s Taboo. Screwball.
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Blogger] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    Creating an industry-specific group board can dramatically increase your following and exposure, and help you build brand advocates among other bloggers in your niche. With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. Create Custom Images.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Blogger] Twitter for B2B Marketing
    Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting. Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. These sessions are a tremendous source of ideas, insights and data. Earn trust.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Blogger] 4 Content Marketing Goals for a Coach Website
    Blog this on Blogger. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). What were they?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post: The 4 Metrics That Matter
    It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. The Internet made it possible for almost anyone to become a published writer. We all want to be read. Speech.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 19, 2011
    [Blogger] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
    In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Video may have killed the radio star, but technology hasn’t killed customer service. Social media opens a new door for contact with donors and volunteers.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Blogger] 3 Steps to Content Marketing with Blogs
    Blog this on Blogger. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo. Let me know what you think. Are you using video to promote your business?
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Blogger] Blog Writing Tips for Business Clarity
    Blog this on Blogger. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. Readers are seeking out solutions. Go easy on the jargon and cliches. What’s in this for me?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Please Don't Start a Social Media Marketing Agency
    Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 2, 2009
    [Blogger] 7 Simple Steps to Get Started With Content Marketing
    Contributing Blogger. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. This post originally appeared at [link] I’m pleased to share it with my readers as well. Jep Castelein. Develop Personas. Focus.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
    Are bloggers “influencers&# ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Blogger] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? With 200 million members, Twitter is one of the most popular social networks out there. 35 Tips & Tricks for Getting the Most From Twitter. 1.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger] 7 Inbound Marketing Stories to Read Right Now
    Check out this post from Copy Blogger to make sure that you get the most from your design investment. 3. Spring is around the corner and while we are in high season for marketing events and strategy execution, education is still important. Use the insights from these articles to improve your inbound marketing efforts. Connect with HubSpot
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 17, 2011
    [Blogger] The Telephone: Your Best Networking Tool
    Note: This post first appeared on October 6, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Blogger] Let the 2009 Trend Lists Grow
    Chris Brogran – 8 Marketing Bloggers to Watch in 2009.   One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR.
  • PR MEETS MARKETING  |  SUNDAY, DECEMBER 9, 2007
    [Blogger] PR Relationships:Update on Online Reputation
    Whether a corporate or personal blog, I strongly believe that a blog is key if you want to engage in "blogger" relations. OK - I previously wrote about how to manage my many online personalities  here and here.  Since those posts, I've reversed my previous position about my online reputation. In the end, PR is about relationships. del.icio.us
  • AGGREGAGE  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger] We Me We – Why the Curation vs Aggregation Discussion is Messy
    think we’d all agree that a blogger who creates a Top X Tools for Y is curating.  Then the curator (blogger) does their job and they figure out what is interesting, best from the content likely with themselves or their audience in mind.  Aggregation is the collection of as many things that can be found related to a topic. Bookmarking.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Blogger] How to Turn One Piece of Content into Five
    This 24-page ebook features tips and ticks from some of the world's best bloggers. To someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Maybe you don't like writing, or maybe you think that you have nothing interesting to say. Well, it's ok. Here's how. Yup, another one.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Blogger] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist?
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Blogger] The March Of Twitter: Analysis of How And Where Twitter Spread
    neha " learned about twitter very early because I worked at Google when the Blogger guys did. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. The SXSW explosion.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Blogger] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    There's even a blogger that posts consistent updates on the app. We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. seems like a perfect opportunity for marketers, no? And then there are the elite. Enjoy! Take a look. if not more.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Blogger] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    For example, a user could create a "Recipes" Interest List, adding to it fan pages like Betty Crocker and the Food Network , as well as the profiles of their favorite food bloggers to which they subscribe. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists?
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? Their content is not helping them sell. How can we ensure our content is doing what we need it to do? Or Does It? 5.
  • WRITTENT  |  MONDAY, MAY 13, 2013
    [Blogger] 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
    Learning to write sales copy without sounding too salesy or pushy is a common, popular subject for internet marketers, bloggers, web writers, and lots of other people, so the benefit of the article isn’t unique. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Unique. Useful. Ultra-specific.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Blogger] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong? Expect more now.
  • SMALL MANUFACTURER BLOG  |  SATURDAY, SEPTEMBER 7, 2013
    [Blogger] How to Use the Google Analytics Social Report (Part I)
    ” Great how-to information always gets picked up and/or linked to by other bloggers and publications. Last year Google added a new report to Analytics — the Social Report. For any marketer, but especially for small business owners, the Social Report is important. Actually, less is probably a whole lot more. Ok, ready? justsayin).
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Blogger] The Best and Worst Brand Mascots of All Time
    As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." In short, these things are super weird, the names aren't memorable, and most people just plain don't get it. 3) Pillsbury Doughboy. Tony the Tiger. Count Chocula. The Keebler Elves. Don't remember?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Blogger] Making allies of your enemies - Kona Data Search
    Wendy Thomas is a writer, journalist, and blogger on subjects ranging from social networking and e-marketing to owning backyard chickens. Innovation. We all know it’s important for business growth but how do we get to it? Where does it come from and how do we grab that elusive minx? Much better. See problems as allies. Yawn, right?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
    Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
  • WRITTENT  |  WEDNESDAY, JUNE 12, 2013
    [Blogger] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
    The logic behind this move is clear: while considering inbound links allowed website owners and bloggers to rate the authority of a website, social signals are more egalitarian, and consider input from everyone with a social presence. Did you know Google’s search algorithm changes 500 or 600 times a year? Identify and Fix Broken Links.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Phony Testimonials and Dumb Social Proof
    Blog this on Blogger. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. Readers can smell a phony testimonial a mile away from the computer screen. Authenticity.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Blogger] The Art of the PR Follow-Up
    If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Blogger] This is the week that was: B2B Marketing round up
    The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? According to the Guardian this week there are four distinct style of blogger. All the best bits in the world of marketing. Article of the week. The Educator, The Observer, The Polemicist and The Magpie. Take note.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 1, 2011
    [Blogger] Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy
    Today’s guest blog post was contributed by Amy Stephan, a consultant, non-profit professional, freelance writer, blogger and mother of two beautiful children. As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. The first step is to be realistic. Start small.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blogger] Serving Up Social Media (When You’ve Already Got a Full Plate)
    Chef Tony said it’s the opportunity to turn a negative dining experience around—and even gave a great example in which he reached out to a blogger who bashed his business, and ended up making a loyal customer out of him. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blogger] 12 Ideas to Ignite Your Content NOW
    In a book I wrote with the great blogger Stanford Smith called Born to Blog , we covered an idea called evergreen content. In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Here we go.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 13, 2007
    [Blogger] Marketing Edge
    Subscribe to our podcast « One blogger’s passing proves Twitter is a snapshot at real life Video platforms for every flavor – try one » Twitter world’s best opt-in ad server or daily social network? What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. What do you think?
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Blogger] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Predictions. And More Predictions. It’s that time of year for endless optimism and lists of b2b marketing predictions for what is going to shape the upcoming year. In this article I take a slightly different approach. Old ways of doing things die hard.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You feel like a kid in a candy store and can get whatever you want! But as an inbound marketer , there are just some apps you cannot live without.
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [Blogger] How to create B2B social media policies
    the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. But don’t provide them with a blank slate. This [Choose. Ditch the legalese.
  • CONNECT THE DOCS  |  WEDNESDAY, NOVEMBER 11, 2009
    [Blogger] How to Be a Content Marketing Winner
    Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? Do you feel like a content marketing loser? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here).
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Blogger] 13 Must-Read Content Marketing Blogs
    Joe Pulizzi is the founder of the Content Marketing Institute and a prolific blogger. So you want to be a content marketer? Well, you''re in the right place. Content marketing is rapidly changing the way companies—from Fortune 500 brands to mom-and-pop shops—generate leads and engage with customers. Copyblogger. Seth Godin. Hubspot  .
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Blogger] Seth Godin's Advice For Creating Remarkable Content
    This 24-page ebook features tips and ticks from some of the world's best bloggers. This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. At HubSpot we constantly preach the concept that content is king. Connect with HubSpot
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Blogger] Top 56 B2B Marketing Posts for September 2010
    And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Like what? Check.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Blogger] 18 Insightful 2012 Marketing Predictions From the Experts
    We've got to stop listening to the thought leaders and the bloggers about all this and start owning our own metrics. A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. did I get everyone?) focusing on more compelling content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Blogger] How to Use Guest Blogging for Effective Link Building
    Example: The following would be a great inbound link for a blogger who wants to generate more traffic to [link] by ranking for the keywords lead generation , used here as the anchor text of the link. This is also the step where many SEO strategies fall apart. Step 1: Research Guest Blogging Opportunities. Check out the results.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Blogger] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    As influential bloggers turned their attention to the campaign, the company started gaining access to the social connections of these influencers. On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. The only other people in sight were three nuns, so I got talking to them. We became friends. Use them well!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 17, 2012
    [Blogger] Social Media Readings: Nine Things to Get You on Track
    For some great, quick tips, here is a wonderful post by Chris Peterson at B2B Bloggers. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. Let’s start with this new one from the good people at Hubspot.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Blogger] The Fun Theory: How to Change Behavior
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Blogger] The Danger of Email Marketing Benchmarks « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. United States License.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Blogger] What Trigonometry Has to Do With Marketing?
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? When you made a mistake, there was no ‘backspace’ to fix it… and sometimes you ran out of ink and have to replace the ribbon!
  • MARKETRI  |  MONDAY, DECEMBER 19, 2011
    [Blogger] Hello News Releases; Good Bye Press Releases
    There’s nothing wrong with it, but it gives a different level of credibility than a story written by a journalist or respected blogger. mention from a top blogger, like Mark Schaefer of GROW , is worth its weight in gold! Intriguing Insight from The New Rules of Marketing & PR. The Web has changed the rules. PRZoom. PRLog.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Blogger] Guest Blogging: How to Approach It
    Guest blogging is an opportunity that many bloggers neglect. When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. Benefits of Guest Blogging. Reach New Audiences. Public Relations & Branding.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Blogger] Twitter Launches Weekly Email Digest to Aid Content Discovery
    Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Yup -- Corey wrote that.
  • B2B MEMES  |  TUESDAY, NOVEMBER 1, 2011
    [Blogger] A Month of “Um” Days
    It’s not the ideal approach for a blogger, needless to say. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. No, this is not a farewell to blogging, or even an announcement of a hiatus.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] B2B Marketing and Social Media Dashboard Systems
    Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more.  It provides the ability to share posts from your blogs and RSS feeds, schedule messages, respond to feedback, and provides reporting on clicks, views, shares and message reaction. HOOTSUITE. SENDIBLE.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Blogger] 3 Steps to Improve Lead Nurturing With Content Mapping
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed. Map away!
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Blogger] Who Is Up for a Challenge?
    If you saw the movie Julie and Julia, you're familiar with the story of blogger Julie Powell, who signed herself up to try all the recipes in Julia Child's Mastering the Art of French Cooking within 365 days. Last week, we talked about the Creative Copy Challenge , a blog that was born to help people hurdle writer's block(s).
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Blogger] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Cheers.
  • ENGAGE  |  THURSDAY, JANUARY 26, 2012
    [Blogger] Linking: It Does a Website Good
    recently made it a point to drop a quick note to a technology blogger who I stumbled upon, letting him know that I liked his work and would be keeping up with his posts in the future. W hen it comes to digital media, competition can sometimes make writers turn into digital grinches. But along the way, there’s been a rise in grinchery.
  • ENGAGE  |  THURSDAY, APRIL 28, 2011
    [Blogger] 4 Tips to Develop Engaging Story Ideas
    Set up RSS feeds or a search list in Google Reader to follow bloggers relevant to your industry. “T hat’s a story idea,” I would often think as a general assignment newspaper reporter and editor. Here are four paths to develop creative and engaging content ideas for your magazine or website: 1. Think of Facebook as a news aggregator.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy.  Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter :  @JenniferVMiller.
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Blogger] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! An estimated $43.4 Absolutely not! Million fans into buyers.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post- What Marketers can learn from The Last Lecture
    by Maria Pergolino Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?&#   His question was based on “The Last Lecture” by Randy Pausch. We learn from our students.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Blogger] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&# 4. link].
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&# 4. Mobile 2.0
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Blogger] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. Some people spend their Sundays in August living the high life; swimming, grilling, tossing around the frisbee. Talk about growing your brand's social reach !
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger] What the Future Holds for B2B Social Media Marketing
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Blogger] What the Future Holds for B2B Social Media Marketing
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Blogger] Mobile Optimization: How To Optimize Your Website For Mobile.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. million smartphone users in the US.  These numbers are hard to ignore. ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.”  The first is using a sub-domain. 
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