CONTENT MARKETING EXPERIENCE | FRIDAY, MARCH 29, 2013
[Blogger] The best content marketing blogs in the world: contribute and win
For bloggers, there are many befits in adding their blogs as well. We ask a jury of 3 bloggers to pick the best 3 reviews. Content marketing is here to stay (and it has always been here). The number of resources providing solid advice regarding content marketing, however, has exploded. Content marketing is not an island. That’s right.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
WRITTENT | FRIDAY, APRIL 18, 2014
[Blogger] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines.
LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
[Blogger] Moderating B2B Communities: Keeping the Fire Lit
My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 31, 2011
[Blogger] Stop Blogging – Start Thinking…
The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Blogger] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. But where should you snap that quintessential Austin photo?
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Blogger] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010
[Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
HUBSPOT | TUESDAY, JUNE 21, 2011
[Blogger] 4 Ways to Increase Online Influence
Take social media monitoring on board, this will allow you to monitor your brand and assess how influential specific bloggers or tweeters are. This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. But the penny has dropped – numbers are not what it’s all about. Ways to Gain More Influence Online.
INTEGRATED B2B | MONDAY, NOVEMBER 18, 2013
[Blogger] Best practices for using social media at a trade show
Bloggers love to summarise trade shows and special events in the days that follow them. Post a summary of your trade show experience on your company blog for an excellent linking and publicity opportunity, courtesy of your industry’s bloggers. Social media and trade shows, however, can work together very well. 2. Got a contest?
CONTENT MARKETING TODAY | WEDNESDAY, AUGUST 5, 2009
[Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Blogger] 2012 Social Media Business Trends
Award Winning Blogger at Webbiquity. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. for brands?
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.
HUBSPOT | WEDNESDAY, DECEMBER 18, 2013
[Blogger] 17 Last-Minute Gift Ideas for the Marketer in Your Life
If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. 'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. We know.). Maybe you''re a marketer and looking to complete your wish list. Without further ado. T-Shirt.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Blogger] 8 Deep Questions to Define Your Blogging Strategy
Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. What’s Your Brand in a Word?
WRITTENT | THURSDAY, APRIL 10, 2014
[Blogger] 11 Ways to Come Up with a Rocking Content Marketing Strategy
The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blogger] B2B CRM / Branding Model
experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. This relates to a previous post on CRM.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Blogger] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | TUESDAY, JUNE 8, 2010
[Blogger] IT Innovation suffering through a long recession
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, JULY 15, 2010
[Blogger] Winning the War on Complexity with TCO - ShoreTel Partners.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The presentation will take place at the ShoreTel annual partner conference in San Diego 10.50am to 11.30am Thursday, July 22nd. They do if they are.
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Blogger] Alinean Sponsors TechTarget Online ROI Summit
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. TechTargets Online ROI Summit provides IT marketers with the tools to make the most out of lead gen investments. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blogger] How Do You Get Started in Content Marketing?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? But this is not the only way to get started. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Seeing ROI in the Cloud?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Seeing ROI in the Cloud? But are these savings and benefits for real and translate to your particular environment?
HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
[Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Blogger] Prospecting the Social Customer
Twenty years later we speak of the “Social customer”: he is “connected , listens to the advice of strangers (influencers, opinion leaders, bloggers, …) and familiars (family, friends, business associates, …) and he actively seeks himself the products or services that might suit his needs. That is the simple definition.
HUBSPOT | MONDAY, JUNE 4, 2012
[Blogger] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant. Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. Seriously. Spammy Auto-follow Messages. Right.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 17, 2011
[Blogger] Why You Need to Know About Social Selling
I'm not saying that salespeople have to become bloggers or e-book writers. If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. " and more recently, "Social Selling."
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Blogger] How to Overcome the 7 Most Crippling Blogging Challenges
To be a great blogger, all you have to do is write about what you know in a way that's natural to you. We hear it all the time: "I know blogging is important, but." But I don't have any time." But I can't write." But, but, but. I don't know how to design my blog.". For example, blog.hubspot.com or hubspot.com/blog. Who has the time?".
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
HUBSPOT | MONDAY, AUGUST 9, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article. Jonathan's article discusses his three step strategy for getting more out of your blog by writing less and is based on research he conducted on 50 bloggers in a year's time.
B2B IDEAS @ WORK | MONDAY, DECEMBER 20, 2010
[Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Blogger] 4 Simple Newsjacking Formulas for Content Teams of Any Size
But, it doesn''t mean this style doesn''t work for other bloggers. 'Newsjacking -- really great newsjacking -- isn''t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry -- a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. Let’s get to it. aftermath.
HUBSPOT | MONDAY, MARCH 18, 2013
[Blogger] How Your Nonprofit Should Be Using Content to Emphasize Donor Impact
but are struggling to write enough content or just can't seem to think of new topics to write about, this is a perfect opportunity to engage your constituents by asking them to contribute as guest bloggers. One of the best ways to engage this audience is to show the impact of their support of your organization. So glad you asked. Start one.
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008
[Blogger] The Recession is Here - Time to Become an Eco-Marketer
With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 22, 2011
[Blogger] 40 Awesome Marketing Tweets From 2011
from one of my favorite bloggers, @ leeodden [link] | Great post! “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. That’s it. don’t have a fancy editorial calendar. jeremyvictor. Jeremy Victor. link].
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Examining the top 10 largest enterprise cost overruns, virtualization software was clearly the loser in this category, with 4.6% They do if they are.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] B2B Marketing and Social Media Dashboard Systems
Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social , Spredfast and Awareness Networks Social Marketing Hub. HOOTSUITE. Follow @hootsuite on Twitter.
WRITTENT | TUESDAY, JULY 16, 2013
[Blogger] 25 Compelling Reasons to Blog for Business Yesterday
In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
HUBSPOT | THURSDAY, MAY 10, 2012
[Blogger] How B2B Marketers Can Succeed on the 6 Big Social Networks
Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing. You know what a great solution for that problem is? Social media!
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, SEPTEMBER 27, 2010
[Blogger] Wake Up, Boss! Your Salespeople Need Help
Marketing bloggers like Craig Rosenberg and Jon Miller are talking about it too. If they are scouring the blogosphere for information, you need a blog and you need to network with other bloggers. It's not often that I republish someone's article, but this one needed to be shared. But here's what I love best about it.
B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 3, 2013
[Blogger] Book Review: What to Expect When You’re Expressing: APE Delivers
This is a textbook on marketing anything with social media platforms, as it patiently explains infographics, branding, Twitter, online profile photos, etiquette, being nice to bloggers (well someone has to like us) and pretty much everything else you’d need to know. You break up with them and publish the next book yourself. Oh dear.
B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 3, 2010
[Blogger] A Manifesto for Us Frogs
Think buskers, graffiti artists, Thomas Hawk , most bloggers (not this one) think crowd sourcing. I like to think the story about frogs isn’t true but I sort of suspect it might be. Linchpin , Seth Godin’s newest book, is for the GenX frogs. And they are rotting away in their cubicles waiting for some kind of payoff. Which is probably good.
B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
[Blogger] Coming soon to a P-Cube Near You
They share files on Google Docs, they navigate on Google Maps, they snoop on Google Earth, they doodle on SketchUp, they blog on Blogger, and so on and so on. It’s been about a year since we met our friends in the P-Cube. Also they buy stuff from people like us and we ignore them in favour of their Corporate Overlords at our peril. Not us.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. The candidate mu.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
HUBSPOT | TUESDAY, JUNE 5, 2012
[Blogger] How to Write Stellar How-To Posts for Your Business Blog
How-to posts are favorited by bloggers and readers alike. There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. the options are numerous. But one type stands out from the rest. the how-to post.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
WRITTENT | WEDNESDAY, JANUARY 29, 2014
[Blogger] 7 Zen Principles for Blog Content Writing
Mentor an aspiring blogger or startup marketer. Here are some ways you can take a more structured approach to becoming a better blogger: Develop and maintain an editorial calendar. 'Could blog content writing be Zen? Maybe not at first glance. I don’t know about you, but most of the content marketers I know are a pretty jittery bunch.
WRITTENT | THURSDAY, NOVEMBER 7, 2013
[Blogger] To Post or Not to Post: The Best Time to Update Your Blog
However, Monday is only one day and the most successful business bloggers create content more than just one day a week. Social shares, which is something many business bloggers strive for, are highest on Thursdays. But when is the best time to update your blog? Image Credit: Flickr. Updating Your Blog: Best Times of Day.
ENGAGE | THURSDAY, APRIL 28, 2011
[Blogger] 4 Tips to Develop Engaging Story Ideas
Set up RSS feeds or a search list in Google Reader to follow bloggers relevant to your industry. “T hat’s a story idea,” I would often think as a general assignment newspaper reporter and editor. Here are four paths to develop creative and engaging content ideas for your magazine or website: 1. Think of Facebook as a news aggregator.
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Winning the Social Media Popularity Contest
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 19, 2010
[Blogger] Marketing observations from Europe
did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. What’s going on? airlines.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Help Shape and Improve #B2BChat!
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 23, 2011
[Blogger] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for. You send us prospecting lists written on napkins.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Blogger] 5 Things Angry Birds Can Teach You About Online Content
This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
B2BBLOGGERS | WEDNESDAY, OCTOBER 6, 2010
[Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
Are bloggers “influencers ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 2, 2013
[Blogger] Content production: persistence, pertinence and a painter
Despite what many will claim, I believe in keeping up a certain content production volume, especially if you’re a blogger. But I don’t care what some experts say: there is a story every day and there is no reason – certainly for bloggers – not to write frequently. Persistence and the human brand. But it depends.
WINDMILL NETWORKING | TUESDAY, APRIL 13, 2010
[Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy. Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter : @JenniferVMiller.
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 8, 2011
[Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Blogger] Top 56 B2B Marketing Posts October 2010
Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing. Is it simple and engaging?
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Blogger] Please Don't Start a Social Media Marketing Agency
Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010
[Blogger] 4 Social Media Mining Metrics
Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Blogger] On Being A Brand Online
There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
[Blogger] Customer Media Congress: Patsi’s in Dutch…
Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] Content Marketers Answer the $64,000 Question…
Blog this on Blogger. What does it mean to write content that “engages readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
NUSPARK | SATURDAY, SEPTEMBER 29, 2012
Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
HUBSPOT | THURSDAY, MAY 23, 2013
[Blogger] What the Future Holds for Business Blogging
According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. 'Lately, the whole marketing community is abuzz about content. And rightfully so. subpar (to put it nicely). No one ever said prediction posts had to be limited to Q4, after all.
BIZNOLOGY | TUESDAY, JULY 30, 2013
[Blogger] What we can learn from Anthony Weiner
There’s enough tip-money to turn even the most discreet and loyal lover or ally; there are very young gossip bloggers who are desperate to make their name, and there are political reputation assassins who are waiting in the wings for the perfect kill shot — the reputation murder that looks exactly like suicide. What can we learn?
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Blogger] The Opportunity Social Media Offers Manufacturers
Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
E-STORM | MONDAY, DECEMBER 7, 2009
[Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
WRITTENT | MONDAY, MARCH 17, 2014
[Blogger] 15 Places to Find Free Images for Your Blog
It’s beloved as a go-to by many top bloggers. 'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images.
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
[Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Blogger] Building Your Content Brand In The Content Marketing Arms Race
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Blogger] What The Japanese Can Teach Us About First Impressions.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
WINDMILL NETWORKING | TUESDAY, OCTOBER 18, 2011
[Blogger] Ancient Religions and New Media : A Match Made in Heaven
Brandon, you were already a Catholic blogger, but with your new book out you are now a Catholic author! Bloggers help expose false caricatures many people have of Catholicism, instead revealing the radiance, brilliance, beauty, and texture of the Church. Or is Catholic blogging only for a small subset of religious Catholics?
E-STORM | TUESDAY, DECEMBER 21, 2010
[Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
WRITTENT | TUESDAY, JULY 23, 2013
[Blogger] Blogging Metrics: How to Find and Apply Actionable Intelligence
If other bloggers and website owners in your niche view your site as trustworthy, you’ll win links and the respect of search engines. Most content management systems provide an easy method for monitoring subscribers, including WordPress and Blogger. 'Do blogging metrics really matter? Yes, they absolutely do. Website Visitors.
LEADER NETWORKS | TUESDAY, JUNE 9, 2009
[Blogger] Creating Social Media Guardian Programs for Employees
Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Blogger] Find New Customers introduces a new service – Executive Communications
Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] Business Blogging: Blast Past the Blunders
Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time : 72% say they don’t have enough time to update their blog. How do I know?