HUBSPOT | MONDAY, JULY 9, 2012
[Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
ENGAGE | MONDAY, JANUARY 13, 2014
[Blogger] 101 Reasons Why Social Matters to Your Brand
marketing companies employ a full-time blogger. 'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. Where social media and marketing meet.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at email@example.com. What’s another element to the problem?
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Blogger] A Simple Formula for Writing Kick-Ass Titles
Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. 'Look, I said ass. And in a minute, you''ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post''s comments section. hence me writing this here post. 2) Stay accurate.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Blogger] Online Marketing News in 2009: The Year’s Hottest Events
Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Big M&A Month-.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Blogger] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? 10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In my role, I am constantly scouring the web for the latest developments and trends in social media.
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Blogger] 14 Experts Predict 2013 Social Media Trends for Small Business
Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
BIZNOLOGY | TUESDAY, JULY 26, 2011
[Blogger] Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].
HUBSPOT | TUESDAY, JULY 30, 2013
[Blogger] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. 'Do those search engine optimized press releases you''re sending actually boost your search rankings? Well, there you go. what gives? Good point.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Blogger] 7 Reasons You're Not Generating Leads From Social Media
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Ineffective Ways to Generate Leads From Social Media.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Blogger] The Opportunity Social Media Offers Manufacturers
Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Blogger] How to Overcome the Most Debilitating Nonprofit Blogging Challenges
Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Unsurprisingly, time and money led the results with 31% of the responses. But a number of other challenges emerged as well. Lack of Time or Budget (31%). The question is, how?
HUBSPOT | MONDAY, JUNE 21, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them. She offers a number of tips to help bloggers find their voice, which is critically important to blogging success. This week's featured post explains how. But why, and how?
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008
[Blogger] The Recession is Here - Time to Become an Eco-Marketer
With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 30, 2012
[Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012
[Blogger] Did You Make A Resolution That Will Help Your Inside Sales Success?
Bloggers spent a lot of time over the past 6 weeks discussing morale, attitude and approaches to being successful over the Holidays. I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 19, 2013
[Blogger] How to Prepare for Google’s New ‘Author Rank’
Consider allowing authoritative bloggers or writers to guest post on your site and connect their Google authorship to your content. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of digital outreach at search optimization firm Virante. Google’s move toward quality and authority.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
WRITTENT | WEDNESDAY, APRIL 2, 2014
[Blogger] 30 Killer Resources to Learn Content Marketing
Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean?
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Blogger] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. But where should you snap that quintessential Austin photo?
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Examining the top 10 largest enterprise cost overruns, virtualization software was clearly the loser in this category, with 4.6% They do if they are.
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Blogger] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. On-page SEO is something any blogger can master, because it's really just about creating quality content with a bit of a consideration for keywords for which you'd like to rank. really? And Y!
HUBSPOT | TUESDAY, JULY 23, 2013
[Blogger] ESPN May Well Be the Smartest Media Brand on the Internet
The network recruited Bill Simmons, a relatively unknown but massively talented sports blogger, and turned him into a rock star. 'Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.”
HUBSPOT | MONDAY, MAY 20, 2013
[Blogger] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Some Tumblr bloggers even started a petition hoping to block the deal. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. Tumblr''s CEO, David Karp, is 26 years old and has zero experience running a business. In other words, Tumblr is cool.
HUBSPOT | FRIDAY, DECEMBER 10, 2010
[Blogger] Why PR Doesn't Drive Sales
Your firm should be creating remarkable content, building relationships with journalists and bloggers, offering training and education to strengthen your internal team, and generating coverage that produces inbound links, traffic and leads." In reality, sales success and public relations campaigns do not have a direct correlation.
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
WINDMILL NETWORKING | MONDAY, JANUARY 23, 2012
[Blogger] 10 Best Social Media Conferences to Attend in 2012
Originally for bloggers, BlogWorld now includes enough social media speakers and workshops so that I can say that if there was only one event you could go to in 2012, this would be the one I recommend. With Make sure you check back here for updates. And feel free to add other social media conferences that you recommend in the comments.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 11 Ways to Use Content to Build Online Authority
Contribute as a Guest Blogger. When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? It makes sense: People do business with the people they trust. Write and Optimize for Informational Keywords. Create Niche Content.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] B2B Marketing and Social Media Dashboard Systems
Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social , Spredfast and Awareness Networks Social Marketing Hub. HOOTSUITE. Follow @hootsuite on Twitter.
VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
[Blogger] Facebook Introduces Embedded Posts
” Embedding posts is a popular method amongst journalists, news organizations and bloggers, allowing them to share content in a timely and dynamic manner. 'Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Share your thoughts in the comments.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. thanks!
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. The candidate mu.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. iOS 4.2
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Get the Most Out of Twitter Hashtags
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. How about #bizducks instead? If you a.
NUSPARK | SATURDAY, SEPTEMBER 29, 2012
Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Blogger] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 12, 2009
[Blogger] The six best marketing blogs you’ve never heard of
CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Social Media Explorer — For my money, Jason Falls is the best social media blogger in the business. CK is a consistent source of fresh ideas and original perspectives. . well most days at least.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Blogger] How to Build a Newsroom Inside Your Company
I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does Nissan, the Japanese automaker.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
HINGE MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Blogger] The Road to the Top: Personal Branding Examples in Professional Services
Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. 'Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Ready? Let’s get started. Alan Weiss, Ph.D.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010
[Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Blogger] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong? Expect more now.
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
HUBSPOT | TUESDAY, JULY 20, 2010
[Blogger] Blog Better with an Editorial Calendar and Style Bank
Business bloggers often find themselves stymied by the question of what to write about, and just exactly how to write it. This is really the blogger's secret weapon. Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! Nothing. What on earth should you write about? It's an old question.
WRITTENT | MONDAY, JULY 7, 2014
[Blogger] The Only 7-Step Guide to Creating Content You’ll Ever Need
However, the world’s greatest bloggers are naturally pretty immersed in their industry’s top content, and conduct research on an ongoing basis. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Do you know your audience theoretically?
WRITTENT | TUESDAY, JUNE 17, 2014
[Blogger] 15 Blog Design Hacks to Maximize Social Sharing
All the time, I see bloggers with real potential, who output high-quality content who don’t place social sharing icons in prominent places. Yes, yes, I realize I just told you to have multiple share buttons, but a lot of bloggers often take that advice too literally and go overboard with the number of networks they create buttons for.
HUBSPOT | TUESDAY, JUNE 21, 2011
[Blogger] 4 Ways to Increase Online Influence
Take social media monitoring on board, this will allow you to monitor your brand and assess how influential specific bloggers or tweeters are. This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. But the penny has dropped – numbers are not what it’s all about. Ways to Gain More Influence Online.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Blogger] How to Hire an Awesome Inbound Marketing Manager
An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
LEADER NETWORKS | THURSDAY, MARCH 18, 2010
[Blogger] Designing Web-Based Communities for Professionals
With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Blogger] How to Socialize an Event
Trixie and Biff, the PR people from your PR agency, cannot do this well if they are concerned with journalists and bloggers and taking care of the needs of speakers and executives. If you''re announcing a product in Bogota, you want a blogger in Moscow to write about it, too. Here’s how. 1) Pick an evergreen hashtag. Get real.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Winning the Social Media Popularity Contest
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Help Shape and Improve #B2BChat!
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Blogger] 7 Deadly Blogging Myths: BUSTED
You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. have nothing to blog about, they complain. I''ve had enough.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Blogger] How to Run a Blog Lead Generation Analysis
'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Want to Be a Better Blogger? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. VLOOKUP for Beginners.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Blogger] How to Do Keyword Research: A Beginner's Guide
If you''re a regular blogger, these are probably the topics that you blog about the most. 'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. How you actually do it hasn''t. Make sense?
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
[Blogger] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. Below are my 5 “bring back to your office and implement” takeaways: 1. One speaker reminded us about a common pitfall – “We’re marketers.
ENGAGE | TUESDAY, AUGUST 5, 2014
[Blogger] 4 Savvy Tactics for Maintaining a Loyal Audience
Everyone from big corporations, to mom-and-pop shops, to the blogger sitting next to you at Starbucks is pulling out their virtual soapbox and calling for attention. 'In a world where the Internet is no further away than the palm of our hands, it can be easy for your virtual voice to be lost amid the clamor of white noise. Keep It Clean.
B2BBLOGGERS | WEDNESDAY, OCTOBER 6, 2010
[Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
Are bloggers “influencers ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[Blogger] B2B's Digital Evolution
For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. Lets start with a little role-play.
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Blogger] Top 56 B2B Marketing Posts October 2010
Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing. Is it simple and engaging?
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Blogger] 6 Tips for Creating Content That Spreads Naturally
For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.
HUBSPOT | MONDAY, AUGUST 12, 2013
[Blogger] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. 'As you may have picked up by now, visual content is a fantastic marketing weapon. In fact, social networks are cropping up solely to take advantage of this visual craze. oomph.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010
[Blogger] 4 Social Media Mining Metrics
Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 27, 2009
[Blogger] Ten blog posts that mattered
Esteemed blogger Danny Brown called this article “The best blog post of the year. Period. This post touched on a taboo subject of the closed society of A-List bloggers and the “economy of favors that gets in the way of dissension and innovation. 1) The Social Media Country Club. It’s not rocket science.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Blogger] On Being A Brand Online
There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
WRITING ON THE WEB | THURSDAY, DECEMBER 30, 2010
[Blogger] Content Marketing for Coaches and Consultants
Blog this on Blogger. If you’re an executive coach or consultant or a professional working with leadership issues , may I make a suggestion? Content marketing for coaches and consultants can be outsourced, here’s how. You can get quality content at my other site, ContentforCoachesandConsultants.com. The Art of Gossip. Digg this!
WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
[Blogger] Customer Media Congress: Patsi’s in Dutch…
Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] Content Marketers Answer the $64,000 Question…
Blog this on Blogger. What does it mean to write content that “engages readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
HUBSPOT | MONDAY, JANUARY 23, 2012
[Blogger] How to Keep Guest Contributors From Ruining Your Blog
Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships. Many business bloggers choose to be a guest contributor for the inbound link opportunities. Set Expectations.
MODERN B2B MARKETING | THURSDAY, MAY 9, 2013
[Blogger] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Simply said, it’s low cost, even free.
WRITTENT | MONDAY, APRIL 22, 2013
[Blogger] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
VERTICAL RESPONSE | MONDAY, MARCH 17, 2014
[Blogger] The Art of the PR Follow-Up
If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 19, 2014
[Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
'Guest Blogger: Denis Pombriant. Denis Pombriant is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
HUBSPOT | MONDAY, APRIL 14, 2014
[Blogger] Duane Reade's Social Media Mistake Might Cost Them $6 Million
Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. Social Media
MARKETING ACTION | TUESDAY, SEPTEMBER 3, 2013
[Blogger] 5 Points For Better Blogging
For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Blogger] 4 Content Creation Lessons Marketers Can Learn From Journalists
Hiring a young and savvy blogger isn't going to magically kick-start your inbound marketing efforts and help you increase traffic and generate leads. Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Marketing + Journalism = Marketalism. Still not convinced? Drop a Beat.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Blogger] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. This 24-page ebook features tips and ticks from some of the world's best bloggers. What is a Trust Agent?
E-STORM | MONDAY, DECEMBER 7, 2009
[Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
WRITTENT | TUESDAY, APRIL 1, 2014
[Blogger] 7 Tips for a Rocking Social Media Strategy
Optimally, these should be bloggers and brands with an audience that closely mirrors your own. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.