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  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Blogger] When Press Releases Do (and Don't) Help Your Marketing
    From bloggers, to sales reps, to external content creators, everyone will be speaking about your brand with a unified message that's set forth during the drafting of your press release. 5) The best press releases provide content for other marketing channels. years ago. But how do you really get some attention with this tactic? Why is that?
  • WRITING ON THE WEB  |  MONDAY, JANUARY 24, 2011
    [Blogger] Living Dangerously in Mexico
    Blog this on Blogger. Writing Better: Going to the crossroads down Mexico way… There’s Something About Mexico… Creative Blogger Award from Judy King & Mexico-Insights Blog. I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? Digg this!
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Blogger] 11 Smart Content Marketing Tools for Every Budget
    Yoast - For you bloggers out there, this is another easy-to-use WordPress plugin that helps your content get found by search engines. Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free. Organize?. Create.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Blogger] Marie Forleo Encourages Female Entrepreneurs
    Forleo, founder of Rich, Happy and Hot , is a blogger, content creator, online entrepreneur, speaker, Nike athlete, and master trainer, fitness personality, and dancer/choreographer. Rich, Happy and Hot -- sounds like a chick flick or a must-read women’s book, right? Keep a close eye on financial services. Benefit others.
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Today’s online advertising and pitches must be creative.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 15, 2009
    [Blogger] Spam is not Marketing Content
    But promoting your own stuff without consideration for the blogger, the topic under discussion, or the audience is intrusive, rude and will get you deleted, or even reported as spam. Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. their companies?
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] Digital Marketing: 4 steps to success
    Blog this on Blogger. This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. The first post described how B2B marketers can set up digital signals to help them monitor marketing performance against their business goals.  Segmentation. Integration.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
  • HUBSPOT  |  MONDAY, SEPTEMBER 6, 2010
    [Blogger] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
    Avoid Blogger Burnout: 5 Tips to Save Your Sanity. As any seasoned blogger knows, it takes time to go from new blog to successful blog. Laidlaw lays out some of her best suggestions for avoiding blogger burnout, which include doing what you love, taking it one step at a time, planning (and planning. Set goals.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Blogger] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me. What do you think?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Blogger] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    DJ Waldow,  Email Marketing Consultant, Blogger, Author. InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Social CR
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 18, 2010
    [Blogger] Blogging for Business: Persistence Pays
    Blog this on Blogger. Is your blog like my tennis, a hit or miss? Are you writing posts that are clear winners for your readers? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? In one match, Marty Fish and Gilles Simon had a rally that lasted 33 shots. Fish won, 7-6, 7-5. Persistence pays.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Blogger] Glossary: 39 Blogging Terms to Know
    Blogger or Blogging - The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging. Note: Google also has a blogging platform called Blogspot and sometimes referred to as "Blogger". 39 Commonly Used Blogging Terms you Must Know! article is one single post on a blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Blogger] Internet resources on information overload and productivity | ManagingIO
    Worst Enemy and 8 Ways to Avoid It - Tips for Bloggers on how to deal with IO. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s s a pain.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 2, 2010
    [Blogger] Dec 2 #B2BChat Joins Forces with #ARchat for Continued Discussion.
    How do you spread your influence to “new influencers” like bloggers who break news stories and analysis faster than traditional influencers? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. For tonight’s #B2Bchat, we are again teaming up with #ARchat to revisit influence in the B2B sector.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger] 48 Phenomenal SEO Guides, Tips & Tactics
    Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”). But change is.” by Forbes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blogger] The 9 Worst Ways to Use LinkedIn for Business
    Also, they’re a great place to find industry peers to connect with, whether to find new customers or even find fellow industry bloggers who could potentially link to you. 4. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Don’t Answer Questions. Of course not. Twitter). 5.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Blogger] Savvy Speaks: Top Presentation Strategies for Women
    Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 3, 2010
    [Blogger] The Anatomy of a Blog Post
    Now, you might think that seeing Lee’s post while I was working on this ideas was pure luck, but I don’t think so because:   Key point: To be an effective blogger, you have to be an active reader too. This presents a difficult situation but it’s probably going to happen to every blogger at some point. PUBLISH.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blogger] How to Measure Engagement of Your Thought Leadership Program
    Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. critical step. View more presentations from Marketo.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Blogger] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. Done with these steps?
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Blogger] Understanding the New Roles in Marketing
    Talking with Laura Fitton , HubSpot's inbound marketing evangelist, you'll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    See my previous tradeshow post for what to include in your press release.). #2: Mind the media  – Create a press kit for journalists, editors or bloggers attending the tradeshow. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Best of all?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2011
    [Blogger] Social Slam recap: Lessons from 430 house guests
    Author, blogger and consultant Jay Baer was a keynote speaker for the inaugural Social Slam. I had an incredible experience last week that had quite an impact on me. Ship it. Seth Godin writes a lot about just “shipping the product.&# That was definitely the approach we took on this event. When things go wrong. Empowering others.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    Beth Kanter , master trainer, author, and blogger, shared some takeaways from the talk. South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. ’ Uber operates in 30+ cities in North America, and Austin is not one of them.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 14, 2011
    [Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
    number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 23, 2011
    [Blogger] Find New Customers Fan of the Month – Cheryl Burgess
    Cheryl is a syndicated blogger for B2Community, contributing blogger for B2B Marketing Zone , Crowdshifter.com and 12most.com. B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
    And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blogger] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does Nissan, the Japanese automaker.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Blogger] The Fun Theory: How to Change Behavior
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Blogger] Making the Most of Your Webinars
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!)
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Blogger] WordPress Plugins for Marketers
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Blogger] Facebook Ads: Do They Work?
    As a blogger, that allows me to give more to my fans through relevant, well thought-out content. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. Was it a fluke?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency.  Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean? 
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Blogger] Applying the Olympic Model to Marketing and Sales Alignment
    There are a lot of bloggers currently using the Olympics topic as “linkbait” For a good explanation of what the term linkbait means, read the excellent blog post by Olivier Blanchard titled 10 Digital Content Strategy Lessons from the Olympic Games. The way Blanchard sees it, the big problem is that people use a hot topic (e.g.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] An Open Letter to Jimmy Wales
    Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Hi Jimmy. No one does.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger] Best Social Media Stats and Market Research of 2010 (So Far)
    Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. 48% of bloggers are US-based, 2/3 are male, and 75% are college graduates. Facebook pages that use the words “collaboration&# or “blogger&#. While 28% of U.S.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Blogger] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. Keep people, print advertise less. Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Safety?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blogger] Is Earned Media Becoming "Hacked" Media?
    While this ego-driven approach is generally more effective with individual bloggers than it is with commercial news sites, premium content -- like a professionally designed infographic -- that visualizes the work of the publication can sometimes result in wide-reaching social shares, if not an actual article. Earned media is different.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Blogger] B2B Social Media Success Formula Mixes Business with Pleasure
    30346 “The Baer Essentials of Influence” What: Author and blogger Jay Baer will be sharing ideas on influence along with Ted Wright of FIZZ , an agency famous for its word-of-mouth marketing for brands such as Pabst Blue Ribbon, Boeing, Intel, Intuit and Tres Agaves Tequila. When: 4:30 to 6:30 p.m. Wednesday, Oct. Thursday, Oct.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 30, 2012
    [Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
    To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Blogger] Three Blogging Tips for Professional Services Marketers
    To get started on your blogger outreach campaign , come up with a targeted list of blogs with content that overlaps yours and pitch them ideas. Blogging as a marketing tool is all about creating value through educating your audience. These high profile professionals know what they’re doing—and most of them are blogging.
  • WRITING ON THE WEB  |  MONDAY, JUNE 28, 2010
    [Blogger] Why Use a WP Sales Page Template?
    Blog this on Blogger. Have you tried to create a landing page using Wordpress? And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. There is.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Blogger] B2B Social Media Best Practices for the Integrated Age
    by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of  Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [Blogger] Best of ClickDocuments "Connect the Docs" Blog in 2009
    2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Purpose. Content.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blogger] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Good point. 
  • WRITTENT  |  THURSDAY, OCTOBER 24, 2013
    [Blogger] Does Your Content Neglect the Middle of the Marketing Funnel?
    When even one lead converts to a sale, business bloggers feel they’ve done their job. One reason this section of your marketing funnel is so neglected is simply because business bloggers aren’t sure what makes for good content. When creating a content strategy, understanding the marketing funnel is your number one priority. Videos.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 19, 2012
    [Blogger] Social media: It’s a matter of time
    Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
    The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Blogger] Re-evaluation brings rewards
    New business development requires a relevant strategic plan, says guest blogger Julia Haviland, director of Brittain Marketing. There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. More importantly, how do they differentiate from their competitors?
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 3, 2011
    [Blogger] Networking Venues: Fish Where the Fish Are
    Note: This post first appeared onAugust 24, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers Fred has just left the corporate world and is looking for consulting assignments. He wants to meet Fortune 1000 CMO’s (Chief Marketing Officers). It’s just a blur.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Blogger] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Dots 1 and 4 mean if you are less of a corporate shill and contribute to an objective conversation of issues impacting your universe, others in the online world, journalists, bloggers, customers et. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. will respond favorably. said affordable, not free.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Blogger] Content Marketing Challenge: What to Write?
    Blog this on Blogger. A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact. Novel? Memorable.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Blogger] The Ladder of Emotional Values: Pleasure Reigns
    Blog this on Blogger. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. The next thing they seek is comfort. Videos.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Blogger] Website & Blog Headers: 5 Keys for Branding
    As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. Digg this!
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Blogger] How to create a compelling value proposition: Do it yourself in 3 steps
    Blog this on Blogger. This post outlines how to step into buyers’ minds, and create value propositions that compel them to buy. What is a value proposition? What makes a value proposition compelling? Here are three steps for success: 1. Answer the following questions. Questions. Business buyers seek benefits.  Need a fresh perspective?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Blogger] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Think Mobile.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 23, 2010
    [Blogger] Find a B2B Social Media Internal Champion
    Since a big part of social media is sharing, these bloggers are certainly sharing their posts with colleagues. 2. By searching blogs, forums and other online spaces for your company mentions and other key industry terms, you may find a leading industry blogger who works for your company. Talk to Colleagues. Host a Lunch and Learn.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger] Twitter News Release Gets Attention And Retweets - #Hub140
    Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. When brainstorming ideas for “How can we make this release ‘pop’?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blogger] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Rand Fishkin, SEO Expert from Moz, once quipped : "''I hit ''publish'' for the first time, and everyone just showed up'' – said no blogger ever.". Today, age and experience no longer necessarily determine your credibility. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • WEBBIQUITY  |  MONDAY, MAY 16, 2011
    [Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
    Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Blogger] How to Be an Awesome Blog Commenter
    Leaving thoughtful blog comments can be one of the best ways to start a relationship with an influential blogger in your industry. This 24-page ebook features tips and ticks from some of the world's best bloggers. In fact, one could argue that these tools make it easier for people to be less social. Notice that it isn’t too long.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 3, 2009
    [Blogger] Savvy Week in Review, July 3
    From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Meetings.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 3, 2009
    [Blogger] Savvy Week in Review, July 3
    From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Meetings.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Blogger] Are Backstage Players Affecting Your Marketing Performance?
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. It was hard work.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Blogger] Are Backstage Players Affecting Your Marketing Performance?
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. It was hard work.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Regardless of how you choose to apply this blog title fact, use it sparingly, so you don’t develop the reputation of the creepiest blogger on the block. 7. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Blogger] Designing Web-Based Communities for Professionals
    With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Blogger] Friday Wrap-up: This Week in B2B Marketing Tips
    From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns. A/B Testing Email Marketing Strategies – A Quick Guide. 2. Read on.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blogger] Does Google Hate Small Businesses?
    That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order. provocative, right?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger] 6 Ideas to Get Your B2B Social Media Plans Started
    And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” Focus your message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 14, 2011
    [Blogger] Back from the Baltic
    Meeting Kimmo Linkama in Tallinn. I’m rested and refreshed from an extended digital de-tox as my wife and I spent our “annual honeymoon&# visiting Scandinavia, Russia, and Northern Europe. visit to Saint Petersburg, Russia, illustrated both the sheer “wow” of this city’s glory, and the uphill climb to overcome decades of communist oppression.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] Content Marketing and the Forgotten Sales Professional
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? They do if they are.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Blogger] Understanding Edgerank: The Importance of Affinity
    by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Everything they did was sigh-worthy. Their hair.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. It is one that I was very fond of as a child, The Giving Tree. The Giving Tree is a story about the relationship between a young boy and a tree in the forest. The tree’s love for the boy was so powerful that she willingly did anything to make the boy happy.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    [Blogger] Content Marketing with Blogs: What Do You Believe?
    Blog this on Blogger. Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is a marketing question. Expose your beliefs.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger] 30 Killer Resources to Learn Content Marketing
    Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Blogger] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    You should know by now that I am basically the {grow} community’s personal blogger … kind of your word valet.   And Arminda wanted me to write about a half-naked black man.  So I did. While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. Tweet This!
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blogger] The Biggest SEO Blunders of All Time
    Rap Genius went so far as to develop a network of bloggers who received publicity for their posts in exchange for including links to specific song lyrics on the Rap Genius site. Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. Where were we? Right. mean, what''s the worst that could happen? Pssst.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Blogger] Social Media Overload — Thoughts on Hitting the Wall.
    year of so ago I asked a “celebrity&# blogger how he handled it all — Blog community, 80,000 Twitter followers, and all the trimmings –  and he said, it’s like being a rockstar on a stage. Sometimes it feels like my social media presence is about to fall off a cliff. How to save time blogging. Build a community.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [Blogger] PR Blogs that I Read
    purposely didn't include some bloggers who may be more "marketing" related.   In alpha here are the PR blogs that I follow.   . I have several PR blogs that I follow. Some are from PR agencies and others are from PR practitioners. inmedia Public Relations -  A public relations firm based our of Toronto, I like their thoughts about PR.   .
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Blogger] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    As influential bloggers turned their attention to the campaign, the company started gaining access to the social connections of these influencers. On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. The only other people in sight were three nuns, so I got talking to them. We became friends. Use them well!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    In the past, ebooks were an online revenue generator for many businesses and bloggers alike. Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger] 5 Points For Better Blogging
    For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Blogger] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. Some people spend their Sundays in August living the high life; swimming, grilling, tossing around the frisbee. Talk about growing your brand's social reach !
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Blogger] 4 Tips for Hosting an Engaging Webinar
    by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. How many webinars have you slept through? OK, maybe not slept exactly… but admit it. Interested.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Blogger] 36 Awesome Social Media Blogs Everyone Should Read
    ProBlogger. -- For those interested in improving their blog, ProBlogger discusses all of the strategies and tactics needed to become a successful blogger. The great thing about the internet is that it is full of really smart people sharing great information, all for free. 36 Awesome Social Media Blogs (In No Certain Order) 1.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] 10 B2B Digital Marketing Tips
    They even conducted some blogger outreach, which is how we heard about it. Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 31, 2013
    [Blogger] Facebook Introduces Embedded Posts
    ” Embedding posts is a popular method amongst journalists, news organizations and bloggers, allowing them to share content in a timely and dynamic manner. Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? All rights reserved.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Blogger] Answers to Your Top 3 Social Media Questions
    They tend to be bloggers and others who are very often able to create valuable links to your content. If you missed the webinar, which was based on Social Media Scientist Dan Zarrella's research as well as data-backed, scientifically-proven best practices, you can always watch it on-demand. You can use them as your link-building army.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 22, 2011
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of April 18th
    Cold Calling Is Liek Chess: Think Strategically! - We had a new guest blogger this week! Happy Earth Day Everyone! Welcome to another Weekly Recap. hope you all had a great week, and those of you from the Bay State got to enjoy Marathon Monday! Sales Trends: Is the Cold Call Dead? Monday April 18th. Tuesday April 19th. Wednesday April 20th.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 27, 2010
    [Blogger] Blogging Has Made Me A Better Inside Sales Team Manager!
    What I’ve recognized, along with my fellow bloggers here at AG, is there is so much we can discuss when it comes to teleprospecting and cold calling. I was looking at my blogs over the last few months hoping for some inspiration for this week’s post and realized that I’ve been at this for just about a year.
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