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  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Winning the Social Media Popularity Contest
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 25, 2013
    [Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
    Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Blogger] B2B Social Media Best Practices for the Integrated Age
    by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of  Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Help Shape and Improve #B2BChat!
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
    Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
  • PUZZLE MARKETER  |  MONDAY, DECEMBER 26, 2011
    [Blogger] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
    I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. For free. They share just enough.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blogger] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for. You send us prospecting lists written on napkins.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
    Are bloggers “influencers&# ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Blogger] How to Choose a Solid Topic for Your Next Blog Post
    Said every blogger, ever. '"I don''t know what to write about.". It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. or should not. write about. Scaling social media marketing.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Blogger] 5 Marketing Lessons from Harry Potter
    Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Develop a Strategic Approach.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blogger] 3 Blog Optimization Experiments You Might Want to Embrace
    But, with more and more of the content on the blog being produced by an excellent group of guest bloggers, it’s more difficult to keep visual consistency. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. That got me thinking.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blogger] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards!
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Blogger] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. Lets start with a little role-play.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger] Top 56 B2B Marketing Posts October 2010
    Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing.  Is it simple and engaging?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Blogger] 4 Social Media Mining Metrics
    Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 26, 2010
    [Blogger] On Being A Brand Online
    There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 16, 2010
    [Blogger] Customer Media Congress: Patsi’s in Dutch…
    Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] Content Marketers Answer the $64,000 Question…
    Blog this on Blogger. What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger] 5 Things Angry Birds Can Teach You About Online Content
    This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [Blogger] 40 Awesome Marketing Tweets From 2011
    from one of my favorite bloggers, @ leeodden [link] | Great post! “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. That’s it. don’t have a fancy editorial calendar. jeremyvictor. Jeremy Victor. link].
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger] SEO & Blogging = a Match Made in Heaven?
    Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. 'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blogger] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    It's a win-win -- they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Blogger] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
    The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. was improperly sent.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Blogger] The Opportunity Social Media Offers Manufacturers
    Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. 5 stars.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Please Don't Start a Social Media Marketing Agency
    Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Blogger] Building Your Content Brand In The Content Marketing Arms Race
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blogger] What The Japanese Can Teach Us About First Impressions.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
  • LEADER NETWORKS  |  TUESDAY, JUNE 9, 2009
    [Blogger] Creating Social Media Guardian Programs for Employees
    Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Blogger] Find New Customers introduces a new service – Executive Communications
    Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blogger] Business Blogging: Blast Past the Blunders
    Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. How do I know?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] Emotional Attention + Memory = Content Marketing
    Blog this on Blogger. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. hy this is so important ?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Writing Better Content: An Emotional Pathway
    Blog this on Blogger. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. Positive , relief from a problem, benefits, imagine a better future. Curiosity , desire , imagination.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 12, 2010
    [Blogger] Tell Your Story: Why Are You Here?
    Blog this on Blogger. How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. “Why am I here?&# stories. “The Vision&# story.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 29, 2010
    [Blogger] Your Business and the Web: Getting Better?
    Blog this on Blogger. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Blogger] 3 Ways to Get the Most Out of Inbound Press Releases
    Consider pinging a few industry bloggers about your news for a better chance of coverage. Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Create fresh content frequently. Connect with HubSpot
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
  • MARKETRI  |  FRIDAY, SEPTEMBER 14, 2012
    [Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. It’s well-documented that sharing content on social media is the best way to build readership on your blog. WRONG. General Blog Directories. Blog Syndication Websites.
  • THE TOP LINE  |  THURSDAY, SEPTEMBER 23, 2010
    [Blogger] Marketing technology to help seniors “Age in Place”
    Blog this on Blogger. Bostonians refer to our city as the Hub.  To me, this often sees like a self-important and provincial perspective.  Yet, today, I found reasons to believe otherwise. The program began with presentations from three experts–all of whom are nationally renowned.  Market needs. Advice for technology companies. Cohen).
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Blogger] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
    " But, the blogger and owner, Walter Oelwein, delivers on the promise by providing a rich compendium of relevant content that benefits both managers and employees. Simply Combine the Two Online Personalities to Get a Very Happy Ending. Sadly, there was no happy ending. The company in question has a website with very little content.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 8, 2009
    [Blogger] A Financial Pro Charts the Way to a Great Online Business Presence
    Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Blogger] How to Give Away a Ton of Information to Sell a Ton of Products
    But since weddings are an order of magnitude more complex than business plans, the best wedding professional bloggers will garner a ton of business by giving away a ton of information. Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. recorded webinars.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger] Wake Up, Boss! Your Salespeople Need Help
    Marketing bloggers like Craig Rosenberg and Jon Miller are talking about it too. If they are scouring the blogosphere for information, you need a blog and you need to network with other bloggers. It's not often that I republish someone's article, but this one needed to be shared. But here's what I love best about it.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Right? Be honest.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy.  Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter :  @JenniferVMiller.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Blogger] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    DJ Waldow,  Email Marketing Consultant, Blogger, Author. 'InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger] Marketing observations from Europe
    did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. What’s going on? airlines.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Blogger] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blogger] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    What Does This Mean for the Average Business Blogger? 'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blogger] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blogger] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 03, 2010 Sales Enablement Effectiveness? Sales Enablement Ineffectiveness? CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Blogger] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels.
  • BIZNOLOGY  |  TUESDAY, JULY 30, 2013
    [Blogger] What we can learn from Anthony Weiner
    There’s enough tip-money to turn even the most discreet and loyal lover or ally; there are very young gossip bloggers who are desperate to make their name, and there are political reputation assassins who are waiting in the wings for the perfect kill shot — the reputation murder that looks exactly like suicide. What can we learn?
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Blogger] Breaking Down the Inbound Marketing Mix
    Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. This post is based on a question asked by the team at Rocket Matter, legal practice management software. Spend 40% on Blogging / Content Creation. Spend 30% on Calls-to-Action and Landing Pages. Directory.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Blogger] 7 Zen Principles for Blog Content Writing
    Mentor an aspiring blogger or startup marketer. Here are some ways you can take a more structured approach to becoming a better blogger: Develop and maintain an editorial calendar. 'Could blog content writing be Zen? Maybe not at first glance.  I don’t know about you, but most of the content marketers I know are a pretty jittery bunch.
  • WRITTENT  |  THURSDAY, NOVEMBER 7, 2013
    [Blogger] To Post or Not to Post: The Best Time to Update Your Blog
    However, Monday is only one day and the most successful business bloggers create content more than just one day a week. Social shares, which is something many business bloggers strive for, are highest on Thursdays. But when is the best time to update your blog? Image Credit: Flickr. Updating Your Blog: Best Times of Day.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 4, 2009
    [Blogger] 11 Marketing Lessons to be Learned from Driving
    Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. 11 Marketing Lessons to be Learned from Driving.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 18, 2011
    [Blogger] Ancient Religions and New Media : A Match Made in Heaven
    Brandon, you were already a Catholic blogger, but with your new book out you are now a Catholic author! Bloggers help expose false caricatures many people have of Catholicism, instead revealing the radiance, brilliance, beauty, and texture of the Church. Or is Catholic blogging only for a small subset of religious Catholics?
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Blogger] 15 Places to Find Free Images for Your Blog
    It’s beloved as a go-to by many top bloggers. 'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Blogger] What’s the Fuss with Google+?
    That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. by Carol Fox Internet giant has developed a new social media option. Sparks. Hangouts.
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Blogger] The Top 10 Qualities of High-Quality List Posts
    In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blogger] 8 Marketing Lessons From Online Dating
    This 24-page ebook features tips and tricks from some of the world's best bloggers. I recently stumbled upon a video conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. Study Best Practices.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] Trending in B2B: Earnest’s Top Tweets in September
    As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 10, 2011
    [Blogger] Internal And External Collaboration In B2B Social Media
    Internal communicators work with them every day, and have the relationships that can make specific social media tactics such as expert blog posts, video interviews with B2B CEOs and blogger interviews valuable to key stakeholders. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion. Multi-departmental integration.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Blogger] The March Of Twitter: Analysis of How And Where Twitter Spread
    neha " learned about twitter very early because I worked at Google when the Blogger guys did. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. The SXSW explosion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Blogger] B2B Content Marketing: Do More Than Reinvent the Wheel
    The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Blogger] Reputation Holds the Key to Email Deliverability
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This is a scary thought when you consider who that 20% might encompass.  What’s even scarier to consider is the number of B2B marketing professionals who aren’t concerned with their reputation.  Reputation is far and away the key to email deliverability. 
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Content Strategy for Lead Nurturing [#B2Bchat]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. Two Way Conversation 5.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. It’s both a blog list and an infographic. It’s both practical and playful. Sign up. Or Does It?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Blogger] 7 Tips for Getting People to Your B2B Blog
    Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. Regards, Dianna Huff.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Blogger] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. '“Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Blogger] 4 Social Media Methods for Generating Word of Mouth
    Are you a top 100 Blogger? Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. Or a Starbucks iced coffee? All free.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Blogger] How to Reduce Information Overload | ThinkSimpleNow.com
    Yaro Starak has ever mentioned for us bloggers, it’s sometimes required for us just to stop reading and start writing. Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Blogger] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    understand that, in addition to the above role, you are an avid blogger ( [link] ). In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Blogger] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. Guess again.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 4, 2011
    [Blogger] The Hottest B2B Marketing Insider Topics Of 2010
    Mostly, I need to thank my wife for putting up with my late night typing noise as well as the two partners who helped make this site a reality: fellow blogger, advisor and website guru Brian Rice who just wrote his 2010 recap  as well as Dan Criel, who helped me develop and maintain this site. But most of all, I have learned so much!
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Blogger] 9 Ways to Encourage People to Comment on your Blog
    This 24-page ebook features tips and ticks from some of the world's best bloggers. A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. So the question is: how do you get people to bother to comment?
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [Blogger] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. In a survey of CIOs, CTOs and senior IT executives by the Society for Information Management, 172 U.S. position to No. in 2010. They do if they are.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Blogger] The Awesome and UnAwesome Duplicity of Engaging Customers and Employees
    What I can say is if you want to be sent lots of free business books then blogging is a great way to acquire more than you can possibly handle Publishers like to send their books to bloggers in hopes they will be reviewed, promoted and exalted. You might have noticed that the SavvyB2Bmarketing.com blog is a labor of love. can’t.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Blogger] Do you mix business and pleasure?
    hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    'Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Blogger] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Yahoo! Yahoo!’s down to #2 at 12% share.  from 1.3% from 4.9%.
  • E-STORM  |  MONDAY, MARCH 28, 2011
    [Blogger] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! What’s the campaign objective? What’s the expected ROI?
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