HUBSPOT | WEDNESDAY, JULY 9, 2014
[Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
WRITTENT | TUESDAY, APRIL 1, 2014
[Blogger] 7 Tips for a Rocking Social Media Strategy
Optimally, these should be bloggers and brands with an audience that closely mirrors your own. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Blogger] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Blogger] How to Hire an Awesome Inbound Marketing Manager
An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] B2B Marketing and Social Media Dashboard Systems
Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social , Spredfast and Awareness Networks Social Marketing Hub. HOOTSUITE. Follow @hootsuite on Twitter.
VIEWPOINT | MONDAY, MAY 16, 2011
[Blogger] The Science of Creating Demand, Upon Demand, When Demand is Needed
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). An easily available figure.
VIEWPOINT | MONDAY, MAY 2, 2011
[Blogger] Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Wahoo! And they’re headed for your trees! Time is of the essence.
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Blogger] How to Socialize an Event
Trixie and Biff, the PR people from your PR agency, cannot do this well if they are concerned with journalists and bloggers and taking care of the needs of speakers and executives. If you''re announcing a product in Bogota, you want a blogger in Moscow to write about it, too. Here’s how. 1) Pick an evergreen hashtag. Get real.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 27, 2009
[Blogger] Ten blog posts that mattered
Esteemed blogger Danny Brown called this article “The best blog post of the year. Period. This post touched on a taboo subject of the closed society of A-List bloggers and the “economy of favors that gets in the way of dissension and innovation. 1) The Social Media Country Club. It’s not rocket science.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. thanks!
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. The candidate mu.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. iOS 4.2
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Get the Most Out of Twitter Hashtags
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. How about #bizducks instead? If you a.
NUSPARK | SATURDAY, SEPTEMBER 29, 2012
Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
VIDYARD | THURSDAY, FEBRUARY 27, 2014
[Blogger] How Lego Goes Beyond a Movie to Market with Video
In just three days, however, Lego released this awesome video from their Design team: Without ever mentioning the alleged leak which had bloggers and fans speculating just days before as to whether the set was even real, this video uncovers all of the mystery on Lego’s terms and showcases the beautiful product in a professional, exciting way.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
LEADERSHIP | TUESDAY, JANUARY 7, 2014
[Blogger] 3 Steps to Establish Thought Leadership with Your B2B Blog
The pressure to generate high volumes of content puts bloggers and organizations into the rut of recycle-repurpose-republish. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Define value creation. How do you define value?
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Blogger] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong? Expect more now.
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
[Blogger] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. Below are my 5 “bring back to your office and implement” takeaways: 1. One speaker reminded us about a common pitfall – “We’re marketers.
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
WRITTENT | TUESDAY, JANUARY 28, 2014
[Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
Do leading bloggers suddenly wake up with the power to write outstanding blog titles? It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 'What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
HUBSPOT | MONDAY, JANUARY 23, 2012
[Blogger] How to Keep Guest Contributors From Ruining Your Blog
Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships. Many business bloggers choose to be a guest contributor for the inbound link opportunities. Set Expectations.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Blogger] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. This 24-page ebook features tips and ticks from some of the world's best bloggers. What is a Trust Agent?
HUBSPOT | MONDAY, AUGUST 12, 2013
[Blogger] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. 'As you may have picked up by now, visual content is a fantastic marketing weapon. In fact, social networks are cropping up solely to take advantage of this visual craze. oomph.
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 31, 2011
[Blogger] Stop Blogging – Start Thinking…
The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] So much free content, so little time!
Srini has talked to more than 100 bloggers on this incredible podcast series and this experienced has forged him into an amazing interviewer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. They do an absolutely first-class job.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 10, 2009
[Blogger] Social Media and the Freedom to Hate
Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. My local newspaper is a toxic cesspool. . The comment section of the online version has become filled each day with misinformation, bigotry and hatred. This is the darkest side of social media. A community image?
MODERN B2B MARKETING | THURSDAY, MAY 9, 2013
[Blogger] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Simply said, it’s low cost, even free.
HUBSPOT | MONDAY, APRIL 14, 2014
[Blogger] Duane Reade's Social Media Mistake Might Cost Them $6 Million
Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. Social Media
HUBSPOT | MONDAY, AUGUST 9, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article. Jonathan's article discusses his three step strategy for getting more out of your blog by writing less and is based on research he conducted on 50 bloggers in a year's time.
LEADER NETWORKS | THURSDAY, MARCH 18, 2010
[Blogger] Designing Web-Based Communities for Professionals
With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Blogger] 4 Content Creation Lessons Marketers Can Learn From Journalists
Hiring a young and savvy blogger isn't going to magically kick-start your inbound marketing efforts and help you increase traffic and generate leads. Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Marketing + Journalism = Marketalism. Still not convinced? Drop a Beat.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Winning the Social Media Popularity Contest
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
[Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Blogger] 6 Tips for Creating Content That Spreads Naturally
For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Help Shape and Improve #B2BChat!
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Blogger] How to Do Keyword Research: A Beginner's Guide
If you''re a regular blogger, these are probably the topics that you blog about the most. 'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. How you actually do it hasn''t. Make sense?
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.
PUZZLE MARKETER | MONDAY, DECEMBER 26, 2011
[Blogger] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. For free. They share just enough.
ENGAGE | TUESDAY, AUGUST 5, 2014
[Blogger] 4 Savvy Tactics for Maintaining a Loyal Audience
Everyone from big corporations, to mom-and-pop shops, to the blogger sitting next to you at Starbucks is pulling out their virtual soapbox and calling for attention. 'In a world where the Internet is no further away than the palm of our hands, it can be easy for your virtual voice to be lost amid the clamor of white noise. Keep It Clean.
B2BBLOGGERS | WEDNESDAY, OCTOBER 6, 2010
[Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
Are bloggers “influencers ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[Blogger] B2B's Digital Evolution
For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. Lets start with a little role-play.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 4 Simple Steps to Get Ramped Up With Mobile Marketing
Guest blogger Nici Perreault contributed to this post. It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. If you haven't spent much time designing your mobile marketing strategy , no worries. Connect with HubSpot
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Blogger] Top 56 B2B Marketing Posts October 2010
Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing. Is it simple and engaging?
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
EARNEST ABOUT B2B | THURSDAY, OCTOBER 23, 2014
[Blogger] 5 tips to amplify your YouTube video and get more views
If that’s not enough you could send the content to an industry blogger or influencer. 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. link].
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010
[Blogger] 4 Social Media Mining Metrics
Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Blogger] On Being A Brand Online
There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
[Blogger] Customer Media Congress: Patsi’s in Dutch…
Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] Content Marketers Answer the $64,000 Question…
Blog this on Blogger. What does it mean to write content that “engages readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Blogger] 7 Epic Marketing Uses of LinkedIn Answers
Identify Potential Guest Bloggers: Your business' employees aren't the only ones who can contribute to your inbound marketing content machine. With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. LinkedIn Answers allows members to ask and answer business-related questions.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Blogger] The Opportunity Social Media Offers Manufacturers
Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
E-STORM | MONDAY, DECEMBER 7, 2009
[Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
HUBSPOT | TUESDAY, JUNE 26, 2012
[Blogger] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards!
HUBSPOT | TUESDAY, JULY 12, 2011
[Blogger] 5 Marketing Lessons from Harry Potter
Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Develop a Strategic Approach.
MODERN B2B MARKETING | FRIDAY, JUNE 1, 2012
[Blogger] B2B Social Media Best Practices for the Integrated Age
by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
HUBSPOT | TUESDAY, JULY 1, 2014
[Blogger] Why Your Presentations Are Putting People to Sleep
When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Literally. doubt it. I hope.)
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
[Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Blogger] 3 Blog Optimization Experiments You Might Want to Embrace
But, with more and more of the content on the blog being produced by an excellent group of guest bloggers, it’s more difficult to keep visual consistency. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. That got me thinking.
WRITTENT | MONDAY, APRIL 22, 2013
[Blogger] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Blogger] Building Your Content Brand In The Content Marketing Arms Race
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Blogger] What The Japanese Can Teach Us About First Impressions.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
E-STORM | TUESDAY, DECEMBER 21, 2010
[Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
WEBBIQUITY | MONDAY, AUGUST 16, 2010
[Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. 5 stars.
LEADER NETWORKS | TUESDAY, JUNE 9, 2009
[Blogger] Creating Social Media Guardian Programs for Employees
Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
HUBSPOT | MONDAY, AUGUST 13, 2012
[Blogger] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
It's a win-win -- they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy.
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Blogger] Find New Customers introduces a new service – Executive Communications
Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] Business Blogging: Blast Past the Blunders
Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time : 72% say they don’t have enough time to update their blog. How do I know?
WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
[Blogger] Emotional Attention + Memory = Content Marketing
Blog this on Blogger. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. hy this is so important ?
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Writing Better Content: An Emotional Pathway
Blog this on Blogger. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. Positive , relief from a problem, benefits, imagine a better future. Curiosity , desire , imagination.
WRITING ON THE WEB | THURSDAY, AUGUST 12, 2010
[Blogger] Tell Your Story: Why Are You Here?
Blog this on Blogger. How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. “Why am I here? stories. “The Vision story.
WRITING ON THE WEB | TUESDAY, JUNE 29, 2010
[Blogger] Your Business and the Web: Getting Better?
Blog this on Blogger. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 19, 2014
[Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
'Guest Blogger: Denis Pombriant. Denis Pombriant is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
BLUE FOCUS MARKETING | TUESDAY, MARCH 18, 2014
[Blogger] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
VERTICAL RESPONSE | MONDAY, MARCH 17, 2014
[Blogger] The Art of the PR Follow-Up
If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Blogger] 5 Things Angry Birds Can Teach You About Online Content
This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
ENGAGE | THURSDAY, OCTOBER 9, 2014
[Blogger] Launch a Twitter Account From Scratch With These 8 Tips
Tips to Organically Grow a Twitter Account from Scratch: Make social connections with bloggers, industry experts and industry publications that may be interested in sharing your content. However, the task of growing a new Twitter account from the bottom up has both benefits and disadvantages. We’re glass-half-full people, let’s be honest.
B2BBLOGGERS | WEDNESDAY, OCTOBER 13, 2010
[Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
MARKETRI | FRIDAY, SEPTEMBER 14, 2012
[Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. It’s well-documented that sharing content on social media is the best way to build readership on your blog. WRONG. General Blog Directories. Blog Syndication Websites.
THE TOP LINE | MONDAY, NOVEMBER 8, 2010
[Blogger] Value proposition example for a professional service provider
Blog this on Blogger. Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps. It uses the same formula as the green value proposition example I posted last week (immediately below). The value proposition formula. Subscribe to the comments for this post?
THE TOP LINE | THURSDAY, SEPTEMBER 23, 2010
[Blogger] Marketing technology to help seniors “Age in Place”
Blog this on Blogger. Bostonians refer to our city as the Hub. To me, this often sees like a self-important and provincial perspective. Yet, today, I found reasons to believe otherwise. The program began with presentations from three experts–all of whom are nationally renowned. Market needs. Advice for technology companies. Cohen).
MARKETRI | TUESDAY, JANUARY 24, 2012
[Blogger] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.