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  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Blogger] Facebook Uses Mobile Video to Take Over the World
    Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. World Gone Mobile Video. And With it Facebook.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 14, 2011
    [Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
    number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger] Twitter News Release Gets Attention And Retweets - #Hub140
    Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. When brainstorming ideas for “How can we make this release ‘pop’?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 23, 2011
    [Blogger] Find New Customers Fan of the Month – Cheryl Burgess
    Cheryl is a syndicated blogger for B2Community, contributing blogger for B2B Marketing Zone , Crowdshifter.com and 12most.com. B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Blogger] 3 Steps to Establish Thought Leadership with Your B2B Blog
    The pressure to generate high volumes of content puts bloggers and organizations into the rut of recycle-repurpose-republish. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Define value creation. How do you define value?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Blogger] 2012 #Nifty50 Top Men in Technology on Twitter
    Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. Chris Adams – @chrishadams. in August 2006. Founder of St.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Blogger] Understanding Edgerank: The Importance of Affinity
    by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Everything they did was sigh-worthy. Their hair.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Blogger] The Fun Theory: How to Change Behavior
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Blogger] Making the Most of Your Webinars
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!)
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Blogger] WordPress Plugins for Marketers
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know!
  • ENGAGE  |  FRIDAY, JUNE 27, 2014
    [Blogger] 3 Artsy Blogs with a Profitable Following
    She is also the founder of Alt Summit, a business conference for rookie bloggers and creatives. Some of my favorite blogs that I peruse daily—hungry for recipes, humor, inspiration and community—are a wonderful example of the great marriage between following your heart (and art!) and making good money. La Tartine Gourmande. Oh Joy.
  • WRITTENT  |  THURSDAY, OCTOBER 24, 2013
    [Blogger] Does Your Content Neglect the Middle of the Marketing Funnel?
    When even one lead converts to a sale, business bloggers feel they’ve done their job. One reason this section of your marketing funnel is so neglected is simply because business bloggers aren’t sure what makes for good content. When creating a content strategy, understanding the marketing funnel is your number one priority. Videos.
  • WRITTENT  |  WEDNESDAY, MAY 22, 2013
    [Blogger] 11 Blogging Experts’ Secrets on How to Get More Subscribers
    Penn advises bloggers to “capture as much [attention] as possible, and turn those visitors into subscribers.”. Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. Blog More. Be Nice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 14, 2011
    [Blogger] Back from the Baltic
    Meeting Kimmo Linkama in Tallinn. I’m rested and refreshed from an extended digital de-tox as my wife and I spent our “annual honeymoon&# visiting Scandinavia, Russia, and Northern Europe. visit to Saint Petersburg, Russia, illustrated both the sheer “wow” of this city’s glory, and the uphill climb to overcome decades of communist oppression.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Blogger] 35 Simple Blog Topics For You To Choose From
    Provided below are some of the main concepts and blog post types that are widely used by both experts and mid-class bloggers. Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. We have all been there. The sky is the limit. List posts.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Blogger] Facebook Ads: Do They Work?
    As a blogger, that allows me to give more to my fans through relevant, well thought-out content. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. Was it a fluke?
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Blogger] Applying the Olympic Model to Marketing and Sales Alignment
    There are a lot of bloggers currently using the Olympics topic as “linkbait” For a good explanation of what the term linkbait means, read the excellent blog post by Olivier Blanchard titled 10 Digital Content Strategy Lessons from the Olympic Games. The way Blanchard sees it, the big problem is that people use a hot topic (e.g.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger] Gene Carr's Patron Technology Blog
    In addition to courting bloggers, and whatever online writers still remain, they must now recognize that the only surefire way to to replace the trusted communication stream that their audience got from newspapers is to provide fantastic online content directly to their patrons. Gene Carrs Patron Technology Blog. About. Categories. Web/Tech.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Blogger] How to Be an Awesome Blog Commenter
    Leaving thoughtful blog comments can be one of the best ways to start a relationship with an influential blogger in your industry. This 24-page ebook features tips and ticks from some of the world's best bloggers. In fact, one could argue that these tools make it easier for people to be less social. Notice that it isn’t too long.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 23, 2010
    [Blogger] Find a B2B Social Media Internal Champion
    Since a big part of social media is sharing, these bloggers are certainly sharing their posts with colleagues. 2. By searching blogs, forums and other online spaces for your company mentions and other key industry terms, you may find a leading industry blogger who works for your company. Talk to Colleagues. Host a Lunch and Learn.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blogger] How to Measure Engagement of Your Thought Leadership Program
    Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. critical step. View more presentations from Marketo.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Blogger] B2B Social Media Success Formula Mixes Business with Pleasure
    30346 “The Baer Essentials of Influence” What: Author and blogger Jay Baer will be sharing ideas on influence along with Ted Wright of FIZZ , an agency famous for its word-of-mouth marketing for brands such as Pabst Blue Ribbon, Boeing, Intel, Intuit and Tres Agaves Tequila. When: 4:30 to 6:30 p.m. Wednesday, Oct. Thursday, Oct.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 30, 2012
    [Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
    To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Blogger] Top Ten Musings for Holiday Cheer
    Blog this on Blogger. Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. Happy holidays to you and your families… Top 10 Musings.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [Blogger] Best of ClickDocuments "Connect the Docs" Blog in 2009
    2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Purpose. Content.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blogger] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Good point. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    See my previous tradeshow post for what to include in your press release.). #2: Mind the media  – Create a press kit for journalists, editors or bloggers attending the tradeshow. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Best of all?
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Regardless of how you choose to apply this blog title fact, use it sparingly, so you don’t develop the reputation of the creepiest blogger on the block. 7. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 19, 2012
    [Blogger] Social media: It’s a matter of time
    Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
    The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blogger] How to Promote Your Content Using Paid, Earned & Owned Media
    Influencers can be bloggers or people that amass large social followings around their industry expertise. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. If only it were that simple. Content Coverage.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Blogger] Re-evaluation brings rewards
    New business development requires a relevant strategic plan, says guest blogger Julia Haviland, director of Brittain Marketing. There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. More importantly, how do they differentiate from their competitors?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger] 6 Ideas to Get Your B2B Social Media Plans Started
    And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” Focus your message.
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 3, 2011
    [Blogger] Networking Venues: Fish Where the Fish Are
    Note: This post first appeared onAugust 24, 2011 in MENG Blend, ”Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers Fred has just left the corporate world and is looking for consulting assignments. He wants to meet Fortune 1000 CMO’s (Chief Marketing Officers). It’s just a blur.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Blogger] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Dots 1 and 4 mean if you are less of a corporate shill and contribute to an objective conversation of issues impacting your universe, others in the online world, journalists, bloggers, customers et. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. will respond favorably. said affordable, not free.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blogger] Does Google Hate Small Businesses?
    That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order. provocative, right?
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Blogger] How to create a compelling value proposition: Do it yourself in 3 steps
    Blog this on Blogger. This post outlines how to step into buyers’ minds, and create value propositions that compel them to buy. What is a value proposition? What makes a value proposition compelling? Here are three steps for success: 1. Answer the following questions. Questions. Business buyers seek benefits.  Need a fresh perspective?
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Blogger] How to Develop an Unforgettable Voice in Your Writing
    Fun content like this is crucial to a well-balanced blogger''s diet. To be a successful writer, you must possess an unforgettable voice. This is the mysterious “knack for writing” that people talk about. It’s not just about stringing words together in a pretty way. Cultivating a voice isn''t easy, but it''s possible. IMPACT.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 3, 2009
    [Blogger] Savvy Week in Review, July 3
    From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Meetings.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 3, 2009
    [Blogger] Savvy Week in Review, July 3
    From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Meetings.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Blogger] Are Backstage Players Affecting Your Marketing Performance?
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. It was hard work.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Blogger] Are Backstage Players Affecting Your Marketing Performance?
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. It was hard work.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blogger] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Rand Fishkin, SEO Expert from Moz, once quipped : "''I hit ''publish'' for the first time, and everyone just showed up'' – said no blogger ever.". Today, age and experience no longer necessarily determine your credibility. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business.
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Blogger] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. Some people spend their Sundays in August living the high life; swimming, grilling, tossing around the frisbee. Talk about growing your brand's social reach !
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Blogger] Designing Web-Based Communities for Professionals
    With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Want to Be a Better Blogger? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. VLOOKUP for Beginners.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Blogger] 4 Tips for Hosting an Engaging Webinar
    by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. How many webinars have you slept through? OK, maybe not slept exactly… but admit it. Interested.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Blogger] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    You should know by now that I am basically the {grow} community’s personal blogger … kind of your word valet.   And Arminda wanted me to write about a half-naked black man.  So I did. While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. Tweet This!
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blogger] The Biggest SEO Blunders of All Time
    Rap Genius went so far as to develop a network of bloggers who received publicity for their posts in exchange for including links to specific song lyrics on the Rap Genius site. Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. Where were we? Right. mean, what''s the worst that could happen? Pssst.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Blogger] Friday Wrap-up: This Week in B2B Marketing Tips
    From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns. A/B Testing Email Marketing Strategies – A Quick Guide. 2. Read on.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger] 30 Killer Resources to Learn Content Marketing
    Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] Content Marketing and the Forgotten Sales Professional
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? They do if they are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Blogger] Social Media Overload — Thoughts on Hitting the Wall.
    year of so ago I asked a “celebrity&# blogger how he handled it all — Blog community, 80,000 Twitter followers, and all the trimmings –  and he said, it’s like being a rockstar on a stage. Sometimes it feels like my social media presence is about to fall off a cliff. How to save time blogging. Build a community.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Blogger] Answers to Your Top 3 Social Media Questions
    They tend to be bloggers and others who are very often able to create valuable links to your content. If you missed the webinar, which was based on Social Media Scientist Dan Zarrella's research as well as data-backed, scientifically-proven best practices, you can always watch it on-demand. You can use them as your link-building army.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Blogger] Content Marketing from the Inside Out
    Blog this on Blogger. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. Blogs.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger] 5 Points For Better Blogging
    For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 7, 2010
    [Blogger] Content Marketing to a Caveman’s Brain
    Blog this on Blogger. How do you gain the attention of readers? How do you get them to stay and read your blog post, your web pages, your newsletter? Your brain is 100,000 years old. You may not wake up in the Savannah of East Africa , grab your spear and walk miles to hunt prey for food. Our brains haven’t changed in 100,000 years.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 25, 2010
    [Blogger] Mental Skills Make Better Content Writers
    Blog this on Blogger. Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? Wait a minute, let me be clear about what I’m really asking you.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Blogger] 36 Awesome Social Media Blogs Everyone Should Read
    ProBlogger. -- For those interested in improving their blog, ProBlogger discusses all of the strategies and tactics needed to become a successful blogger. The great thing about the internet is that it is full of really smart people sharing great information, all for free. 36 Awesome Social Media Blogs (In No Certain Order) 1.
  • JUNTA 42  |  FRIDAY, MAY 21, 2010
    [Blogger] The Social Media Publishing Model for Publishers
    Sign up key bloggers and niche sites to align with your publishing brand One of the reasons that MarketingProfs Daily Fix has been so successful is that they have partnered with experts from around the marketing world to contribute to their blog.  Below is the presentation, but here are a few key takeaways.  Be prepared.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 30, 2008
    [Blogger] PR Blogs that I Read
    purposely didn't include some bloggers who may be more "marketing" related.   In alpha here are the PR blogs that I follow.   . I have several PR blogs that I follow. Some are from PR agencies and others are from PR practitioners. inmedia Public Relations -  A public relations firm based our of Toronto, I like their thoughts about PR.   .
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Blogger] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Check out the business blogger''s ultimate guide to mastering lead generation here. First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Common Mistakes New Inbound Marketers Make. Measurable.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    Beth Kanter , master trainer, author, and blogger, shared some takeaways from the talk. South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. ’ Uber operates in 30+ cities in North America, and Austin is not one of them.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    In the past, ebooks were an online revenue generator for many businesses and bloggers alike. Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 31, 2011
    [Blogger] Stop Blogging – Start Thinking…
    The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] 10 B2B Digital Marketing Tips
    They even conducted some blogger outreach, which is how we heard about it. Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey.
  • WEBBIQUITY  |  MONDAY, MARCH 14, 2011
    [Blogger] What’s So Funny About Social Media and Online Marketing? 2010 Edition
    As Amy-Mae Elliott, the blogger who rounded up this collection of video snippets notes: “News anchor fails are always hilarious, because they are a stark contrast to the usual poise you generally see from such professional figures.&#. Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. Seriously.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
    Finally, IBM tapped into its own social media resources, including more than 130 Twitter accounts and a hard core of IBM bloggers who have attracted their own followings over the years. Back at IBM, marketers were all smiles. The Watson Jeopardy challenge wasn’t strictly a social media campaign, not by a long shot. No related posts.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 3, 2012
    [Blogger] REAL Content Marketers have an iPhone App – So Here’s How to Create One!
    From Blogger to App Developer. As a content creator and blogger, Kevin, better known to fans as “Dogentricks,” was frustrated with trying to publish his content in more accessible ways. Let Kevin O’Donnell teach you how to become an iPhone app content marketer. Consider this food for thought. 82% of U.S. Source ).
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Blogger] 3 Tips for Conversion with Mobile Ads
    Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Blogger] Get a Head Start on Blogging by Post-Dating a Month of Content
    Companies who are producing great content at a consistent cadence usually plan for their success – whether through an editorial calendar filled by members of a team or with a single blogger who is crafting a lot of content at once and then publishing it in separate posts. Post Dating an Article in Blogger. Try HubSpot for Free!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Blogger] How to Hire an Awesome Inbound Marketing Manager
    An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 22, 2011
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of April 18th
    Cold Calling Is Liek Chess: Think Strategically! - We had a new guest blogger this week! Happy Earth Day Everyone! Welcome to another Weekly Recap. hope you all had a great week, and those of you from the Bay State got to enjoy Marathon Monday! Sales Trends: Is the Cold Call Dead? Monday April 18th. Tuesday April 19th. Wednesday April 20th.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 27, 2010
    [Blogger] Blogging Has Made Me A Better Inside Sales Team Manager!
    What I’ve recognized, along with my fellow bloggers here at AG, is there is so much we can discuss when it comes to teleprospecting and cold calling. I was looking at my blogs over the last few months hoping for some inspiration for this week’s post and realized that I’ve been at this for just about a year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] 3 Ways Data’s Popularity Is Changing Business
    Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 4, 2010
    [Blogger] 2010: Will Your Biz Fight or Flourish?
    After a week off, it's back to the grind stone for this Savvy Sister. Though it was tough to hear that alarm go off, an intriguing post by Savvy friend Mark W. Schaefer entitled "Does Amanda Chapel Matter?" " jumpstarted my brain and kept me mulling through Kindergarten drop-off, my exercise class, and a quick round of local errands.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 23, 2009
    [Blogger] Great Positioning Spins a Story that Matters to Your Audience
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Rebel Brown. We enjoy Rebel's blog, Phoenix Rising , where she shares strategies for transformation. More fantastic guests are planned for the weeks ahead, so stay tuned. Today's audience is empowered.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 23, 2009
    [Blogger] Great Positioning Spins a Story that Matters to Your Audience
    At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Rebel Brown. We enjoy Rebel's blog, Phoenix Rising , where she shares strategies for transformation. More fantastic guests are planned for the weeks ahead, so stay tuned. Today's audience is empowered.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Blogger] 7 Reasons You're Not Generating Leads From Social Media
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1. Not being where your target customers are. Not providing valuable content.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 19, 2013
    [Blogger] WordPress.org Hosting Options for you. Hint: The cheapest is not the best.
    Laughing Squid Web Hosting is an independently owned and operated web host started in San Francisco that provides friendly, dependable, and secure web hosting services to artists, individuals, bloggers, non-profits, and small businesses. What’s the BEST hosting site for WordPress.org? 14 Steps to Make Google Penquin love your SEO.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Blogger] 7 Tips for a Rocking Social Media Strategy
    Optimally, these should be bloggers and brands with an audience that closely mirrors your own. An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Blogger] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Blogger] The Opportunity Social Media Offers Manufacturers
    Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Blogger] The Ultimate Guide to Hiring Effective Marketers
    Mark is the Executive Director of Schaefer Marketing Solutions , and has been hailed by AdAge as one of their Power 150 Marketing Bloggers. In it, top bloggers like Pamela Slim and Reggie Solomon talk about taking one to two years to get a decent sized audience. Let’s play a game, you and I. You can see he wears a lot of hats.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Blogger] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. Below are my 5 “bring back to your office and implement” takeaways: 1. One speaker reminded us about a common pitfall – “We’re marketers.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blogger] 8 Steps to Build An Inbound Marketing GamePlan
    Media and blogger database as the foundation of your media relations and blogger outreach efforts. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. But first you need a plan.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Blogger] Recipes For Great B2B Videos [#B2Bchat Recap]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Here are some highlights. prdreamer : Depends on style. Slick corp.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Blogger] Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
    White Hat SEO: An old-school, but entirely relevant, term used to describe the only proven way to win the Google game: Publish quality content, build relationships with other bloggers, maintain your community, and repeat. A version of this post originally appeared on the ecommerce section of Inbound Hub. Oh wait, no it’s not.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blogger] 5 tips to amplify your YouTube video and get more views
    If that’s not enough you could send the content to an industry blogger or influencer. We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. link].
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
  • ENGAGE  |  TUESDAY, AUGUST 5, 2014
    [Blogger] 4 Savvy Tactics for Maintaining a Loyal Audience
    Everyone from big corporations, to mom-and-pop shops, to the blogger sitting next to you at Starbucks is pulling out their virtual soapbox and calling for attention. In a world where the Internet is no further away than the palm of our hands, it can be easy for your virtual voice to be lost amid the clamor of white noise. Keep It Clean.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Blogger] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company,  product or service. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Blogger] A strategy for dealing with Twitter spammers
    This is typical: A Twitter page of a friendly looking man who is a “Husband, Dad, Blogger and Entrepreneur&# peddling this product: From Food Stamps To 7 Figures Online Free Video. Part 5 of a series. Writing a series of posts on Twitter scams has been pretty depressing. What can be done about it? On a macro-level, very little. 
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