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  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Blogger] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article. Jonathan's article discusses his three step strategy for getting more out of your blog by writing less and is based on research he conducted on 50 bloggers in a year's time.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Blogger] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
    Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. 'As you may have picked up by now, visual content is a fantastic marketing weapon. In fact, social networks are cropping up solely to take advantage of this visual craze. oomph.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blogger] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. Social Media
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Blogger] 4 Content Creation Lessons Marketers Can Learn From Journalists
    Hiring a young and savvy blogger isn't going to magically kick-start your inbound marketing efforts and help you increase traffic and generate leads. Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Marketing + Journalism = Marketalism. Still not convinced? Drop a Beat.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Blogger] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong? Expect more now.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Blogger] Savvy Speaks: Top Presentation Strategies for Women
    Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Blogger] 6 Tips for Creating Content That Spreads Naturally
    For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.
  • WRITTENT  |  TUESDAY, OCTOBER 22, 2013
    [Blogger] 7 Blogging Goals to Skyrocket Your Sales
    Earning website authority and high search rankings can take time, and newer bloggers can struggle to grow an audience. The more bloggers who link to your content, the more quickly your site authority will rise, improving your chances of being found on search engines by your future customers. Increase Blog Subscribers. User-generated.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Blogger] Designing Web-Based Communities for Professionals
    With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Winning the Social Media Popularity Contest
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Help Shape and Improve #B2BChat!
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
  • WRITTENT  |  THURSDAY, DECEMBER 5, 2013
    [Blogger] 15 Old and New Ways to Find Blogging Inspiration
    Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. 'Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1.    Within Yourself. Image credit: PhotoPin. 2.    Industry News. 3.    Twitter Trending Topics. 4.    Buzzfeed. 6.    Vimeo.
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
    Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
    Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
  • PUZZLE MARKETER  |  MONDAY, DECEMBER 26, 2011
    [Blogger] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
    I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. For free. They share just enough.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
    Are bloggers “influencers&# ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Blogger] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Blogger Tania Yuki in her post on comscore.com shares the following advice: “People are talking about your business, so you may as well get down in the weeds and know what’s going on.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Blogger] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. Lets start with a little role-play.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Blogger] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger] Top 56 B2B Marketing Posts October 2010
    Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Blogger] 8 Deep Questions to Define Your Blogging Strategy
    Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing.  Is it simple and engaging?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger] How to Do Keyword Research: A Beginner's Guide
    If you''re a regular blogger, these are probably the topics that you blog about the most. 'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. How you actually do it hasn''t. Make sense?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Blogger] B2B Social Media Best Practices for the Integrated Age
    by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of  Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Blogger] Online Games Teach Kids Valuable Work Skills
    Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right. The Amazing World of Minecraft. If you haven’t already heard of the indie game Minecraft, you will.  The game allows you to get quite sophisticated.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Blogger] 5 Marketing Lessons from Harry Potter
    Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Develop a Strategic Approach.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Blogger] The Art of the PR Follow-Up
    If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Blogger] How to Choose a Solid Topic for Your Next Blog Post
    Said every blogger, ever. '"I don''t know what to write about.". It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. or should not. write about. Scaling social media marketing.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blogger] Why Your Presentations Are Putting People to Sleep
    When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Literally. doubt it. I hope.)
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Blogger] 4 Social Media Mining Metrics
    Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blogger] 3 Blog Optimization Experiments You Might Want to Embrace
    But, with more and more of the content on the blog being produced by an excellent group of guest bloggers, it’s more difficult to keep visual consistency. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. That got me thinking.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blogger] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 4, 2013
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
    Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike 'Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 17, 2011
    [Blogger] Why You Need to Know About Social Selling
    I'm not saying that salespeople have to become bloggers or e-book writers. If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. " and more recently, "Social Selling."
  • LEADER NETWORKS  |  TUESDAY, JANUARY 26, 2010
    [Blogger] On Being A Brand Online
    There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 16, 2010
    [Blogger] Customer Media Congress: Patsi’s in Dutch…
    Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] Content Marketers Answer the $64,000 Question…
    Blog this on Blogger. What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Blogger] The Opportunity Social Media Offers Manufacturers
    Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • E-STORM  |  MONDAY, DECEMBER 7, 2009
    [Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Big caveat! increase in natural search visitors 2.5%
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger] 5 Things Angry Birds Can Teach You About Online Content
    This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blogger] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    It's a win-win -- they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Blogger] Building Your Content Brand In The Content Marketing Arms Race
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blogger] What The Japanese Can Teach Us About First Impressions.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. 5 stars.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Blogger] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
    The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. was improperly sent.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! billion over print ads $22.8 billion projection.
  • LEADER NETWORKS  |  TUESDAY, JUNE 9, 2009
    [Blogger] Creating Social Media Guardian Programs for Employees
    Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blogger] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Blogger] Find New Customers introduces a new service – Executive Communications
    Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blogger] Business Blogging: Blast Past the Blunders
    Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. How do I know?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] Emotional Attention + Memory = Content Marketing
    Blog this on Blogger. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. hy this is so important ?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Writing Better Content: An Emotional Pathway
    Blog this on Blogger. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. Positive , relief from a problem, benefits, imagine a better future. Curiosity , desire , imagination.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 12, 2010
    [Blogger] Tell Your Story: Why Are You Here?
    Blog this on Blogger. How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. “Why am I here?&# stories. “The Vision&# story.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 29, 2010
    [Blogger] Your Business and the Web: Getting Better?
    Blog this on Blogger. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Please Don't Start a Social Media Marketing Agency
    Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
  • MARKETRI  |  FRIDAY, SEPTEMBER 14, 2012
    [Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. It’s well-documented that sharing content on social media is the best way to build readership on your blog. WRONG. General Blog Directories. Blog Syndication Websites.
  • THE TOP LINE  |  MONDAY, NOVEMBER 8, 2010
    [Blogger] Value proposition example for a professional service provider
    Blog this on Blogger. Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps.    It uses the same formula as the green value proposition example I posted last week (immediately below).   The value proposition formula. Subscribe to the comments for this post?
  • THE TOP LINE  |  THURSDAY, SEPTEMBER 23, 2010
    [Blogger] Marketing technology to help seniors “Age in Place”
    Blog this on Blogger. Bostonians refer to our city as the Hub.  To me, this often sees like a self-important and provincial perspective.  Yet, today, I found reasons to believe otherwise. The program began with presentations from three experts–all of whom are nationally renowned.  Market needs. Advice for technology companies. Cohen).
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Blogger] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
    " But, the blogger and owner, Walter Oelwein, delivers on the promise by providing a rich compendium of relevant content that benefits both managers and employees. Simply Combine the Two Online Personalities to Get a Very Happy Ending. Sadly, there was no happy ending. The company in question has a website with very little content.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 8, 2009
    [Blogger] A Financial Pro Charts the Way to a Great Online Business Presence
    Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Blogger] How to Give Away a Ton of Information to Sell a Ton of Products
    But since weddings are an order of magnitude more complex than business plans, the best wedding professional bloggers will garner a ton of business by giving away a ton of information. Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. recorded webinars.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blogger] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Capture Ideas for Articles: As any seasoned business blogger knows, blog article ideas can strike at any time, and instead of scrambling for a slip of paper or a napkin, I have an ongoing note for my backlog of blog article ideas. Post-its, notebooks, whiteboards, starred emails, and who knows what else. or at least more organized. back up.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Blogger] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Right? Be honest.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    'Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [Blogger] 40 Awesome Marketing Tweets From 2011
    from one of my favorite bloggers, @ leeodden [link] | Great post! “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. That’s it. don’t have a fancy editorial calendar. jeremyvictor. Jeremy Victor. link].
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Blogger] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blogger] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 03, 2010 Sales Enablement Effectiveness? Sales Enablement Ineffectiveness? CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Blogger] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger] SEO & Blogging = a Match Made in Heaven?
    Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. 'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger] 5 Points For Better Blogging
    For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 4, 2009
    [Blogger] 11 Marketing Lessons to be Learned from Driving
    Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. 11 Marketing Lessons to be Learned from Driving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger] Marketing observations from Europe
    did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. What’s going on? airlines.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Blogger] 11 Social Media Automation Mistakes to Avoid Like the Plague
    The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. We certainly agree.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger] Wake Up, Boss! Your Salespeople Need Help
    Marketing bloggers like Craig Rosenberg and Jon Miller are talking about it too. If they are scouring the blogosphere for information, you need a blog and you need to network with other bloggers. It's not often that I republish someone's article, but this one needed to be shared. But here's what I love best about it.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy.  Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter :  @JenniferVMiller.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Blogger] Breaking Down the Inbound Marketing Mix
    Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. This post is based on a question asked by the team at Rocket Matter, legal practice management software. Spend 40% on Blogging / Content Creation. Spend 30% on Calls-to-Action and Landing Pages. Directory.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] Trending in B2B: Earnest’s Top Tweets in September
    As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Blogger] How to Do Great Marketing with (Almost) Zero Money
    Sign up for a blogging platform like  WordPress ,  Blogger  or  Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blogger] Is Earned Media Becoming "Hacked" Media?
    While this ego-driven approach is generally more effective with individual bloggers than it is with commercial news sites, premium content -- like a professionally designed infographic -- that visualizes the work of the publication can sometimes result in wide-reaching social shares, if not an actual article. Earned media is different.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 10, 2011
    [Blogger] Internal And External Collaboration In B2B Social Media
    Internal communicators work with them every day, and have the relationships that can make specific social media tactics such as expert blog posts, video interviews with B2B CEOs and blogger interviews valuable to key stakeholders. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion. Multi-departmental integration.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger] Content Strategy for Lead Nurturing [#B2Bchat]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. Two Way Conversation 5.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. It’s both a blog list and an infographic. It’s both practical and playful. Sign up. Or Does It?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Blogger] 7 Tips for Getting People to Your B2B Blog
    Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. Regards, Dianna Huff.
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