HUBSPOT | MONDAY, JANUARY 23, 2012
[Blogger] How to Keep Guest Contributors From Ruining Your Blog
Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships. Many business bloggers choose to be a guest contributor for the inbound link opportunities. Set Expectations.
HUBSPOT | MONDAY, AUGUST 12, 2013
[Blogger] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. 'As you may have picked up by now, visual content is a fantastic marketing weapon. In fact, social networks are cropping up solely to take advantage of this visual craze. oomph.
MODERN B2B MARKETING | THURSDAY, MAY 9, 2013
[Blogger] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Simply said, it’s low cost, even free.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Blogger] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. This 24-page ebook features tips and ticks from some of the world's best bloggers. What is a Trust Agent?
LEADER NETWORKS | THURSDAY, MARCH 18, 2010
[Blogger] Designing Web-Based Communities for Professionals
With this in mind, I have invited my colleague, Tania Schlatter , to be a guest blogger and share her thoughts on building online communities for business from a design perspective. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. How do we know this?
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Winning the Social Media Popularity Contest
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn.
HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
[Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
HUBSPOT | MONDAY, APRIL 14, 2014
[Blogger] Duane Reade's Social Media Mistake Might Cost Them $6 Million
Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. Social Media
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Help Shape and Improve #B2BChat!
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! Or Does It?
HUBSPOT | MONDAY, AUGUST 9, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article. Jonathan's article discusses his three step strategy for getting more out of your blog by writing less and is based on research he conducted on 50 bloggers in a year's time.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 31, 2011
[Blogger] Stop Blogging – Start Thinking…
The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Blogger] 4 Content Creation Lessons Marketers Can Learn From Journalists
Hiring a young and savvy blogger isn't going to magically kick-start your inbound marketing efforts and help you increase traffic and generate leads. Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Marketing + Journalism = Marketalism. Still not convinced? Drop a Beat.
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Blogger] 6 Tips for Creating Content That Spreads Naturally
For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Blogger] How to Do Keyword Research: A Beginner's Guide
If you''re a regular blogger, these are probably the topics that you blog about the most. 'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. How you actually do it hasn''t. Make sense?
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Blogger] The Big List of 2011 B2B Social Media and Marketing Predictions
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Why 2011 will be the year of social-media convergence. by Paul Dunay.
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.
PUZZLE MARKETER | MONDAY, DECEMBER 26, 2011
[Blogger] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. For free. They share just enough.
ENGAGE | TUESDAY, AUGUST 5, 2014
[Blogger] 4 Savvy Tactics for Maintaining a Loyal Audience
Everyone from big corporations, to mom-and-pop shops, to the blogger sitting next to you at Starbucks is pulling out their virtual soapbox and calling for attention. 'In a world where the Internet is no further away than the palm of our hands, it can be easy for your virtual voice to be lost amid the clamor of white noise. Keep It Clean.
B2BBLOGGERS | WEDNESDAY, OCTOBER 6, 2010
[Blogger] #B2BChat: Analysts, Analyst Relations and Influencers in B2B.
Are bloggers “influencers ? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Fred McClimans (@ fredmcclimas ) discussed the role of influencers in the B2B sector, and the role that analysts, consultants and analyst relations professionals can play in establishing a strong B2B strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] So much free content, so little time!
Srini has talked to more than 100 bloggers on this incredible podcast series and this experienced has forged him into an amazing interviewer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. They do an absolutely first-class job.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 10, 2009
[Blogger] Social Media and the Freedom to Hate
Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. My local newspaper is a toxic cesspool. . The comment section of the online version has become filled each day with misinformation, bigotry and hatred. This is the darkest side of social media. A community image?
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Blogger] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. States Eric Tsai,Web Strategist / Marketing Coach. Great marketers know that they don’t know what they don’t know. They do if they are.
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[Blogger] B2B's Digital Evolution
For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. Lets start with a little role-play.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Blogger] Top 56 B2B Marketing Posts October 2010
Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? To answer those questions, we need to first go back to the goals of Content Marketing. Is it simple and engaging?
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Or Does It?
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 4 Simple Steps to Get Ramped Up With Mobile Marketing
Guest blogger Nici Perreault contributed to this post. It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. If you haven't spent much time designing your mobile marketing strategy , no worries. Connect with HubSpot
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Top 37 B2B Marketing Posts and Hot Topics August 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010
[Blogger] 4 Social Media Mining Metrics
Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Blogger] On Being A Brand Online
There are many wise and thoughtful executive bloggers on the wires and definitely room for more. Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. venues.
WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
[Blogger] Customer Media Congress: Patsi’s in Dutch…
Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] Content Marketers Answer the $64,000 Question…
Blog this on Blogger. What does it mean to write content that “engages readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both. Digg this! Tweet This!
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Blogger] 7 Epic Marketing Uses of LinkedIn Answers
Identify Potential Guest Bloggers: Your business' employees aren't the only ones who can contribute to your inbound marketing content machine. With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. LinkedIn Answers allows members to ask and answer business-related questions.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
E-STORM | MONDAY, DECEMBER 7, 2009
[Blogger] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
WRITTENT | TUESDAY, NOVEMBER 19, 2013
[Blogger] 7 Effective Ways to Market Your Business Blog
Promote other bloggers, be an active participant in digital communities, and network tirelessly. Every blogger needs a well-maintained set of Google news alerts for their own name, and the name of their company’s blog. 'Over 392 million people worldwide view more than 13.3 image credit: FreeDigitalPhotos. Be a Part of Your Industry.
MODERN B2B MARKETING | FRIDAY, JUNE 1, 2012
[Blogger] B2B Social Media Best Practices for the Integrated Age
by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
BLUE FOCUS MARKETING | TUESDAY, MARCH 18, 2014
[Blogger] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Blogger] 58+ Resources to Master SEO Copywriting
First Step SEO Tips for Bloggers. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. Section 1: An Introduction to SEO Copywriting.
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
[Blogger] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. cut in operating budgets.
HUBSPOT | TUESDAY, JUNE 26, 2012
[Blogger] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards!
WRITTENT | MONDAY, APRIL 22, 2013
[Blogger] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
HUBSPOT | TUESDAY, JULY 1, 2014
[Blogger] Why Your Presentations Are Putting People to Sleep
When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Literally. doubt it. I hope.)
HUBSPOT | TUESDAY, JULY 12, 2011
[Blogger] 5 Marketing Lessons from Harry Potter
Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Develop a Strategic Approach.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Blogger] Building Your Content Brand In The Content Marketing Arms Race
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Blogger] What The Japanese Can Teach Us About First Impressions.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JANUARY 17, 2011
[Blogger] Why You Need to Know About Social Selling
I'm not saying that salespeople have to become bloggers or e-book writers. If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. " and more recently, "Social Selling."
E-STORM | TUESDAY, DECEMBER 21, 2010
[Blogger] Navigating the 2011 Display Advertising Landscape | e-storm.
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Blogger] 3 Blog Optimization Experiments You Might Want to Embrace
But, with more and more of the content on the blog being produced by an excellent group of guest bloggers, it’s more difficult to keep visual consistency. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. That got me thinking.
WEBBIQUITY | MONDAY, AUGUST 16, 2010
[Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. 5 stars.
LEADER NETWORKS | TUESDAY, JUNE 9, 2009
[Blogger] Creating Social Media Guardian Programs for Employees
Klear, Suzanne Herrmann Brock, and well-known blogger Patrick DiDomenico (@lawyerKM). Today I gave a talk at Gibbon PC , a top rated law firm in the New York area, as part of a program that the law firm sponsors called the Women’s Initiative, with Jennifer A. See my earlier blog post that details leading blog and social media policies).
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Blogger] Find New Customers introduces a new service – Executive Communications
Expert blogger and connector. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. Those executives change strategy. They change messaging. So what? Does anyone notice? Some record a video, but who watches it? Fearless Competitor?
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] Business Blogging: Blast Past the Blunders
Blog this on Blogger. Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time : 72% say they don’t have enough time to update their blog. How do I know?
WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
[Blogger] Emotional Attention + Memory = Content Marketing
Blog this on Blogger. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. Attention, emotions, memory. hy this is so important ?
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Writing Better Content: An Emotional Pathway
Blog this on Blogger. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. Positive , relief from a problem, benefits, imagine a better future. Curiosity , desire , imagination.
WRITING ON THE WEB | THURSDAY, AUGUST 12, 2010
[Blogger] Tell Your Story: Why Are You Here?
Blog this on Blogger. How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. “Why am I here? stories. “The Vision story.
WRITING ON THE WEB | TUESDAY, JUNE 29, 2010
[Blogger] Your Business and the Web: Getting Better?
Blog this on Blogger. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.
HUBSPOT | MONDAY, AUGUST 13, 2012
[Blogger] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
It's a win-win -- they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 19, 2014
[Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
'Guest Blogger: Denis Pombriant. Denis Pombriant is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
VERTICAL RESPONSE | MONDAY, MARCH 17, 2014
[Blogger] The Art of the PR Follow-Up
If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
B2BBLOGGERS | WEDNESDAY, OCTOBER 13, 2010
[Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
MARKETING ACTION | TUESDAY, SEPTEMBER 3, 2013
[Blogger] 5 Points For Better Blogging
For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Blogger] 5 Things Angry Birds Can Teach You About Online Content
This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. Myself included. Things Angry Birds Can Teach You About Online Content. How many pigs are there? How are they positioned? Just ask a pig.
MARKETRI | FRIDAY, SEPTEMBER 14, 2012
[Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. It’s well-documented that sharing content on social media is the best way to build readership on your blog. WRONG. General Blog Directories. Blog Syndication Websites.
THE TOP LINE | MONDAY, NOVEMBER 8, 2010
[Blogger] Value proposition example for a professional service provider
Blog this on Blogger. Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps. It uses the same formula as the green value proposition example I posted last week (immediately below). The value proposition formula. Subscribe to the comments for this post?
THE TOP LINE | THURSDAY, SEPTEMBER 23, 2010
[Blogger] Marketing technology to help seniors “Age in Place”
Blog this on Blogger. Bostonians refer to our city as the Hub. To me, this often sees like a self-important and provincial perspective. Yet, today, I found reasons to believe otherwise. The program began with presentations from three experts–all of whom are nationally renowned. Market needs. Advice for technology companies. Cohen).
MARKETRI | TUESDAY, JANUARY 24, 2012
[Blogger] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
" But, the blogger and owner, Walter Oelwein, delivers on the promise by providing a rich compendium of relevant content that benefits both managers and employees. Simply Combine the Two Online Personalities to Get a Very Happy Ending. Sadly, there was no happy ending. The company in question has a website with very little content.
CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
[Blogger] A Financial Pro Charts the Way to a Great Online Business Presence
Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
CONTENT MARKETING TODAY | FRIDAY, AUGUST 14, 2009
[Blogger] How to Give Away a Ton of Information to Sell a Ton of Products
But since weddings are an order of magnitude more complex than business plans, the best wedding professional bloggers will garner a ton of business by giving away a ton of information. Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. recorded webinars.
WRITTENT | THURSDAY, DECEMBER 5, 2013
[Blogger] 15 Old and New Ways to Find Blogging Inspiration
Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. 'Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1. Within Yourself. Image credit: PhotoPin. 2. Industry News. 3. Twitter Trending Topics. 4. Buzzfeed. 6. Vimeo.
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Blogger] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Right? Be honest.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Blogger] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. was improperly sent.
VIDYARD | THURSDAY, FEBRUARY 27, 2014
[Blogger] How Lego Goes Beyond a Movie to Market with Video
In just three days, however, Lego released this awesome video from their Design team: Without ever mentioning the alleged leak which had bloggers and fans speculating just days before as to whether the set was even real, this video uncovers all of the mystery on Lego’s terms and showcases the beautiful product in a professional, exciting way.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Blogger] 8 Deep Questions to Define Your Blogging Strategy
Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. What’s Your Brand in a Word?
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Blogger] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
The organization “connected activists, bloggers, and students on the important issues affecting the Democratic Republic of Congo, such as polio, child soldiers, and gender-based violence.”. 'Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. 1) Google Apps for Nonprofits. Google Apps in Action. 6) Google+.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Blogger] Please Don't Start a Social Media Marketing Agency
Social media helps with SEO ; It's a key way to connect with other writers and bloggers, who may find you interesting enough to blog about, helping with off page SEO. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Far from it.
HUBSPOT | WEDNESDAY, MARCH 7, 2012
[Blogger] How Marketers Can Use Evernote to Organize and Simplify Their Lives
Capture Ideas for Articles: As any seasoned business blogger knows, blog article ideas can strike at any time, and instead of scrambling for a slip of paper or a napkin, I have an ongoing note for my backlog of blog article ideas. Post-its, notebooks, whiteboards, starred emails, and who knows what else. or at least more organized. back up.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Blogger] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, September 03, 2010 Sales Enablement Effectiveness? Sales Enablement Ineffectiveness? CIO Priorities for 2011 Indicate Continued Frugaln.
TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
[Blogger] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels.
CONNECT THE DOCS | FRIDAY, DECEMBER 4, 2009
[Blogger] 11 Marketing Lessons to be Learned from Driving
Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. I drive my kids to all the places they need to be and tackle a zillion questions along the way. 11 Marketing Lessons to be Learned from Driving.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Blogger] 3 Ways to Get the Most Out of Inbound Press Releases
Consider pinging a few industry bloggers about your news for a better chance of coverage. Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Create fresh content frequently. Connect with HubSpot
HUBSPOT | MONDAY, MAY 6, 2013
[Blogger] Twitter Opens Advertising to All U.S. Users: Here's How it Works
For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
HUBSPOT | FRIDAY, JULY 27, 2012
[Blogger] 11 Social Media Automation Mistakes to Avoid Like the Plague
The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. We certainly agree.
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
[Blogger] Trending in B2B: Earnest’s Top Tweets in September
As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under.
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Blogger] How to Do Great Marketing with (Almost) Zero Money
Sign up for a blogging platform like WordPress , Blogger or Typepad. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. They cannot buy booths at trade shows.
SOCIAL MEDIA B2B | MONDAY, JANUARY 10, 2011
[Blogger] Internal And External Collaboration In B2B Social Media
Internal communicators work with them every day, and have the relationships that can make specific social media tactics such as expert blog posts, video interviews with B2B CEOs and blogger interviews valuable to key stakeholders. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion. Multi-departmental integration.
B2BBLOGGERS | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Reputation Holds the Key to Email Deliverability
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This is a scary thought when you consider who that 20% might encompass. What’s even scarier to consider is the number of B2B marketing professionals who aren’t concerned with their reputation. Reputation is far and away the key to email deliverability.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Content Strategy for Lead Nurturing [#B2Bchat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. Two Way Conversation 5.
B2BBLOGGERS | THURSDAY, DECEMBER 16, 2010
[Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. It’s both a blog list and an infographic. It’s both practical and playful. Sign up. Or Does It?
DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
[Blogger] 7 Tips for Getting People to Your B2B Blog
Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. Regards, Dianna Huff.
HUBSPOT | FRIDAY, MARCH 30, 2012
[Blogger] The Top 10 Qualities of High-Quality List Posts
In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 22, 2011
[Blogger] 40 Awesome Marketing Tweets From 2011
from one of my favorite bloggers, @ leeodden [link] | Great post! “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. That’s it. don’t have a fancy editorial calendar. jeremyvictor. Jeremy Victor. link].