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  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Blogger] Overcoming the B2B Marcom Manager's Content Conundrum
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Social bookmarks serve as a good reference for future blog posts and Twitter tweets. 
  • WRITTENT  |  THURSDAY, OCTOBER 24, 2013
    [Blogger] Does Your Content Neglect the Middle of the Marketing Funnel?
    When even one lead converts to a sale, business bloggers feel they’ve done their job. One reason this section of your marketing funnel is so neglected is simply because business bloggers aren’t sure what makes for good content. 'When creating a content strategy, understanding the marketing funnel is your number one priority. Videos.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Blogger] 7 Best Newsletter Builders for Creating Great Newsletters
    Mailchimp is one of the most popular email clients for bloggers thanks to its affordability, ease of use, high-quality campaign reports , and fun quirky culture. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Mailchimp.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Blogger] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    Additionally, i) Regarding relationships with journalists or bloggers, if you have in your Bio that you work in any area of communication, there is no valid reason or advantage to having a “private” account. Forbes.com was relaunched with hundreds of blogger contributors who are paid per visitor. My Five Suggestions. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Blogger] Danah Boyd On Privacy and Online Social Cues
    Or the mommy bloggers who demand better privacy protection for their kids, but post embarrassing photos that could haunt their children the rest of their life. No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City. Share email.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Blogger] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. TypePad - TypePad is a free and paid blogging platform similar to Blogger. On the web today, things change fast. Social Media Marketing Dictionary: 120 Terms to Know. link] ).
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [Blogger] Back Story as foundation for your content marketing plan - Marketing Interactions
    Relevance - for prospects and bloggers - whats in it for them? Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Is Drip Marketing for You? Focus - who are you marketing to?
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Blogger] How to Be a Spammer in 20 Simple Steps
    Pay homage to bloggers you admire by copying and pasting their content into your own CMS, instead. Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Enjoy.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Blogger] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Blogger] Metrics That Matter in B2B Marketing [#B2Bchat]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. How often?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. agree with you about being able to contact experts or bloggers. say you need both.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Blogger] Re-evaluation brings rewards
    New business development requires a relevant strategic plan, says guest blogger Julia Haviland, director of Brittain Marketing. There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. More importantly, how do they differentiate from their competitors?
  • B2B MARKETING ONLINE  |  WEDNESDAY, MAY 5, 2010
    [Blogger] Keep it brief
    Marketers must be brave when writing briefs in order to avoid bland creative, urges guest blogger Drew Nicholson, joint managing director of DNX. Twenty years ago, a planner I worked with left the agency I was at to go to Ogilvy. Oh dear. How that reminded me it was time to move on! You then just hoped for a silk purse not a sow’s ear.).
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blogger] 10 Blogging Tactics That Increased One Business' Traffic by 300%
    But what were the decisions that RPS made that set themselves up as successful business bloggers ? River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. 10 Things River Pools and Spas Did Right While Blogging.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Blogger] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Blogger] OMG! Arianna Huffington Is Speaking at INBOUND
    Queen of the Bloggers. 'Well, that title pretty much says it all. We''re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. But Arianna Huffington? Really? Here''s why we''re so excited about Arianna''s attendance and keynote address at INBOUND. They didn’t scoff for long.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Blogger] 32 B2B Marketers to Add to Your Google Plus Circles
    Michael Brenner (SAP)  – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. 'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Blogger] Can the Onion Theory bring social media lurkers into the light?
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? BINGO. The Onion Theory. Cliché. Normal. Level Two.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] 10 B2B Digital Marketing Tips
    They even conducted some blogger outreach, which is how we heard about it. Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Blogger] How to Improve the Visibility of Your Marketing Videos
    by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. As the marketing copyeditor of ResourceNation.com , she touches on a range of topics including online marketing and email marketing. Search engines don’t read your videos like they read your text.
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [Blogger] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! 45 to 64 make highest US median weekly earnings.
  • B2BBLOGGERS  |  FRIDAY, JUNE 11, 2010
    [Blogger] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. I thought if the attendees had the question, so might you. Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. What’s yours? Rating: 4.5
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blogger] Another B2B blog: Tell me something I don’t know
    It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Everyone loves a joke. Take it.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Blogger] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. 'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. 1) Cisco. 2) General Electric. 3) DealerRefresh. 4) Intel.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Blogger] B2B Social Media Marketing -- Does It Work?
    Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. Are you a Search Engine Watch Member? What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? With roughly 2.3
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Blogger] 5 Types Of Lead Nurturing Emails You Should Be Sending
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Blogger] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. TypePad - TypePad is a free and paid blogging platform similar to Blogger. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know. for $1.65
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Blogger] 4 Tips on How Businesses Can Be Better Communicators
    Businesses can’t just be worried about communicating with consumers directly; they also have to get better at reaching writers, bloggers, and opinion-makers who influence what those consumers want. asked my Twitter followers and Facebook friends whether they thought people today were better or worse communicators compared to past generations.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Blogger] 6 Principles of Persuasion for an Amazing Copy
    Inversely, highly effective research can go a long way to further the words of an up-and-coming blogger. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Social Proof.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Blogger] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest. 'It pretty much goes without saying that most business interested in growing are interested in more press coverage. That desire itself does not present an issue -- but the tactics that follow often do.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 22, 2011
    [Blogger] SocialMediaB2B.com Included in Updated Blog Infographic
    B2B Bloggers. Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. We were happy to be included in that original graphic. Those are great metrics to be rated on, plus it’s interesting to see how we compare to other blogs in the space.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Blogger] Raising Your Content Curation to the Next Level
    Or, as Social Media Today blogger Jack Humphrey  would put it: So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden? You’re probably not blogging on a daily basis. But if you’re on a tight budget, you can actually try doing it yourself. 
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Blogger] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. 'It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  Headlines Matter. Know Your Audience.
  • BIZNOLOGY  |  MONDAY, OCTOBER 11, 2010
    [Blogger] Unskewing the Web: Curators as filters
    An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. Image by prettyflower via Flickr. by Aaron Kim. This is my final post on the skewed Web. In the early days of Web 2.0 And she is right.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Blogger] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Italian security researchers recently found that one out of every ten Twitter followers is fake, while video blogger Derek Muller reports that a majority of the Facebook followers on his brand page generated by paid ads are bogus. This limits your reach to however many brand fans and followers you can generate. Coordinate Postings. nonprofi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 29, 2010
    [Blogger] Ten blog posts that made a difference
    It spurred a lot of commentary but I was one of the only bloggers who agreed with him — and took his premise a step further.  There is a 90% chance that you were not reading this blog one year ago. Since I posted more than 220 articles, the top 10 represents less than 5 percent of my output for the year. Guy Kawasaki is the devil.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blogger] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
    One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Think about it. Period. Certainly.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [Blogger] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It?
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 11, 2011
    [Blogger] How Blogging Is Like Playing Tennis
    ’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. play tennis with an “excuse champion.&# She’s quite creative. While that may be true, (who does?) Blogs have to be kept up.
  • WRITING ON THE WEB  |  SATURDAY, APRIL 16, 2011
    [Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
    Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. Free Webinar.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 5, 2010
    [Blogger] Neuromarketing: This is your brain on advertising…
    Blog this on Blogger. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 2, 2010
    [Blogger] The Brain Science of Online Persuasion
    Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? What’s the problem? Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 28, 2010
    [Blogger] Online Persuasion: What Do Clients Say?
    Blog this on Blogger. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? It’s called social proof. My foot is narrow and bony. How often?
  • WRITING ON THE WEB  |  FRIDAY, JULY 2, 2010
    [Blogger] Blog Content: Are you personal… or all business?
    Blog this on Blogger. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Regardless of how you choose to apply this blog title fact, use it sparingly, so you don’t develop the reputation of the creepiest blogger on the block. 'Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Appeal.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Blogger] Top 10 Social Media Blogs to Follow in 2012
    Are there any other social media bloggers that you think deserve recognition in 2012? Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social media knowledge, you need to stay informed of the latest news and trends by reading the best blogs in the business. Enjoy!
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? Refer to this list! Blogging
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blogger] 28 (of the) Best LinkedIn Marketing Guides of 2014
    To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework. Image credit: Cox Business. What type of content works best on LinkedIn? Kevin J.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 14, 2011
    [Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
    number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Blogger] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. And for a good reason. anywhere that is not our site). Enter Big Data.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Blogger] Understanding Edgerank: The Importance of Affinity
    by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Everything they did was sigh-worthy. Their hair.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Blogger] 3 Tips for Conversion with Mobile Ads
    Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 20, 2010
    [Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
    ” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
  • THE NEW STRATEGIST  |  TUESDAY, OCTOBER 4, 2011
    [Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
    Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Blogger] 23 Awesome SEO Blogs Everyone Should Read
    Outspoken Media - This team of bloggers discusses all aspects of search engine marketing while providing tactical information and industry commentary. Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 11, 2013
    [Blogger] How to Create a B2B Content Culture
    find this often happens when I’m working with bloggers. 'B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you get enough ideas? How do you create content that keeps readers coming back?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 2, 2012
    [Blogger] Nonprofits and Social Media: The Power of Video Story Telling
    In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. Creating video has never been easier. That’s powerful!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 5, 2012
    [Blogger] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    This post is starting to show its age, but the guidance is still useful to beginning bloggers. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010. So which is best?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 19, 2013
    [Blogger] How the Irreplaceable Past Affects Sales and Marketing Performance!
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ben Franklin said, “Time lost is never found again.” Let’s take a look at how this affects Sales and Marketing. The Principle of the Irreplaceable Past. So what?” you say.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Blogger] The Google + Impact
    by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Wrong.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Blogger] 38+ Cool Social Media and Web Tools and Reviews
    Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Surf the web securely and anonymously when using pubic WiFi?
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Blogger] What Is Business Blogging? [FAQs]
    But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. 'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". It made me realize that some of the other things I do every day may seem a little. weird.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Blogger] Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
    Shawn Graham , Small Business Owner, Fast Company Blogger, and Marketing Consultant to Small Businesses. 'Small businesses are deceiving. Because there''s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them -- they''re all pretty. And guess what?
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Blogger] 6 Ways Social Media Marketing Is Changing (For the Better)
    Social media blogger Jeff Bullas thinks we'll be seeing more marketing strategies incorporating social search in the coming year. We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. Timeline. So let's take a closer look at how social media is changing.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Blogger] The Whimsical Nature of Data Analytics
    Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger] Book Review: Social Media Marketing
    Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Instead, they want to connect.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Blogger] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blogger] How to Measure Engagement of Your Thought Leadership Program
    Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. Is our mix of thought leadership activities the right one?
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger] 4 Sure-Fire Ways to Get More People to Share Your Content
    We might create a list of the top-50 bloggers in a given vertical—say, health care—and promote these individuals by encouraging our readers to leave our site ( gasp! 'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content. can’t tell you how many posts I’ve read that start this way. Well, sort of.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Blogger] Launch a Twitter Account From Scratch With These 8 Tips
    Tips to Organically Grow a Twitter Account from Scratch: Make social connections with bloggers, industry experts and industry publications that may be interested in sharing your content. However, the task of growing a new Twitter account from the bottom up has both benefits and disadvantages. We’re glass-half-full people, let’s be honest.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    " They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Blogger] Why an IPO is NOT an Exit Strategy, And How to Plan for It
    by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. Here’s the topic that I am so passionate about: An IPO is NOT an exit strategy, it’s a funding event.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Blogger] 7 Steps for Getting More Mileage Out of Your Blog Content
    If you’re a regular, consistent blogger, chances are you’ve developed a lot of content over the course of your blogging career. But if you’re like so many bloggers out there, once that article is replaced by a new article, it tends to run out of gas. You can find the original post here. Go right ahead!
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Blogger] Content vs. SEO: Which is More Important?
    If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art,&# Galvin said.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blogger] Best Content Marketing Guides, Tips and Tactics of 2010
    How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., So how do you produce great content?
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Today’s online advertising and pitches must be creative.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger] Marketing observations from Europe
    did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. I’m talking about it right? 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Blogger] 10 Google+ Power Tips for B2B Social Media
    One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Early adopters flocked to Google+ when it was launched last year because that is what they do. Social signals has proven to be another card in that deck. also have a copy to give away.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 27, 2013
    [Blogger] Content Your Customers Actually Care About
    But seriously, you and your staff are masters at what you do, so you should write about it, post it to your social networks, make a PDF that prospects and customers can download and share it with fellow bloggers. Content marketing seems to be all the rage right now, right? Jell-O’s sales rose like crazy in just a few years. True story.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blogger] 3 Ways Data’s Popularity Is Changing Business
    Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Blogger] How to Turn One Piece of Content into Five
    This 24-page ebook features tips and ticks from some of the world's best bloggers. To someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Maybe you don't like writing, or maybe you think that you have nothing interesting to say. Well, it's ok. Here's how. Yup, another one.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 14, 2009
    [Blogger] Moderating B2B Communities: Keeping the Fire Lit
    My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Blogger] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Blogger] 5 B2B Social Media Success Stories
    Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”. These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. UnitedLinen.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blogger] Is Author Rank Really Relevant?
    So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. 'Here ye, here ye. Authorship. Let us all let out a harmonious moan.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 21, 2011
    [Blogger] Always Thinking about B2B Social Media is a Requirement
    One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Blogger] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Blogger] Vital statistics for B2B marketers – The case study
    Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Blogger] 2012 #Nifty50 Top Men in Technology on Twitter
    Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. The future of profit is purpose. ”. Chris Adams – @chrishadams.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Blogger] Nate Silver and the Rise of the Free Agent Journalist
    What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. 19-22.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
    And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
  • CONTENT MARKETING TODAY  |  WEDNESDAY, AUGUST 5, 2009
    [Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
    Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blogger] Great Blog Content: What Makes You Mad?
    As a business owner and blogger, this is especially important for you. 'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night.
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