B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Blogger] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Right? Be honest. Sign up.
HUBSPOT | THURSDAY, DECEMBER 30, 2010
[Blogger] Gauging Online Influence with Jason Keath of @SocialFresh [Inbound Now #1]
Getting Guest Bloggers. Most importantly and an often overlooked step in gaining guest bloggers for your site is asking for writers! Here at Hubspot , we are all about trying new things! So something that we will be ramping up for the new year is a brand new series, called Inbound Now. Or if you just want the audio click here!
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Blogger] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? 10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In my role, I am constantly scouring the web for the latest developments and trends in social media.
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Blogger] The Great Social Customer Service Race [INFOGRAPHIC]
About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative.
WRITING ON THE WEB | MONDAY, JANUARY 24, 2011
[Blogger] Living Dangerously in Mexico
Blog this on Blogger. Writing Better: Going to the crossroads down Mexico way… There’s Something About Mexico… Creative Blogger Award from Judy King & Mexico-Insights Blog. I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? Digg this!
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 4, 2011
[Blogger] How to Change Your Google Ranking Through B2B Social Media
Along with using QDF, companies need to learn how to identify their inbound links, to address the issue of a blogger covering their company and not providing a link back. A few tools she recommends using are Trackur and Radian6. If you haven’t Googled your company yet, you might want to start there before you read this blog post.
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Blogger] 12 Business Blogging Shortcuts for Time-Crunched Marketers
You'll probably come up against some people who aren't natural bloggers, and that's okay! After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) It's a common refrain, and this wasn't the first time we'd heard the complaint. 12 Tactics for Faster Business Blogging. 1.) Curate a list.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Blogger] Overcoming the B2B Marcom Manager's Content Conundrum
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. Social bookmarks serve as a good reference for future blog posts and Twitter tweets.
MODERN B2B MARKETING | MONDAY, APRIL 22, 2013
[Blogger] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner. Where.
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Blogger] How Helping Others Helps You …Get More Links
Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance. Offer To Write Something. Offer To Create Something.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 6, 2010
[Blogger] 3 Alternative Ways to Find Great Content to Share on Twitter
Aaron is a blogger at askaaronlee.com giving tips on social media and Twitter. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. They are: 1) Chirrps.
INBLURBS | WEDNESDAY, DECEMBER 15, 2010
[Blogger] Identify your buyer persona first, and then start marketing
Buyer personas are profiles on the distinct market segments (for example customers, prospects, mainstream media, bloggers) where you plan to reach and influence. Business online is successful if you follow the basic techniques and use latest marketing strategies. Identify your buyer persona. Access primary data of your customers.
HUBSPOT | TUESDAY, JULY 19, 2011
[Blogger] How the Evolution of PR Mingles With Content Marketing
Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. Her next book, Content Marketing , will be published by Pearson in September. But press releases don't work that way anymore.
WRITING ON THE WEB | THURSDAY, JUNE 10, 2010
[Blogger] 9 Ways to Use LinkedIn for Smart Professionals
–Carol Tice has been a full-time freelance writer, word stylist, blogger and copywriter since 2005. How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool.
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Blogger] The Nonprofit's Guide to Better Social Media Marketing Through Employees
Italian security researchers recently found that one out of every ten Twitter followers is fake, while video blogger Derek Muller reports that a majority of the Facebook followers on his brand page generated by paid ads are bogus. This limits your reach to however many brand fans and followers you can generate. Coordinate Postings. nonprofi
HUBSPOT | MONDAY, JULY 22, 2013
[Blogger] Nate Silver and the Rise of the Free Agent Journalist
What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. 19-22.
HINGE MARKETING | MONDAY, JUNE 1, 2015
[Blogger] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Blogger] Everything You Need to Know to Dominate Local Search
Be a guest blogger, talk to and about (positively, of course!) The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). You do everything in your power to get your website in the top search engine ranking positions!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Blogger] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
Posted in Guest bloggers. Guest bloggers (20). Search the BMJ. BMJ Journals. BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group. BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. person.
B2BBLOGGERS | FRIDAY, JUNE 11, 2010
[Blogger] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. Once you do that first step, the question is where to go? What’s yours? 1.
WRITING ON THE WEB | WEDNESDAY, AUGUST 18, 2010
[Blogger] Blogging for Business: Persistence Pays
Blog this on Blogger. Is your blog like my tennis, a hit or miss? Are you writing posts that are clear winners for your readers? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? In one match, Marty Fish and Gilles Simon had a rally that lasted 33 shots. Fish won, 7-6, 7-5. Persistence pays.
MARKETRI | TUESDAY, JANUARY 24, 2012
[Blogger] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012
[Blogger] Social Media Readings: Nine Things to Get You on Track
For some great, quick tips, here is a wonderful post by Chris Peterson at B2B Bloggers. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. Let’s start with this new one from the good people at Hubspot.
VIEWPOINT | TUESDAY, JUNE 19, 2012
[Blogger] Predicting Sales Results from a Group of Inquiries
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Last month we tackled the issue of How many inquiries does it take to make quota? We started with a sales figure of $7,500,000 that our example company needed to make quota.
WEBBIQUITY | TUESDAY, FEBRUARY 9, 2010
[Blogger] Social Media Marketing Strategies for 2010
Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blogger] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Think about it. Period. Certainly.
HUBSPOT | THURSDAY, OCTOBER 10, 2013
[Blogger] How to Choose a Solid Topic for Your Next Blog Post
Said every blogger, ever. "I don''t know what to write about.". It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. or should not. write about. Scaling social media marketing.
AD YOUR COMMENT HERE | SUNDAY, AUGUST 8, 2010
[Blogger] Brain Zap: Blog comments, Social media and wine, and Top 5
Justin Levy, 30 July ) Increasingly bloggers are concerned that even though they know that their posts are being shared through other channels, that their communities still aren’t commenting on their posts. It’s a completely understandable feeling. Time for some more brain juice to get you going… Are Blog Comments Dead?
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Blogger] 10 Ways to Make Your Content More Fun to Read
Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do : 7) Incorporate Pop Culture References. For many of you in the B2B boat, this is probably an excuse you can easily relate to. And, hey -- whaddya know?
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Blogger] 6 Ways to Establish Yourself as an Industry Thought Leader
Contribute Guest Blog Posts: Once you start gaining traction as a credible business blogger using your own blog, it's also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader. 1.
B2B MEMES | FRIDAY, DECEMBER 10, 2010
[Blogger] Do You Need a Personal Ethics Statement?
Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others. Why is it critical?
EMAGINE B2B BLOG | THURSDAY, JUNE 13, 2013
[Blogger] What’s Happening in the World of B2B Online Marketing?
Lee Odden is one of my favorite bloggers (and not just because we share a first name!)In While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Because it still works, and in some cases it gives better results than everything else.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Blogger] A Creative Way to Write a Month's Worth of Blog Content in a Day
To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is. that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. Here''s what I mean.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Blogger] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
Turns out the blogger was a pretty well known food critic. Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. In the show we chat about: Some of the key concepts from his book The New Small.
SAVVY B2B MARKETING | THURSDAY, MARCH 4, 2010
[Blogger] The Positively True Story of How Facebook saved a Sprint Customer
Delighted customers whether they be bloggers or mom’s chatting on a playground are the new frontier of customer engagement. have found it to be a great way to update people on the happenings of my children efficiently. Boy was I WRONG! So here is how it all started. They are the largest private employer in our metro area.
WRITTENT | MONDAY, APRIL 7, 2014
[Blogger] 5 Secrets of Blog Posts that Go Viral
The categories, as defined by blogger Erik Decker are: Farce. As the self-proclaimed “greatest blogger of his time” Matt Polsky points out , “being funny is a trick of confidence.” Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. It’s crafted by smaller brands. It’s Taboo. Screwball.
MODERN B2B MARKETING | MONDAY, AUGUST 27, 2012
[Blogger] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. Done with these steps?
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 4, 2013
[Blogger] What Social Media Looks Like at the New B2B Version of Kodak
And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Yesterday as Kodak emerged from bankruptcy , Antonio M. Everyone had a Kodak camera at some point in their lives. Now that company is gone. Let’s start with the main Kodak Twitter profile.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 9, 2010
[Blogger] The ultimate blogging smack-down: Schaefer versus Mitch Joel
A few weeks ago Mitch Joel , blogger and founder of Twist Image, aggressively disagreed with me on my blog post Why it’s Ridiculous to Argue About Ghost Blogging. He was so pumped up about this topic that he challenged me to a duel. So I practiced my very best Mitch Joel “blue steel sexy-glare (above) and accepted. Tweet This!
WINDMILL NETWORKING | THURSDAY, AUGUST 30, 2012
[Blogger] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
Additionally, i) Regarding relationships with journalists or bloggers, if you have in your Bio that you work in any area of communication, there is no valid reason or advantage to having a “private” account. Forbes.com was relaunched with hundreds of blogger contributors who are paid per visitor. My Five Suggestions. 1.
SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
[Blogger] Integrated Marketing and a Chat with Gini Dietrich
Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. Gini Dietrich says no. Chat with Gini. Social media.
WINDMILL NETWORKING | WEDNESDAY, MAY 2, 2012
[Blogger] Nonprofits and Social Media: The Power of Video Story Telling
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. Creating video has never been easier. That’s powerful!
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Blogger] How Guest Blogging Grows Your Business and Improves Your Search Ranking
As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. “Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
THE EFFECTIVE MARKETER | THURSDAY, JUNE 7, 2012
[Blogger] How to Build a Lead Scoring Program
By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem.
ENGAGE | FRIDAY, MARCH 16, 2012
[Blogger] Is it Too Late to Call it Pinsanity?
Each click of my mouse led me to a new craft or recipe that bloggers swore was easy and simple to make. A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images. Okay, maybe the last example was slightly exaggerated, but you get the point. Still not impressed?
B2BBLOGGERS | THURSDAY, JUNE 3, 2010
[Blogger] Where Does Print Advertising Fit Into Today's Marketing Mix.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. Keep people, print advertise less. Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Safety?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 28, 2010
[Blogger] Social Media Success Story
One blogger likes this post Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. These types of associations aren’t very sexy and they have plenty of competition out there for members to help them run their business better. Often in the top handful of non-paid links. Networking is done by connecting.
VERTICAL RESPONSE | FRIDAY, AUGUST 16, 2013
[Blogger] 11 Smart Content Marketing Tools for Every Budget
Yoast - For you bloggers out there, this is another easy-to-use WordPress plugin that helps your content get found by search engines. Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free. Organize?. Create.
HUBSPOT | MONDAY, APRIL 18, 2011
[Blogger] 5 Tips For Better Business Storytelling
This 24-page ebook features tips and ticks from some of the world's best bloggers. This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. Who are you? It's an opportunity to tell your story. DNA, you ask?
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 11 Ways to Use Content to Build Online Authority
Contribute as a Guest Blogger. When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? It makes sense: People do business with the people they trust. Write and Optimize for Informational Keywords. Create Niche Content.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
HUBSPOT | MONDAY, JUNE 14, 2010
[Blogger] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. Just look out for the HubSpot T-Shirts.
DELICIOUS B2BMARKETING | MONDAY, JUNE 15, 2009
[Blogger] How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.
SAVVY B2B MARKETING | FRIDAY, MARCH 19, 2010
[Blogger] Savvy Week in Review - March 19th
The Surprising Old-School Secret to Blogging Success - by @soniasimone on @copyblogger This tongue-in-cheek post counsels bloggers to dabble in some unplugged communication tactics like conversation (the real, 1.0 Tomorrow is the first day of spring, and - boy! - are we ever ready. TGIF & enjoy the great reads. See you next week!
SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
[Blogger] Savvy Week in Review - December 11
When Hope Should Factor Into Your Marketing - by Naomi Dunford of IttyBiz She's nothing like a typical marketing blogger, but Naomi definitely has a way with words. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 4, 2009
[Blogger] Savvy Week in Review - December 4
Female Bloggers Who Will Get You Thinking - by @ignitesma Nope - it's not my other Savvy Sisters (though they will, too!). How can it be December already?! While the year's end is just around the bend, plenty of folks around the blogosphere are still generating fresh ideas. Here are our favorites for the week.
HUBSPOT | WEDNESDAY, JUNE 26, 2013
[Blogger] OMG! Arianna Huffington Is Speaking at INBOUND
Queen of the Bloggers. Well, that title pretty much says it all. We''re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. But Arianna Huffington? Really? Here''s why we''re so excited about Arianna''s attendance and keynote address at INBOUND. They didn’t scoff for long.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 1, 2010
[Blogger] Social media strategies businesses should learn from politicians
Jenci Spradlin is a wonderful political blogger at [link] She can also be found on twitter at @jencitn. What is politics really about any way? Capturing the passion people have to tell their story and connecting with people who can possibly influence their lives. Probably the same with businesses? 3) Go meet the people. Digg this!
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Blogger] Marie Forleo Encourages Female Entrepreneurs
Forleo, founder of Rich, Happy and Hot , is a blogger, content creator, online entrepreneur, speaker, Nike athlete, and master trainer, fitness personality, and dancer/choreographer. Rich, Happy and Hot -- sounds like a chick flick or a must-read women’s book, right? Keep a close eye on financial services. Benefit others.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 19, 2013
[Blogger] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
Wednesday: On Wednesday, guest blogger Chris Snell shared 5 Ways to Be A Better Inside Sales Rep. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
WRITING ON THE WEB | TUESDAY, DECEMBER 14, 2010
[Blogger] Content Marketing Challenge: What to Write?
Blog this on Blogger. A survey of more than 1,000 businesses this past Spring found that “producing engaging content is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact. Novel? Memorable.
WRITING ON THE WEB | MONDAY, NOVEMBER 15, 2010
[Blogger] The Ladder of Emotional Values: Pleasure Reigns
Blog this on Blogger. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. The next thing they seek is comfort. Videos.
WRITING ON THE WEB | TUESDAY, AUGUST 3, 2010
[Blogger] Website & Blog Headers: 5 Keys for Branding
As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. Digg this!
HUBSPOT | MONDAY, JANUARY 14, 2013
[Blogger] When Press Releases Do (and Don't) Help Your Marketing
From bloggers, to sales reps, to external content creators, everyone will be speaking about your brand with a unified message that's set forth during the drafting of your press release. 5) The best press releases provide content for other marketing channels. years ago. But how do you really get some attention with this tactic? Why is that?
FATHOM | THURSDAY, MARCH 6, 2014
[Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Blogger] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars. While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks.
WRITING ON THE WEB | MONDAY, JUNE 28, 2010
[Blogger] Why Use a WP Sales Page Template?
Blog this on Blogger. Have you tried to create a landing page using Wordpress? And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. There is.
HUBSPOT | MONDAY, SEPTEMBER 6, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
Avoid Blogger Burnout: 5 Tips to Save Your Sanity. As any seasoned blogger knows, it takes time to go from new blog to successful blog. Laidlaw lays out some of her best suggestions for avoiding blogger burnout, which include doing what you love, taking it one step at a time, planning (and planning. Set goals.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 18, 2011
[Blogger] Social Slam recap: Lessons from 430 house guests
Author, blogger and consultant Jay Baer was a keynote speaker for the inaugural Social Slam. I had an incredible experience last week that had quite an impact on me. Ship it. Seth Godin writes a lot about just “shipping the product. That was definitely the approach we took on this event. When things go wrong. Empowering others.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Blogger] How to Build a Newsroom Inside Your Company
hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does Nissan, the Japanese automaker.
HUBSPOT | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] The 9 Worst Ways to Use LinkedIn for Business
Also, they’re a great place to find industry peers to connect with, whether to find new customers or even find fellow industry bloggers who could potentially link to you. 4. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Don’t Answer Questions. Of course not. Twitter). 5.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Blogger] Professional and Personal Social Media Identities, Should They be Separate?
Eva Johnson, personal trainer and blogger for Fit Mommy expressed her dilemma over posting to social networks as this, “ Is this an Eva, or a Fit Mommy? Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” Any tips to add?
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Blogger] Is Earned Media Becoming "Hacked" Media?
While this ego-driven approach is generally more effective with individual bloggers than it is with commercial news sites, premium content -- like a professionally designed infographic -- that visualizes the work of the publication can sometimes result in wide-reaching social shares, if not an actual article. Earned media is different.
MODERN B2B MARKETING | FRIDAY, JUNE 1, 2012
[Blogger] B2B Social Media Best Practices for the Integrated Age
by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him. This trend is also true in the B2B market.
BIZNOLOGY | TUESDAY, JULY 26, 2011
[Blogger] Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].
HUBSPOT | MONDAY, JUNE 7, 2010
[Blogger] Glossary: 39 Blogging Terms to Know
Blogger or Blogging - The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging. Note: Google also has a blogging platform called Blogspot and sometimes referred to as "Blogger". 39 Commonly Used Blogging Terms you Must Know! article is one single post on a blog.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
WEBBIQUITY | MONDAY, NOVEMBER 29, 2010
[Blogger] An Open Letter to Jimmy Wales
Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Hi Jimmy. No one does.
HUBSPOT | MONDAY, JULY 9, 2012
[Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 3, 2010
[Blogger] The Anatomy of a Blog Post
Now, you might think that seeing Lee’s post while I was working on this ideas was pure luck, but I don’t think so because: Key point: To be an effective blogger, you have to be an active reader too. This presents a difficult situation but it’s probably going to happen to every blogger at some point. PUBLISH.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 15, 2009
[Blogger] Spam is not Marketing Content
But promoting your own stuff without consideration for the blogger, the topic under discussion, or the audience is intrusive, rude and will get you deleted, or even reported as spam. Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. their companies?
THE TOP LINE | MONDAY, NOVEMBER 29, 2010
[Blogger] Digital Marketing: 4 steps to success
Blog this on Blogger. This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. The first post described how B2B marketers can set up digital signals to help them monitor marketing performance against their business goals. Segmentation. Integration.
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Blogger] Understanding the New Roles in Marketing
Talking with Laura Fitton , HubSpot's inbound marketing evangelist, you'll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise.
MODERN B2B MARKETING | MONDAY, AUGUST 20, 2012
[Blogger] Understanding Edgerank: The Importance of Affinity
by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Everything they did was sigh-worthy. Their hair.
B2BBLOGGERS | FRIDAY, NOVEMBER 12, 2010
[Blogger] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me. What do you think?
B2BBLOGGERS | THURSDAY, DECEMBER 16, 2010
[Blogger] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. It is one that I was very fond of as a child, The Giving Tree. The Giving Tree is a story about the relationship between a young boy and a tree in the forest. The tree’s love for the boy was so powerful that she willingly did anything to make the boy happy.
B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
[Blogger] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Think Mobile.
WRITING ON THE WEB | TUESDAY, SEPTEMBER 28, 2010
[Blogger] Content Marketing with Blogs: What Do You Believe?
Blog this on Blogger. Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is a marketing question. Expose your beliefs.
HUBSPOT | MONDAY, AUGUST 4, 2014
[Blogger] How to Avoid Becoming a Marketing Fossil
Paul identifies as many as six different audiences that can fundamentally impact your business, including analysts, bloggers, competitors, customers, employees, and job candidates. Just 36% (!!) of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. Start driving change.
ENGAGE | FRIDAY, AUGUST 8, 2014
[Blogger] How Taming ???Monkey Mind??? Leads to Better Content
Just a few of the comments Ive heard: Write me something that bloggers will talk about so I dont have to pay for so many ads, We need 27 tweets a day, Lets start a blog tomorrow, Make me a viral video.. Whether you work in an in-house agency or are a third-party partner, you know what Im talking about.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Blogger] Internet resources on information overload and productivity | ManagingIO
Worst Enemy and 8 Ways to Avoid It - Tips for Bloggers on how to deal with IO. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s s a pain.
B2BBLOGGERS | THURSDAY, DECEMBER 2, 2010
[Blogger] Dec 2 #B2BChat Joins Forces with #ARchat for Continued Discussion.
How do you spread your influence to “new influencers” like bloggers who break news stories and analysis faster than traditional influencers? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. For tonight’s #B2Bchat, we are again teaming up with #ARchat to revisit influence in the B2B sector.
VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
[Blogger] Facebook Introduces Embedded Posts
” Embedding posts is a popular method amongst journalists, news organizations and bloggers, allowing them to share content in a timely and dynamic manner. Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? All rights reserved.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Blogger] 48 Phenomenal SEO Guides, Tips & Tactics
Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”). But change is.” by Forbes.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean?
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
SMALL MANUFACTURER BLOG | SATURDAY, SEPTEMBER 7, 2013
[Blogger] How to Use the Google Analytics Social Report (Part I)
” Great how-to information always gets picked up and/or linked to by other bloggers and publications. Last year Google added a new report to Analytics — the Social Report. For any marketer, but especially for small business owners, the Social Report is important. Actually, less is probably a whole lot more. Ok, ready? justsayin).
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
[Blogger] Best Social Media Stats and Market Research of 2010 (So Far)
Facebook pages that use the words “collaboration or “blogger have on average three times as many fans as pages about SEO or optimization. 48% of bloggers are US-based, 2/3 are male, and 75% are college graduates. Facebook pages that use the words “collaboration or “blogger. While 28% of U.S.
MODERN B2B MARKETING | TUESDAY, JANUARY 24, 2012
[Blogger] How to Measure Engagement of Your Thought Leadership Program
Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. critical step. View more presentations from Marketo.