ENGAGE | MONDAY, JANUARY 13, 2014
[Blogger] 101 Reasons Why Social Matters to Your Brand
marketing companies employ a full-time blogger. 'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. Where social media and marketing meet.
THE NEW STRATEGIST | TUESDAY, OCTOBER 4, 2011
[Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Blogger] 7 Deadly Blogging Myths: BUSTED
You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. have nothing to blog about, they complain. I''ve had enough.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Blogger] 5 Reasons Marketing and Sales Should Get Married
Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. ” Take a look at the current situation, and I think you will agree. They Live Separately.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Blogger] 6 Ways Social Media Marketing Is Changing (For the Better)
Social media blogger Jeff Bullas thinks we'll be seeing more marketing strategies incorporating social search in the coming year. We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. Timeline. So let's take a closer look at how social media is changing.
WEBBIQUITY | TUESDAY, JANUARY 12, 2010
[Blogger] What is Webbiquity? How to Be Everywhere Online
The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. What’s another element to the problem?
LEADERSHIP | TUESDAY, JANUARY 7, 2014
[Blogger] 3 Steps to Establish Thought Leadership with Your B2B Blog
The pressure to generate high volumes of content puts bloggers and organizations into the rut of recycle-repurpose-republish. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Define value creation. How do you define value?
PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
[Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 19, 2013
[Blogger] How to Prepare for Google’s New ‘Author Rank’
Consider allowing authoritative bloggers or writers to guest post on your site and connect their Google authorship to your content. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of digital outreach at search optimization firm Virante. Google’s move toward quality and authority.
SYNECORE | MONDAY, APRIL 22, 2013
[Blogger] The Whimsical Nature of Data Analytics
Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.
HUBSPOT | MONDAY, JUNE 21, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them. She offers a number of tips to help bloggers find their voice, which is critically important to blogging success. This week's featured post explains how. But why, and how?
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 17, 2012
[Blogger] 10 Google+ Power Tips for B2B Social Media
One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Early adopters flocked to Google+ when it was launched last year because that is what they do. Social signals has proven to be another card in that deck. also have a copy to give away.
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Blogger] 3 Tips for Conversion with Mobile Ads
Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 21, 2011
[Blogger] Always Thinking about B2B Social Media is a Requirement
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
WRITTENT | TUESDAY, APRIL 1, 2014
[Blogger] 7 Tips for a Rocking Social Media Strategy
Optimally, these should be bloggers and brands with an audience that closely mirrors your own. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
CONTENT MARKETING TODAY | FRIDAY, JUNE 4, 2010
[Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
" They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Blogger] How to Overcome the Most Debilitating Nonprofit Blogging Challenges
Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Unsurprisingly, time and money led the results with 31% of the responses. But a number of other challenges emerged as well. Lack of Time or Budget (31%). The question is, how?
HUBSPOT | MONDAY, JULY 9, 2012
[Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art, Galvin said.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.
HUBSPOT | TUESDAY, JULY 30, 2013
[Blogger] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. 'Do those search engine optimized press releases you''re sending actually boost your search rankings? Well, there you go. what gives? Good point.
LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
[Blogger] Moderating B2B Communities: Keeping the Fire Lit
My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Blogger] 6 Essential Social Media Lessons From Top Executives
He’s an avid blogger who uses his posts to help populate his other social feeds. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.
WRITTENT | TUESDAY, JANUARY 28, 2014
[Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
Do leading bloggers suddenly wake up with the power to write outstanding blog titles? It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 'What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean?
WRITTENT | WEDNESDAY, APRIL 2, 2014
[Blogger] 30 Killer Resources to Learn Content Marketing
Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Blogger] 7 Reasons You're Not Generating Leads From Social Media
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Ineffective Ways to Generate Leads From Social Media.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 12, 2009
[Blogger] The six best marketing blogs you’ve never heard of
CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Social Media Explorer — For my money, Jason Falls is the best social media blogger in the business. CK is a consistent source of fresh ideas and original perspectives. . well most days at least.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Blogger] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010
[Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
HUBSPOT | FRIDAY, DECEMBER 10, 2010
[Blogger] Why PR Doesn't Drive Sales
Your firm should be creating remarkable content, building relationships with journalists and bloggers, offering training and education to strengthen your internal team, and generating coverage that produces inbound links, traffic and leads." In reality, sales success and public relations campaigns do not have a direct correlation.
CONTENT MARKETING TODAY | WEDNESDAY, AUGUST 5, 2009
[Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Blogger] 2012 #Nifty50 Top Men in Technology on Twitter
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. The future of profit is purpose. ”. Chris Adams – @chrishadams.
HUBSPOT | TUESDAY, JULY 23, 2013
[Blogger] ESPN May Well Be the Smartest Media Brand on the Internet
The network recruited Bill Simmons, a relatively unknown but massively talented sports blogger, and turned him into a rock star. 'Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.”
WINDMILL NETWORKING | MONDAY, JANUARY 23, 2012
[Blogger] 10 Best Social Media Conferences to Attend in 2012
Originally for bloggers, BlogWorld now includes enough social media speakers and workshops so that I can say that if there was only one event you could go to in 2012, this would be the one I recommend. With Make sure you check back here for updates. And feel free to add other social media conferences that you recommend in the comments.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Blogger] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. But where should you snap that quintessential Austin photo?
MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
[Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Consider analysts, leading bloggers and non-competing companies that are using social media. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. This depends on your lead management process. Help them connect the dots. Common sense.
HUBSPOT | MONDAY, MAY 20, 2013
[Blogger] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Some Tumblr bloggers even started a petition hoping to block the deal. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. Tumblr''s CEO, David Karp, is 26 years old and has zero experience running a business. In other words, Tumblr is cool.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blogger] B2B CRM / Branding Model
experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. This relates to a previous post on CRM.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Blogger] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | TUESDAY, JUNE 8, 2010
[Blogger] IT Innovation suffering through a long recession
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, JULY 15, 2010
[Blogger] Winning the War on Complexity with TCO - ShoreTel Partners.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The presentation will take place at the ShoreTel annual partner conference in San Diego 10.50am to 11.30am Thursday, July 22nd. They do if they are.
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Blogger] Alinean Sponsors TechTarget Online ROI Summit
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. TechTargets Online ROI Summit provides IT marketers with the tools to make the most out of lead gen investments. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blogger] How Do You Get Started in Content Marketing?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? But this is not the only way to get started. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Seeing ROI in the Cloud?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Seeing ROI in the Cloud? But are these savings and benefits for real and translate to your particular environment?
ENGAGE | MONDAY, JUNE 20, 2011
[Blogger] The Lemming’s Guide to Content Marketing
We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late. I t’s tough not to fall victim to me-tooism in our competitive media landscape. So we see something shiny and we chase it. We see a toy and call it a tool.
HUBSPOT | MONDAY, MARCH 31, 2014
[Blogger] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
Our bloggers don’t just look at traffic data; they study that data (and plenty of other data), and analyze it, and slice and dice it, and pore through it. Moreover, and most important: Unlike journalists, our bloggers absolutely set out to get traffic and openly cop to doing so, without apology and without any sense of stigma.
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Blogger] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. On-page SEO is something any blogger can master, because it's really just about creating quality content with a bit of a consideration for keywords for which you'd like to rank. really? And Y!
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Blogger] Prospecting the Social Customer
Twenty years later we speak of the “Social customer”: he is “connected , listens to the advice of strangers (influencers, opinion leaders, bloggers, …) and familiars (family, friends, business associates, …) and he actively seeks himself the products or services that might suit his needs. That is the simple definition.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Blogger] How to Build a Newsroom Inside Your Company
I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does Nissan, the Japanese automaker.
FATHOM | MONDAY, AUGUST 25, 2014
[Blogger] Content vs. SEO: Which is More Important?
If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Blogger] 14 Experts Predict 2013 Social Media Trends for Small Business
Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 11 Ways to Use Content to Build Online Authority
Contribute as a Guest Blogger. When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? It makes sense: People do business with the people they trust. Write and Optimize for Informational Keywords. Create Niche Content.
HUBSPOT | TUESDAY, JUNE 21, 2011
[Blogger] 4 Ways to Increase Online Influence
Take social media monitoring on board, this will allow you to monitor your brand and assess how influential specific bloggers or tweeters are. This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. But the penny has dropped – numbers are not what it’s all about. Ways to Gain More Influence Online.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Blogger] How to Hire an Awesome Inbound Marketing Manager
An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
VIDYARD | THURSDAY, FEBRUARY 27, 2014
[Blogger] How Lego Goes Beyond a Movie to Market with Video
In just three days, however, Lego released this awesome video from their Design team: Without ever mentioning the alleged leak which had bloggers and fans speculating just days before as to whether the set was even real, this video uncovers all of the mystery on Lego’s terms and showcases the beautiful product in a professional, exciting way.
B2B IDEAS @ WORK | MONDAY, DECEMBER 20, 2010
[Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008
[Blogger] The Recession is Here - Time to Become an Eco-Marketer
With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
ENGAGE | MONDAY, JULY 23, 2012
[Blogger] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
Ryan Ozawa , a self-described blogger, vlogger, and podcaster on his current Twitter profile, tweeted in 2006, “Registering for Twitter, ‘cause Robert Scoble told me to.” What had TMG followers retweeting and clicking this past week? Here are some of the stories. What’s a Map of the Internet Look Like? Read on. Do You Have Sexy Infographics?
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Blogger] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
The organization “connected activists, bloggers, and students on the important issues affecting the Democratic Republic of Congo, such as polio, child soldiers, and gender-based violence.”. 'Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. 1) Google Apps for Nonprofits. Google Apps in Action. 6) Google+.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 30, 2012
[Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012
[Blogger] Did You Make A Resolution That Will Help Your Inside Sales Success?
Bloggers spent a lot of time over the past 6 weeks discussing morale, attitude and approaches to being successful over the Holidays. I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Blogger] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 27, 2009
[Blogger] Ten blog posts that mattered
Esteemed blogger Danny Brown called this article “The best blog post of the year. Period. This post touched on a taboo subject of the closed society of A-List bloggers and the “economy of favors that gets in the way of dissension and innovation. 1) The Social Media Country Club. It’s not rocket science.
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Examining the top 10 largest enterprise cost overruns, virtualization software was clearly the loser in this category, with 4.6% They do if they are.
HINGE MARKETING | WEDNESDAY, DECEMBER 25, 2013
[Blogger] Why Your Management Consulting Firm Should Consider a Competitor Analysis
Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? 'When was the last time your management consulting firm conducted a competitor analysis? As in any market, competitors modify their positioning, products and services to adapt to market needs.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] B2B Marketing and Social Media Dashboard Systems
Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social , Spredfast and Awareness Networks Social Marketing Hub. HOOTSUITE. Follow @hootsuite on Twitter.
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
[Blogger] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. Below are my 5 “bring back to your office and implement” takeaways: 1. One speaker reminded us about a common pitfall – “We’re marketers.
VIEWPOINT | MONDAY, MAY 16, 2011
[Blogger] The Science of Creating Demand, Upon Demand, When Demand is Needed
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). An easily available figure.
VIEWPOINT | MONDAY, MAY 2, 2011
[Blogger] Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Wahoo! And they’re headed for your trees! Time is of the essence.
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Blogger] A Creative Way to Write a Month's Worth of Blog Content in a Day
'To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is. that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. Here''s what I mean.
WRITTENT | TUESDAY, OCTOBER 22, 2013
[Blogger] 7 Blogging Goals to Skyrocket Your Sales
Earning website authority and high search rankings can take time, and newer bloggers can struggle to grow an audience. The more bloggers who link to your content, the more quickly your site authority will rise, improving your chances of being found on search engines by your future customers. Increase Blog Subscribers. User-generated.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Blogger] How to Keep Guest Contributors From Ruining Your Blog
Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships. Many business bloggers choose to be a guest contributor for the inbound link opportunities. Set Expectations.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Blogger] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. This 24-page ebook features tips and ticks from some of the world's best bloggers. What is a Trust Agent?
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. thanks!
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. The candidate mu.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. iOS 4.2
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Blogger] Get the Most Out of Twitter Hashtags
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. How about #bizducks instead? If you a.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 31, 2011
[Blogger] Stop Blogging – Start Thinking…
The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
NUSPARK | SATURDAY, SEPTEMBER 29, 2012
Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. Post imported by Google+Blog.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Blogger] 10 Ways to Make Your Content More Fun to Read
Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do : 7) Incorporate Pop Culture References. For many of you in the B2B boat, this is probably an excuse you can easily relate to. 1) Tell a Story.
MODERN B2B MARKETING | THURSDAY, MAY 9, 2013
[Blogger] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Simply said, it’s low cost, even free.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] So much free content, so little time!
Srini has talked to more than 100 bloggers on this incredible podcast series and this experienced has forged him into an amazing interviewer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. They do an absolutely first-class job.