PUZZLE MARKETER | WEDNESDAY, MAY 16, 2012
[Blogger] 6 Insightful Blog Quotes for Puzzle Marketers
Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. 1. Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. convinceandconvert.com 2. – under30ceo.com 3. – johnpaulaguiar.com 4.
WINDMILL NETWORKING | WEDNESDAY, MARCH 21, 2012
[Blogger] Raising Your Content Curation to the Next Level
Or, as Social Media Today blogger Jack Humphrey would put it: So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden? You’re probably not blogging on a daily basis. In a word: Sources. What do your competitors post? How or when do they post?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 4, 2010
[Blogger] The social web: New battlefield, same war
Jay Baer is one of the few bloggers I’ve found who consistently provides business-based, practical marketing advice. I usually agree with him. Another variation is that the social web has “changed everything about business and marketing. No, it hasn’t. The concept is simple, the execution is extremely difficult.
B2BBLOGGERS | WEDNESDAY, OCTOBER 13, 2010
[Blogger] 7 Social Media And Content Marketing Articles You May Have Missed
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? The must Do’s are focused on Tweeting.
ENGAGE | FRIDAY, DECEMBER 6, 2013
[Blogger] #MeetVelocity: 10 Content Marketing Questions Answered By the Content Velocity Team
Ernie Smith is a Social Media Journalist for McMURRY/TMG, an outside-of-work blogger (you might know him from his Tumblr blog, ShortFormBlog ) and a guy who knows a thing or two about how the internet works. The “concrete jungle” is an apt reference to New York City’s impressive but intimidating urban environment. Read his Q&A here. . .
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
[Blogger] Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity
Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.
BLOG MY CALLS | MONDAY, MAY 12, 2014
[Blogger] 4 Ways to Improve Traffic Immediately
Emails to bloggers, reporters, etc. Most good marketing strategies are well-planned, expertly executed, and long term. Good markters plan several months out. This is the ideal scenario. But, sometimes life isn''t ideal. Sometimes you just need traffic.and you need it now! How do you get that traffic? How can you get more traffic immediately?
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Blogger] A Look Inside Mashable’s Evolution [Interview]
With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. Change is always difficult. Instead, it thrust change upon itself.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Blogger] 8 Deep Questions to Define Your Blogging Strategy
Every organization has flaws, but every smart blogger should identify why they love their company. The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. What’s Your Brand in a Word?
HUBSPOT | THURSDAY, JUNE 18, 2015
[Blogger] 5 Tried-and-True Tools for Growing Your Email List
While working on a new site design, blogger and author Chris Penn removed the pop-up on his website and built it into the page instead. Do you want the bad news or the good news first? Let's start with the bad: Email marketing databases naturally degrade by about 22.5% every year. and they might not be coming back. Still need some convincing?
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Blogger] 6 Tips for Creating Content That Spreads Naturally
For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.
HUBSPOT | THURSDAY, NOVEMBER 11, 2010
[Blogger] 5 Items to Delete From Your Blog NOW
At HubSpot we use a separate blog for company news and have a press room for bloggers and journalists. 4. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. If a business wants to add an extra paragraph or picture on their website, they don’t run out of space. Absolutely.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Blogger] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
After setting up our ecommerce site (what a nightmare!), I got the idea of reaching out to popular bloggers who were already writing about books we carried and enticing them to be affiliates, even though at the time I had no idea either "outreach" or "affiliate marketing" were "things" that other people did. Rand Fishkin. Alec Biedrzycki.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Blogger] 4 Common Sense Social Media Tips for PR and Marketing Pros
More on guest blogger, Kathleen Taylor: Kathleen Taylor, APR is the president of the Southwest Florida chapter of the Florida Public Relations Association. Yes, you can apply the best of traditional public relations practices to the new world of social media. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
SAZBEAN | WEDNESDAY, FEBRUARY 19, 2014
[Blogger] Top 10 Ways to Build Lasting Links in 2014
And there are absolutely some fantastic, high-quality guest bloggers out there. Posting comments on blogs on those domains works, as well as praising the actual bloggers through your own blog post so that they take notice of you. Ask the People You Know Starting your link building efforts doesn’t have to be incredibly complicated.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. What’s another element to the problem?
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 18, 2009
[Blogger] What is HARO?
Find out about trends : One area where many bloggers need help is planning their content in advance. Here's a video posted by blogger Pete Williams of Preneur Marketing about using HARO to find sources for your blog posts. 5. Chances are, if you're not a journalist, you haven't heard of HARO. Spread the good karma. 3. They are human.
THE TOP LINE | FRIDAY, DECEMBER 3, 2010
[Blogger] Wondering what content your prospects find most relevant? Ask them.
Blog this on Blogger. Today, everyone is all a-twitter about the importance of being relevant. As they should be. According to Marketo’s Andrew Spoeth, the average B2B buyer receives 20+ campaign touches per week. What this means is that prospects will only pay attention to that information they deem highly relevant to their situations.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 29, 2010
[Blogger] Did Mashable cross a line?
The author Christina Warren was a film major and former style blogger for AOL). I’ll tip my hand here and say that my undergrad was in journalism and I believe this institution is essential to democracy. Apparently this sensitive data (complete with UNDER NDA watermarks) was just found sitting around the Internet. Like Mashable.
HUBSPOT | MONDAY, MAY 6, 2013
[Blogger] Twitter Opens Advertising to All U.S. Users: Here's How it Works
For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
MARKETRI | MONDAY, DECEMBER 19, 2011
[Blogger] Hello News Releases; Good Bye Press Releases
There’s nothing wrong with it, but it gives a different level of credibility than a story written by a journalist or respected blogger. mention from a top blogger, like Mark Schaefer of GROW , is worth its weight in gold! Intriguing Insight from The New Rules of Marketing & PR. The Web has changed the rules. PRZoom. PRLog.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 30, 2011
[Blogger] Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging
One of the things that bloggers learn quickly is that maintaining a blog takes a lot of time and work – and burn out is really easy. Savvy Jamie looked at the calendar recently and asked a question that got us all thinking: "Don't we have an anniversary coming up?" " on how we got here. Power in (the right) numbers.
VIEWPOINT | THURSDAY, OCTOBER 11, 2012
[Blogger] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
He is a frequent speaker, blogger and contributor to many B2B marketing publications. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Stay Tuned
WEBBIQUITY | FRIDAY, OCTOBER 5, 2012
[Blogger] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
This post is starting to show its age, but the guidance is still useful to beginning bloggers. 8. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Blogger] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. TypePad - TypePad is a free and paid blogging platform similar to Blogger. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know. for $1.65
HUBSPOT | WEDNESDAY, JANUARY 26, 2011
[Blogger] 9 Ways to Encourage People to Comment on your Blog
This 24-page ebook features tips and ticks from some of the world's best bloggers. A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. So the question is: how do you get people to bother to comment?
WRITTENT | WEDNESDAY, OCTOBER 23, 2013
[Blogger] 35 Simple Blog Topics For You To Choose From
Provided below are some of the main concepts and blog post types that are widely used by both experts and mid-class bloggers. Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. We have all been there. The sky is the limit. List posts.
HUBSPOT | TUESDAY, MAY 15, 2012
[Blogger] Twitter Launches Weekly Email Digest to Aid Content Discovery
Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Yup -- Corey wrote that.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 1, 2010
[Blogger] Should you write your blog or engineer it?
I think I figured out why nearly every social media blogger sounds exactly the same – commonly referred to as the “echo chamber. I’m learning that copying and pasting can be profitable. To unpack my point, allow me a brief explanation of content marketing. Attract backlinks from places also laden with keywords. Rinse.
WRITTENT | MONDAY, APRIL 22, 2013
[Blogger] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] Best Content Marketing Guides, Tips and Tactics of 2010
How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Savvy B2B Marketing.
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Blogger] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
"I’ve been a blogger before, too, where something gets a quick, second glance before going into the universe," she says. While most business bloggers would look to views, leads, customers, and generated revenue to assess whether they''ve created an awesome piece of content, Microsoft doesn''t care so much for those metrics.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | TUESDAY, JULY 1, 2014
[Blogger] Why Your Presentations Are Putting People to Sleep
When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Literally. doubt it.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Blogger] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
For example, a user could create a "Recipes" Interest List, adding to it fan pages like Betty Crocker and the Food Network , as well as the profiles of their favorite food bloggers to which they subscribe. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists?
INBLURBS | WEDNESDAY, DECEMBER 15, 2010
[Blogger] Identify your buyer persona first, and then start marketing
Buyer personas are profiles on the distinct market segments (for example customers, prospects, mainstream media, bloggers) where you plan to reach and influence. Business online is successful if you follow the basic techniques and use latest marketing strategies. Identify your buyer persona. Access primary data of your customers.
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Blogger] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Right? Be honest. Sign up.
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Blogger] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
The organization “connected activists, bloggers, and students on the important issues affecting the Democratic Republic of Congo, such as polio, child soldiers, and gender-based violence.”. 7) One Today. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. The benefits of the apps are substantial. nonprofit
B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
[Blogger] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Here’s a list of 50 ways to make 2011 rock for you and your company. Create buyer personas.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Blogger] 18 Insightful 2012 Marketing Predictions From the Experts
We've got to stop listening to the thought leaders and the bloggers about all this and start owning our own metrics. A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. did I get everyone?) focusing on more compelling content.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Blogger] 7 Factors To Consider Before You Follow Someone On Twitter
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Right?
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 4, 2011
[Blogger] How to Change Your Google Ranking Through B2B Social Media
Along with using QDF, companies need to learn how to identify their inbound links, to address the issue of a blogger covering their company and not providing a link back. A few tools she recommends using are Trackur and Radian6. If you haven’t Googled your company yet, you might want to start there before you read this blog post.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Blogger] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? 10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In my role, I am constantly scouring the web for the latest developments and trends in social media.
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Blogger] What Life in Modern Marketing Looks Like: 13 Personal Stories
As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. How does it actually feel to be a marketer right now? er, borrowed ?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Blogger] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
Posted in Guest bloggers. Guest bloggers (20). Search the BMJ. BMJ Journals. BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group. BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. person.
B2BBLOGGERS | FRIDAY, JUNE 11, 2010
[Blogger] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. Once you do that first step, the question is where to go? What’s yours? 1.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 10, 2012
[Blogger] Business Blog Attacks: How to Keep Comments Civil
This blog recently discussed the many ways celebrity blogger Perez Hilton does his job right and on that list was taking time to understand your target audience. While it is perfectly acceptable for people to disagree with a blogger, attacks on the writer and other commenters are out of line. It can happen and does.
HUBSPOT | THURSDAY, DECEMBER 30, 2010
[Blogger] Gauging Online Influence with Jason Keath of @SocialFresh [Inbound Now #1]
Getting Guest Bloggers. Most importantly and an often overlooked step in gaining guest bloggers for your site is asking for writers! Here at Hubspot , we are all about trying new things! So something that we will be ramping up for the new year is a brand new series, called Inbound Now. Or if you just want the audio click here!
B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012
[Blogger] Social Media Readings: Nine Things to Get You on Track
For some great, quick tips, here is a wonderful post by Chris Peterson at B2B Bloggers. A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. Let’s start with this new one from the good people at Hubspot.
VIEWPOINT | TUESDAY, JUNE 19, 2012
[Blogger] Predicting Sales Results from a Group of Inquiries
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Last month we tackled the issue of How many inquiries does it take to make quota? We started with a sales figure of $7,500,000 that our example company needed to make quota.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blogger] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Think about it. Period. Certainly.
HUBSPOT | WEDNESDAY, JUNE 26, 2013
[Blogger] OMG! Arianna Huffington Is Speaking at INBOUND
Queen of the Bloggers. Well, that title pretty much says it all. We''re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. But Arianna Huffington? Really? Here''s why we''re so excited about Arianna''s attendance and keynote address at INBOUND. They didn’t scoff for long.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 6, 2010
[Blogger] 3 Alternative Ways to Find Great Content to Share on Twitter
Aaron is a blogger at askaaronlee.com giving tips on social media and Twitter. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. They are: 1) Chirrps.
AD YOUR COMMENT HERE | SUNDAY, AUGUST 8, 2010
[Blogger] Brain Zap: Blog comments, Social media and wine, and Top 5
Justin Levy, 30 July ) Increasingly bloggers are concerned that even though they know that their posts are being shared through other channels, that their communities still aren’t commenting on their posts. It’s a completely understandable feeling. Time for some more brain juice to get you going… Are Blog Comments Dead?
B2B MEMES | FRIDAY, DECEMBER 10, 2010
[Blogger] Do You Need a Personal Ethics Statement?
Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others. Why is it critical?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 28, 2010
[Blogger] Social Media Success Story
One blogger likes this post Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. These types of associations aren’t very sexy and they have plenty of competition out there for members to help them run their business better. Often in the top handful of non-paid links. Networking is done by connecting.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Blogger] Everything You Need to Know to Dominate Local Search
Be a guest blogger, talk to and about (positively, of course!) The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). You do everything in your power to get your website in the top search engine ranking positions!
SAVVY B2B MARKETING | THURSDAY, MARCH 4, 2010
[Blogger] The Positively True Story of How Facebook saved a Sprint Customer
Delighted customers whether they be bloggers or mom’s chatting on a playground are the new frontier of customer engagement. have found it to be a great way to update people on the happenings of my children efficiently. Boy was I WRONG! So here is how it all started. They are the largest private employer in our metro area.
HUBSPOT | TUESDAY, JULY 19, 2011
[Blogger] How the Evolution of PR Mingles With Content Marketing
Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. Her next book, Content Marketing , will be published by Pearson in September. But press releases don't work that way anymore.
SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
[Blogger] Integrated Marketing and a Chat with Gini Dietrich
Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. Gini Dietrich says no. Chat with Gini. Social media.
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Blogger] 12 Business Blogging Shortcuts for Time-Crunched Marketers
You'll probably come up against some people who aren't natural bloggers, and that's okay! After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) It's a common refrain, and this wasn't the first time we'd heard the complaint. 12 Tactics for Faster Business Blogging. 1.) Curate a list.
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Blogger] How Guest Blogging Grows Your Business and Improves Your Search Ranking
As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. “Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
[Blogger] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. She posts on their blog and regularly rants @annetown. I’m Anne, and I’m a marketingaholic. Room chants back: Hi Anne. Anyone who says it is isn’t telling the truth. Sanity restored.
THE EFFECTIVE MARKETER | THURSDAY, JUNE 7, 2012
[Blogger] How to Build a Lead Scoring Program
By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
WRITING ON THE WEB | TUESDAY, AUGUST 17, 2010
[Blogger] Content Marketing Tips: Seth Godin on Tim Burton
Blog this on Blogger. Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? Are you discovering your unique genius as you go? What can we learn from really creative people like Tim Burton and Seth Godin ? In order to be successful, you have to get it out the door. Publish. Produce.
ENGAGE | FRIDAY, MARCH 16, 2012
[Blogger] Is it Too Late to Call it Pinsanity?
Each click of my mouse led me to a new craft or recipe that bloggers swore was easy and simple to make. A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images. Okay, maybe the last example was slightly exaggerated, but you get the point. Still not impressed?
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Blogger] 10 Ways to Make Your Content More Fun to Read
Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do : 7) Incorporate Pop Culture References. For many of you in the B2B boat, this is probably an excuse you can easily relate to. And, hey -- whaddya know?
MODERN B2B MARKETING | MONDAY, NOVEMBER 26, 2012
[Blogger] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. The Fundamentals of Off-Site Marketing. What if you could leverage the personalization of email marketing onto your website?
EMAGINE B2B BLOG | THURSDAY, JUNE 13, 2013
[Blogger] What’s Happening in the World of B2B Online Marketing?
Lee Odden is one of my favorite bloggers (and not just because we share a first name!)In While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Because it still works, and in some cases it gives better results than everything else.
WEBBIQUITY | TUESDAY, FEBRUARY 9, 2010
[Blogger] Social Media Marketing Strategies for 2010
Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.
HINGE MARKETING | MONDAY, JUNE 30, 2014
[Blogger] Webinar Recap: The Top 5 Brand Building Strategies
Cultivate Blogger and Partner Relationships. In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). The Top Brand Building Strategies. Content Marketing.
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Blogger] How Helping Others Helps You …Get More Links
Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance. Offer To Write Something. Offer To Create Something.
WRITTENT | WEDNESDAY, MAY 22, 2013
[Blogger] 11 Blogging Experts’ Secrets on How to Get More Subscribers
Penn advises bloggers to “capture as much [attention] as possible, and turn those visitors into subscribers.”. Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. Blog More. Be Nice.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 9, 2010
[Blogger] The ultimate blogging smack-down: Schaefer versus Mitch Joel
A few weeks ago Mitch Joel , blogger and founder of Twist Image, aggressively disagreed with me on my blog post Why it’s Ridiculous to Argue About Ghost Blogging. He was so pumped up about this topic that he challenged me to a duel. So I practiced my very best Mitch Joel “blue steel sexy-glare (above) and accepted. Tweet This!
SYNECORE | FRIDAY, MAY 15, 2015
[Blogger] Facebook Uses Mobile Video to Take Over the World
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. World Gone Mobile Video. And With it Facebook.
HUBSPOT | MONDAY, JULY 22, 2013
[Blogger] Nate Silver and the Rise of the Free Agent Journalist
What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. 19-22.
MARKETRI | TUESDAY, JANUARY 24, 2012
[Blogger] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less.
DELICIOUS B2BMARKETING | MONDAY, JUNE 15, 2009
[Blogger] How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.
SAVVY B2B MARKETING | FRIDAY, MARCH 19, 2010
[Blogger] Savvy Week in Review - March 19th
The Surprising Old-School Secret to Blogging Success - by @soniasimone on @copyblogger This tongue-in-cheek post counsels bloggers to dabble in some unplugged communication tactics like conversation (the real, 1.0 Tomorrow is the first day of spring, and - boy! - are we ever ready. TGIF & enjoy the great reads. See you next week!
SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
[Blogger] Savvy Week in Review - December 11
When Hope Should Factor Into Your Marketing - by Naomi Dunford of IttyBiz She's nothing like a typical marketing blogger, but Naomi definitely has a way with words. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 4, 2009
[Blogger] Savvy Week in Review - December 4
Female Bloggers Who Will Get You Thinking - by @ignitesma Nope - it's not my other Savvy Sisters (though they will, too!). How can it be December already?! While the year's end is just around the bend, plenty of folks around the blogosphere are still generating fresh ideas. Here are our favorites for the week.
WRITING ON THE WEB | THURSDAY, JUNE 10, 2010
[Blogger] 9 Ways to Use LinkedIn for Smart Professionals
–Carol Tice has been a full-time freelance writer, word stylist, blogger and copywriter since 2005. How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 19, 2013
[Blogger] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
Wednesday: On Wednesday, guest blogger Chris Snell shared 5 Ways to Be A Better Inside Sales Rep. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
HUBSPOT | THURSDAY, OCTOBER 10, 2013
[Blogger] How to Choose a Solid Topic for Your Next Blog Post
Said every blogger, ever. "I don''t know what to write about.". It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. or should not. write about. Scaling social media marketing.
WINDMILL NETWORKING | WEDNESDAY, MAY 2, 2012
[Blogger] Nonprofits and Social Media: The Power of Video Story Telling
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. Creating video has never been easier. That’s powerful!
FATHOM | THURSDAY, MARCH 6, 2014
[Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
WINDMILL NETWORKING | THURSDAY, AUGUST 30, 2012
[Blogger] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
Additionally, i) Regarding relationships with journalists or bloggers, if you have in your Bio that you work in any area of communication, there is no valid reason or advantage to having a “private” account. Forbes.com was relaunched with hundreds of blogger contributors who are paid per visitor. My Five Suggestions. 1.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it? Pacific).
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Blogger] 6 Ways to Establish Yourself as an Industry Thought Leader
Contribute Guest Blog Posts: Once you start gaining traction as a credible business blogger using your own blog, it's also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader. 1.
HUBSPOT | MONDAY, APRIL 18, 2011
[Blogger] 5 Tips For Better Business Storytelling
This 24-page ebook features tips and ticks from some of the world's best bloggers. This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. Who are you? It's an opportunity to tell your story. DNA, you ask?
MODERN B2B MARKETING | MONDAY, APRIL 22, 2013
[Blogger] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner. Where.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 11 Ways to Use Content to Build Online Authority
Contribute as a Guest Blogger. When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? It makes sense: People do business with the people they trust. Write and Optimize for Informational Keywords. Create Niche Content.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Blogger] A Creative Way to Write a Month's Worth of Blog Content in a Day
To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is. that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. Here''s what I mean.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Blogger] Professional and Personal Social Media Identities, Should They be Separate?
Eva Johnson, personal trainer and blogger for Fit Mommy expressed her dilemma over posting to social networks as this, “ Is this an Eva, or a Fit Mommy? Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” Any tips to add?
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 4, 2013
[Blogger] What Social Media Looks Like at the New B2B Version of Kodak
And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Yesterday as Kodak emerged from bankruptcy , Antonio M. Everyone had a Kodak camera at some point in their lives. Now that company is gone. Let’s start with the main Kodak Twitter profile.
HUBSPOT | MONDAY, JUNE 14, 2010
[Blogger] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. Just look out for the HubSpot T-Shirts.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 1, 2010
[Blogger] Social media strategies businesses should learn from politicians
Jenci Spradlin is a wonderful political blogger at [link] She can also be found on twitter at @jencitn. What is politics really about any way? Capturing the passion people have to tell their story and connecting with people who can possibly influence their lives. Probably the same with businesses? 3) Go meet the people. Digg this!
BIZNOLOGY | TUESDAY, JULY 26, 2011
[Blogger] Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].