MODERN B2B MARKETING | MONDAY, APRIL 22, 2013
[Blogger] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner.
MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
[Blogger] 5 B2B Social Media Success Stories
Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”. These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. UnitedLinen.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Blogger] Best Website Design Guides and Tips of 2010
33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. What website design trends should graphic artists take note of? Visual Website Design.
HUBSPOT | MONDAY, JULY 22, 2013
[Blogger] Nate Silver and the Rise of the Free Agent Journalist
What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. 19-22.
B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
[Blogger] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It?
WRITING ON THE WEB | WEDNESDAY, MAY 11, 2011
[Blogger] How Blogging Is Like Playing Tennis
’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. play tennis with an “excuse champion. She’s quite creative. While that may be true, (who does?) Blogs have to be kept up.
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. Free Webinar.
WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
[Blogger] Neuromarketing: This is your brain on advertising…
Blog this on Blogger. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains.
WRITING ON THE WEB | MONDAY, AUGUST 2, 2010
[Blogger] The Brain Science of Online Persuasion
Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? What’s the problem? Digg this!
WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
[Blogger] Online Persuasion: What Do Clients Say?
Blog this on Blogger. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? It’s called social proof. My foot is narrow and bony. How often?
WRITING ON THE WEB | FRIDAY, JULY 2, 2010
[Blogger] Blog Content: Are you personal… or all business?
Blog this on Blogger. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
CONTENT MARKETING TODAY | MONDAY, NOVEMBER 14, 2011
[Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
HUBSPOT | WEDNESDAY, APRIL 13, 2011
[Blogger] 7 Steps to an Even Better Business Blog
This 24-page ebook features tips and ticks from some of the world's best bloggers. Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. While blogging is important, it can also be challenging. Ways to Take Your Business Blog to the Next Level. If you can get it shorter, that is even better.
THE NEW STRATEGIST | TUESDAY, OCTOBER 4, 2011
[Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Blogger] 6 Ways to Establish Yourself as an Industry Thought Leader
Contribute Guest Blog Posts: Once you start gaining traction as a credible business blogger using your own blog, it's also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
[Blogger] 3 Ways Data’s Popularity Is Changing Business
Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
BIZNOLOGY | TUESDAY, JULY 26, 2011
[Blogger] Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Blogger] How to Create a B2B Content Culture
find this often happens when I’m working with bloggers. 'B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you get enough ideas? How do you create content that keeps readers coming back?
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Blogger] 6 Ways Social Media Marketing Is Changing (For the Better)
Social media blogger Jeff Bullas thinks we'll be seeing more marketing strategies incorporating social search in the coming year. We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. Timeline. So let's take a closer look at how social media is changing.
WEBBIQUITY | TUESDAY, JANUARY 12, 2010
[Blogger] What is Webbiquity? How to Be Everywhere Online
The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.
LEADERSHIP | TUESDAY, JANUARY 7, 2014
[Blogger] 3 Steps to Establish Thought Leadership with Your B2B Blog
The pressure to generate high volumes of content puts bloggers and organizations into the rut of recycle-repurpose-republish. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Define value creation. How do you define value?
PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
[Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
MODERN B2B MARKETING | MONDAY, AUGUST 27, 2012
[Blogger] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at email@example.com. Done with these steps?
WRITTENT | WEDNESDAY, APRIL 2, 2014
[Blogger] 30 Killer Resources to Learn Content Marketing
Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
SYNECORE | MONDAY, APRIL 22, 2013
[Blogger] The Whimsical Nature of Data Analytics
Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Blogger] 7 Deadly Blogging Myths: BUSTED
You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. have nothing to blog about, they complain. I''ve had enough.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 17, 2012
[Blogger] 10 Google+ Power Tips for B2B Social Media
One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Early adopters flocked to Google+ when it was launched last year because that is what they do. Social signals has proven to be another card in that deck. also have a copy to give away.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 21, 2011
[Blogger] Always Thinking about B2B Social Media is a Requirement
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Blogger] 5 Reasons Marketing and Sales Should Get Married
Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. ” Take a look at the current situation, and I think you will agree. They Live Separately.
ENGAGE | MONDAY, JUNE 20, 2011
[Blogger] The Lemming’s Guide to Content Marketing
We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late. I t’s tough not to fall victim to me-tooism in our competitive media landscape. So we see something shiny and we chase it. We see a toy and call it a tool.
WRITTENT | TUESDAY, JUNE 17, 2014
[Blogger] 15 Blog Design Hacks to Maximize Social Sharing
All the time, I see bloggers with real potential, who output high-quality content who don’t place social sharing icons in prominent places. Yes, yes, I realize I just told you to have multiple share buttons, but a lot of bloggers often take that advice too literally and go overboard with the number of networks they create buttons for.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Blogger] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? 10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In my role, I am constantly scouring the web for the latest developments and trends in social media.
CONTENT MARKETING TODAY | FRIDAY, JUNE 4, 2010
[Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
" They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art, Galvin said.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Blogger] A Simple Formula for Writing Kick-Ass Titles
Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. 'Look, I said ass. And in a minute, you''ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post''s comments section. hence me writing this here post. 2) Stay accurate.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Blogger] Online Marketing News in 2009: The Year’s Hottest Events
Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Big M&A Month-.
VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
[Blogger] Facebook Introduces Embedded Posts
” Embedding posts is a popular method amongst journalists, news organizations and bloggers, allowing them to share content in a timely and dynamic manner. 'Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Share your thoughts in the comments.
HUBSPOT | MONDAY, JUNE 21, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them. She offers a number of tips to help bloggers find their voice, which is critically important to blogging success. This week's featured post explains how. But why, and how?
WRITTENT | MONDAY, JULY 7, 2014
[Blogger] The Only 7-Step Guide to Creating Content You’ll Ever Need
However, the world’s greatest bloggers are naturally pretty immersed in their industry’s top content, and conduct research on an ongoing basis. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Do you know your audience theoretically?
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. What’s another element to the problem?
HUBSPOT | MONDAY, JULY 9, 2012
[Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
WRITTENT | TUESDAY, NOVEMBER 19, 2013
[Blogger] 7 Effective Ways to Market Your Business Blog
Promote other bloggers, be an active participant in digital communities, and network tirelessly. Every blogger needs a well-maintained set of Google news alerts for their own name, and the name of their company’s blog. 'Over 392 million people worldwide view more than 13.3 image credit: FreeDigitalPhotos. Be a Part of Your Industry.
LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
[Blogger] Moderating B2B Communities: Keeping the Fire Lit
My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Blogger] How to Overcome the Most Debilitating Nonprofit Blogging Challenges
Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Unsurprisingly, time and money led the results with 31% of the responses. But a number of other challenges emerged as well. Lack of Time or Budget (31%). The question is, how?
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 19, 2013
[Blogger] How to Prepare for Google’s New ‘Author Rank’
Consider allowing authoritative bloggers or writers to guest post on your site and connect their Google authorship to your content. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of digital outreach at search optimization firm Virante. Google’s move toward quality and authority.
ENGAGE | MONDAY, JULY 23, 2012
[Blogger] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
Ryan Ozawa , a self-described blogger, vlogger, and podcaster on his current Twitter profile, tweeted in 2006, “Registering for Twitter, ‘cause Robert Scoble told me to.” What had TMG followers retweeting and clicking this past week? Here are some of the stories. What’s a Map of the Internet Look Like? Read on. Do You Have Sexy Infographics?
WWW.BRAINSHARK.COM | MONDAY, OCTOBER 14, 2013
[Blogger] Video Still Rising with B2B Content Marketers [Report]
Lots of bloggers and experts have spoken or written about the power of video over the past few years – but it seems everyone is talking about it in 2013. 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Why video? Tampa.
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.
HUBSPOT | TUESDAY, JULY 30, 2013
[Blogger] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. 'Do those search engine optimized press releases you''re sending actually boost your search rankings? Well, there you go. what gives? Good point.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Blogger] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010
[Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
CONTENT MARKETING TODAY | WEDNESDAY, AUGUST 5, 2009
[Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 10, 2014
[Blogger] Great Blog Content: What Makes You Mad?
As a business owner and blogger, this is especially important for you. 'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night.
KOMARKETING ASSOCIATES | TUESDAY, JULY 22, 2014
[Blogger] B2B Content Marketing: Do More Than Reinvent the Wheel
The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Blogger] 2012 #Nifty50 Top Men in Technology on Twitter
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. The future of profit is purpose. ”. Chris Adams – @chrishadams.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Blogger] 7 Reasons You're Not Generating Leads From Social Media
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Ineffective Ways to Generate Leads From Social Media.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
[Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Consider analysts, leading bloggers and non-competing companies that are using social media. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. This depends on your lead management process. Help them connect the dots. Common sense.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 12, 2009
[Blogger] The six best marketing blogs you’ve never heard of
CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Social Media Explorer — For my money, Jason Falls is the best social media blogger in the business. CK is a consistent source of fresh ideas and original perspectives. . well most days at least.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blogger] B2B CRM / Branding Model
experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. This relates to a previous post on CRM.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Blogger] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | TUESDAY, JUNE 8, 2010
[Blogger] IT Innovation suffering through a long recession
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, JULY 15, 2010
[Blogger] Winning the War on Complexity with TCO - ShoreTel Partners.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The presentation will take place at the ShoreTel annual partner conference in San Diego 10.50am to 11.30am Thursday, July 22nd. They do if they are.
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Blogger] Alinean Sponsors TechTarget Online ROI Summit
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. TechTargets Online ROI Summit provides IT marketers with the tools to make the most out of lead gen investments. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blogger] How Do You Get Started in Content Marketing?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? But this is not the only way to get started. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Seeing ROI in the Cloud?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Seeing ROI in the Cloud? But are these savings and benefits for real and translate to your particular environment?
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Blogger] 3 Tips for Conversion with Mobile Ads
Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Blogger] Prospecting the Social Customer
Twenty years later we speak of the “Social customer”: he is “connected , listens to the advice of strangers (influencers, opinion leaders, bloggers, …) and familiars (family, friends, business associates, …) and he actively seeks himself the products or services that might suit his needs. That is the simple definition.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean?
HUBSPOT | FRIDAY, DECEMBER 10, 2010
[Blogger] Why PR Doesn't Drive Sales
Your firm should be creating remarkable content, building relationships with journalists and bloggers, offering training and education to strengthen your internal team, and generating coverage that produces inbound links, traffic and leads." In reality, sales success and public relations campaigns do not have a direct correlation.
HUBSPOT | TUESDAY, JULY 23, 2013
[Blogger] ESPN May Well Be the Smartest Media Brand on the Internet
The network recruited Bill Simmons, a relatively unknown but massively talented sports blogger, and turned him into a rock star. 'Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.”
HUBSPOT | MONDAY, MAY 20, 2013
[Blogger] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Some Tumblr bloggers even started a petition hoping to block the deal. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. Tumblr''s CEO, David Karp, is 26 years old and has zero experience running a business. In other words, Tumblr is cool.
WINDMILL NETWORKING | MONDAY, JANUARY 23, 2012
[Blogger] 10 Best Social Media Conferences to Attend in 2012
Originally for bloggers, BlogWorld now includes enough social media speakers and workshops so that I can say that if there was only one event you could go to in 2012, this would be the one I recommend. With Make sure you check back here for updates. And feel free to add other social media conferences that you recommend in the comments.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Blogger] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. But where should you snap that quintessential Austin photo?
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Blogger] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. On-page SEO is something any blogger can master, because it's really just about creating quality content with a bit of a consideration for keywords for which you'd like to rank. really? And Y!
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Blogger] 14 Experts Predict 2013 Social Media Trends for Small Business
Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s
HUBSPOT | MONDAY, MARCH 31, 2014
[Blogger] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
Our bloggers don’t just look at traffic data; they study that data (and plenty of other data), and analyze it, and slice and dice it, and pore through it. Moreover, and most important: Unlike journalists, our bloggers absolutely set out to get traffic and openly cop to doing so, without apology and without any sense of stigma.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Blogger] How to Build a Newsroom Inside Your Company
I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does Nissan, the Japanese automaker.
WRITTENT | TUESDAY, APRIL 1, 2014
[Blogger] 7 Tips for a Rocking Social Media Strategy
Optimally, these should be bloggers and brands with an audience that closely mirrors your own. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
HUBSPOT | TUESDAY, JULY 20, 2010
[Blogger] Blog Better with an Editorial Calendar and Style Bank
Business bloggers often find themselves stymied by the question of what to write about, and just exactly how to write it. This is really the blogger's secret weapon. Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! Nothing. What on earth should you write about? It's an old question.
B2B IDEAS @ WORK | MONDAY, DECEMBER 20, 2010
[Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008
[Blogger] The Recession is Here - Time to Become an Eco-Marketer
With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 11 Ways to Use Content to Build Online Authority
Contribute as a Guest Blogger. When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? It makes sense: People do business with the people they trust. Write and Optimize for Informational Keywords. Create Niche Content.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 30, 2012
[Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012
[Blogger] Did You Make A Resolution That Will Help Your Inside Sales Success?
Bloggers spent a lot of time over the past 6 weeks discussing morale, attitude and approaches to being successful over the Holidays. I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | TUESDAY, JUNE 21, 2011
[Blogger] 4 Ways to Increase Online Influence
Take social media monitoring on board, this will allow you to monitor your brand and assess how influential specific bloggers or tweeters are. This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. But the penny has dropped – numbers are not what it’s all about. Ways to Gain More Influence Online.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Blogger] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Examining the top 10 largest enterprise cost overruns, virtualization software was clearly the loser in this category, with 4.6% They do if they are.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Blogger] How to Hire an Awesome Inbound Marketing Manager
An established track record of developing successful working relationships with bloggers and other social press. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone.
WRITTENT | TUESDAY, JANUARY 28, 2014
[Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
Do leading bloggers suddenly wake up with the power to write outstanding blog titles? It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 'What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.