WRITTENT | MONDAY, JUNE 24, 2013
[Blogger] How to Write a Bare-Bones Content Strategy for Small Business
Inbound Links: These numbers can indicate how your content stacks up against the competition, and whether other bloggers consider your work worthy of citing. It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Compile Customer Assets. That’s okay.
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
[Blogger] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing.
WRITTENT | FRIDAY, APRIL 18, 2014
[Blogger] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. 1.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Blogger] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
Let's take HubSpot's blog post, " 9 Questions you MUST Ask Before Hiring a Freelance Blogger ," for example. MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives? Blog Bundle. Data Compilation.
HUBSPOT | FRIDAY, JANUARY 10, 2014
[Blogger] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
You could also ask guest bloggers to write about your campaign, or use social media to promote and monitor what people are saying about announcements. You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages?
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, AUGUST 20, 2010
[Blogger] Are you ready for “The Internet of Things”?
He is a master storyteller of all things digital and one of my favorite bloggers! I was introduced to this short video (above) by Jeff Bullas ** and thought it was a great companion to the mega-trends post I ran last week which introduced this idea of “The Internet of Things.. This is fascinating to me. Tweet This! Digg this!
HUBSPOT | TUESDAY, FEBRUARY 15, 2011
[Blogger] 5 Lessons of Enchantment from @GuyKawasaki [Interview]
This 24-page ebook features tips and ticks from some of the world's best bloggers. Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? The clouds parted. heard angels singing.
CHRIS KOCH | FRIDAY, JANUARY 22, 2010
[Blogger] Why the volume and quality of interactions with customers has to pass for social media ROI
For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). Image by LollyKnit via Flickr. really do.
VIEWPOINT | THURSDAY, DECEMBER 2, 2010
[Blogger] Are You A Player?
We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at JObermayer@salesleadmgmtassn.com. The coach gave his pep talk and the team was ready to take the track. Why are you down?”
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Blogger] The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
Liz, As a fellow educator, blogger, social networker, I agree that this topic is near and dear to my heart and trying to articulate what something like a 21st Century Classroom looks like (especially when I am not quite sure myself) is like trying to explain the color green to a visually impaired person who may have once seen blue and yellow.
HUBSPOT | TUESDAY, AUGUST 24, 2010
[Blogger] 23 Awesome SEO Blogs Everyone Should Read
Outspoken Media - This team of bloggers discusses all aspects of search engine marketing while providing tactical information and industry commentary. Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users.
AGGREGAGE | WEDNESDAY, JULY 13, 2011
[Blogger] Aggregage Launches StartupRoar
Today marks the launch of StartupRoar in conjunction with well known startup bloggers: Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman , Steve Blank and others. As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti.
B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
[Blogger] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing?
CHRIS KOCH | TUESDAY, AUGUST 3, 2010
[Blogger] 13 qualities of a good social media voice
Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Grammatical.
HUBSPOT | THURSDAY, FEBRUARY 6, 2014
[Blogger] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
Blogger and Publication Outreach. In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. But we want to focus on this year, and, specifically, one project that has started and been fully funded in less than one month through the crowdfunding site. Email. nonprofi
HUBSPOT | MONDAY, AUGUST 13, 2012
[Blogger] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
It's a win-win -- they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 21, 2010
[Blogger] Twitter strategy smack-down with Mitch Joel
Blogger and business leader Mitch Joel and I have clashed on several occasions and most recently had an opportunity air our opposing views on Twitter strategies. Mitch advocates a more elitist view of Twitter and when he published his post Being A Twitter Snob Is A Good Thing I had a very negative reaction. Schaefer.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
The bold tagline promises quite a bit, "pioneering the field of management design." But, the blogger and owner, Walter Oelwein, delivers on the promise by providing a rich compendium of relevant content that benefits both managers and employees. Simply Combine the Two Online Personalities to Get a Very Happy Ending.
VIEWPOINT | TUESDAY, FEBRUARY 19, 2013
[Blogger] How the Irreplaceable Past Affects Sales and Marketing Performance!
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ben Franklin said, “Time lost is never found again.” Let’s take a look at how this affects Sales and Marketing. The Principle of the Irreplaceable Past. you say. Not really.
WEBBIQUITY | MONDAY, OCTOBER 25, 2010
[Blogger] 100+ Blog Directories and RSS Sites for Promoting Your Blog
social networking profiles, social bookmarking sites, other bloggers). Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. charging for inclusion). Webbiquity B2B Marketing Blog).
HUBSPOT | FRIDAY, JUNE 10, 2011
[Blogger] 5 Reasons Why Deleting Your Blog Posts Is Stupid
As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. If you're a regular blogger, you like understand and value the SEO benefits of blogging frequently. This 24-page ebook features tips and ticks from some of the world's best bloggers. Um.what?
B2B MARKETING TRACTION | THURSDAY, JULY 31, 2014
[Blogger] Why Lack of Strategy Will Kill Your B2B Blog
If You Have Multiple Bloggers. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. Implement Your Blog Strategy.
PWB MARKETING BLOG | THURSDAY, JULY 31, 2014
[Blogger] Internet Trolls
As a blogger we would sometimes get attacked by “anonymous” persons online. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. I have begun to realize though that negative comments are becoming all too common. Need help creating your social media policy?
WRITING ON THE WEB | MONDAY, NOVEMBER 29, 2010
[Blogger] 7 Mistakes Speakers Make with Presentations
Blog this on Blogger. We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. No way. 1-2-3.
WRITING ON THE WEB | TUESDAY, NOVEMBER 9, 2010
[Blogger] Content Marketing to the Male Brain
Blog this on Blogger. What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Here’s what else grabs the attention of male brains…. Attention : They live in the ‘now.’ Men are goal-oriented.
HUBSPOT | TUESDAY, MAY 22, 2012
[Blogger] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
That's because concentrated campaigns require efforts from of every member of your team -- from your bloggers, to your email marketers, to your sales reps. We marketers are known for launching and running various campaigns. In other words, if you fly by the seat of your pants, your campaign's results will suffer accordingly.
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Blogger] 25 Little Email Marketing Experiments That Deliver BIG Results
Think about it -- would you rather get an email with the subject line, "How to be an excellent business blogger," or "How to stop sucking a business blogging?" We're always on your case about all these inbound marketing best practices. Sup with that? mean, everyone's audiences are so different! perform better? but what kind? Maybe. Maybe not.
SOCIAL MEDIA B2B | MONDAY, AUGUST 23, 2010
[Blogger] Find a B2B Social Media Internal Champion
Since a big part of social media is sharing, these bloggers are certainly sharing their posts with colleagues. 2. By searching blogs, forums and other online spaces for your company mentions and other key industry terms, you may find a leading industry blogger who works for your company. Talk to Colleagues. Host a Lunch and Learn.
JUNTA 42 | WEDNESDAY, NOVEMBER 18, 2009
[Blogger] 10 Corporate Blogging Tips and Strategies
The presentation below is a corporate blogging basics presentation useful for beginning bloggers. Actively link to other bloggers. Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging. That said, here are the main takeaways. The more niche the better.
KOMARKETING ASSOCIATES | TUESDAY, JULY 22, 2014
[Blogger] B2B Content Marketing: Do More Than Reinvent the Wheel
The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Don’t get stuck reinventing the wheel with your content marketing! Period. Long-Form Content. Comprehensive “How-to” Posts.
MARKETING ACTION | WEDNESDAY, DECEMBER 31, 2014
[Blogger] 5 New Year’s Resolutions for Marketers
As a blogger, I realize how important it is to get feedback. There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people.
HUBSPOT | FRIDAY, MAY 22, 2015
[Blogger] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
Her insights and ideas inspire all those around her to think differently, reach higher and to live more passionately. A two-time author, speaker and blogger, Justine captivates on the stage and off.". The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Creative.
HUBSPOT | THURSDAY, MAY 24, 2012
[Blogger] The Best and Worst Brand Mascots of All Time
As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." In short, these things are super weird, the names aren't memorable, and most people just plain don't get it. 3) Pillsbury Doughboy. Tony the Tiger. Count Chocula. The Keebler Elves. Don't remember?
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, JANUARY 1, 2011
[Blogger] Is there really any hope for paid digital content?
timely and vital subject for bloggers and marketers is it not? I’ve been involved in a couple interesting scenarios lately involving the idea of paying for digital content. I am a contributor to the awesome Content Marketing Institute but customers told CMI that they don’t have the time or budget to pay for more content.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Blogger] 7 Habits of Remarkably Charismatic Marketers
Offer Guest Blogging Opportunities: Guest blogging is a way to say you value your customers' opinions, get some extra content for your blog (who doesn't need that?), and give those guest bloggers exposure to a new audience and valuable links back to their site. You know those people everyone wants to be around? love those people. awesome.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Blogger] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. This 24-page ebook features tips and ticks from some of the world's best bloggers. What is a Trust Agent?
HUBSPOT | TUESDAY, JULY 24, 2012
[Blogger] The Secret to Creating Irresistible Marketing Offers
Once Google gave email addresses to top influencers and bloggers, word spread, and suddenly everyone wanted a Gmail address. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say "yes" to something. Yes to opening your email.
HUBSPOT | FRIDAY, JANUARY 17, 2014
[Blogger] 10 MORE of the Most Remarkable Marketing Campaigns in History
The PR and blogger media impression was over 4 billion. If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. What made this campaign remarkable?
WRITTENT | THURSDAY, SEPTEMBER 12, 2013
[Blogger] 10 Reasons You Need to Create a Cool Infographic
Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Content marketing isn’t just about blogging. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day!
WINDMILL NETWORKING | FRIDAY, FEBRUARY 3, 2012
[Blogger] Nonprofits and Social Media: Innovate the Basics
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Back to basics is a theme I’ve seen with many nonprofit organizations over the past couple of years. The basics are good – it’s what put most large NPOs on the map. Special Events.
MARKETING ACTION | FRIDAY, JANUARY 3, 2014
[Blogger] 12 SEO Experts Weigh In on SEO 2014 Predictions
Kristi Hines is a freelance writer, blogger, and ghostwriter, with years of industry experience in SEO. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments at the end of this piece. How are your own SEO priorities changing? Non-SEO Focus.
FATHOM | MONDAY, JULY 22, 2013
[Blogger] Fathom Associate Development Program Journal, 4th Edition
As Joanna Hughes introduces: “From URL charts to blogger outreach to whatever crazy projects Adam and Victoria are working on, now that our training is coming to an end, the ‘real’ work has definitely started to pour in. In June, Fathom started an Associate Development Program, or “ADP” for short.
INTEGRATED B2B | MONDAY, NOVEMBER 18, 2013
[Blogger] Best practices for using social media at a trade show
Bloggers love to summarise trade shows and special events in the days that follow them. Post a summary of your trade show experience on your company blog for an excellent linking and publicity opportunity, courtesy of your industry’s bloggers. Social media and trade shows, however, can work together very well.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Blogger] 2012 Social Media Business Trends
Award Winning Blogger at Webbiquity. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. for brands?
EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
[Blogger] Social media: It’s a matter of time
Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours.
EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
[Blogger] Social media: It’s a matter of time
Invite guest bloggers to write for you. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours.
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
[Blogger] 78 Questions to Ask Before Launching a Blog
Platform: Which platform will you use - Wordpress, blogger, or a custom solution? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 19, 2011
[Blogger] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Video may have killed the radio star, but technology hasn’t killed customer service. Social media opens a new door for contact with donors and volunteers.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Blogger] Confessions of a Google Spammer
We're working with a very well known SEO blogger in the U.K. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. My Mindset in 2009.
B2BBLOGGERS | THURSDAY, MAY 13, 2010
[Blogger] The Future of Marketing: The Greatest Marketing Challenge of our.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What’s channel strategy? It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Multi-channel campaigns are simply more effective. Step 2. The future of contextual search.
AGGREGAGE | MONDAY, JANUARY 31, 2011
[Blogger] Marketing via Aggregation, Filtering and Curation – Tools and Resources
The Sun: how not to win friends or influence bloggers. Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Aggregation. Filtering. Curation. Publishing.
WRITTENT | TUESDAY, JULY 16, 2013
[Blogger] 25 Compelling Reasons to Blog for Business Yesterday
In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 30, 2012
[Blogger] Google Authorship: Are Top Social Media Influencers Using It?
Actually, a survey by Barry Schwartz of well-known tech bloggers found an even more abysmal adoption rate: 9%. Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship.
HINGE MARKETING | MONDAY, DECEMBER 16, 2013
[Blogger] Visible Expert Profile: Tim Ash
Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Becoming a Lead Dog. The year before that, it was 24.
WRITTENT | WEDNESDAY, DECEMBER 4, 2013
[Blogger] 10 Compelling Calls to Action to Brighten Your Blog
If you aren’t offering this option currently, you may be shocked to learn how effective building your subscribers is for growing you brand – after all, sending your blogs allows you to make contact with your prospects each and every time you publish: Image credit: Simple Blogger Tricks. Simple Text. Sidebar Buttons. Blog Banners. Check.
HUBSPOT | THURSDAY, MARCH 15, 2012
[Blogger] A Marketer's Guide to Accumulating Awesome Online Reviews
If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 10, 2012
[Blogger] Can the website of an enterprise technology company really truly engage?
by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. Choose an enterprise technology brand. Now type in their URL and engage. “With what,” you ask? Exactly!
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 30, 2008
[Blogger] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
Jan 16, 2008: Diggin’ Onions | Want to Be a Better Blogger? Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! link]. link].
WINDMILL NETWORKING | TUESDAY, JANUARY 15, 2013
[Blogger] Where Does Information Disclosure Start and End in Social Media?
The problem with Facebook, as pointed out by New York Times blogger Steven M. Should the US Government make Social Media a fair disclosure vehicle? Social media is driving more content to virtually every digital nook and cranny around the globe, with the velocity of a fire hose on a lit match. So it’s only ironic that the U.S.
HUBSPOT | TUESDAY, JANUARY 31, 2012
[Blogger] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
Plus, bloggers can select the keywords for which they'd like their website and blog posts to be found in search engines, and craft content around those keywords every single time they sit down to write a post. Real-Life Companies Moving from Outbound to Inbound Marketing. Integrating Content Creation, SEO, and Social Media.
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Blogger] B2B Social Media Marketing -- Does It Work?
Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking?
WEBBIQUITY | THURSDAY, SEPTEMBER 30, 2010
[Blogger] How to Write a Social Media Policy
Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Social sharing sites (e.g.
HUBSPOT | MONDAY, MAY 3, 2010
[Blogger] Social Search: How to Use Social Media to Rank on Google
Internet marketer, business owner and blogger, Barry Schwartz recently reported Google's real-time search results included a "top links" section for the keyword "plane crash" after the tragic news of Poland's president and over 90 others killed. Late last year, Google launched real-time search into its algorithm. What do they like?
HUBSPOT | TUESDAY, JULY 12, 2011
[Blogger] 5 Marketing Lessons from Harry Potter
Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Develop a Strategic Approach.
HUBSPOT | TUESDAY, NOVEMBER 1, 2011
[Blogger] 5 Shortcuts for Creating Remarkable Content
The next time you have blogger's block , refer to your list of content ideas , and pick one to write about. 2. Bloggers usually find that, in the moment, it can be tough to come up with a new content idea on the spot. As inbound marketers , we are constantly producing new content to engage and entertain our followers.
WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
[Blogger] Online Persuasion: Seeing Through the Eyes of Your Customers
Blog this on Blogger. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. What if you could live in their shoes for a day? What makes them click? Digg this! Tweet This!
SAVVY B2B MARKETING | WEDNESDAY, JUNE 2, 2010
[Blogger] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
Sesame Street has a different, simplified version of the website for mobile, which is something all B2B organizations should consider. (My favorite go-to blogger for B2B mobile is Christina "CK" Kerley. The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. Handy, huh?
WRITTENT | THURSDAY, OCTOBER 24, 2013
[Blogger] Does Your Content Neglect the Middle of the Marketing Funnel?
When even one lead converts to a sale, business bloggers feel they’ve done their job. One reason this section of your marketing funnel is so neglected is simply because business bloggers aren’t sure what makes for good content. When creating a content strategy, understanding the marketing funnel is your number one priority. Videos.
VIEWPOINT | TUESDAY, MAY 15, 2012
[Blogger] How many inquires does it take to make quota?
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. You need some very basic information to slip into the formula iii. Put another way.
WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
[Blogger] Blog Checklist: 10 Items BEFORE You Publish…
Many bloggers concentrate so much on writing quality content that they ignore the final steps, such as checking for common grammar errors (there/their; hear/here; your/you’re). Blog this on Blogger. Tell me what you think. Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers).
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MARCH 7, 2011
[Blogger] Free Sales Summit for Crazy-Busy Sellers
Are you crazy busy? Is your To Do list overflowing? Do you wonder when you'll get it all done? If you want to learn how to get a whole lot more done in a whole lot less time, REGISTER NOW for my FREE online Sales Productivity Summit with SIX top-notch sales experts. The Sales Productivity Summit will be on: Day 1: March 17, 12-2 pm ET.
B2BBLOGGERS | WEDNESDAY, JUNE 30, 2010
[Blogger] Podcasting As Content Marketing: An Interview With Podcast Pro.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Use promo code “B2Bbloggers and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. And that is what you need to fill out.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[Blogger] Conduct a Content Audit For Your Content Marketing Strategy.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? Their content is not helping them sell. How can we ensure our content is doing what we need it to do? Or Does It? 5.
WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
[Blogger] How to Create a Social Media Marketing Strategy
So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. In It Came from Facebook! Here's some research on how to do that. Social Tagging Research and Reports
AGGREGAGE | THURSDAY, NOVEMBER 4, 2010
[Blogger] We Me We – Why the Curation vs Aggregation Discussion is Messy
think we’d all agree that a blogger who creates a Top X Tools for Y is curating. Then the curator (blogger) does their job and they figure out what is interesting, best from the content likely with themselves or their audience in mind. Aggregation is the collection of as many things that can be found related to a topic. Bookmarking.
B2B IDEAS @ WORK | FRIDAY, MARCH 18, 2011
[Blogger] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
Guest Post by blogger and author, Mark W. Bloggers agonize over headlines and still rarely get them right. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options.
B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
[Blogger] Mobile Optimization: How To Optimize Your Website For Mobile.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. million smartphone users in the US. These numbers are hard to ignore. ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.” The first is using a sub-domain.
WRITTENT | WEDNESDAY, MAY 22, 2013
[Blogger] 11 Blogging Experts’ Secrets on How to Get More Subscribers
Penn advises bloggers to “capture as much [attention] as possible, and turn those visitors into subscribers.”. Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. Blog More. Be Nice.
E-STORM | MONDAY, MARCH 21, 2011
[Blogger] Facebook TV: Seizing its Cut of Video Viewing Bounty | e-storm.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Blogger] What Are Attribution Reports? [FAQs]
For bloggers who have not been able to attribute lead generation directly to their blog content, this is a huge win. A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. What Is an Attribution Report? You are right!
MARKETING ACTION | MONDAY, DECEMBER 1, 2014
[Blogger] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
For example, an advocate might contribute to the product roadmap, be a guest blogger, or become a go-to consultant. Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice: What is advocacy marketing? and Why is it awesome? Let’s start with …. brief recap of part 1.
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
FATHOM | WEDNESDAY, OCTOBER 15, 2014
[Blogger] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert. Reaching The Community With Your Hospital Blog. Healthcare
WRITTENT | FRIDAY, JANUARY 3, 2014
[Blogger] How to Optimize Your Blog for SEO: 5 Steps
In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. Not convinced you need to optimize your blog for SEO? 89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Sign Up for Google Authorship.
SMASHMOUTH MARKETING | MONDAY, JULY 19, 2010
[Blogger] B2B Demand Gen Week in Review July 12.16
For Those About to Rock.Show Up First - Paul Castain, sales trainer and sales blogger at Paul Castain's Sales Playbook , wrote a great article that shares 13 tips on how effective sales people can "show up" and get found, all while weaving Slash and George Lopez into the mix. The originality of this type of content marketing is refreshing.
WEBBIQUITY | FRIDAY, APRIL 20, 2012
[Blogger] Best Random but Interesting Marketing Posts, Articles and Resources of 2011
How To Create An Infographic – With No Discernible Talent Whatsoever by DIY Blogger NET. As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category. Marketing with QR Codes by Smart Insights.
B2BBLOGGERS | THURSDAY, JULY 15, 2010
[Blogger] Mobile and B2B Marketing [#B2Bchat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. You’ve heard the anticipation for years: mobile will take over the Web and transform the Internet experience as we know it. Although the days of change haven’t come as soon as some predicted, the shift appears to now be in full flight. Or Does It? 5.
WRITTENT | WEDNESDAY, APRIL 16, 2014
[Blogger] How Often Should You Update Your Blog? A Data-Driven Answer
However, he had a pretty different take on the situation, advising brand-new bloggers to focus on building their email list and social following in order to gain an audience for their content. When it comes to blogging, is more always better? Deep down, we all know the general answer to this question. Image source : Hubspot. Can I Outsource?
PUZZLE MARKETER | MONDAY, DECEMBER 26, 2011
[Blogger] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. For free. They share just enough.
WEBBIQUITY | THURSDAY, MARCH 26, 2015
[Blogger] Five Expert Guides to the Best Blogging Tools
52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? Sharing your content socially?
VERTICAL RESPONSE | THURSDAY, JULY 18, 2013
[Blogger] After Google Reader’s demise, does RSS matter to your business?
” Let’s hear from both sides: “I actually don’t think RSS works,” said blogger, entrepreneur and angel investor Andrew Chen, who pointed out in a recent post on his own website that RSS feeds aren’t interactive, and that readers who subscribe to content via email marketing (think newsletters) are far more responsive.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Blogger] 4 Simple Steps to Get Ramped Up With Mobile Marketing
Guest blogger Nici Perreault contributed to this post. It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. If you haven't spent much time designing your mobile marketing strategy , no worries. Connect with HubSpot
MODERN B2B MARKETING | FRIDAY, JANUARY 4, 2013
[Blogger] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency. by Jason Miller Mitch Joel is a digital marketing expert. Are you are finding that to be the case?
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Blogger] Why Host a Blog on Your Corporate Website?
Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing. Links Let’s be real. White papers? Case studies?
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
[Blogger] Top 56 B2B Marketing Posts for September 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Like what? Check.
HUBSPOT | THURSDAY, JULY 26, 2012
[Blogger] How to Run Marketing Team Meetings That Don't Suck
wouldn't it be interesting for a blogger to learn a little bit about a PPC experiment? Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles. Set an Agenda. Big Wins.
WINDMILL NETWORKING | FRIDAY, AUGUST 24, 2012
[Blogger] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
Comments Comments Related Stories Six Reasons Why WordPress Bloggers Should Switch to WP Engine Website Hosting Top 3 Relationship Building WordPress Plugins That You've Never Heard Of One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins). What’s wrong with my website? UPDATE your plug-ins!!!
HUBSPOT | MONDAY, FEBRUARY 11, 2013
[Blogger] 101 Sure-Fire Ways to Make People Hate Your Marketing
Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Valentine's Day is just around the corner, and love is in the air. If you're creating marketing people love , that is. Research smesearch.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Good point.
SAZBEAN | WEDNESDAY, AUGUST 8, 2012
[Blogger] Southwest Case Study: Turning Social Media Success into Sales
Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms If you are interested in doing social media monitoring for yourself, click on the white paper below. There are a number of things to learn from Southwest’s example.