HUBSPOT | TUESDAY, AUGUST 24, 2010
[Blogger] 23 Awesome SEO Blogs Everyone Should Read
Outspoken Media - This team of bloggers discusses all aspects of search engine marketing while providing tactical information and industry commentary. Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users.
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Blogger] 3 Tips for Conversion with Mobile Ads
Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
HUBSPOT | WEDNESDAY, APRIL 16, 2014
[Blogger] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? Refer to this list! Blogging
WRITTENT | TUESDAY, OCTOBER 1, 2013
[Blogger] 10 Marketing Techniques for Content Marketers from Traditional Advertising
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. 'It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. Headlines Matter. Know Your Audience.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 19, 2010
[Blogger] Marketing observations from Europe
did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. I’m talking about it right?
MODERN B2B MARKETING | FRIDAY, FEBRUARY 22, 2013
[Blogger] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. And for a good reason. anywhere that is not our site). Enter Big Data.
MODERN B2B MARKETING | MONDAY, AUGUST 20, 2012
[Blogger] Understanding Edgerank: The Importance of Affinity
by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Everything they did was sigh-worthy. Their hair.
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
[Blogger] A Marketer's Complete Guide to Launching Mobile Apps
Pitch your story to tech, mobile, and industry journalists and bloggers. This is also a great recourse for bloggers and journalists you've contacted who aren't willing to publish long-form content about your app; you can ask them if they'd be willing to tweet a blog post you've written about your app instead. Step 1: Define Success.
WEBBIQUITY | TUESDAY, NOVEMBER 2, 2010
[Blogger] Book Review: Social Media Marketing
Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Instead, they want to connect.
WEBBIQUITY | MONDAY, JULY 26, 2010
[Blogger] 19 New Featured Sources on the B2B Marketing Zone
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ).
HUBSPOT | FRIDAY, MAY 23, 2014
[Blogger] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. 'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. 1) Cisco. 2) General Electric. 3) DealerRefresh. 4) Intel.
BIZNOLOGY | MONDAY, OCTOBER 11, 2010
[Blogger] Unskewing the Web: Curators as filters
An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. Image by prettyflower via Flickr. by Aaron Kim. This is my final post on the skewed Web. In the early days of Web 2.0 And she is right.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Blogger] How to Create a B2B Content Culture
find this often happens when I’m working with bloggers. 'B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you get enough ideas? How do you create content that keeps readers coming back?
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Blogger] What Is Business Blogging? [FAQs]
But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. 'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". It made me realize that some of the other things I do every day may seem a little. weird.
B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
[Blogger] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It?
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Blogger] Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
Shawn Graham , Small Business Owner, Fast Company Blogger, and Marketing Consultant to Small Businesses. 'Small businesses are deceiving. Because there''s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them -- they''re all pretty. And guess what?
WRITING ON THE WEB | WEDNESDAY, MAY 11, 2011
[Blogger] How Blogging Is Like Playing Tennis
’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. play tennis with an “excuse champion. She’s quite creative. While that may be true, (who does?) Blogs have to be kept up.
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. Free Webinar.
WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
[Blogger] Neuromarketing: This is your brain on advertising…
Blog this on Blogger. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains.
WRITING ON THE WEB | MONDAY, AUGUST 2, 2010
[Blogger] The Brain Science of Online Persuasion
Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? What’s the problem? Digg this!
WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
[Blogger] Online Persuasion: What Do Clients Say?
Blog this on Blogger. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? It’s called social proof. My foot is narrow and bony. How often?
WRITING ON THE WEB | FRIDAY, JULY 2, 2010
[Blogger] Blog Content: Are you personal… or all business?
Blog this on Blogger. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
MODERN B2B MARKETING | THURSDAY, OCTOBER 11, 2012
[Blogger] The Google + Impact
by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Wrong.
CONTENT MARKETING TODAY | MONDAY, NOVEMBER 14, 2011
[Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
HUBSPOT | MONDAY, JUNE 14, 2010
[Blogger] 7 Steps for Getting More Mileage Out of Your Blog Content
If you’re a regular, consistent blogger, chances are you’ve developed a lot of content over the course of your blogging career. But if you’re like so many bloggers out there, once that article is replaced by a new article, it tends to run out of gas. You can find the original post here. Go right ahead!
WEBBIQUITY | MONDAY, APRIL 9, 2012
[Blogger] 38+ Cool Social Media and Web Tools and Reviews
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Surf the web securely and anonymously when using pubic WiFi?
VERTICAL RESPONSE | WEDNESDAY, MARCH 27, 2013
[Blogger] Content Your Customers Actually Care About
But seriously, you and your staff are masters at what you do, so you should write about it, post it to your social networks, make a PDF that prospects and customers can download and share it with fellow bloggers. Content marketing seems to be all the rage right now, right? Jell-O’s sales rose like crazy in just a few years. True story.
B2B IDEAS @ WORK | MONDAY, DECEMBER 20, 2010
[Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
THE NEW STRATEGIST | TUESDAY, OCTOBER 4, 2011
[Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] Best Content Marketing Guides, Tips and Tactics of 2010
How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., So how do you produce great content?
MODERN B2B MARKETING | THURSDAY, APRIL 26, 2012
[Blogger] Why an IPO is NOT an Exit Strategy, And How to Plan for It
by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. Here’s the topic that I am so passionate about: An IPO is NOT an exit strategy, it’s a funding event.
MODERN B2B MARKETING | TUESDAY, JANUARY 24, 2012
[Blogger] How to Measure Engagement of Your Thought Leadership Program
Director of Marketing at Ingenuity Systems as a guest blogger. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. Is our mix of thought leadership activities the right one?
WRITTENT | MONDAY, MAY 20, 2013
[Blogger] 7 Best Newsletter Builders for Creating Great Newsletters
Mailchimp is one of the most popular email clients for bloggers thanks to its affordability, ease of use, high-quality campaign reports , and fun quirky culture. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Mailchimp.
VIEWPOINT | TUESDAY, FEBRUARY 19, 2013
[Blogger] How the Irreplaceable Past Affects Sales and Marketing Performance!
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ben Franklin said, “Time lost is never found again.” Let’s take a look at how this affects Sales and Marketing. The Principle of the Irreplaceable Past. So what?” you say.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 1, 2009
[Blogger] A non-commercial view of a social media “community”
Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews or endorsements. bloggers. The U.S. So here’s where I stand – I don’t have ads. I Period.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Blogger] 6 Ways Social Media Marketing Is Changing (For the Better)
Social media blogger Jeff Bullas thinks we'll be seeing more marketing strategies incorporating social search in the coming year. We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. Timeline. So let's take a closer look at how social media is changing.
SYNECORE | MONDAY, APRIL 22, 2013
[Blogger] The Whimsical Nature of Data Analytics
Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.
HUBSPOT | FRIDAY, JULY 18, 2014
[Blogger] Is Author Rank Really Relevant?
So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. 'Here ye, here ye. Authorship. Let us all let out a harmonious moan.
ENGAGE | MONDAY, JUNE 20, 2011
[Blogger] The Lemming’s Guide to Content Marketing
We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late. I t’s tough not to fall victim to me-tooism in our competitive media landscape. So we see something shiny and we chase it. We see a toy and call it a tool.
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Blogger] How to Turn One Piece of Content into Five
This 24-page ebook features tips and ticks from some of the world's best bloggers. To someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Maybe you don't like writing, or maybe you think that you have nothing interesting to say. Well, it's ok. Here's how. Yup, another one.
CONTENT MARKETING TODAY | FRIDAY, JUNE 4, 2010
[Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
" They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 17, 2012
[Blogger] 10 Google+ Power Tips for B2B Social Media
One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Early adopters flocked to Google+ when it was launched last year because that is what they do. Social signals has proven to be another card in that deck. also have a copy to give away.
WINDMILL NETWORKING | TUESDAY, JULY 3, 2012
[Blogger] Nonprofits and Social Media: The Business of Social Business
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. The business of social business is getting big; and that’s great news for nonprofit organizations (NPOs). Sites like www.razoo.com and www.firstgiving.com are great examples of this.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 1, 2011
[Blogger] Social media and the vacation #FAIL
Please support these folks with your tweets and comments — maybe next year you’ll be a Community Week blogger! I’ve been a social media netizen for three years. I’ve figured out Twitter. I’m figuring out blogging. know enough about integrating all this stuff to be a little dangerous. Au revoir!
FATHOM | MONDAY, AUGUST 25, 2014
[Blogger] Content vs. SEO: Which is More Important?
If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 21, 2011
[Blogger] Always Thinking about B2B Social Media is a Requirement
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art, Galvin said.
MODERN B2B MARKETING | MONDAY, APRIL 22, 2013
[Blogger] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner.
MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
[Blogger] 5 B2B Social Media Success Stories
Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”. These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. UnitedLinen.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
HUBSPOT | MONDAY, JULY 22, 2013
[Blogger] Nate Silver and the Rise of the Free Agent Journalist
What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. 19-22.
HUBSPOT | MONDAY, MARCH 31, 2014
[Blogger] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
Our bloggers don’t just look at traffic data; they study that data (and plenty of other data), and analyze it, and slice and dice it, and pore through it. Moreover, and most important: Unlike journalists, our bloggers absolutely set out to get traffic and openly cop to doing so, without apology and without any sense of stigma.
LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
[Blogger] Moderating B2B Communities: Keeping the Fire Lit
My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
WRITTENT | THURSDAY, SEPTEMBER 11, 2014
[Blogger] 9 Magnetic Headline Formulas to Grow CTR
Offensive or controversial headlines can be a boon for bloggers. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. These tips and tricks will help you write more enticing headlines that increase your CTR. Tell Them How To.
WRITTENT | FRIDAY, MARCH 7, 2014
[Blogger] Do You Forget “Marketing” in Your Content Marketing?
Have you mentioned companies or other bloggers in your post? 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy?
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 19, 2013
[Blogger] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters.
HUBSPOT | WEDNESDAY, APRIL 13, 2011
[Blogger] 7 Steps to an Even Better Business Blog
This 24-page ebook features tips and ticks from some of the world's best bloggers. Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. While blogging is important, it can also be challenging. Ways to Take Your Business Blog to the Next Level. If you can get it shorter, that is even better.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Blogger] Best Website Design Guides and Tips of 2010
33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. What website design trends should graphic artists take note of? Visual Website Design.
ENGAGE | MONDAY, JULY 23, 2012
[Blogger] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
Ryan Ozawa , a self-described blogger, vlogger, and podcaster on his current Twitter profile, tweeted in 2006, “Registering for Twitter, ‘cause Robert Scoble told me to.” What had TMG followers retweeting and clicking this past week? Here are some of the stories. What’s a Map of the Internet Look Like? Read on. Do You Have Sexy Infographics?
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Blogger] 6 Ways to Establish Yourself as an Industry Thought Leader
Contribute Guest Blog Posts: Once you start gaining traction as a credible business blogger using your own blog, it's also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader.
MODERN B2B MARKETING | MONDAY, AUGUST 27, 2012
[Blogger] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at email@example.com. Done with these steps?
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Blogger] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
TRADESMEN INSIGHTS | TUESDAY, APRIL 15, 2014
[Blogger] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ?
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
[Blogger] 3 Ways Data’s Popularity Is Changing Business
Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
CONTENT MARKETING TODAY | WEDNESDAY, AUGUST 5, 2009
[Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Blogger] 2012 #Nifty50 Top Men in Technology on Twitter
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. The future of profit is purpose. ”. Chris Adams – @chrishadams.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 10, 2014
[Blogger] Great Blog Content: What Makes You Mad?
As a business owner and blogger, this is especially important for you. 'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Blogger] 5 Reasons Marketing and Sales Should Get Married
Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. ” Take a look at the current situation, and I think you will agree. They Live Separately.
MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
[Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Consider analysts, leading bloggers and non-competing companies that are using social media. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. This depends on your lead management process. Help them connect the dots. Common sense.
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Blogger] A Look Inside Mashable’s Evolution [Interview]
With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. 'Change is always difficult. Instead, it thrust change upon itself.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blogger] B2B CRM / Branding Model
experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. This relates to a previous post on CRM.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Blogger] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | TUESDAY, JUNE 8, 2010
[Blogger] IT Innovation suffering through a long recession
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, JULY 15, 2010
[Blogger] Winning the War on Complexity with TCO - ShoreTel Partners.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The presentation will take place at the ShoreTel annual partner conference in San Diego 10.50am to 11.30am Thursday, July 22nd. They do if they are.
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Blogger] Alinean Sponsors TechTarget Online ROI Summit
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. TechTargets Online ROI Summit provides IT marketers with the tools to make the most out of lead gen investments. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blogger] How Do You Get Started in Content Marketing?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? But this is not the only way to get started. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Seeing ROI in the Cloud?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Seeing ROI in the Cloud? But are these savings and benefits for real and translate to your particular environment?
WEBBIQUITY | TUESDAY, JANUARY 12, 2010
[Blogger] What is Webbiquity? How to Be Everywhere Online
The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Blogger] Prospecting the Social Customer
Twenty years later we speak of the “Social customer”: he is “connected , listens to the advice of strangers (influencers, opinion leaders, bloggers, …) and familiars (family, friends, business associates, …) and he actively seeks himself the products or services that might suit his needs. That is the simple definition.
ENGAGE | THURSDAY, FEBRUARY 27, 2014
[Blogger] 4 Sure-Fire Ways to Get More People to Share Your Content
We might create a list of the top-50 bloggers in a given vertical—say, health care—and promote these individuals by encouraging our readers to leave our site ( gasp! 'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content. can’t tell you how many posts I’ve read that start this way. Well, sort of.
HUBSPOT | MONDAY, JULY 9, 2012
[Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!)
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
ENGAGE | MONDAY, JANUARY 13, 2014
[Blogger] 101 Reasons Why Social Matters to Your Brand
marketing companies employ a full-time blogger. 'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. Where social media and marketing meet.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. What’s another element to the problem?
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Blogger] A Simple Formula for Writing Kick-Ass Titles
Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. 'Look, I said ass. And in a minute, you''ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post''s comments section. hence me writing this here post. 2) Stay accurate.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Blogger] Online Marketing News in 2009: The Year’s Hottest Events
Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Big M&A Month-.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Blogger] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? 10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In my role, I am constantly scouring the web for the latest developments and trends in social media.
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Blogger] 14 Experts Predict 2013 Social Media Trends for Small Business
Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
BIZNOLOGY | TUESDAY, JULY 26, 2011
[Blogger] Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].
HUBSPOT | TUESDAY, JULY 30, 2013
[Blogger] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. 'Do those search engine optimized press releases you''re sending actually boost your search rankings? Well, there you go. what gives? Good point.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Blogger] 7 Reasons You're Not Generating Leads From Social Media
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Ineffective Ways to Generate Leads From Social Media.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Blogger] The Opportunity Social Media Offers Manufacturers
Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.