HUBSPOT | WEDNESDAY, DECEMBER 18, 2013
[Blogger] 17 Last-Minute Gift Ideas for the Marketer in Your Life
If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. 'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. We know.). Maybe you''re a marketer and looking to complete your wish list. Without further ado. T-Shirt.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Blogger] Overcoming the B2B Marcom Manager's Content Conundrum
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. Social bookmarks serve as a good reference for future blog posts and Twitter tweets.
SYNECORE | SATURDAY, MARCH 8, 2014
[Blogger] How NOT To Deal With Writer’s Block
Bloggers define writer’s block in different ways; some say it is when you can’t think of new, original topics, while others define it as taking a break from the craft and try to dive back into it. Resident bloggers typically have 9-5 jobs, but creativity doesn’t really follow that same schedule. Browse The Internet. Yes, I did.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
[Blogger] 3 Ways Data’s Popularity Is Changing Business
Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
[Blogger] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars?
B2BBLOGGERS | THURSDAY, AUGUST 26, 2010
[Blogger] Metrics That Matter in B2B Marketing [#B2Bchat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. How often?
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Blogger] Re-evaluation brings rewards
New business development requires a relevant strategic plan, says guest blogger Julia Haviland, director of Brittain Marketing. There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. More importantly, how do they differentiate from their competitors?
B2B MARKETING ONLINE | WEDNESDAY, MAY 5, 2010
[Blogger] Keep it brief
Marketers must be brave when writing briefs in order to avoid bland creative, urges guest blogger Drew Nicholson, joint managing director of DNX. Twenty years ago, a planner I worked with left the agency I was at to go to Ogilvy. Oh dear. How that reminded me it was time to move on! You then just hoped for a silk purse not a sow’s ear.).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] So much free content, so little time!
Srini has talked to more than 100 bloggers on this incredible podcast series and this experienced has forged him into an amazing interviewer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. They do an absolutely first-class job.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 10, 2009
[Blogger] Social Media and the Freedom to Hate
Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. My local newspaper is a toxic cesspool. . The comment section of the online version has become filled each day with misinformation, bigotry and hatred. This is the darkest side of social media. A community image?
FATHOM | THURSDAY, MARCH 6, 2014
[Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. 'Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
WRITTENT | TUESDAY, JANUARY 28, 2014
[Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
Do leading bloggers suddenly wake up with the power to write outstanding blog titles? It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 'What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
ENGAGE | FRIDAY, APRIL 5, 2013
[Blogger] Journalism’s Future: Serve Your Audience, Not Just Your Advertisers
Even the standard paywall model is something worth looking at, with the New York Times doing well with it and big-time bloggers like Andrew Sullivan transparently showing what can be done with some smarts and an approach that doesn’t talk down to readers. 'Recently, I ran into a story that stopped me dead in my tracks. The noise.
SALES INTELLIGENCE VIEW | MONDAY, JUNE 28, 2010
[Blogger] Sales 2.0 – Keeping Pace with Customer 2.0
Guest post by Josiane Feigon – author, blogger, entrepreneur, and founder of TeleSmart Communications. was shopping for a new road bike last week and trying to figure out the difference between the steel, aluminum, and carbon frames. In explaining the differences, the guy said, “This heavier bike is like the 1.0 version and this [.].
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Blogger] How to Overcome the 7 Most Crippling Blogging Challenges
To be a great blogger, all you have to do is write about what you know in a way that's natural to you. We hear it all the time: "I know blogging is important, but." But I don't have any time." But I can't write." But, but, but. I don't know how to design my blog.". For example, blog.hubspot.com or hubspot.com/blog. Who has the time?".
E-STORM | THURSDAY, MARCH 18, 2010
[Blogger] We're on a roll! e-storm named one of 2010's Top B2B Agencies
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 15, 2013
[Blogger] Another B2B blog: Tell me something I don’t know
It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Everyone loves a joke. Take it.
HUBSPOT | MONDAY, JUNE 21, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them. She offers a number of tips to help bloggers find their voice, which is critically important to blogging success. This week's featured post explains how. But why, and how?
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blogger] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Think about it. Period. Certainly.
READYPULSE | TUESDAY, NOVEMBER 5, 2013
[Blogger] Consumers Approve User Generated Commerce
At Fashion Digital NY we met fashion, technology, inspiration, and trends blogger, Alice Chan. AC: Fashion bloggers are contacted by PR agencies to review products and post about them because bloggers post pictures with amazing outfits, and their influence drives product sales. 'Download the ReadyPulse Instagram Marketing Guide!
HUBSPOT | MONDAY, JUNE 4, 2012
[Blogger] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant. Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. Seriously. Spammy Auto-follow Messages. Right.
B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
[Blogger] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It?
WRITING ON THE WEB | WEDNESDAY, MAY 11, 2011
[Blogger] How Blogging Is Like Playing Tennis
’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. play tennis with an “excuse champion. She’s quite creative. While that may be true, (who does?) Blogs have to be kept up.
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. Free Webinar.
WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
[Blogger] Neuromarketing: This is your brain on advertising…
Blog this on Blogger. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains.
WRITING ON THE WEB | MONDAY, AUGUST 2, 2010
[Blogger] The Brain Science of Online Persuasion
Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? What’s the problem? Digg this!
WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
[Blogger] Online Persuasion: What Do Clients Say?
Blog this on Blogger. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? It’s called social proof. My foot is narrow and bony. How often?
WRITING ON THE WEB | FRIDAY, JULY 2, 2010
[Blogger] Blog Content: Are you personal… or all business?
Blog this on Blogger. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
CONTENT MARKETING TODAY | MONDAY, NOVEMBER 14, 2011
[Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
THE NEW STRATEGIST | TUESDAY, OCTOBER 4, 2011
[Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 22, 2010
[Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 21, 2011
[Blogger] Always Thinking about B2B Social Media is a Requirement
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
VIEWPOINT | MONDAY, MAY 16, 2011
[Blogger] The Science of Creating Demand, Upon Demand, When Demand is Needed
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). An easily available figure.
VIEWPOINT | MONDAY, MAY 2, 2011
[Blogger] Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Wahoo! And they’re headed for your trees! Time is of the essence.
PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
[Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Blogger] 8 Deep Questions to Define Your Blogging Strategy
Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. What’s Your Brand in a Word?
WINDMILL NETWORKING | WEDNESDAY, AUGUST 31, 2011
[Blogger] Stop Blogging – Start Thinking…
The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it. Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Blogging
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 4, 2013
[Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike 'Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us.
CONTENT MARKETING TODAY | FRIDAY, JUNE 4, 2010
[Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
" They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
HUBSPOT | SUNDAY, JUNE 30, 2013
[Blogger] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
Curated by bloggers, experts, and social influencers, Bing Boards will display a collection of images, links, and videos to the right of Bing''s organic search results. 'There’s been a lot of buzz about social media this week, especially around social search and visual content. Marketers everywhere, rejoice! Download the ebook today!
MARKETING ACTION | TUESDAY, SEPTEMBER 3, 2013
[Blogger] 5 Points For Better Blogging
For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art, Galvin said.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Blogger] How to Write Stellar How-To Posts for Your Business Blog
How-to posts are favorited by bloggers and readers alike. There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. the options are numerous. But one type stands out from the rest. the how-to post.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Blogger] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
little trek from downtown, Thunderbird Coffee (2200 Manor Rd) offers dynamite lattes, a selection of beers and the opportunity to rub elbows with Austin’s graphic designers, artists, sound and video editors and bloggers. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. But where should you snap that quintessential Austin photo?
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 17, 2011
[Blogger] Why You Need to Know About Social Selling
I'm not saying that salespeople have to become bloggers or e-book writers. If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. " and more recently, "Social Selling."
LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
[Blogger] Moderating B2B Communities: Keeping the Fire Lit
My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002). eModeration: Let’s start with the basics. What defines a B2B community? Take for example the Palladium community I mentioned earlier.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Blogger] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. The start of the idea.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Blogger] This Week’s Inspiring B2B Social Media Posts
Big List: 13 B2B Social Media Prediction Blog Posts For 2010 For marketing bloggers, December marks the month where a mountain. If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Reasons B2B Social Media Makes So Much Sense.
INTEGRATED B2B | MONDAY, NOVEMBER 18, 2013
[Blogger] Best practices for using social media at a trade show
Bloggers love to summarise trade shows and special events in the days that follow them. Post a summary of your trade show experience on your company blog for an excellent linking and publicity opportunity, courtesy of your industry’s bloggers. Social media and trade shows, however, can work together very well. 2. Got a contest?
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Blogger] 2012 Social Media Business Trends
Award Winning Blogger at Webbiquity. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. for brands?
CONTENT MARKETING TODAY | WEDNESDAY, AUGUST 5, 2009
[Blogger] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
Guest blogger, Jason Cohen, CEO of Smart Bear Software , emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. A tips eNewsletter can work for a free trial or an actual purchase. If you do this right, you are much more likely to convert them into paying customers.
WRITTENT | FRIDAY, APRIL 12, 2013
[Blogger] Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
Check the rest of the points that a talented guest blogger covers! 'It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about.
HUBSPOT | TUESDAY, JUNE 21, 2011
[Blogger] 4 Ways to Increase Online Influence
Take social media monitoring on board, this will allow you to monitor your brand and assess how influential specific bloggers or tweeters are. This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. But the penny has dropped – numbers are not what it’s all about. Ways to Gain More Influence Online.
WRITTENT | WEDNESDAY, JANUARY 29, 2014
[Blogger] 7 Zen Principles for Blog Content Writing
Mentor an aspiring blogger or startup marketer. Here are some ways you can take a more structured approach to becoming a better blogger: Develop and maintain an editorial calendar. 'Could blog content writing be Zen? Maybe not at first glance. I don’t know about you, but most of the content marketers I know are a pretty jittery bunch.
WRITTENT | THURSDAY, NOVEMBER 7, 2013
[Blogger] To Post or Not to Post: The Best Time to Update Your Blog
However, Monday is only one day and the most successful business bloggers create content more than just one day a week. Social shares, which is something many business bloggers strive for, are highest on Thursdays. But when is the best time to update your blog? Image Credit: Flickr. Updating Your Blog: Best Times of Day.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Blogger] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
Now that Sheen is putting up controversial and curious content on the Web, he has sparked the interest of the mainstream media and bloggers alike. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blogger] B2B CRM / Branding Model
experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. This relates to a previous post on CRM.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Blogger] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
TOM PISELLO | TUESDAY, JUNE 8, 2010
[Blogger] IT Innovation suffering through a long recession
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, JULY 15, 2010
[Blogger] Winning the War on Complexity with TCO - ShoreTel Partners.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The presentation will take place at the ShoreTel annual partner conference in San Diego 10.50am to 11.30am Thursday, July 22nd. They do if they are.
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Blogger] Alinean Sponsors TechTarget Online ROI Summit
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. TechTargets Online ROI Summit provides IT marketers with the tools to make the most out of lead gen investments. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blogger] How Do You Get Started in Content Marketing?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? But this is not the only way to get started. Do White Papers Still Engage?
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Blogger] Seeing ROI in the Cloud?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Seeing ROI in the Cloud? But are these savings and benefits for real and translate to your particular environment?
WRITTENT | TUESDAY, JULY 16, 2013
[Blogger] 25 Compelling Reasons to Blog for Business Yesterday
In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Blogger] Prospecting the Social Customer
Twenty years later we speak of the “Social customer”: he is “connected , listens to the advice of strangers (influencers, opinion leaders, bloggers, …) and familiars (family, friends, business associates, …) and he actively seeks himself the products or services that might suit his needs. That is the simple definition.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 22, 2011
[Blogger] 40 Awesome Marketing Tweets From 2011
from one of my favorite bloggers, @ leeodden [link] | Great post! “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. That’s it. don’t have a fancy editorial calendar. jeremyvictor. Jeremy Victor. link].
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, SEPTEMBER 27, 2010
[Blogger] Wake Up, Boss! Your Salespeople Need Help
Marketing bloggers like Craig Rosenberg and Jon Miller are talking about it too. If they are scouring the blogosphere for information, you need a blog and you need to network with other bloggers. It's not often that I republish someone's article, but this one needed to be shared. But here's what I love best about it.
CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
[Blogger] Eight reasons to monitor social media and a list of tools for doing it
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 4, 2009
[Blogger] Happy Holidays, Content Marketers!
Get Rich Slowly blogger J.D. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Wrap up a gift. " 7.
HUBSPOT | MONDAY, MAY 24, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Stay humble.
HUBSPOT | MONDAY, AUGUST 9, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article. Jonathan's article discusses his three step strategy for getting more out of your blog by writing less and is based on research he conducted on 50 bloggers in a year's time.
B2B IDEAS @ WORK | MONDAY, DECEMBER 20, 2010
[Blogger] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Please share with a comment.
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008
[Blogger] The Recession is Here - Time to Become an Eco-Marketer
With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Reuse your live presentations. Chad H.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Blogger] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | THURSDAY, MAY 10, 2012
[Blogger] How B2B Marketers Can Succeed on the 6 Big Social Networks
Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing. You know what a great solution for that problem is? Social media!
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Examining the top 10 largest enterprise cost overruns, virtualization software was clearly the loser in this category, with 4.6% They do if they are.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 22, 2010
[Blogger] B2B Marketing and Social Media Dashboard Systems
Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social , Spredfast and Awareness Networks Social Marketing Hub. HOOTSUITE. Follow @hootsuite on Twitter.
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Blogger] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
Lori is a blogger, speaker, inside sales trainer and B2B sales detective for Score More Sales, a sales strategy organization that she founded in 2001. “ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. Lee B.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 19, 2010
[Blogger] Marketing observations from Europe
did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. What’s going on? airlines.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Blogger] 4 Simple Newsjacking Formulas for Content Teams of Any Size
But, it doesn''t mean this style doesn''t work for other bloggers. 'Newsjacking -- really great newsjacking -- isn''t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry -- a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. Let’s get to it. aftermath.
B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 3, 2013
[Blogger] Book Review: What to Expect When You’re Expressing: APE Delivers
This is a textbook on marketing anything with social media platforms, as it patiently explains infographics, branding, Twitter, online profile photos, etiquette, being nice to bloggers (well someone has to like us) and pretty much everything else you’d need to know. You break up with them and publish the next book yourself. Oh dear.
B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 3, 2010
[Blogger] A Manifesto for Us Frogs
Think buskers, graffiti artists, Thomas Hawk , most bloggers (not this one) think crowd sourcing. I like to think the story about frogs isn’t true but I sort of suspect it might be. Linchpin , Seth Godin’s newest book, is for the GenX frogs. And they are rotting away in their cubicles waiting for some kind of payoff. Which is probably good.
B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
[Blogger] Coming soon to a P-Cube Near You
They share files on Google Docs, they navigate on Google Maps, they snoop on Google Earth, they doodle on SketchUp, they blog on Blogger, and so on and so on. It’s been about a year since we met our friends in the P-Cube. Also they buy stuff from people like us and we ignore them in favour of their Corporate Overlords at our peril. Not us.
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Blogger] 5 Proven Strategies for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource. The candidate mu.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Blogger] What the Future Holds for B2B Social Media Marketing
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Mobile 2.0
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Blogger] 17 Essential Tools You Need To Produce Your Own Videos
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. How can we help you Make Good Media?
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Blogger] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Blogger] Excuses, Excuses. Top Marketing Transformation Myths Debunked!
Even as a small business owner, Tom is still the primary blogger on the 360 Signs Blog. If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. I'm too old."
WINDMILL NETWORKING | TUESDAY, APRIL 13, 2010
[Blogger] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
If you’re a blogger, ask permission to use a blog reference. Even if the blogger has a Creative Commons notation on the blog, it’s a good way to build rapport and show courtesy. Be sure to let the blogger know when your post is published, along with a quick note of thanks. Miller. Follow her on Twitter : @JenniferVMiller.
SAVVY B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Blogger] Savvy Speaks: Top Presentation Strategies for Women
Enjoy posts from a variety of exceptional bloggers at [link]. This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 8, 2011
[Blogger] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
Most bloggers respond to comments left and this is a great way to start a conversation. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Recruiting high end board members is no different than cultivating potential major donors.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Blogger] Is Content Curation an Easy Way for Content Marketers to Do More.
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
THE ROI GUY | MONDAY, FEBRUARY 14, 2011
[Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.