MARKETING INTERACTIONS | MONDAY, AUGUST 4, 2008
[Blogger] Back Story as foundation for your content marketing plan - Marketing Interactions
Relevance - for prospects and bloggers - whats in it for them? Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Is Drip Marketing for You? Focus - who are you marketing to?
LEADSLOTH | TUESDAY, JULY 14, 2009
[Blogger] SEO Optimization - 3 Steps to Success
The key is to write interesting content, and to network with bloggers and site owners so they want to link to your pages. If you have a blog, put it on the company domain ( [link] ) and ask other bloggers to add your blog to their blogroll (and do the same for them). How Search Engines Work. So let’s look at the 3 steps.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Blogger] How to Create a B2B Content Culture
find this often happens when I’m working with bloggers. 'B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you get enough ideas? How do you create content that keeps readers coming back?
WINDMILL NETWORKING | TUESDAY, JULY 3, 2012
[Blogger] Nonprofits and Social Media: The Business of Social Business
In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. The business of social business is getting big; and that’s great news for nonprofit organizations (NPOs). Sites like www.razoo.com and www.firstgiving.com are great examples of this.
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
[Blogger] How to Use a B2B Blog to Win Customers and Influence Prospects
It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. agree with you about being able to contact experts or bloggers. say you need both.
THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 8, 2009
[Blogger] More Free Marketing Knowledge
Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. United States License.
THE EFFECTIVE MARKETER | FRIDAY, OCTOBER 22, 2010
[Blogger] B2B Marketers Hold Off on Killing Traditional Media
Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.
THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 6, 2011
[Blogger] Selecting the Right Email Marketing Provider « The Effective Marketer
Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? That’s why I wrote a comprehensive guide to help you in your email selection process. Like Be the first to like this post.
THE EFFECTIVE MARKETER | WEDNESDAY, MAY 18, 2011
[Blogger] Marketing Charts and Trends « The Effective Marketer
Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.
SYNECORE | MONDAY, APRIL 22, 2013
[Blogger] The Whimsical Nature of Data Analytics
Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 3, 2010
[Blogger] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Good point.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 6, 2011
[Blogger] Danah Boyd On Privacy and Online Social Cues
Or the mommy bloggers who demand better privacy protection for their kids, but post embarrassing photos that could haunt their children the rest of their life. No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City. Share email.
WINDMILL NETWORKING | THURSDAY, DECEMBER 2, 2010
[Blogger] Top 15 Recommended Social Media Books of 2010
Darren and Chris released their 2nd version of the book has become the bible for bloggers this year. It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. Popularity in location-based applications such as FourSquare also skyrocketed this year. Facebook.
HUBSPOT | MONDAY, JUNE 14, 2010
[Blogger] 7 Steps for Getting More Mileage Out of Your Blog Content
If you’re a regular, consistent blogger, chances are you’ve developed a lot of content over the course of your blogging career. But if you’re like so many bloggers out there, once that article is replaced by a new article, it tends to run out of gas. You can find the original post here. Go right ahead!
MARKETRI | MONDAY, DECEMBER 19, 2011
[Blogger] Hello News Releases; Good Bye Press Releases
There’s nothing wrong with it, but it gives a different level of credibility than a story written by a journalist or respected blogger. mention from a top blogger, like Mark Schaefer of GROW , is worth its weight in gold! Intriguing Insight from The New Rules of Marketing & PR. The Web has changed the rules. PRZoom. PRLog.
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[Blogger] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Technology solutions were new and exciting, and sales lived on the cutting edge of technology. Customers bought "products." Customers want "outcomes."
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). CIO Priorities for 2011 Indicate Continued Frugaln.
TOM PISELLO | TUESDAY, NOVEMBER 23, 2010
[Blogger] How to Measure and Present the Effectiveness of Your Content.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How much did the content help to accelerate the sales cycle / decision-making process, bringing more sales revenue sooner? They do if they are.
WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
[Blogger] Online Video Length: How Long Is Too Long?
Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blogger Bios. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. January 02, 2013 08:50 AM. Tweet. close.
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] Best Content Marketing Guides, Tips and Tactics of 2010
How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., So how do you produce great content?
TRADESMEN INSIGHTS | THURSDAY, JULY 18, 2013
[Blogger] Evolution of a Press Release
Press releases are the perfect tool for boosting search rankings, driving people to your website, reaching media, bloggers, customers and sharing via social media. 'Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Ghosts from press kits past. Not so!
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Blogger] Online Marketing News in 2009: The Year’s Hottest Events
Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Big M&A Month-.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Blogger] Why Every Business Blog Needs Evergreen Content
This makes it critical for bloggers to make sure evergreen content is well-optimized with the keywords for which they're trying to rank in search engines. When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. What Is Evergreen Blog Content? Where things change lightning fast?
SALES INTELLIGENCE VIEW | MONDAY, JUNE 28, 2010
[Blogger] Sales 2.0 – Keeping Pace with Customer 2.0
Guest post by Josiane Feigon – author, blogger, entrepreneur, and founder of TeleSmart Communications. was shopping for a new road bike last week and trying to figure out the difference between the steel, aluminum, and carbon frames. In explaining the differences, the guy said, “This heavier bike is like the 1.0 version and this [.].
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Blogger] 4 Tips for B2B Marketing on Facebook
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Blogger] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
In the tassimo campaign , Gary from Ogilvy sent personalized emails to each influencial blogger that he reached out to. You have to remember that these bloggers are being pitched constantly. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
WWW.BRAINSHARK.COM | MONDAY, OCTOBER 14, 2013
[Blogger] Video Still Rising with B2B Content Marketers [Report]
Lots of bloggers and experts have spoken or written about the power of video over the past few years – but it seems everyone is talking about it in 2013. 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Why video? Tampa.
B2BBLOGGERS | FRIDAY, NOVEMBER 12, 2010
[Blogger] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me. What do you think?
MODERN B2B MARKETING | MONDAY, AUGUST 27, 2012
[Blogger] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at email@example.com. Done with these steps?
WRITTENT | TUESDAY, OCTOBER 22, 2013
[Blogger] 7 Blogging Goals to Skyrocket Your Sales
Earning website authority and high search rankings can take time, and newer bloggers can struggle to grow an audience. The more bloggers who link to your content, the more quickly your site authority will rise, improving your chances of being found on search engines by your future customers. Increase Blog Subscribers. User-generated.
WINDMILL NETWORKING | THURSDAY, OCTOBER 25, 2012
[Blogger] Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
From an online perspective, transparency has evolved in areas like advertising and blogger relations, whereby it’s being mandated to make evident when payment or freebies are part of the equation, in order to protect consumers from being unduly influenced by what could be seen as a subjective viewpoint, rather than an independent review.
E-STORM | FRIDAY, FEBRUARY 25, 2011
[Blogger] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
MODERN B2B MARKETING | THURSDAY, MAY 9, 2013
[Blogger] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Simply said, it’s low cost, even free.
TOM PISELLO | MONDAY, NOVEMBER 29, 2010
[Blogger] Content Marketing and the Forgotten Sales Professional
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? They do if they are.
B2B IDEAS @ WORK | FRIDAY, JULY 22, 2011
[Blogger] B2B Aware: This Week in B2B Marketing - Week of 7/18/2011
Compliments to the bloggers who continue to keep the B2B marketing community educated with your reports, thoughts and observations. At odds with the sales team? Take a deep breath. Liz McClellan, senior director of marketing at Sage Small Business Solutions, provides advice on handling tense meetings between sales and marketing teams.
HUBSPOT | MONDAY, AUGUST 13, 2012
[Blogger] How to Get Hired as an Inbound Marketer
Be prepared to rattle off the publications you read on a daily or weekly basis, know the names of important authors and bloggers, explain why you read what you read, and, you know, actually read them. You aren't working? What's wrong with you? Basically, the job market is hot for your skills, and people want to hire you. Nailed it.
FATHOM | THURSDAY, MARCH 6, 2014
[Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. 'Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Blogger] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. Undoubtedly, there are a lot of similarities between B2B marketing and B2C marketing. But we also need to remember the adage – people are people. That CEO who buys from businesses is also the same person who shops for gadgets like iPads and iPods.
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 1, 2010
[Blogger] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
Chart: How Often Bloggers Worldwide Blog About Brands they Follow Through #socmed (Source: Technorati via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Week of November 15. Monday. taom H&M has 4.5M Tuesday. Friday.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 12, 2009
[Blogger] The six best marketing blogs you’ve never heard of
CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Social Media Explorer — For my money, Jason Falls is the best social media blogger in the business. CK is a consistent source of fresh ideas and original perspectives. . well most days at least.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Blogger] Best Website Design Guides and Tips of 2010
33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. What website design trends should graphic artists take note of? Visual Website Design.
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Blogger] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Blogger] 3 Tips for Conversion with Mobile Ads
Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at firstname.lastname@example.org. What’s another element to the problem?
WEBBIQUITY | TUESDAY, JANUARY 12, 2010
[Blogger] What is Webbiquity? How to Be Everywhere Online
The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 30, 2012
[Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. typically go to Google and search on my own.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012
[Blogger] Did You Make A Resolution That Will Help Your Inside Sales Success?
Bloggers spent a lot of time over the past 6 weeks discussing morale, attitude and approaches to being successful over the Holidays. I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th.
B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
[Blogger] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Here’s a list of 50 ways to make 2011 rock for you and your company. Create buyer personas.
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 9, 2010
[Blogger] 10 B2B Digital Marketing Tips
They even conducted some blogger outreach, which is how we heard about it. Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey.
TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
[Blogger] Leaders indicate Growing Investment in Smart Digital Content
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Most important, is that the Leaders indicate the importance of a dialogue with buyers. CIO Priorities for 2011 Indicate Continued Frugaln.
WRITTENT | TUESDAY, JANUARY 28, 2014
[Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
Do leading bloggers suddenly wake up with the power to write outstanding blog titles? It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 'What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Blogger] Overcoming the B2B Marcom Manager's Content Conundrum
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. Social bookmarks serve as a good reference for future blog posts and Twitter tweets.
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 8, 2012
[Blogger] Much Ado About Social Media Followers Who (May) Turn Into Customers
Mr. Kravitz then countered with a claim against the value of the company website’s gross advertising revenue, along with back pay for work done as a video reviewer and blogger. Business was so much easier during the Middle Ages. Oftentimes a monarch with a large domain to protect couldn’t afford a standing army or a well-stocked armory.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
[Blogger] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars?
B2BBLOGGERS | THURSDAY, AUGUST 26, 2010
[Blogger] Metrics That Matter in B2B Marketing [#B2Bchat]
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. How often?
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Blogger] Re-evaluation brings rewards
New business development requires a relevant strategic plan, says guest blogger Julia Haviland, director of Brittain Marketing. There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. More importantly, how do they differentiate from their competitors?
B2B MARKETING ONLINE | WEDNESDAY, MAY 5, 2010
[Blogger] Keep it brief
Marketers must be brave when writing briefs in order to avoid bland creative, urges guest blogger Drew Nicholson, joint managing director of DNX. Twenty years ago, a planner I worked with left the agency I was at to go to Ogilvy. Oh dear. How that reminded me it was time to move on! You then just hoped for a silk purse not a sow’s ear.).
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean?
HUBSPOT | MONDAY, JUNE 21, 2010
[Blogger] Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them. She offers a number of tips to help bloggers find their voice, which is critically important to blogging success. This week's featured post explains how. But why, and how?
E-STORM | THURSDAY, MARCH 18, 2010
[Blogger] We're on a roll! e-storm named one of 2010's Top B2B Agencies
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 29, 2010
[Blogger] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Corporate blogging is not a one time event.
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 15, 2013
[Blogger] Another B2B blog: Tell me something I don’t know
It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Everyone loves a joke. Take it.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
[Blogger] 3 Ways Data’s Popularity Is Changing Business
Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Share email.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blogger] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Think about it. Period. Certainly.
READYPULSE | TUESDAY, NOVEMBER 5, 2013
[Blogger] Consumers Approve User Generated Commerce
At Fashion Digital NY we met fashion, technology, inspiration, and trends blogger, Alice Chan. AC: Fashion bloggers are contacted by PR agencies to review products and post about them because bloggers post pictures with amazing outfits, and their influence drives product sales. 'Download the ReadyPulse Instagram Marketing Guide!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 27, 2009
[Blogger] Ten blog posts that mattered
Esteemed blogger Danny Brown called this article “The best blog post of the year. Period. This post touched on a taboo subject of the closed society of A-List bloggers and the “economy of favors that gets in the way of dissension and innovation. 1) The Social Media Country Club. It’s not rocket science.
WRITTENT | THURSDAY, DECEMBER 5, 2013
[Blogger] 15 Old and New Ways to Find Blogging Inspiration
Seek other bloggers’ point of view by reaching out to marketers or professionals from a different niche. 'Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration. 1. Within Yourself. Image credit: PhotoPin. 2. Industry News. 3. Twitter Trending Topics. 4. Buzzfeed. 6. Vimeo.
B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
[Blogger] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It?
MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
[Blogger] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Consider analysts, leading bloggers and non-competing companies that are using social media. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. This depends on your lead management process. Help them connect the dots. Common sense.
WRITING ON THE WEB | WEDNESDAY, MAY 11, 2011
[Blogger] How Blogging Is Like Playing Tennis
’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. play tennis with an “excuse champion. She’s quite creative. While that may be true, (who does?) Blogs have to be kept up.
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. Free Webinar.
WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
[Blogger] Neuromarketing: This is your brain on advertising…
Blog this on Blogger. Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains.
WRITING ON THE WEB | MONDAY, AUGUST 2, 2010
[Blogger] The Brain Science of Online Persuasion
Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? What’s the problem? Digg this!
WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
[Blogger] Online Persuasion: What Do Clients Say?
Blog this on Blogger. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? It’s called social proof. My foot is narrow and bony. How often?
WRITING ON THE WEB | FRIDAY, JULY 2, 2010
[Blogger] Blog Content: Are you personal… or all business?
Blog this on Blogger. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Don’t Jerk Readers Around: 5 Tips for Staying on Track. OK he doesn’t do food.
CONTENT MARKETING TODAY | MONDAY, NOVEMBER 14, 2011
[Blogger] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
number of current realities make Newsjacking possible and powerful: We live in a real-time news world with thousands of global news outlets from traditional newspapers to niche bloggers with real-time Twitter feeds helping to accelerate the pace of news transmission. Iowa was suddenly boring. Rick Perry was suddenly hot. More on this later.
HUBSPOT | MONDAY, JUNE 6, 2011
[Blogger] 7 Reasons Your Blog Isn't Growing
What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. Do you blog? Mistake #2: You're Over Selling.
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Blogger] 6 Steps to Implementing an Effective Lead Management Process
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. This is a guest post written by Pam Sahota. Lead management bridges the gap between marketing and sales. Is your business following an organized and effective lead management process?
THE NEW STRATEGIST | TUESDAY, OCTOBER 4, 2011
[Blogger] Disappointed there's no iPhone 5? Look in the mirror, not at Apple.
Well, the pundits, bloggers, and media sure thought they did. I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. Way up. Awesome!’
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Blogger] SaaS Solutions Becoming the Standard for Marketing Solutions
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Read more: Survey finds increased SaaS use in marketing - FierceContentManagement [link] Posted by Tom Pisello at 2:00 PM Email This BlogThis!
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Blogger] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake? over next 12 months. annual growth expected.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blogger] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How important have these challenges and content marketing become? CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
ENGAGE | TUESDAY, AUGUST 16, 2011
[Blogger] Lessons Learned from a Twitter Robot
Then you’ve got to determine your sources and vet them for frequency and content (so you don’t flood people’s streams or find your auto-bot Tweeting bizarre personal posts from a blogger that are entirely out of context to your audience). A robot didn’t write this post. Depressing? Definitely. Crazy? Maybe not. But the worst part?
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 21, 2011
[Blogger] Always Thinking about B2B Social Media is a Requirement
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking.
VIEWPOINT | MONDAY, MAY 16, 2011
[Blogger] The Science of Creating Demand, Upon Demand, When Demand is Needed
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). An easily available figure.
VIEWPOINT | MONDAY, MAY 2, 2011
[Blogger] Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Wahoo! And they’re headed for your trees! Time is of the essence.
PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
[Blogger] “Content Rules” Is a Desktop Reference for Social Marketers
The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
VERTICAL RESPONSE | MONDAY, MARCH 17, 2014
[Blogger] The Art of the PR Follow-Up
If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 2, 2011
[Blogger] So much free content, so little time!
Srini has talked to more than 100 bloggers on this incredible podcast series and this experienced has forged him into an amazing interviewer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. They do an absolutely first-class job.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 10, 2009
[Blogger] Social Media and the Freedom to Hate
Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. My local newspaper is a toxic cesspool. . The comment section of the online version has become filled each day with misinformation, bigotry and hatred. This is the darkest side of social media. A community image?
HUBSPOT | TUESDAY, JULY 24, 2012
[Blogger] The Secret to Creating Irresistible Marketing Offers
Once Google gave email addresses to top influencers and bloggers, word spread, and suddenly everyone wanted a Gmail address. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say "yes" to something. Yes to opening your email.
HUBSPOT | THURSDAY, MAY 24, 2012
[Blogger] The Best and Worst Brand Mascots of All Time
As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." Tony the Tiger. Count Chocula. The Keebler Elves. Brand mascots have been a part of our lives since we were little kids looking for the next sugar-packed treat to enjoy. You know the Michelin Man?
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 4, 2013
[Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike 'Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us.
FATHOM | WEDNESDAY, MARCH 12, 2014
[Blogger] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
2: Mind the media – Create a press kit for journalists, editors or bloggers attending the tradeshow. Today you’ll find 10 additional tips – plus a bonus tip – to help you maximize your tradeshow ROI. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show.
CONTENT MARKETING TODAY | FRIDAY, JUNE 4, 2010
[Blogger] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
" They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
MARKETING ACTION | TUESDAY, SEPTEMBER 3, 2013
[Blogger] 5 Points For Better Blogging
For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc.
WEBBIQUITY | MONDAY, MAY 16, 2011
[Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority. Email.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Blogger] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? “Selling is an art, Galvin said.
CONTENT MARKETING EXPERIENCE | FRIDAY, MARCH 29, 2013
[Blogger] The best content marketing blogs in the world: contribute and win
For bloggers, there are many befits in adding their blogs as well. We ask a jury of 3 bloggers to pick the best 3 reviews. Content marketing is here to stay (and it has always been here). The number of resources providing solid advice regarding content marketing, however, has exploded. Content marketing is not an island. That’s right.
E-STORM | THURSDAY, MAY 12, 2011
[Blogger] Are You Falling Behind in the Social Commerce Economy? | e-storm.