WebMarketCentral

JULY 1, 2009

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 15, 2009

Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. A tireless few bloggers reach six figures."

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook).

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

AUGUST 5, 2008

Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Writing a guest post is an excellent next step once you have a relationship of trust established with a blogger. Promote posts when you get coverage.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Incorporating keyword links in page text. Basic link-building—social media sites, directories, business partners etc.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JUNE 16, 2008

That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives. Bloggers write (in almost all cases) for passion, not money. Bloggers care about their own and their readers' interests—not the corporate story.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

DECEMBER 17, 2009

Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Blogger relations is similar to media relations, but requires a different approach as it must appeal to non-professional journalists who are often writing more out of passion than for money.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MARCH 24, 2009

So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. For those marketers, reading this announcement is a starting point. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 10, 2008

Platform There are a wide array of options for building and hosting your blog, from the big 3 online options— Blogger , TypePad and WordPress —to software applications and content management (CMS) systems with blogging features.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

OCTOBER 24, 2008

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

DECEMBER 4, 2007

For PR professionals to effectively pitch bloggers , they need to establish a dialog first, whether through blog commenting or directly via email. Understanding who the blogger is and what he or she is interested in is key, and having one's own blog assists in this understanding.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

SEPTEMBER 9, 2009

." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

APRIL 29, 2008

Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers. Gluttony: Avoid the "it's all about ME!"

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

FEBRUARY 13, 2008

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

NOVEMBER 26, 2007

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!). JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

AUGUST 10, 2007

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. Is this viable?

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

FEBRUARY 6, 2008

10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point. Twelve SEO Mistakes Most Bloggers Make by Search Engine Land If you're going to put out the regular effort to write a blog, obviously you want potential readers to be able to find it when searching.

Emarketing 20

Emarketing Best Practices Business RSS 20

WebMarketCentral

MAY 4, 2009

Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

MAY 5, 2009

ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards.

Viral Marketing 20

Viral Marketing Advertising Agencies Blogger Paid Search Agency 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20