• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Blogger] 6 Critical steps to help fight for your online privacy
    Event Photos and You Brands and Bloggers: Keep Your Sponsored Content Legal. By Kerry Gorgone, {grow} Contributing Columnist. Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. Used Klout before? But here’s the thing. Just ask Randi Zuckerberg ! But don’t give up!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Blogger] 7 Important PR Lessons Every Content Marketer Needs to Learn
    The press, analysts, bloggers, prospects, venture capitalists, and other influencers want compelling content. I tried to explain public relations to my grandmother once. Advertising is about paying for attention; PR is about earning it.”. I don’t think she ever got it, and she’s not alone. You’re in The Wall Street Journal. What is PR?
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Blogger] Status quo, you know, is Latin for 'the mess we're in.'
    James is a regular guest blogger with ViewPoint. This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result? How to Fix It in Six Simple Steps.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Blogger] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    You'll also want articles and information from other employees and guest bloggers -- your managing editor will conduct interviews, write and edit stories, and be in charge of the entire content marketing team. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. The right ream is small and nimble.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Blogger] LinkedIn Lets B2B Marketers Establish Expertise
    You may not aspire to be a blogger per se, but writing these pieces can have important benefits. As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. And that investment seems to be paying off. This adds an extra element of credibility and authority.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Blogger] The Emotional Role of Social Media Sharing
    Wade is a full time blogger and social media psychology expert. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Blogger] Crowdfunding 101: Testing the Waters with TeeSpring
    The experts sound-off The next generation of bloggers is here. By Kiki Schirr, {grow} Contributing Columnist. It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” ” “Hour of Code made 2 and a half million dollars with Indiegogo.”
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blogger] Business Blogging as an Equalizer for Small and Medium Businesses
    Curata conducted a study of 428 marketers to understand what the “best of the best” bloggers are doing to impact their companies’ revenue. These leading bloggers are identified in the study as the “ 10K Business Blogging Club ”, a group of bloggers who attract more than ten thousand visitors to their blogs every month.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Blogger] 7 Essential Roles for a Successful Content Marketing Strategy
    This can be any content creator, whether it be a blogger, photographer, designer, employee — who contributes to your project. All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Content  Marketer / Editor. Community  Manager. Analytics. Designer.
  • VIEWPOINT  |  TUESDAY, JUNE 23, 2015
    [Blogger] Most Market Share Battles Are Lost, Not Won
    James is a regular guest blogger with ViewPoint. Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. Every day they are in the process of losing, and are grateful when they win one out of ten or one out of four deals. I met with a prospect yesterday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Blogger] An inside look at innovation hot spots and how to get your idea noticed
    Related Stories Five ideas to discover your marketing niche The next generation of bloggers is here. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Industry veteran  Jim Lussier  was tapped to lead this ambitious effort. What are the hot ideas? How do you get noticed? Let’s find out.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Blogger] 5 Tried-and-True Tools for Growing Your Email List
    While working on a new site design, blogger and author Chris Penn removed the pop-up on his website and built it into the page instead. Do you want the bad news or the good news first? Let's start with the bad: Email marketing databases naturally degrade by about 22.5% every year. and they might not be coming back. Still need some convincing?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Blogger] Breaking The WordPress Stigma: The Blog Factor
    You know, the one that claims WordPress isn’t really a reliable, scalable CMS because it was made for bloggers and not large multisite enterprise level websites? Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. But that was 12 years ago. My case in point?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blogger] The Blogging Tactic No One Is Talking About: Optimizing the Past
    I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The goal? Great for us, right?
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Blogger] 34 Compelling Content Marketing Stats and Facts
    whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. 55% of bloggers say the question of whether or not to expect payment from a brand in return for blogging was dependent on the agency, brand or the blogging activity in question. Want to know more? TopRank ). 2. TopRank ). 3.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Blogger] How to (Ethically) Steal Other People's Content
    Today, bloggers don’t hold to it as religiously, but it’s still a good rule of thumb to steal when you feel lost and overwhelmed. How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? Well, they do. And I think you should too. That would make for a painfully dull content ecosystem.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 15, 2015
    [Blogger] 7 Ways to Make Bloggers Dislike Your Marketing
    I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. Blogger OutreachWhen done right.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Blogger] How Retailers Use Content to Tie Online And Offline Experiences
    Crew invited its fans and local bloggers into retail locations, offering sneak peeks at new collections and styling tips from their own stylists. People today don’t shop like they used to. Those experiences, however, are still inherently limited. So what does this mean for retailers? Key innovators in the retail space, Warby Parker, J.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Blogger] The Secret to Connecting with Self-Educating Buyers
    The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. Tom, take this away. Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 10, 2015
    [Blogger] 7 Must Read Blogging Articles
    Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. The number of blogging resources on the web is astounding. quick search for blogging returns 120 million results in Google. So where do you begin? It’s a tough question, and one I get all the time. Dave Schneider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 10, 2015
    [Blogger] The Adult’s Guide to Snapchat
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist. What?!
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blogger] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Does that mean every seller should simply become a fulltime blogger? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. hated every minute of it. But it worked. Not too bad. But this time, results were very different. Why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Blogger] The next generation of bloggers is here. And they are computers
    Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. Nearly 10 percent of the articles on Wikipedia were not written by humans. Brainstorming?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Blogger] Social Media Influence Marketing: CEO Involvement
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. In recent years, senior executives and business leaders are more involved  in the social transformation of organizations. Social Media Influence
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Blogger] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Or you could use that same video and in some cases it may be relevant to an article that you’re getting published somewhere as a guest blogger or guest contributor. That includes video, infographics, images, PDFs, and more. Part one sets up the context and key points of alternative SEO. People search within YouTube as well. Prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 7, 2015
    [Blogger] I will not become obsolete
    If you think you are too busy to keep up with the trends, you are working yourself into a state of uselessness. 3) Refuse to lose.  I am probably the oldest blogger you are going to read today. The post had an incredible response and many people asked me to post it on the blog so they could more easily share it and comment. Here we go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Blogger] The new guide to minimizing legal risks in Social Media Marketing
    Typically, agencies will specify “CLIENT” or bloggers will say “SPONSORED” or “AD.” By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Don’t use other people’s work (without permission).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Blogger] Google+ changed my life and it can change yours
    Wade Harman is an ex-coal miner turned full time blogger. Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. In fact I was the fifth generation to work in a coal mine. The inside of a coal mine is total darkness. Google Plus
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Blogger] Psychopaths, Public Shaming & Goats: Why You Need to See Jon Ronson at #INBOUND15
    You won’t forget his voice. 4) Rather than laying on additional layers of shame, he sat down and got to know Justine Sacco , author of a notorious and life-changing (ruining) tweet about visiting Africa. 5) He says things like this: “Oh, you know what bloggers are like, they write and write and write. No, really. He’s met quite a few.
  • FATHOM  |  TUESDAY, JUNE 2, 2015
    [Blogger] Writing Secrets from WordPress’s Founder
    It is hands-down the most common blogging platform, used by half of the top 100 bloggers. I was reading a book about success this past weekend ( Stickability ) and was delightfully surprised to come across this comment on p. … You’re exercising that mental muscle. Full disclosure: WordPress powers this blog and website.].
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Blogger] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Make Yourself a Blogger. LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Find the Perfect Job Candidates. To find this job listing, I entered the keywords remote and marketing.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blogger] What are the best social media platforms for your business?
    But if you have no emotional connection to me as a blogger, are you going to hire me? But if you have no emotional connection to me as a blogger, are you going to hire me? One of the most common business dilemmas is figuring our where to start with social media marketing. need to make a very important point right up front. It does not.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Blogger] How to Use Instagram with Your Blog
    Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. But I know you’re a savvy, creative blogger and are ready to surpass that hurdle. I’m going to share some great tips for bloggers on how to use Instagram with your blog. And her job. Instagram
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blogger] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    Though syndicated to a handful of MarTech/blogger sites, for whatever reason the article got the most traction on Linkedin Pulse, where I received numerous comments both in support of, and against, my thesis. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blogger] Confessions of a Google Spammer
    We're working with a very well known SEO blogger in the U.K. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. My Mindset in 2009.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Blogger] The dirty little secret some SEO companies don’t want you to know
    You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). Can you trust the content that was created by your SEO company? Are you sure? Can you trust the content that was created by your SEO company?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blogger] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    Her insights and ideas inspire all those around her to think differently, reach higher and to live more passionately. A two-time author, speaker and blogger, Justine captivates on the stage and off.". The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Creative.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Blogger] 7 ways to use bloggers in your content marketing strategy
    Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blogger] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. oh my. While their roles and responsibilities may vary, the one thing all of this year's INBOUND speakers have in common is their ability to inspire. But don't just take our word for it -- take theirs. Click to tweet!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Blogger] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. There are times when a content marketing initiative’s results seem to plateau.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Blogger] Social Media Influence Marketing: Why Include Blogs
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. Social Media Influence
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Blogger] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    But a win is a win, and that’s great news for the blogger, right? Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Ding, Ding, Ding!—that’s Period.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blogger] 5 Technology Services Blogging Blunders to Avoid
    Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blogger] Search isn’t about search anymore, it’s about social
    Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Search will never be the same as it was as recently as a few years ago. Do it!
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Blogger] Why Bloggers Abandon Their Blogs Too Early [Video]
    This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. But corporate blogs? Literally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Blogger] The art and science of developing an enterprise content strategy
    Kevin : My view has been formed by having been in the space for over a decade and from being a successful blogger early on. I’ve always appreciated the tremendous level of effort that goes into creating content and the skills required to do that. Kevin : I think this will depend on a deeper reliance on data and technology. Mark: Agree.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Blogger] Facebook Uses Mobile Video to Take Over the World
    Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. World Gone Mobile Video. And With it Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Blogger] Blogger Outreach: Pet Bloggers are the New “it” Girl
    As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […].
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Blogger] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. Influencers – every time we include them in our writing and consequently get them to share our post, we potentially draw thousands more eyes on our content than otherwise. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blogger] If you stopped publishing your social content, would anybody notice?
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more?
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Blogger] When One Out of Ten is an Abject Marketing Program Failure
    James is a regular guest blogger with ViewPoint. But I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”. The reasoning was not unsound; the expectation was too low. How would you feel?”. Repeat.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blogger] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Instead, focus your search on female bloggers who are health and fitness fanatics, live in central Florida, and have a strong following of devoted female readers. Today, the landscape is completely different.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 6, 2015
    [Blogger] Meet Us At WordCamp Miami!
    Whether you’re a newbie blogger, professional developer or even someone who has never used WordPress, this event is open to all. We’re are very excited to announce that a few members of the emagine team will be joining in on the festivities at WordCamp Miami 2015. What is WordCamp? Open to all, content galore, shared with community.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Blogger] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing….
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Blogger] 5 Ways Brands are Getting Creative With Blogger Outreach
    As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Blogger] How to use influencer marketing to promote your book
    Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. You can do it on the cheap using just your time and talent or you can subscribe to a dedicated blogger outreach platform like GroupHigh with a little bit of treasure. There’s So Much More than Mommy Bloggers.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 27, 2015
    [Blogger] The Positive Psychological Employee Advocacy Program
    Wade is a full time blogger and social media psychology expert. Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. Author information. Wade Harman. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blogger] Not Getting What You Want From Blogging? Ask These 11 Questions
    And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. Bloggers who leverage marketing automation software have the ability to win back their precious time by automating some of the time-consuming tasks that they run into. You did it. What’s next?” Gasp!).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    You join as a blogger. have found this to be a great way to find stuff to share and also to connect with some great bloggers out there. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. SEO Assessment.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Blogger] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Blogger] How to Use Slideshare for Influencer Marketing
    Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Blogger] New Blogger? Get Started on WordPress.com
    For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. The post New Blogger? Assess Your Skill Level. wordpress.com vs. wordpress.org. wordpress.com. wordpress.org.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Blogger] Why the economics of blogging are diminishing
    Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blogger] How to Analyze Your Blog Posts: A Beginner's Guide
    Build relationships with other bloggers and influencers in your industry. Certain guest bloggers? While these authors won't be able to write all your future posts, it's certainly a good thing to know so you can encourage and coach them to contribute more often, and allocate resources for great guest bloggers if applicable.
  • VIEWPOINT  |  TUESDAY, APRIL 21, 2015
    [Blogger] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
    James is a regular guest blogger with ViewPoint. I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Well, there are some things a man just can''t run away from.". Sorry don''t get it done, Dude.".
  • BIZNOLOGY  |  TUESDAY, APRIL 21, 2015
    [Blogger] Google “mobilegeddon” starts today — are you prepared?
    Blogger. Back on Feb 3, 2015, I told you  why you need a mobile-native website today  — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. Site Not Mobile-Friendly?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blogger] 10 Retail Marketing Ideas to Boost Sales
    When you have a new product, sale, hire, event, charitable contribution, or other newsworthy announcement, draft a quick press release to send to local newspapers, TV stations, radio stations, websites, and bloggers. To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blogger] 5 Signs Your Company’s Blog Is Failing
    The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […]. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. You’ve probably heard about this new thing called content marketing. Author information.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] We could all learn a lot from Jeff Bullas
    Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. He’s a top blogger and I’m a big fan of Jeff. Blogs are a good way to share things like other top bloggers. Read more at [link]. You can learn a lot there too. Smoking. Guilty of double homicide. Yippee!
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] 4 Rules to Build a Lasting Relationship with an Influencer
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Author information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] Podcasting – Another Effective Way to Get to Contractors
    There are bloggers out there that target the same types of audiences you do. Follow them for a while, and if you determine it would be a good fit, contact the blogger and ask if they would consider doing a podcast with you. Don’t know any bloggers? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] Wasting your ad money? All Facebook fans are unequal
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? Or is it fruitless? There’s no denying numbers matter.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Blogger] Why Blogging Is More Important Than Ever
    Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts. “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. Without interesting content, all these media channels are toothless. Here’s a hint. Blogs.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Blogger] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    These can include journalists, bloggers, consultants, authors, speakers, and industry analysts, to name a few. Many B2B marketers are calling upon those outside their four walls to influence their target markets. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness. Influencers control what they say about you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Blogger] Whose Likeness is it Anyway? Event Photos and You
    Related Stories How to Get into Hot Water With Mobile Marketing Brands and Bloggers: Keep Your Sponsored Content Legal But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests. by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen?
  • VIEWPOINT  |  TUESDAY, APRIL 7, 2015
    [Blogger] Sales Lead Management Leads to a Lower Cost of Sales
    James is a regular guest blogger with ViewPoint. “Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. And that started a 15 minute discussion, yes, only 15 minutes and he became a believer. Lead Management
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Blogger] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Simple euphemisms, they are not.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Blogger] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    If you''re a blogger, try creating the header image for your next post. When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Feeling bold?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Blogger] 5 Traffic-Driving B2B Blog Topic Ideas
    This is often a common problem for many bloggers and marketers in almost every industry. Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. Testimonials. Every industry has news stories that come up daily, if not monthly. Case Studies.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Blogger] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” 93% of Bloggers Are Clueless About These Crucial Blog Post Ingredients by Post Planner. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed. ”).
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blogger] What Life in Modern Marketing Looks Like: 13 Personal Stories
    As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. How does it actually feel to be a marketer right now? er, borrowed ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Blogger] Five ideas to discover your marketing niche
    Instead of pursuing these legitimate and focused opportunities, people entering the field as bloggers and consultants seem to be determined to simply copy everybody else and put out the same ideas over and over again in an already-crowded space. We took the stage to share our ideas with a packed room of marketing professionals. By channel?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Blogger] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    There are several reasons for this answer, and many other bloggers agree. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Blogger] Five Expert Guides to the Best Blogging Tools
    52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? Sharing your content socially?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Blogger] 5 Key Elements for Your “About” Page: How to Tell Your Story
    Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Blogger] Is Europe America’s Online Colony? American Influence on the Web
    Bloggers making a full-time living through e-products and coaching? Bloggers making a full-time living through e-products and coaching? by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. Check. Check. Check.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? Tips for Effectively Reaching Out to Bloggers.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 7 Offline Marketing Strategies that Support Your Online Brand
    Include print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication. For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn? Branding Strategy
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 13 Great Guides to Growing Your Blog Audience
    ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. Simple—but not easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Email marketing is closely connected with blogging and social media, but while there are a number of bloggers covering the last two, really good material on email marketing can be few and far between. In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Is SEO irrelevant?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Blogger] Transform Your B2B Lead Generation with Storytelling
    It’s good to invite guest bloggers and writers to contribute to your site and blog from time to time. Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Blogger] What Causes People To Click On Social Media?
    Wade is a full time blogger and social media psychology expert. The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another. by Wade Harman - Maximize Social Business.
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 23, 2015
    [Blogger] Announcing: 101 Ways to Market Your Website
    We developed 101 Ways with consultants, small business owners, freelancers and bloggers in mind. I’m very proud and excited to announce the launch of a new guide co-produced with Rachel Cunliffe of Cre8d Design: 101 Ways to Market Your Website. Even we learned things as we wrote it. The book is priced at $12.99. Outstanding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 21, 2015
    [Blogger] No social media guru is holding you back from anything
    I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I. If you can’t see the video above, click here to see Nobody is Holding You Down. This video is my response.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Blogger] A Simple Formula for Writing Kick-Ass Blog Titles
    Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Blogger] How Fashion Brands are Partnering with Bloggers for Big Results
    From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. Blogger Outreach
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger] A Vivid Vision for HubSpot's Content
    She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. The program began as it always did -- with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to introduce the day’s guests. Although this scenario hasn’t yet occurred, don’t call it fiction. Destination: 2018.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blogger] How to Easily Create Custom Pin It URLs for Pinterest
    Pinterest allows you to message other users directly, which is great for reaching out to bloggers and potential influencers. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. But Pinterest’s own Pin It button generator has some big limitations. And voilá! An Example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Blogger] Three huge ideas to build your networking momentum
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. However, I feel like nowadays people think networking is a quick fix. ” My networking wins did not happen in five minutes, ten minutes, or even overnight. It also takes a wholly human effort.
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