According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. 'Lately, the whole marketing community is abuzz about content. And rightfully so. subpar (to put it nicely). No one ever said prediction posts had to be limited to Q4, after all.

'Are you dealing with blogger’s block? You know – the blogger’s form of writer’s block? … Read the rest The post Healthcare Blog Dilemma Part 1: Beating Blogger’s Block appeared first on Fathom. It’s the kind of dilemma where your brain feels like mush and you’ve run out of engaging ideas. Whatever you do, don’t cop out.

'Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content If you want to earn a reputation as a dependable, valuable guest blogger (with the links to prove it), follow these tips.

found my voice as a blogger by borrowing someone else’s. Gina Kerrigan) is the blogger behind Cupid’s Laboratory. feel great to read that the blogger. 'By Maureen Hannan, {grow} Community Member. Someone who doesn’t exist. Professors and plumbers, athletes and artists, sous chefs and scout snipers. The creation of a new me.

'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. So how do you find guest bloggers? Photo Source).

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Penn advises bloggers to “capture as much [attention] as possible, and turn those visitors into subscribers.”. 'Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. Blog More.

But they don’t matter A Rant: In Praise of The Unremarkable In praise of the naked business Facebook, the “spiral of envy,” and our Botox Life Five ways to be a more confident blogger. 'By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. And again.

Some bloggers make blanket statements about call tracking and SEO without exploring the nuances of the subject. 'Lately we''ve seen several articles decrying call tracking. Most articles point out that there are specific and important ways to use call tracking correctly that DO NOT HARM SEO. Other articles aren''t quite as nuanced.

Nearly 10% of companies have a full-time blogger - Hubspot. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. It did both. Content marketing works. Content truly is the new SEO.

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in? Go figure!

d like to welcome Jeff Ogden as today’s guest blogger. 'This wildly popular post ran on the Marketo blog – with over 731 shares on social media. invite you to check it out there by clicking the title below. Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina. By:  Dayna Rothman. But it is also a lot of hard work.

Some Tumblr bloggers even started a petition hoping to block the deal. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. Tumblr''s CEO, David Karp, is 26 years old and has zero experience running a business. In other words, Tumblr is cool.

In all honesty, we should be excited for Penguin 2.0 –I know we are here at Page One Power  because everything Matt Cutts says in his video points to a more natural, less spammy, and all around better web experience for users, SEOs, link builders, bloggers, and every other user on the web. 'Image via CrunchBase. Far from it in fact.

38) 9% of companies employ a full-time blogger. 'I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. The Industry Reach of Inbound Marketing. Tweet This Stat.

Mailchimp is one of the most popular email clients for bloggers thanks to its affordability, ease of use, high-quality campaign reports , and fun quirky culture. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Mailchimp.

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. Think in terms of a blogger like Chris Brogan who might promote products through their content, including products unrelated to his core business. The media landscape is a mess. Celebrity. Influencer.

Check out our post, Journalism 101 – What Bloggers Need to Know for all the details. 'Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. good rule of thumb is, “when in doubt, don’t.” Need more reviews on your Yelp page? Spill it!

Connecting with your audience,  improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! 'I hope you all had a week of marketing successes! Ways to Bond with Your Blog’s Audience. We are hungry for your comments!

As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever!

Not only is actively curating a valuable tool for establishing authority, it can help individuals build relationships with key bloggers and copanies. As Authorship markup is becoming expected of bloggers, and rumors of AuthorRank abound, marketers who invest content curation to build strategy will likely end up ahead in the end.

'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?

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Better yet, invite those experts to share their knowledge on your blog as guest bloggers. Geoff Livingston lays out four steps to becoming an “A-list” blogger in your niche subject area. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog. Why Blog. Reporting that “the number of Inc.

PR professionals could target bloggers, editors and writers at specific publications. 'Last week we had a webinar with Dennis Yu, Facebook marketing guru and CEO of BlitzMetrics. Dennis gave an extremely comprehensive and detailed presentation. You can watch the entire Facebook marketing webinar here. How Targeted is It?

PR professionals could target bloggers, editors and writers at specific publications. 'Last week we had a webinar with Dennis Yu, Facebook marketing guru and CEO of BlitzMetrics. Dennis gave an extremely comprehensive and detailed presentation. You can watch the entire Facebook marketing webinar here. How Targeted is It?

Niche bloggers are wearing multiple hats, making them iffy pitching targets: It’s often hard to tell whether an online journalist is trying to make a living as a content creator,  or whether the content is a front door for consulting gigs or other non-journalistic activities. 'Photo credit: lierne. As you know, the news media is not dead.

Learning to write sales copy without sounding too salesy or pushy is a common, popular subject for internet marketers, bloggers, web writers, and lots of other people, so the benefit of the article isn’t unique. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Unique. Useful. Ultra-specific.

The post Blogger outreach and viral content: 100 visitors and an infographic appeared first on Content Marketing Experience. Content strategy Opinions blogger outreach content sharing infographic Pardot Salesforce viral content '“I found your blog and saw that you were interested in the art and science of modern marketing.

And some media, bloggers and influencers will also want to talk about helping across social networks and backlinks driving greater SEO. 'Over the past few decades advertisers have been concerned with the reduction of performance interruption techniques. Audiences effectively filter messages out, with awareness and recall reduced. Great.

Scott Stratten of Unmarketing, a guest on my Marketing Made Simple TV show , tells the story of a blogger. There is a blogger who writes infrequently, but his posts are so good that, which I’m driving and see a new . 'Fearless Competitor, the top B2B marketing blog of 2012, according to BuyerZone, is happy to accept guest posts.

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'After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for.  Working with a firm called Collective Bias , they identified likely bloggers using social listening tools.

'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company  Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at  @fearlesscomp. Simply said, it’s low cost, even free.

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ. Via ComputerWorld.

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“@ jenkimfield : Comments are currency for bloggers #WhatsNextDC. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. ” #whatsnextdc. Smackdown on malaria.

'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. She posts on their blog and regularly rants @annetown. m Anne, and I’m a marketingaholic. Room chants back: Hi Anne. Anyone who says it is isn’t telling the truth. Sanity restored.

Each of the 29 million users follows a different set of bloggers for 29 million different reasons and nobody has crunched the numbers to determine what the patterns and affinities might be.  'The cool kids have abandoned Facebook and headed to Tumblr. The average user logged-in for 154 minutes and looked at 30 pages per visit.

For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.

For instance, if I sold fashion jewelry, I would be sure to select @usernames of popular fashion bloggers and celebrities that endorse certain types of fashion. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! How Twitter''s Self-Service Ads Work. Step 1: Click the Settings Gear, Then Click ''Twitter Ads''.

Network with other bloggers in your industry to discover websites with a similar commitment to quality, and an audience that can benefit from your message. Remember, the top bloggers in major industries likely receive hundreds of offers for guest content daily. 'There are few shortcuts to great SEO in the post-Panda update era.

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'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. Sales Intelligence. Find News.

'by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. So, how do you do that?

Meet other bloggers. 'The biggest benefit associate with guest blogging is the ability to gain a quality backlink. From Inboud Visibility, here''s an infographic with eight more examples of how guest blogging can boost your website. More traffic to your website. Improve your writing skills. Increase exposure and brand awareness.

Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blogger Bios. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. How to Dress for Online Video. Tweet.

The New York Times '' blogger and world-renowned statistician, Nate Silver, will be taking the main stage as one of our keynote speakers. 'We don''t think Boston gets hot enough in August. 80 degrees, even 90, just won''t cut it this summer. So, naturally, you may be asking yourself, "Self, how can things get any hotter than that?"

Being a guest blogger allows you to get your own name out there, and allows for people to find your through social media and even searches on your brand. How to be an effective guest blogger. This not only help you be a known quantity, but also gives you better insight into the blogger’s community. You need to build links.

'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That That said, I really don’t collect people. People don’t like being collected. have been consulting some bouncing social media babies recently and they’re doing it right. mean, really excited! At the very least.

For additional perspectives on the Summit, I encourage you to read these great posts by fellow Summit Bloggers  Drew Neisser  and  Lana McGilvray. 'We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Photo Source.

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Many of the most-prominent social media influencers and bloggers receive dozens, if not hundreds, of PR pitches a day, and it’s critical to frame your requests in a way that outlines clear benefit. 'Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. How to Find Key Influencers.

Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

Consultants, bloggers and the ‘external’ workforce of freelancers, etc. Am I some professional blogger? No, I’m not a blogger. 'Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. An open letter to the CxO.

Invite Guest Bloggers. 'Content creation is vital to inbound marketing. From Hubspot, here''s a presentation with 15 tips for fast, easy and effective content creation. Compile List Posts. Teach Readers How to Do Something. Answer FAQs. Curate Remarkable Content. Forget About Length. Take Advantage of Data-Based Content. Excerpt Content.

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Quantum Mechanics of Blogger Outreach. And it works.

Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Amber Naslund — One of social media’s most influential and respected bloggers and thought leader. Danny Brown – Intellectual provocateur; the blogger’s blogger. Not so fast.

Sorry, gang – a blogger’s salary ain’t what it used to be. 'The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most.

11) "I want to continue to meet and make new connections with people from all around the world enabled by the power and magic of social media." - Jeff Bullas, Blogger, Speaker, and Social Media Strategist. 'Life is busy. We hope it gives you a breath of fresh air before digging into your next big inbound marketing endeavor. 20) "Stop selling.

If a statistic cited by another blogger seems too fantastic to be true, it certainly could be the case. 'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. If you’ve mastered the basics of writing well for readers online , you’re in for a treat. Be Honest.

'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner.

However, during the Boston crisis, like most other bloggers, I let the blog posts run as they had been pre-scheduled for the week. Author and social media celebrity Guy Kawaski also got pillaged by bloggers over his auto-tweets (and his defense of them) during the Boston news coverage. Let’s talk it out together. Oh God.

Laughing Squid Web Hosting is an independently owned and operated web host started in San Francisco that provides friendly, dependable, and secure web hosting services to artists, individuals, bloggers, non-profits, and small businesses. 'What’s the BEST hosting site for WordPress.org? 14 Steps to Make Google Penquin love your SEO.

'by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. Include interviews with professionals related to the company’s business and/or invite them to be guest bloggers. K’Lee is a freelance writer and bloger and writes for a variety of sites including Reputation.com. Save the Company Blog!

Some companies have a blogger or two; others are building full-fledged news organizations. 'Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek , and before that I was a technology columnist at Forbes.

They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog. You know, for a little inspiration.

As usual, I have to provide information about the source of the survey, which few bloggers ever do. 'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Contact New Incite today.

Be careful of ad placement – I know that many bloggers need ads on their blogs to make them profitable. He is helping the carnival team to grow & working on making this an even better place for bloggers. '4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy?

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Nor does it take a genius to see that your CRM system isn’t working, no one likes it, the database is corrupt, reports are trash, and the pipeline is unreliable.

You might also consider rewarding bloggers for posts. 'By Neicole Crepeau, Contributing {grow}  Columnist. If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. Here are five methods to consider. 1) Perfect Social Prompts. recently had my laptop stolen.

This could spell disaster for any publisher, blogger, or brand hoping to compete online. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Many of these features, such as the +1, Hangouts, and Communities are old news.

I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. 'By Michael Brenner – An Interview with Cheryl Burgess. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Sounds simple, right?

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'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. Below are my 5 “bring back to your office and implement” takeaways: 1. One speaker reminded us about a common pitfall – “We’re marketers.

Check the rest of the points that a talented guest blogger covers! 'It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about.

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Hemingway's advice is a perfect fit for bloggers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. This is a question you need to ask in terms of your brand's value to your customers.

Create a “Top 10 Bloggers to Follow” List within Your Industry - the bloggers will most likely re-tweet your post for you. Accept Guest Blog Posts - reach a new audience with guest bloggers. 'High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. View Original Article

'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product.

Addressing the challenges content marketing faces today will require addressing the underlying issue that content, all rhetoric from bloggers and trade publications aside (notably people in the content business), isn’t really the priority they claim it is. source ). Only 39% report a lack of budget. How did we get here? Your Turn.

didn’t become a blogger until I had no choice. I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) By Judith Gotwald, {grow} Community Member. Here is my story.

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'I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Brill’s barbs were notable because IBM’s buttoned-down culture had historically discouraged direct public engagement. Telling Stories.

As a blogger, that allows me to give more to my fans through relevant, well thought-out content. 'There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. Was it a fluke?

They check out what bloggers have to say. 'This ain’t your grandfather’s media landscape. As people turn a blind eye to banners and display a preference for useful information over useless marketing drivel , it’s probably safe to say that content marketing isn’t a trend , it’s a way of life. Also, see point #1.

'Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. This is great, if you can handle the expense.

blogger will trip you up with questions about capabilities in a product that you never even knew existed. 'Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.". Source: [link

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'by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund. Amber is a coauthor of “The Now Revolution”, Co-Founder and President of SideraWorks, and a social media expert. The role of marketing in organizations has never been more critical. But probably not for the reasons you think.

'Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes

'by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. Likes are important, but ultimately they only help you reach a higher percentage of your existing fan base. 80% was liking.

Even the standard paywall model  is something worth looking at, with the  New York Times  doing well with it and big-time bloggers like  Andrew Sullivan transparently showing  what can be done with some smarts and an approach that doesn’t talk down to readers. 'Recently,  I ran into a story  that stopped me dead in my tracks. The noise.

'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency.  Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. What do their values mean? 

Partners in EXCELLENCE president and blogger David Brock challenges that sales professionals go beyond providing rudimentary features and benefits. 'Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. Sales Coaching - The Use and Abuse of Modeling.

'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. What’s another element to the problem?

Decide what your stance will be for blogger outreach programs and make sure you are clear that you have the right to reject content for publication, even if you have accepted content in the past. Photo credit: trixie. Does allowing third-party content on your site make you nervous? The Necessity of Third-Party Content.

I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Tell us: who is Cheryl Burgess? Let’s start with the future.  Sounds simple, right?

14) Invite Guest Bloggers. Guest bloggers can offer a fresh perspective, so be open to inviting other industry experts to write content for your blog, and build a relationship with them for future co-marketing opportunities. First things first: To "do" inbound marketing, you also need to "do" content. Be careful here. how-to post !