• ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Blogger] Which Department Owns Influencer Marketing?
    Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Market Positioning. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Blogger] Why screenshots may be the key to influence marketing measurement
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blogger] The 15 Best Content Distribution and Amplification Tools
    Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. Creating awesome content won’t do your business any good if no one sees it. Content Publishing Tools. 1 ) LinkedIn Pulse. Google Review Count: 391.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Blogger] Stop creating Random Acts of Content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The company had little pockets of activity across their divisions but they were just not gaining any traction. Let’s unpack this a bit. Your plan.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Blogger] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Here's a fun fact about your neighborhood marketing blogger: I. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. Budget-Friendly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Blogger] Why 30 may be the most important number of your career
    There’s nothing sadder than seeing a project die before its time.” – Dr. Jamie Goode , wine blogger. “I Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I come from a world that celebrates impatience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Blogger] Understanding Generational Social Media Preferences
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. 64.7% 58.9%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Blogger] Mark Cuban, the first trillionaire and chatbots on the edge
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Blogger] Drones, Bots and AI oh my. SXSW highlights
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is PART ONE of my report from Austin. Drones.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Blogger] The 7 Elements of Graphic Design, and How to Apply Them
    Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explains that lines can form the underlying architecture of your project. Have you even looked at a seemingly simple design and thought: I could totally do that. What gives? To help you out, we've put together a list of seven basic graphic design elements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Blogger] Adjusting to the new sales strategies with Anthony Iannarino
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. Your product is no longer interesting.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 8, 2017
    [Blogger] 4 Content Ideas to Take From Your Events
    Ask a blogger or your community manager to sit in on some of the case study sessions to outline how your customers are crushing it using your tools and services. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Blogger] Micro-Influencer Marketing: A Comprehensive Guide
    Instead, if the clothing brand connected with 100 fashion bloggers with 1,000 followers apiece, it would be able to connect to a smaller but far more targeted and engaged audience. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. What Is a Micro-Influencer? like rate. of the time.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] The Beginner's Guide to Small Business Marketing Online
    If you need some help and want to hire someone to write for you, try Upwork for a freelance blogger, or use a marketing agency like I mentioned above. Make sure you're writing with SEO in mind -- use this SEO checklist for bloggers , or a WordPress plugin like Yoast. How can I make a website without a developer? What is blogging?
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] 10 Impressive Examples of Influencer Marketing Campaigns
    Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snapshots of their daily outfits and beauty essentials -- including a strategically placed Naked Juice in the mix. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. Not so fast. 1) Old Navy.
  • INFLUITIVE B2B  |  FRIDAY, MARCH 3, 2017
    [Blogger] How Sujan Patel Writes Six Top-Ranking Blogs Every Week
    Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Blogger] How to ruin your content by overthinking things
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. Believe me, that’s exhausting! So there.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Blogger] Link Building and Mobile SEO in 2017
    Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. In addition, most reputable bloggers will reject spam comments; so not only will you not get the backlink, you will damage your site’s reputation in the process. Guest post by Molly Jones. Obvious paid links.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [Blogger] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link. Lead nurturing is one of those things that’s easy to talk about but hard to do. Let me explain. Email. Events. Tactic #1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 2, 2017
    [Blogger] The political company? How business strategy is being re-invented by social media
    I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. By Mark Schaefer. My friend Mitch Joel has been on a roll lately. If you don’t yet subscribe to his blog Six Pixels of Separation , you should! And that is a positive development.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blogger] Marketing Research to Bookmark for Your Next Blog Post
    For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? 3) Gallup.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Blogger] The 14 Best Personal Productivity Tools
    Get an email when you favorite blogger pubishes a new post. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. So how can you get at least some of that time back? Online Time-Tracking Apps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Blogger] Marketing’s answer to winning in an ad-free world
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. I never see ads.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blogger] Back to Basics: How to Write an Effective Business Blog
    Another good promotional tactic is establishing relationships with other bloggers and companies. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. I want to address some of the most common questions here – specifically as they pertain to business blogs. What should I write about? they ask.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] 5 Great Pinterest Marketing Resources
    Bloggers can, too. Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. Pinterest is a fantastic marketing tool that is under-utilized by countless brands. But what if you spent just a little more time on Pinterest? Would you be happy to achieve an SEO boost?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] The 26 Best WordPress Plugins
    In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Sample review: “This is a comment spam blocking WordPress plugin and absolutely essential for any blogger and one of the first plugins I ever loaded. 2) SumoMe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] Learn to say no and focus on your three critical business drivers
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. A no brainer, right? I said no. Here’s why.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] Buy domain names for all your pages, products, and services
    Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. Infomercials and commercials have become smart. It’s short and dedicated to the one page. Same thing with Skinny Coconut Oil. Give it a go.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] The 21 Best Content Curation Tools
    For bloggers, add a share button to posts to make it easy for others to Flip. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Expert interview roundups (example: iDigic ).
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] Competitors want you out, influencers want you in
    For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. “We don’t have any competitors.”. I’ve heard this often. The space you occupy is not empty. They’d be ecstatic if you approached them to work with them. First of all, why?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” I first posted this list on Facebook and it provoked some interesting comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Blogger] Why the marketing world is one big selfie
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. I want to be cool. I want to be relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet ! source ]. source ]. Lack of Measurement.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Five Tips to Help You Write Outstanding Content For Your Blog
    Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Write A Catchy Title.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] Social media proficiency: A life skill?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. Which brand?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] The 29 Best Social Media Monitoring Tools
    Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. These tools can help you find out. 1) Socialbakers. Google Review Count: 345.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Blogger] Why content is your enemy and experiences are your friend
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer. “When we create material for our customers, we never call it content,” he said. ” He had my attention!
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Blogger] How to Get More Results Out of Less Content
    CoSchedule found 77% of the bloggers they surveyed share their content three times or less! My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. It’s via email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2017
    [Blogger] The difference between “pandering” and “serving” in the Super Bowl ads
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. ” It seemed uncharacteristic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 2, 2017
    [Blogger] The True Meaning of Hustle
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When I was 14 years old I needed a job. I needed a job because I needed money. So I needed to find some money. I did anything I could to make a buck.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blogger] Fake News Might Kill the Future of Native Advertising
    The blog post praises a sticker book from Pinhole Press, complete with beautiful photography of the bloggers’ kids using the product. At the end of the article, the blogger identifies the sponsorship and offers a sincere note thanking readers for supporting the brand. This is the problem with native ads today. Fake news.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 31, 2017
    [Blogger] The blockchain brand: hard-coding brand promises
    Bernadette Jiwa is one of my favorite marketing bloggers. This is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Sometimes they do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Blogger] What to do if the president tweets you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. Twitter is consistently underestimated by the press.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Blogger] The difference between “free speech” and politicizing your brand
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today. Probably permanently. Were they right to do that? Is that fair?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Blogger] The greatest content marketing case study in history
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. Here we go.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Blogger] The Importance of Influencer Marketing
    First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.) These days, it’s not enough to have a hot digital marketing campaign. Don’t worry – there is hot new marketing trend that actually addresses both of these points: influencer marketing.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Blogger] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Brands & Marketer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Blogger] The new standards for strategy and social media success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page. Where are they now?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The fake news lesson for marketers: You will be a victim
    It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors. You see?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The Secret to Getting Exactly What You Want (In Business)
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. Let me explain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blogger] Content shock re-visited, the content marketing myths and realities
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. A few years ago it certainly would be published. Content Shock.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog
    From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] 8 Ways to Increase Traffic to Your Business Blog
    Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […].
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. Productivity is one of those things that's too general to master quickly.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Protect Your Business from Cyberattacks
    About the Author: Caroline Black is a tech blogger with a special interest in cybersecurity. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Even the U.S.
  • ENGAGIO  |  MONDAY, JANUARY 9, 2017
    [Blogger] Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
    Sales authors, speakers, bloggers, investors, and executives will share more of the live stage, present together on more webinars, feature one another’s quotes in their new articles and books, and invite each other to visit their growing teams. To say account based strategies were prominent in 2016 is an understatement. Jill Rowley. “1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Blogger] The five great questions of content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I recently attended a conference where marketers wrote about their single biggest challenges. Breaking through the noise. “We Specific measurement. “We
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Blogger] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. The typical blogger published several posts per week. How long are their articles? hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2017
    [Blogger] Study says sedentary activities like blogging block impact of exercise
    Some of this is genetic, some of it is the lower metabolism associated with my age, and some of it might be because I’m a blogger according to research. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Blogger] Entering Protopia and a world of continuous marketing disruption
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time when we turn to the challenges of the new year and changes we’re likely to face. In the 1970s, there was one: cable television.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 1, 2017
    [Blogger] My personal challenge to you for the new year
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The first blog post of the new year has a lot of emotional power for me. But I’m setting that tradition aside (until tomorrow!), Be resilient.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Blogger] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    Seth Godin , Blogger and Best-selling Author. Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. This year, I’m going to make it easier on myself. 2016 was a crazy year in a lot of ways…an election year (in the U.S.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blogger] In case you missed it, the best marketing posts of 2016
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? This is a huge trend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] Building a personal brand? Here’s why you need to ignore SEO
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. That may seem like strange advice but let me explain. If you become obsessed with SEO, you become just another dog fighting over a bone.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] How to Harness the Power of Social Media
    Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Facebook Pages.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Blogger] My Best Biznology Blog Posts of 2016
    The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year. I think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. My Best Biznology Blog Posts of 2016. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2016
    [Blogger] If you’re preparing a roundup post, stop this right now
    ” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? By Mark Schaefer. This week I received a request for a contribution for a roundup post. My favorite social media tip.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. Research supports this. Research.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Blogging for SEO: How to Write Blogs that Rank on Page One
    And the blogger or writer may even return the favor and link to your site. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. You might be thinking, “That sounds great, Courtney!
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Become A Blogger. That’s why he created this blog, to help and guide you to become a successful blogger. Smart Blogger. Over 2.5 Engagement (Do people share and comment?).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] The all-time greatest Christmas marketing story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. They’d probably get themselves into a pickle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Blogger] 4 Ways Marketers Can Up Their Mental Game
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Your pricing. Placement. Promotion. And of course, your people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2016
    [Blogger] Why Facebook Live is not ready for prime time
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” Companies will move their content production to live video.” Of course.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] Why Licensed and Curated Content Are Killing Your Content Strategy
    Today, there are a load of bloggers, vloggers, reporters, and other single-person brands that drive loads of interest in themselves by sharing content relevant to their audience. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. A Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Introducing the Internet-of-Things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Blogger] Finding the right “authenticity level” for your brand
    Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The most obvious problem was that his content was anonymous. Vulnerable.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Fast forward to today. Just ask.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    This was distributed via our blogger relations team to help AO.com's campaign gain traction on related websites. Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. The lesson?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] Can Your Brand Monetize Web Content Without Serving Ads?
    Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics. A great content marketing strategy requires time, energy, and sometimes significant resources. When you do it right, the payoff is more web traffic, more leads, and ultimately, more loyal customers. What do you do? Think Beyond Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Blogger] What it’s like to be hugged by a brand. Literally.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. What are some of the biggest digital marketing trends right now? Likable.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Blogger] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Here are a few of my predictions: Brands’ acquisitions of media sites, blogger sites, and other influencer sites will expand from “here-and-there” isolated occurrences to a full-blown trend “on steroids.” Somehow, we finally managed to make it to the end of 2016. cmworld Click To Tweet. Click To Tweet.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Blogger] This Week in Content Marketing: The Business Case for Content Marketing as PR
    How Casey Neistat used content marketing to make millions and then move on (27:03): The YouTube-famous video blogger has dropped the mic on his wildly popular vlog after his Beme app was acquired by CNN for a cool $25 million. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blogger] Learn to create effective content by putting it through the RITE test
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant. The answer is … kind of. Timely.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blogger] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Content marketing strategy: Start with questions, end with insights
    Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. Rand Fishkin.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. Maybe.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blogger] How to Build a Memorable Personal Brand on Twitter
    Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? Check it out below. How to Build a Memorable Personal Brand on Twitter. Repeat. The lesson?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Pause Your Holiday Playlist. It’s Time for Content Pros!
    But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Why paying for content means pop-ups, whether you like it or not. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Case Study: Using influencers to quickly build an audience for your content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had a stack of invoices he couldn’t pay. “I The results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blogger] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Blogger] Your marketing strategy is not a decision. It’s decided for you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! A follower?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blogger] Adapting To The NEW Consumer With Better Analytics
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blogger] Do you have to be a great writer to be a great blogger?
    If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? By Mark Schaefer. Let’s be honest. Start.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] What is the role of content marketing in an ad-free world?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. I have not seen a newspaper ad in five years. Maybe longer. I never listen to commercial radio.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blogger] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    New research reveals top blogging trends (33:00): In its third-annual survey, in which it queried more than 1,000 bloggers, Orbit Media finds evidence that blog posts are getting longer, are taking more time to produce, and are increasingly being supported with email and paid media techniques. This week’s show. 2. Sponsor (38:53).
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