• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blogger] Content shock re-visited, the content marketing myths and realities
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. Maybe I’ll be able to compete, maybe not. Content Shock.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. So how do you prioritize them? Not to learn.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Protect Your Business from Cyberattacks
    About the Author: Caroline Black is a tech blogger with a special interest in cybersecurity. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Even the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Blogger] The five great questions of content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. Ha, is that how the creative team packaged the message?”. 2.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Blogger] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. The typical blogger published several posts per week. 5% published daily. hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2017
    [Blogger] Study says sedentary activities like blogging block impact of exercise
    Some of this is genetic, some of it is the lower metabolism associated with my age, and some of it might be because I’m a blogger according to research. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Blogger] Entering Protopia and a world of continuous marketing disruption
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time when we turn to the challenges of the new year and changes we’re likely to face. In the 1970s, there was one: cable television.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 1, 2017
    [Blogger] My personal challenge to you for the new year
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The first blog post of the new year has a lot of emotional power for me. 2016 was the most hate-filled year I’ve ever witnessed. Be resilient.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Blogger] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    Seth Godin , Blogger and Best-selling Author. Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. This year, I’m going to make it easier on myself. 2016 was a crazy year in a lot of ways…an election year (in the U.S.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blogger] In case you missed it, the best marketing posts of 2016
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? This is a huge trend. This
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] Building a personal brand? Here’s why you need to ignore SEO
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. That may seem like strange advice but let me explain. When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] How to Harness the Power of Social Media
    Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Facebook Pages.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Blogger] My Best Biznology Blog Posts of 2016
    The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year. think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Maybe by the 3rd I’ll know what the future may bring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2016
    [Blogger] If you’re preparing a roundup post, stop this right now
    ” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? By Mark Schaefer. This week I received a request for a contribution for a roundup post. My favorite social media tip.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. Research supports this. Research.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Blogging for SEO: How to Write Blogs that Rank on Page One
    And the blogger or writer may even return the favor and link to your site. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. You might be thinking, “That sounds great, Courtney!
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Become A Blogger. That’s why he created this blog, to help and guide you to become a successful blogger. Smart Blogger. Over 2.5 Engagement (Do people share and comment?).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] The all-time greatest Christmas marketing story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. They’d probably get themselves into a pickle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Blogger] 4 Ways Marketers Can Up Their Mental Game
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Your pricing. Placement. Promotion. And of course, your people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2016
    [Blogger] Why Facebook Live is not ready for prime time
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” Companies will move their content production to live video.” Of course.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] Why Licensed and Curated Content Are Killing Your Content Strategy
    Today, there are a load of bloggers, vloggers, reporters, and other single-person brands that drive loads of interest in themselves by sharing content relevant to their audience. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Introducing the Internet-of-Things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Blogger] Finding the right “authenticity level” for your brand
    Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The most obvious problem was that his content was anonymous. Vulnerable.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Fast forward to today. Just ask.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    This was distributed via our blogger relations team to help AO.com's campaign gain traction on related websites. Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. The lesson?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] Can Your Brand Monetize Web Content Without Serving Ads?
    Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics. A great content marketing strategy requires time, energy, and sometimes significant resources. When you do it right, the payoff is more web traffic, more leads, and ultimately, more loyal customers. What do you do? Think Beyond Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Blogger] What it’s like to be hugged by a brand. Literally.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging. Native advertising. Approachable.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Blogger] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Here are a few of my predictions: Brands’ acquisitions of media sites, blogger sites, and other influencer sites will expand from “here-and-there” isolated occurrences to a full-blown trend “on steroids.” Somehow, we finally managed to make it to the end of 2016. cmworld Click To Tweet. Click To Tweet.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Blogger] This Week in Content Marketing: The Business Case for Content Marketing as PR
    How Casey Neistat used content marketing to make millions and then move on (27:03): The YouTube-famous video blogger has dropped the mic on his wildly popular vlog after his Beme app was acquired by CNN for a cool $25 million. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blogger] Learn to create effective content by putting it through the RITE test
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant. The answer is … kind of. Timely.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blogger] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Content marketing strategy: Start with questions, end with insights
    Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Here’s a trick to get you going.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. Maybe.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blogger] How to Build a Memorable Personal Brand on Twitter
    Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I want to give people a leg up and not just share the same super popular blog posts others were sharing,” she says. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. Check it out below.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Pause Your Holiday Playlist. It’s Time for Content Pros!
    But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Why paying for content means pop-ups, whether you like it or not. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Case Study: Using influencers to quickly build an audience for your content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. The more broke I became the harder I worked. The results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blogger] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Blogger] Your marketing strategy is not a decision. It’s decided for you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! follower?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blogger] Adapting To The NEW Consumer With Better Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blogger] Do you have to be a great writer to be a great blogger?
    If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? By Mark Schaefer. Let’s be honest. Start.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] What is the role of content marketing in an ad-free world?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. have not seen a newspaper ad in five years. Maybe longer. never listen to commercial radio.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blogger] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    New research reveals top blogging trends (33:00): In its third-annual survey, in which it queried more than 1,000 bloggers, Orbit Media finds evidence that blog posts are getting longer, are taking more time to produce, and are increasingly being supported with email and paid media techniques. This week’s show. election. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Blogger] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    There’s a space between those two models that bloggers can jump in the middle of. You can have bloggers who are truly specialists in their fields. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. You write a lot about the importance of strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Blogger] Voice from the trenches: Midway through writing a book
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. This has not been a plan. Here’s the problem I solve with my new book: To succeed in many careers today, there’s a huge advantage to being “known.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blogger] Cutting, pasting, and going to court. Know your copyright rights
    They then extract a settlement (typically costing several thousand dollars) from the unfortunate blogger, company, or agency that used the image. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Our job is to protect you from unknown risks. DO NOT USE IT.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] How To Get More Followers On Social Media With 30 Awesome Tips
    How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? How on earth do they do it? It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. Marketing - Publishers
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] Search + Social = Online Reputation Management
    I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. Millionaires, Google abhors a vacuum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] I love big blogs and I cannot lie.
    ” For a blogger, the easiest measure may be the number of shares and comments. The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. That’s a 26% increase from last year.   And   twice as many bloggers now spend six hours or more creating a single blog post.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content.
  • ANNUITAS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Stop Wasting Time in Excel for Data Management- Focus on R
    The R-Bloggers website. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” How Do I Implement R?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Why working in marketing makes you bitchy
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Some of the highlights of the findings include: Marketers now work 45.9 hours. Exactly.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Top Marketing Blogs You Should Be Reading
    Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Top Marketing Blogs You Should Be Reading
    Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
  • READYPULSE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Using UGC to Strengthen Brand Engagement
    Influencer campaigns don’t work unless you do, so be sure to have a plan and structure in place before starting your influencer and blogger outreach. Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC. Build Community. Powerful Images.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Blogger] Today’s online influencers are wicked tough
    Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Blogger] How do I find time to create content? 25 Ideas!
    But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Let it sit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Blogger] Social media, technology and dirty politics
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is high political season in America and I could not help but observe how technology is changing the landscape in unexpected, and permanent ways.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] Drafting the Perfect Outreach Email to Your Influencers
    Sure, you can reach out on social, but composing a professional and concise email ask is more appropriate for established bloggers and social media influencers. Clear communication is important in all aspects of business, including your influencer marketing programs. Personalize the Content. Do you remember how it made you feel? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Early in my digital career, I’ve followed the paid advice of a famous blogger consultant who said I should stop drawing and focus on monetizing my blog instead … Bad advice I followed for almost half a year, until my intuition taught me better. By Mars Dorian, {grow} Contributing Columnist. Lesson 1: Don’t become the tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blogger] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road. #2: Identify influencers who share similar infographics. Send to influencers/bloggers who’ve shared your content in the past. Share infographic with the right bloggers and influencers. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] 15 Thought-provoking quotes about innovation and success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Kevin Kelly , futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. ” Kevin Kelly. ” Tien Tzuo.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] Planning Social Media Content? Ask Yourself These 9 Questions
    But then, there are influencers -- people considered to be leaders and trendsetters in their respective niches (think: bloggers). It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. But how? What are they looking for? Too soon, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Blogger] Three Types of Goals and KPIs Needed for Social Media Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. And why? Start With Goals. Engagement. Conversion. Awareness.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] Ask and thou shalt receive
    I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions. And I agree. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] How to become an influencer (even if you’re a little guy!)
    There are so many Twitter chats for fashionistas, financiers, entrepreneurs, bloggers, travelers and more. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2016
    [Blogger] Why we create crap content: We’re afraid
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” Who is setting these industry expectations and rules?
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Blogger] A Simple Guide to Creating an Expert Roundup Post
    Your experts are likely going to be comprised of bloggers, marketers, or perhaps company executives. Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. Sounds easy, right? It is, well, as long as you have the right process. received a 53.8%
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Blogger] Facebook’s March to China, and 3 Other Stories You Should Read
    This week’s standout is a profile on the gossip blogger and personality Lainey. Here’s what you missed while you were realizing the internet isn’t nearly as stable as you thought … The New York Review of Books: They’ve Got You, Wherever You Are. Selected by Dillon Baker, associate editor.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Blogger] 6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
    Outreach – find bloggers who will benefit from sharing your infographic. The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Blogger] HR and social media: 7 Ways HR needs to act like marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Blogger] Earned-media micro-influencer marketing master class
    Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers). Bloggers are libertarian contrarians. My goal?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Blogger] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It helps you build a network of other bloggers and readers interested in your industry or topic area. There’s no upside for business bloggers. Hence, 1,000. Data quality.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 17, 2016
    [Blogger] Free Internet and Your Content Marketing Strategy: What Could Go Wrong?
    recent distributed denial-of-service (DDoS) attack on a leading security blogger’s website brought the domain down by overwhelming it with traffic generated by as many as one million IoT devices. Europe has bold plans to lead the rest of us into the future. With expanded Wi-Fi access comes the growing risk of security breaches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Blogger] Strategies to deal with losing readers through the newsfeed evolution
    In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Blogger] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. Each Mint team member had their own feature on the blog, and Mint persuaded numerous personal finance bloggers to contribute for free. Are you fully committed to your content marketing program?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 13, 2016
    [Blogger] Save this guide on how to moderate a panel discussion
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I’ve been asked to moderate many corporate and conference panels over the years and I’ve become pretty good at it. Look, we are all so busy.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Blogger] Micro-influencer marketing is the new long tail
    I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly. Ten years later, I am still at it in earnest. Candid Belle via Blog Post. via Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 10, 2016
    [Blogger] Five new content forms rocking the marketing airwaves
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. How cool would it be to actually play with objects in a video? Interactive stories.
  • KEO MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Blogger] 3 Blog Post Ideas to Add Variety to Your Content
    If you have built up your reputation as a blogger, your loyal readers will trust your opinions and will listen to what you have to say about new products that relate to your topic. Does your business have a blog? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 6, 2016
    [Blogger] How I get more stuff done than you: Focus
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve!
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Blogger] The Modern Nonprofit's Guide to SEO
    Don't overlook people who aren't yet part of your organization's family, such as bloggers who write about your industry and relevant online publications. Do some social listening to find bloggers and sites that are also using your keywords or talking about the same issues as your organization. SEO can be a funny thing. That's terrific.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Blogger] The Secret Ingredient to Effective B2B Content Marketing Performance
    Blogger Outreach & Communications. KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2016
    [Blogger] Four marketing mega trends nobody’s talking about
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Blogger] Will Snapchat snap?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. ” I have a concern about this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blogger] Economist Study: B2B leaders conflicted about content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] How to Make the Most of Your To-Do List: 7 Styles to Try
    One of them, my fellow marketing blogger Sophia Bernazzani , was kind enough to share a picture of hers: A Bullet Journal, Bernazzani explained to me, works for her, "because it easily lets me see my big-picture priorities and daily to-dos all in one place.". In my family, memory is an asset. It’s not that we’re senile. Source: Boston Globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] The One Thing That’s Better Than Knowing Your Customers
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Blogger] The business case for breaking the content marketing rules
    ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. But guess what?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blogger] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Luckily, hosting sites like WordPress and Blogger make it easy for the average Joe to make an attractive blog with minimal know-how. Now that you’ve identified some of the most common mistakes that the average blogger makes, you can take the necessary steps to correct them and make your blog stand above the rest. Blogs are hard work.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How To Increase Referral Traffic And Get More Leads
    Keep the target audience in mind while writing - Most blogs have strict guidelines in place for guest bloggers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic? But that’s not all!
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] Influencer Marketing: Get Up to Speed or Get Left Behind
    Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Influencer Marketing Matters. This holds especially true with younger generations.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How to Make Your Job Descriptions More SEO-Friendly
    Guest Bloggers attracting top talent glassdoor how to make job postings SEO-friendly marketing for staffing agencies online job postings SEO tips for staffing firms SEO-friendly job postings[The following is a guest post provided by Glassdoor.]. How does that work? Here are 6 SEO tips to jumpstart your posting performance: 1. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] The disconnect between social media popularity and business effectiveness
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. What is true? You find two posts.
<< 1 2 3 ... 45 46 >>