• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Blogger] The 6 Scariest Words in Digital Marketing
    This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. ” And so it goes. An Example of Content Shock.
  • CEROS  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling
    Shawn Forno is a travel writer, content manager, blogger, and copywriter. This post, Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling , written by Shawn Forno , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! People Love Practical Effects. Stop-Motion Legends.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 29+ Actionable Content Writing Tips [+Examples]
    People in the 21-to-35 year-old demographic group account for 53.3% of all bloggers @Sysomos Click To Tweet. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. To do this, working on improving your writing is an important step. Give them the recipe.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 4 Examples of Content Curation Done Right
    The team supplemented original, Lenovo-created content with third-party sources produced by popular local technology publishers and bloggers around the world, delivered in any one of eight natural languages — Brazilian, Portuguese, English, German, Japanese, Russian, Simplified Chinese and Spanish. Verne Global data center.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 6 Tips for Encouraging Your Team to Blog
    The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. One of the best solutions to this problem is including your employees in the content marketing strategy. Final Word.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Blogger] My PocketCHIP is a portable Linux box
    OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Blogger] How Accessibility Is Revolutionizing Influencer Marketing
    Anyone can be a social media star or popular blogger and, thus, can build an audience. Rather than being reserved for major celebrities, the status of influencer now can include anything from self-made celebrities to  bloggers and social media gurus to YouTube stars, and more. The celebrity endorsement is a marketing classic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Blogger] How Google’s failure helped me become a dramatically better writer
    shut out the echo chamber and went my own way … probably the best thing I ever did as a blogger. Neither of these situations was going to make me an effective blogger. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? have no idea.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Blogger] Earned media influencer marketing demands your awesome
    If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. That’s cool. Earned media influencer marketing is time-consuming. Trust me.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Blogger] How to Find The Best Influencers for Your Company
    This tool is especially focused on blogs and bloggers. Take a video tour of Act-On to learn how you can score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? At last! Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Blogger] Get Your Blog On: 4 Steps to Blogging Success
    You can also look beyond your organization and reach outside of your company to find guest bloggers. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Preferred content topics.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blogger] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    For example, here's what terms stand out in the blogger listing: Scan the job description for technical terms you can repeat in your own writing. The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Blogger] Better Business Blogs: Correct Those Broken Links
    This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This Ah, yes, nirvana. The good news? Link rot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Blogger] How do you build a content strategy when a market is already littered with “experts?”
    It might seem weird, but the voice of the company isn’t going to come from a blogger or agency, it will be ultimately determined by the leaders in the company who set the tone for the company culture. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. Instagram?
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Blogger] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    He’s a self-described “active blogger,” writing articles such as “ Opening Minds on Ed Tech ,” which received over 18,589 views, 4,901 likes, and 224 comments within three weeks after its publication. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. So what’s missing? Both are free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Blogger] 3 Business tips to make the second half of your 2016 count
    Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. If I’d call myself a blogger today, I’d be homeless. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Blogger] 9 Actions Content Marketers Need to Do Right Now
    Include media companies, bloggers, influencers, and competitors. As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. hope this list is helpful. 1. Are you actually telling a different story?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Blogger] How to Master Local Lead Generation
    Consider working with influential bloggers within your industry too. You can even offer to write a guest post occasionally to acquaint yourself with a blogger’s followers. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local? Maximize Your Local SEO.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Blogger] Influencer marketing tools of the trade
    So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! We’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. OpenSRS don’t care.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blogger] The 24 Best Online Writing Tools and Apps
    Sample review:  “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. free tool to help bloggers and other writers to edit their work and improve writing style.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Blogger] SnapWrap: What’s Hot in Marketing This Week?
    Hiring a guest blogger both allows for a fresh perspective on your site, and frees you up to focus on creating different kinds of content for your audience. Welcome to SnapWrap , our newest weekly feature on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. Content loading
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Blogger] 10 Metrics Every Marketing Team Should Track
    If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic. 2) Social media followers. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. That is because visibility is the key to referrals and new business. Objectivity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Blogger] Six methods for smarter marketing segmentation
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Blogger] How to Find Great Writers: 6 Places to Start Your Search
    Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. 1) Check out forums and communities. Journalists, bloggers, marketers, and PR pros can sign up for free. How do you find guest bloggers for your company? Start there.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [Blogger] Mi6 Agency’s Top Charts for June 2016
    Checking out their blogs will help to answer that question.  CB Insights has created a periodic table of venture capital blogs featuring the most active bloggers in their respective domains, beginning on the left with with large-cap venture capital firms through the right with Accelerator program blogs. Week of May 30th. Sources.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Blogger] Popup Strategies: Popup Types and When to Use Them
    If I’m a blogger and my primary focus is getting new subscribers, it’s probably not a good idea to stick a subscribe popup in my visitor’s face right away before they’ve had time to experience my wonderful content. The evidence is in. While they are annoying, popups work. Let’s say you’ve decided to hold your nose and give a popup a try.
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Blogger] Renewable Energy: Top 100 Influencers and Brands
    Alice Stollmeyer , EU Energy & Climate blogger & Founder of @StollmeyerEU. “In Europe, the transition towards more energy efficiency and renewable energy is gathering momentum. We found a rich mix of teachers, bloggers, enthusiasts, authors, keynote speakers and edtech professionals. WHAT ARE THE EXPERTS SAYING? ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2016
    [Blogger] The stress of authenticity and other reasons social media is exhausting
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. teach a class at Baruch College in NYC on consumer behavior. truly believe in being authentic and transparent. But how far does it have to go? have bad days.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Blogger] Smart Agency Tips: How to Design Better Websites for Your Clients
    Web design blogger Elaine Griffin recommends sending a questionnaire to prospective clients, with items such as: “When someone views your logo, site, and social media (your brand), what do you want their first impression to be? “We need a good website, can you just make it for us?” Agency marketers hear this all the time. Great! PREPARATION.
  • KEO MARKETING  |  TUESDAY, MAY 31, 2016
    [Blogger] PR Marketing: Quality not Quantity
    For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology. PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. B2B Marketing
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Blogger] Edtech and Elearning 2016: Top 200 Influencers and Brands
    ” Mark Anderson – Consultant, blogger, speaker, and author. We found a rich mix of teachers, bloggers, enthusiasts, authors, keynote speakers and edtech professionals. In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive. DOWNLOAD NOW!
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Blogger] Microsites and SEO: Why B2B Link Building Matters
    The Blogger’s Simple SEO Checklist. Everyone loves being called out for doing great work. Recognition gives us a sense of value and validation that what we do matters. So, So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. But the benefit is two-fold.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Blogger] How Wattpad Became the Hottest New Influencer Marketing Platform
    But what you really mean is a blogger. When you think about what an influencer looks like, it’s easy to draw an image of Instagram stars with their white walls, succulents, and perfect outfits, lounging around listening to vinyl on a Monday afternoon. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11.
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Blogger] How To Map Content To Your Conversion Funnel
    ” The channel features popular YouTube beauty bloggers who contribute tutorials, styling tips, hair care advice, and inspiration. For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. Prospects reach the end of the funnel when they make a purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Blogger] Someone’s making money off your copyrighted content (But it isn’t you)
    Recently, several bloggers, including Mark Schaefer, discovered that their original, copyrighted content was being sold to unsuspecting companies for their use without the knowledge or permission of the content creators. By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Blogger] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Blogger] How Do You Choose a Blog Platform?
    With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best? Congratulations on deciding to start a blog! Which one is best? WordPress.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Blogger] A course correction for influence marketing measurement
    He is a pioneering podcaster and a prolific blogger. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. One of my university students told me “I hate seeing ads. But I love watching people I trust talk about products they use.” That comment nails it.
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Blogger] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    As a popular events speaker across the globe and an avid blogger of marketing and entrepreneurial insights, if you haven’t yet been acquainted with Neil, you’re in for a wealth of knowledge. Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience.
  • ONALYTICA B2B  |  WEDNESDAY, MAY 18, 2016
    [Blogger] Influencer Marketing: The Better Practice Guide
    Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2016
    [Blogger] Speed up your sales with scientifically proven writing tips
    Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Blogger] This Innovative Co-Working Space Asks for Content, Not Money
    Bloggers are part the future of the publishing industry and should be supported in their independent publishing.”. The promise of “exposure” in lieu of payment is a well-known cautionary tale in freelancer circles. Your effort should come with tangible compensation, preferably money. Inside the factory. Photography by Elizabeth Rushe.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blogger] The 14 Best Content Planning and Research Tools
    HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Blogger] How LeanData Stacks Up
    Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen. That always got the audience’s interest.
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Blogger] Whoa: marketing technology budgets are now surpassing advertising
    Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. Actually, I guess with this disclaimer I didn’t bury the lede. billion.
  • KEO MARKETING  |  FRIDAY, MAY 13, 2016
    [Blogger] Amplify your B2B marketing with Influencer Marketing
    These third parties exist either in the supply chain (customers, partners), as trusted advisors and thought leaders (bloggers, speakers, CxOs of businesses), or as value-added influencers (journalists, academics and industry analysts). Let’s face it: the online world is saturated with advertising and people are ignoring it.  Extended Reach.
  • BIZNOLOGY  |  FRIDAY, MAY 13, 2016
    [Blogger] 6 ways to create content that will go viral
    Look for some free and high quality photo sources for bloggers to add some creative imagery and your chances bump up a few more levels. There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Take a look at these 6 ways to create content that your readers will share. Humanize your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Blogger] A complete strategy for effective scheduled tweets
    and Mashable (nothing against those sites!). I can jump on trending content with “hot off the press” content. I can also share directly (immediately) or schedule my tweet(s) to go out at later times. 2) IFTTT. I use “If This Then That” to schedule my top trusted blogger content. Scheduled tweets are my jam. Right?
  • HINGE MARKETING  |  TUESDAY, MAY 10, 2016
    [Blogger] The Building Blocks of a Successful Rebrand
    Influencers: Well-known industry experts, bloggers, community leaders, or even insiders who work with your decision maker…they provide a valuable perspective on a firm’s perceived strengths and weaknesses, as well as point out missed opportunities. Where to even begin? What gets tossed, what gets saved? It takes strategy. and one that wanes.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Blogger] The Basics of Building Visibility in Your Area of Expertise
    Be sure you understand the target audiences you want to influence, including potential clients, key influencers (such as journalists, bloggers, opinion leaders), and other professionals who may become a source of referrals. 3 – Assess your current visibility. We can think of these folks as “invisible experts.”. The Road to Visibility.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Blogger] Why Your Content Marketing Strategy Should Include Long-Form Content
    For example, Tim Soulo from Blogger Jet reached out to 500+ bloggers and spent about 2-3 months to come up with his data-driven article on guest post ROI —and his isn’t even a brand story so much as a blog post. We all remember the time not long ago when short-form content ruled. Still others defended short-form. Boosts SEO.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Blogger] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. True or False: Modern marketing departments are dominantly focused on demand generation activities? Marketing is easy to overcomplicate. How companies apply these varies widely. Templates.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Blogger] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. True or False: Modern marketing departments are dominantly focused on demand generation activities? Marketing is easy to overcomplicate. How companies apply these varies widely. Templates.
  • READYPULSE  |  FRIDAY, APRIL 29, 2016
    [Blogger] Top 7 Ways to Market Using the Psychology of Influence
    People don’t always need facts to be convinced, they look around and listen to friends, family and bloggers who are endorsing products and services. 5. Whether you like it or not, people are trying to influence you everywhere. This is happening in social conversations, online, offline, in stores, at dinners, on the mountains, etc. Scarcity.
  • READYPULSE  |  THURSDAY, APRIL 28, 2016
    [Blogger] What is Social Influencer Marketing & Why Do You Need It?
    In the past, the definition of an Influencer was known to only include paid-bloggers and paid celebrities. The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business. Peer recommendations are playing a major role in consumer purchasing decisions and habits.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Blogger] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    For more ideas, read this blog post for the ultimate list of websites every blogger should bookmark. 6) Keep useful code snippets close at hand. When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. This post isn't about cutting corners; it's about editing efficiently.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Blogger] 5 Ways Blog Analytics Improve Your Business Blog
    There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. How do you use your blog analytics ? There This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media. Post views/clicks.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Blogger] How to Achieve Your Blog Writing Goals
    For example, a dominant reason is bloggers losing the drive to produce content […]. By Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. Content Marketing
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Blogger] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Bring in bloggers or even celebrities, as this is a good way to introduce your brand to new audiences. For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. However, traditional outbound lead generation activities can be expensive. Engage.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Blogger] Launching your social campaign with guns blazing!
    reach out to the A-listers by hand via GroupHigh’s excellent blogger/influencer-dedicated social CRM — it allows me to track the outreach and, if I can’t find their email, I can still fill out their contact form or reach out to them via Twitter, Facebook, LinkedIn, Google+, or even DailyMile, if that’s what I have to do.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Blogger] 7 Takeaways From Cision’s ‘State of the Media’ Report
    To address that distinction,  Cision , a communications software company, recently conducted a survey of 346 journalists, bloggers, and influencers, and combined it with the  data  from its internal research team. As blogger Erin McGann said in the report, “Native advertising is an important revenue source for online media.”
  • BLUE FOCUS MARKETING  |  SATURDAY, APRIL 23, 2016
    [Blogger] The Future of Lifelong Learning #educational #HR
    I love Brian Solis’ quote on the importance of learning.  I am also honored to be invited as a guest blogger on Brian’s website.  Here is a small portion of my post.  To read the full article, click here. The post How to Make Lifelong Learning an Organizational Priority appeared first on Brian Solis. Image:  Brian Solis.
  • BIZNOLOGY  |  FRIDAY, APRIL 22, 2016
    [Blogger] Why most marketers should ignore A-List bloggers
    The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. ” It does seem tempting. It’s so much harder than that. It just doesn’t happen. Like this post?
  • READYPULSE  |  THURSDAY, APRIL 21, 2016
    [Blogger] 11 Ways Influencer Marketing Can Increase Your Brand’s Audience
    Some influencers who have large followings, such as bloggers or YouTube stars, can be paid to talk about your brand. Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue. Benefit from social media. Influence more consumers.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Blogger] Is It Morally Okay to Ghostwrite Thought Leadership?
    It might seem strange at first, but why couldn’t bloggers use this same system? I was 21 when I found out that a friend was ghostwriting recipes for a celebrity chef. The recipes were published in a highly respected U.K. magazine, which really shocked me at the time. It was almost as crushing as finding out the truth about Santa Claus.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Blogger] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    For all you bloggers out there, I use the drag-and-drop feature to track blog post ideas and progress. Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. This is where tools like Trello come in. And why shouldn't we? What is Trello? the list goes on. The calendar.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Blogger] 10 Amazing Ideas for B2B Press Releases
    If you’re not a top-tier brand like Apple or Microsoft, carefully consider the newsworthiness of your company for journalists, bloggers and other influencers in your sphere. If practical, provide journalists and bloggers with a trial version of your new product together with the press release. Guest post by Alice Koval.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Under the Influence
    Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Lifestyle, fashion, and travel bloggers in particular—such as caraloren, who has 606,000 followers, or iamgallah, who has 1.7 ” and “I’m going to Disneyland!”
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Are you taking advantage of B2B marketing data?
    So, perhaps you might think that I didn’t have much to learn when I picked up  B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Want to Generate More Leads? Try These 6 Tips
    But how do you land a good guest blogger? Ideally, your guest bloggers’ followers will visit your site to hear from their favorite thought leaders and see how your company is connected to them. No—that’s the job of the business development team. Claim Your Local Business Listings. Develop Gated Content. Use Social Media Ads. go crazy!
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Blogger] Selling Science to Artists: 5 Data-Focused Tips for Content Creators
    My current company helps brands license existing content from bloggers, moving both the text and redirecting the traffic to the brand. This post, Selling Science to Artists: 5 Data-Focused Tips for Content Creators , written by Bill Fanning , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Blogger] This Week in Content Marketing: The Seduction of Rented Land
    Making Medium more powerful for publishers (20:04): Medium recently announced the launch of Medium for Publishers , which offers an expanded tool kit to publishers and bloggers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We aren’t quite sure. This week’s show.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Blogger] The Benefits of Exercise on Creativity
    Everyone has the opportunity to be creative, but unfortunately, “desk jobs” are the norm nowadays for many people whose jobs require a daily boost of creativity – from marketers, writers, and bloggers to artists, designers, professors, and architects. You’re feeling pretty good. First things first: what is creativity, exactly? Creative.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Blogger] How to think differently about B2B Content: Interview with Florence Quinn
    Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.” Quinn asks. Feature Articles
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Blogger] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". What do the White House, Sports Illustrated , and my cousin Jimmy all have in common? They all publish content on Medium. You can't.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] How to Turn Anyone Into a Blogger
    Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. Set Your Bloggers Free.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] 7 Social Media Mistakes Bloggers Should Avoid
    Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] Demanding Clients: How Far Should You Let Them Go?
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” When Demanding Clients Become Detrimental.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 12, 2016
    [Blogger] If it is too good to be true, it is! Sales Managers protect yourself…
    He is more than a guest blogger, John has worked for Acumen Management Group for many years and is re-joining our organization after a long permanent engagement with a former client. If it is too good to be true, it is! KEN: Today I want to introduce John Moroney to you! Call me right away!”. Oh boy, were you drooling or what! Good selling!
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger] 10 People You Should Follow on Twitter if You’re in Marketing
    President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Matt Heinz –  @heinzmarketing  .
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger] 10 People You Should Follow on Twitter if You’re in Marketing
    President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Matt Heinz –  @heinzmarketing  .
  • LEADERSHIP  |  FRIDAY, APRIL 8, 2016
    [Blogger] How to Select Shareable Curated Content
    If another website or blogger previously shared one of the links in your post, let them know that you’ve gathered similar resources and see if they would be interested in sharing. One option is to curate carefully selected content from third parties that will interest your audience. Let’s take a look. Use a plural keyword. Short URLs are 2.5
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Blogger] Cyber Security and InfoSec: Top 100 Influencers and Brands
    ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Million Leaked Files including 2.6 ”     .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Blogger] The FTC and Influence Marketing: The crackdown begins
    Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. Just ask Cole Haan.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Blogger] Want to Create Awesome Content? Try These Seven Tools!
    Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? Guest post by Linda Craig. It’s not only about quantity, though. We do want more content, but content quality matters —we also want to make a greater impact with a single piece.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Blogger] Influencer outreach is more PR than marketing or advertising
    Almost three years ago I wrote  Blogger outreach is more PR than social media. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs. Payola, baby! Let ’em know you mean business. Like this post?
  • B2B LEAD BLOG  |  MONDAY, APRIL 4, 2016
    [Blogger] Expert Interview Series: Fabrizio Van Marciano of Magnet4Blogging.net on Trends in Web Development
    Fabrizio Van Marciano is a professional blogger, creative junkie, web designer and developer at Magnet4Blogging. We recently checked in with him to learn more about what’s new in web development today. Here’s what he had to say: What are the biggest trends you’re observing in web development today?
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Blogger] PRMM Interview 20 with Tom Pick on Digital Marketing
    We asked a number of leading B2B bloggers what they saw happening. And got responses from more than 2 dozen influential B2B bloggers. You rarely heard the word blogger and of course now it’s very common place. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Blogger] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Treatment.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger] 7 Content Marketing Mistakes Costing You Time and Money
    Unfortunately, as CoSchedule notes in this graphic,  77% of bloggers  share their posts three times or fewer  on social media. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger] 7 Content Marketing Mistakes Costing You Time and Money
    Unfortunately, as CoSchedule notes in this graphic,  77% of bloggers  share their posts three times or fewer  on social media. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Blogger] Stop Wasting Time in Excel – Embrace R
    The R-Bloggers website. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” Speed is not the only reason that R is a more powerful tool than Excel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Blogger] Help. I’m enslaved by my smartphone.
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Blogger] The Basics of B2B Social Media Marketing Strategy
    For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. Image credit: BundlePost. Cross-Platform Social Media Strategy. Prospective employees.
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