• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blogger] Quantifying the Value of Social Media Engagement in B2B Marketing
    measure growth in followers, likes, re-tweets, community engagement, brand advocates, bloggers, and. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. June 2012 About the Pie Chart The data presented in the pie. topic. studies.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blogger] Rethink Marketing
    From analysts to bloggers to marketing strategists, demand. Score press, analysts, and bloggers so you can see who your most. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK. for more than a decade. Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for. darling? never-ending.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Blogger] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    For more ideas, read this blog post for the ultimate list of websites every blogger should bookmark. 6) Keep useful code snippets close at hand. When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. This post isn't about cutting corners; it's about editing efficiently.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Blogger] 5 Ways Blog Analytics Improve Your Business Blog
    There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. How do you use your blog analytics ? There This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media. Post views/clicks.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Blogger] How to Achieve Your Blog Writing Goals
    For example, a dominant reason is bloggers losing the drive to produce content […]. By Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. Content Marketing
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Blogger] Launching your social campaign with guns blazing!
    reach out to the A-listers by hand via GroupHigh’s excellent blogger/influencer-dedicated social CRM — it allows me to track the outreach and, if I can’t find their email, I can still fill out their contact form or reach out to them via Twitter, Facebook, LinkedIn, Google+, or even DailyMile, if that’s what I have to do.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Blogger] 7 Takeaways From Cision’s ‘State of the Media’ Report
    To address that distinction,  Cision , a communications software company, recently conducted a survey of 346 journalists, bloggers, and influencers, and combined it with the  data  from its internal research team. As blogger Erin McGann said in the report, “Native advertising is an important revenue source for online media.”
  • BLUE FOCUS MARKETING  |  SATURDAY, APRIL 23, 2016
    [Blogger] The Future of Lifelong Learning #educational #HR
    I love Brian Solis’ quote on the importance of learning.  I am also honored to be invited as a guest blogger on Brian’s website.  Here is a small portion of my post.  To read the full article, click here. The post How to Make Lifelong Learning an Organizational Priority appeared first on Brian Solis. Image:  Brian Solis.
  • BIZNOLOGY  |  FRIDAY, APRIL 22, 2016
    [Blogger] Why most marketers should ignore A-List bloggers
    The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. ” It does seem tempting. It’s so much harder than that. It just doesn’t happen. Like this post?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Blogger] Is It Morally Okay to Ghostwrite Thought Leadership?
    It might seem strange at first, but why couldn’t bloggers use this same system? I was 21 when I found out that a friend was ghostwriting recipes for a celebrity chef. The recipes were published in a highly respected U.K. magazine, which really shocked me at the time. It was almost as crushing as finding out the truth about Santa Claus.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Blogger] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    For all you bloggers out there, I use the drag-and-drop feature to track blog post ideas and progress. Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. This is where tools like Trello come in. And why shouldn't we? What is Trello? the list goes on. The calendar.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Blogger] 10 Amazing Ideas for B2B Press Releases
    If you’re not a top-tier brand like Apple or Microsoft, carefully consider the newsworthiness of your company for journalists, bloggers and other influencers in your sphere. If practical, provide journalists and bloggers with a trial version of your new product together with the press release. Guest post by Alice Koval.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Under the Influence
    Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Lifestyle, fashion, and travel bloggers in particular—such as caraloren, who has 606,000 followers, or iamgallah, who has 1.7 ” and “I’m going to Disneyland!”
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Are you taking advantage of B2B marketing data?
    So, perhaps you might think that I didn’t have much to learn when I picked up  B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Blogger] Want to Generate More Leads? Try These 6 Tips
    But how do you land a good guest blogger? Ideally, your guest bloggers’ followers will visit your site to hear from their favorite thought leaders and see how your company is connected to them. No—that’s the job of the business development team. Claim Your Local Business Listings. Develop Gated Content. Use Social Media Ads. go crazy!
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Blogger] This Week in Content Marketing: The Seduction of Rented Land
    Making Medium more powerful for publishers (20:04): Medium recently announced the launch of Medium for Publishers , which offers an expanded tool kit to publishers and bloggers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We aren’t quite sure. This week’s show.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Blogger] The Benefits of Exercise on Creativity
    Everyone has the opportunity to be creative, but unfortunately, “desk jobs” are the norm nowadays for many people whose jobs require a daily boost of creativity – from marketers, writers, and bloggers to artists, designers, professors, and architects. You’re feeling pretty good. First things first: what is creativity, exactly? Creative.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Blogger] How to think differently about B2B Content: Interview with Florence Quinn
    Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.” Quinn asks. Feature Articles
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Blogger] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". What do the White House, Sports Illustrated , and my cousin Jimmy all have in common? They all publish content on Medium. You can't.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] How to Turn Anyone Into a Blogger
    Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. Set Your Bloggers Free.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] 7 Social Media Mistakes Bloggers Should Avoid
    Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Blogger] Demanding Clients: How Far Should You Let Them Go?
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” When Demanding Clients Become Detrimental.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 12, 2016
    [Blogger] If it is too good to be true, it is! Sales Managers protect yourself…
    He is more than a guest blogger, John has worked for Acumen Management Group for many years and is re-joining our organization after a long permanent engagement with a former client. If it is too good to be true, it is! KEN: Today I want to introduce John Moroney to you! Call me right away!”. Oh boy, were you drooling or what! Good selling!
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger] 10 People You Should Follow on Twitter if You’re in Marketing
    President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Matt Heinz –  @heinzmarketing  .
  • LEADERSHIP  |  FRIDAY, APRIL 8, 2016
    [Blogger] How to Select Shareable Curated Content
    If another website or blogger previously shared one of the links in your post, let them know that you’ve gathered similar resources and see if they would be interested in sharing. One option is to curate carefully selected content from third parties that will interest your audience. Let’s take a look. Use a plural keyword. Short URLs are 2.5
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Blogger] Cyber Security and InfoSec: Top 100 Influencers and Brands
    ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Million Leaked Files including 2.6 ”     .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Blogger] The FTC and Influence Marketing: The crackdown begins
    Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. Just ask Cole Haan.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Blogger] Want to Create Awesome Content? Try These Seven Tools!
    Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? Guest post by Linda Craig. It’s not only about quantity, though. We do want more content, but content quality matters —we also want to make a greater impact with a single piece.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Blogger] Influencer outreach is more PR than marketing or advertising
    Almost three years ago I wrote  Blogger outreach is more PR than social media. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs. Payola, baby! Let ’em know you mean business. Like this post?
  • B2B LEAD BLOG  |  MONDAY, APRIL 4, 2016
    [Blogger] Expert Interview Series: Fabrizio Van Marciano of Magnet4Blogging.net on Trends in Web Development
    Fabrizio Van Marciano is a professional blogger, creative junkie, web designer and developer at Magnet4Blogging. We recently checked in with him to learn more about what’s new in web development today. Here’s what he had to say: What are the biggest trends you’re observing in web development today?
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Blogger] PRMM Interview 20 with Tom Pick on Digital Marketing
    We asked a number of leading B2B bloggers what they saw happening. And got responses from more than 2 dozen influential B2B bloggers. You rarely heard the word blogger and of course now it’s very common place. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Blogger] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Treatment.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger] 7 Content Marketing Mistakes Costing You Time and Money
    Unfortunately, as CoSchedule notes in this graphic,  77% of bloggers  share their posts three times or fewer  on social media. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Blogger] Stop Wasting Time in Excel – Embrace R
    The R-Bloggers website. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” Speed is not the only reason that R is a more powerful tool than Excel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Blogger] Help. I’m enslaved by my smartphone.
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Blogger] The Basics of B2B Social Media Marketing Strategy
    For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. Image credit: BundlePost. Cross-Platform Social Media Strategy. Prospective employees.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Blogger] Finding the Hidden Money in Your Content Strategy
    think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? That’s what got published. Very important.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Blogger] A B2B SEO Strategy to Attract the Right Prospects
    Blogger Outreach. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results. With that said, there are ways to succeed with B2B SEO. lives here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 24, 2016
    [Blogger] Driving economic benefits from your Alpha Audience
    For the last few years we have hosted an event at the Consumer Electronics Show for our WD Fans. A few years ago a mommy blogger attending one of these events was talking with one of our executives for 30 minutes before she realized he was the president of the company. I remember the day well. Content budgets are skyrocketing. Melyssa Banda.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 23, 2016
    [Blogger] Beauty Bloggers: Top 100 Influencers and Brands
    Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. Blogger Beauty Box. Fashion bloggers.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2016
    [Blogger] Do-it-yourself influencer marketing
    We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. Starting a new blog is exciting, but it can be a little intimidating.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger] 5 Blunders Made by Blogging Novices
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. Starting a new blog is exciting, but it can be a little intimidating.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Blogger] 107+ Blog Post Ideas for a Rocket Start
    Writing a successful blog requires you to be in the loop, following other bloggers, keeping up-to-date with the latest trends, gaining more experiences. Invite a blogger you like or follow to work with you to create something together, for mutual benefit. Promote the bloggers you like and find useful. List Post. How-to Post.
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Blogger] Take your bloggers and social media influencers to lunch
    And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blogger] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. Not a problem.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Blogger] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    What was once a solely utilitarian product for designers and printers, Pantone’s color chips have gained a cult following from design-minded individuals who are accustomed to bloggers distilling weddings and apartments and even movies into corresponding color palettes. This post originally appeared on HubSpot's Agency Post. Tiffany & Co.'s
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Blogger] Top Instagram Influencers
    Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? Adam Braun.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Blogger] Hacking Marketing Interview with Scott Brinker (video)
    I'm Anna Talerico and I am excited to be here with my business partner at ion, Chair of the MarTech Conference, blogger at chiefmartec.com, popular speaker on the marketing circuit, and author of the forthcoming book, Hacking Marketing, which is due out on March 21st, I think. Anna : Hi everyone. Right, Scott? Scott : Yeah. Welcome.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Blogger] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. But are those end-of-post calls-to-action (CTAs) really the best option? Until now. Crazy, huh?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Blogger] 3 Ways to know your prospects as well as they know you!
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? That is, getting to know them. Requested pricing.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Blogger] A 5-Step Plan for Finding & Engaging With Influential People Online
    Based on the keywords, I’m your average marketing blogger. I’m someone who wants to build an email list, which requires me to generate traffic. These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Blogger] Influencer marketing should not be about collecting influencers
    Brands consider it threatening to their own equity but it’s much easier for people to connect than a brand and a person even if the person is a citizen journalist cum blogger. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. Ready?
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Blogger] 16 Enigmatic Business Blogging and Other Marketing Stats
    There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Meghan M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 14, 2016
    [Blogger] Lessons learned while deleting 274 blog posts
    Michele Linn was the first guest blogger. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things. That’s about the same time frame I hear from a lot of other bloggers, so the lesson is, be persistent! Smartphones have really worked against bloggers.
  • HUBSPOT  |  SATURDAY, MARCH 12, 2016
    [Blogger] 9 Smart Ways to Stay Motivated All Day
    Research shows that rewards are responsible for three-quarters of why you do things,” neuroscience blogger Eric Barker writes. “So treat yourself whenever you complete something on your to-do list.”. 9) Use the “chameleon effect” to get inspired. This post originally appeared on HubSpot's Sales Blog. Well … yeah. You could quit. Never fear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Blogger] Four ways Facebook Instant Articles will dramatically impact marketing
    To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. And predictably, every company, agency, and mommy blogger will flood Facebook with their content to become part of the new gold rush.
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Blogger] The state of the blogger outreach union ten years on
    I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Blogger] 17 Ways to Promote Your White Paper for Lead Generation
    Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Blogger] 8 Practical applications for influence marketing
    Keep in mind that the entry barrier for some industries is getting high — when everybody is chasing the same mommy blogger or Viner, the price of access keeps going up. In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Blogger] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. According to Hinge research, high-growth professional services firms generate at least 40% new business online. And the one thing most of these firms have in common is a consistent content strategy. Step 1. Find guest blog opportunities.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Blogger] 5 Common Marketing Challenges Agencies (and Companies) Face
    Find the bloggers, analysts, early adopters, and evangelists who are talking about your market, and build a network. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. But as marketers we thrive on these kinds of challenges, right? Right! Let’s get started! Evaluate your brand.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 26, 2016
    [Blogger] Interesting Infographics: Anatomy of Email Outreach
    Think about who you are targeting – if you manage to snag the attention of one big-time blogger, the traffic generated could be the same as that of six smaller bloggers. Gone are the days when marketing messages were chipped into stone or shouted by a town crier. Next, identify your target audience. Introduce Yourself. General
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Blogger] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    And it’s especially challenging when you look at your dwindling marketing budget, the burnout of your bloggers, and the massive confusion over trying to calculate the ROI of content marketing. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 25, 2016
    [Blogger] How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
    Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. His work is recognized.
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Blogger] Nofollow Tags: What They Are and Why They Matter
    Google’s Matt Cutts and Jason Shellen (Blogger, Google Reader, Brizzly, et al.) Have you ever heard web experts or SEOs talk about nofollow links? It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. Content spam was prevalent. Comment spam. What’s a “nofollow” link?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Blogger] Use This Agenda For Your 2016 Content Marketing Plan
    Sellas  is an in-the-trenches digital marketer & owner at   B Squared Media , blossoming blogger, and  a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Business Objectives. Images.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blogger] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Below is an example of what that looks like from food blogger @sprinklesforbreakfast and photographer @graymalin, who cross-promoted each others' accounts at about the same time: 10) Run Instagram contests. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Alrighty then!
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Blogger] Blog Disclaimer
    From time-to-time we have guest bloggers post on our site. Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. Guest Blog Disclaimer.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blogger] How to Use Hashtags on Twitter, Facebook & Instagram
    Latest: A stream of public Facebook posts using the hashtag, usually by influencers, brands, or publishers -- like a food blogger posting a tutorial on how to make a Nutella hazelnut cake for #WorldNutellaDay. For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean? February 5, 2016. https://t.co/UyrudFlqwy
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Blogger] Hacking Marketing: Rethinking Marketing Management in a Software World
    know, it’s probably a stretch to imagine that a book on marketing technology management by a marketing geek blogger like myself would become a best-seller — but, hey, it would be pretty cool if it did. What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? John L.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Blogger] Amazon to Open Physical Stores?
    As this blogger was quick to point out, Amazon has essentially denied the claims that 300 stores are on the way. Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. What’s the Story? Who’s Laughing? Maybe Amazon’s Laughing.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 5, 2016
    [Blogger] 8 Tips on Creating Content to Be Shared on Social Media
    Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. Without superb content, you won’t promote your brand in a good way. Content Marketing
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Blogger] 5 Tools to Manage Your Freelance Content Team
    To find freelance bloggers specifically, try ProBlogger, where you can list your jobs and gain access to bloggers who are actively looking to be hired. An alternative to WordPress is Google’s Blogger, which is also a free and simple to use platform. This is where freelance employees come into play. Finding freelancers  .
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Blogger] 16 of the Best Brands on Instagram Right Now
    They're almost like fashion bloggers," my colleague Elissa Hudson told me. Each has their own persona, has a huge Instagram following, and publishes content to their individual Instagram accounts that's very similar to the type of content fashion bloggers post. Ready to get inspired? Our favorite is the #DogsOfWeWork hashtag.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Blogger] How to Make B2B Content Curation a Win-Win [Podcast]
    What value does content syndication provide to B2B bloggers? What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ? ” Check out the podcast page for more information.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Blogger] Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)
    If you're a blogger, you might keep track of your posts' monthly average page views and watch them go up, or compare them to the team average. "I got lucky.". "I don't belong here.". I'm a fraud, and it's just a matter of time before everyone finds out.". Sound familiar? you're probably suffering from impostor syndrome. Bottom line?
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Blogger] 11 Top Tips For Developing YouTube Influencers
    Because they are enthusiasts, just as bloggers or Instagram users are. YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. Long-Tail Discoverability. The Real McCoy. You got it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 26, 2016
    [Blogger] 10 content marketing articles you missed
    This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. The beginning of the year is often a best of time in the blogging world. Enjoy, my Tigers! New Year, new thinking in content marketing.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Blogger] 5 SMART Blogging Goals To Set In 2016
    Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. The new year is a time for setting actionable goals, both personally and professionally. So let’s make some of those apply to your blog. What should your blogging goals be? recommend you create S.M.A.R.T. goals.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Blogger] Influencers: Paid or Earned Media?
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Blogger] Three Things Smart B2B Marketers Will be Doing in 2016
    The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. What will successful B2B marketers to be doing more of, or differently, in 2016?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Blogger] What to Include in a Content Marketing Proposal
    Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities. Data Gathering and Discovery. Initial Program Work.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 13, 2016
    [Blogger] 7 Ways to Get More Blog Traffic From Twitter
    For bloggers and business owners, it’s a great tool to drive traffic to your blog. Twitter is a great tool for connecting with others, keeping up with the news, and so much more. If you have a decent Twitter following (or even if you want to build one), incorporate these tactics into your Twitter use […]. Author information. Leah Mazur.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Blogger] How to Use Native Advertising Without Getting Fined by the FTC
    The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication. By Kerry Gorgone, {grow} Contributing Columnist. Enter native advertising. percent.). percent.).
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Blogger] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    An aspiring bloggers end goal (I suspect), would be income and impact. As a blogger, blogging about building a blog, you would need to understand at which stage on this journey my readers are…. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Blogger] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    In that case, you might reach out to a few top bloggers and/or academics in your field to offer their informed opinions on a meaty topic. Or, if you gather a series of 5 or 10 tips from respected bloggers, you can put together an article that will help you connect with big audiences online. How do you keep up? In one study, 70% of U.S.
  • CONTENT STANDARD  |  MONDAY, JANUARY 11, 2016
    [Blogger] 5 Brands with Highly Successful Snapchat Marketing Strategies
    With three hundred and twenty thousand subscribers on Youtube, one hundred thousand followers on Twitter, and one hundred and ninety-four thousand followers on Instagram, beauty blogger “ MissMeghanMakeup ” helped Wet Seal target its core demographic as it handed over its Snapchat account to her. NBA: Snapchat A-Game.
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger] How To Build a Rockstar B2B Marketing Team
    Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Modern marketers are awash in new technologies, distribution channels and strategies. The Messengers and Industry Experts. The first section represents the very basics of B2B marketing that every team needs. Latest
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Blogger] The lost blogging monarchy, the defeat of links, and the war on social media
    hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Before we became overwhelmed by Kardashian fluff and Facebook controlling your news, bloggers created a web on intense intellectual challenge and debate.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Blogger] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    That’s a nice way to affirm what the blogger wrote, add a useful insider tip, and demonstrate you know what you’re doing. Social media is an essential part of the marketing mix. Even if you’re in B2B. Even if you’re in a “boring” industry. Even if you’re an introvert. Social media is indispensable for promoting your content. Back to you.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Blogger] Add For Immediate Release to your podcast queue
    Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. So, it was an honor to be included.
  • JUNTA 42  |  SATURDAY, JANUARY 2, 2016
    [Blogger] This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
    But the man who created Blogger, then Twitter, and now Medium says the web is on its way out, at least as a place to publish your thoughts. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Is there a better way to handle this? We think so. This week’s show. Content marketing in the news.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Blogger] 5 New Year’s Resolutions for Marketers
    As a blogger, I realize how important it is to get feedback. There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Blogger] Best Website Techniques for Greater Online Lead Generation
    To further increase online lead generation invite guest bloggers to write for your blog and offer to serve as a guest blogger yourself on other reputable sites to expand your reach and improve your website’s domain authority. Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 30, 2015
    [Blogger] How To Get Your Blog Ready For The New Year
    Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. If you sell B2B services, you’ll probably find that the holidays are a bit of a lull. So, what should be on your to-do […]. Author information. Dave Schneider. Twitter | Facebook |. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Blogger] Personal business lessons from 2015 and what you can learn from them
    About 3-4 years ago, I myself was a ‘mere’ blogger, before I shifted to online illustration and then upgraded to self-publishing, although I do both now. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. Fear the fatigue and fight it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 30, 2015
    [Blogger] SEO Best Practices For Your Blog
    There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […].
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Blogger] Audienti merges SEO, Advertising, and Influencer Engagement services
    When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 23, 2015
    [Blogger] Health and Fitness: Top 100 Influencers and Brands
    Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! Some have even secured best-seller book deals and featured in consumer lifestyle magazines. WHAT ARE THE EXPERTS SAYING? TOP 100 INDIVIDUALS.
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