• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blogger] Economist Study: B2B leaders conflicted about content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] How to Make the Most of Your To-Do List: 7 Styles to Try
    One of them, my fellow marketing blogger Sophia Bernazzani , was kind enough to share a picture of hers: A Bullet Journal, Bernazzani explained to me, works for her, "because it easily lets me see my big-picture priorities and daily to-dos all in one place.". In my family, memory is an asset. It’s not that we’re senile. Source: Boston Globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] The One Thing That’s Better Than Knowing Your Customers
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Blogger] The business case for breaking the content marketing rules
    ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. But guess what?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blogger] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Luckily, hosting sites like WordPress and Blogger make it easy for the average Joe to make an attractive blog with minimal know-how. Now that you’ve identified some of the most common mistakes that the average blogger makes, you can take the necessary steps to correct them and make your blog stand above the rest. Blogs are hard work.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How To Increase Referral Traffic And Get More Leads
    Keep the target audience in mind while writing - Most blogs have strict guidelines in place for guest bloggers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic? But that’s not all!
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] Influencer Marketing: Get Up to Speed or Get Left Behind
    Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Influencer Marketing Matters. This holds especially true with younger generations.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How to Make Your Job Descriptions More SEO-Friendly
    Guest Bloggers attracting top talent glassdoor how to make job postings SEO-friendly marketing for staffing agencies online job postings SEO tips for staffing firms SEO-friendly job postings[The following is a guest post provided by Glassdoor.]. How does that work? Here are 6 SEO tips to jumpstart your posting performance: 1. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] The disconnect between social media popularity and business effectiveness
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. What is true? You find two posts.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Many organizations have legions of skilled bloggers among their ranks. Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content. Others know just how to navigate Twitter’s system of hashtags and mentions to […].
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] 20 Examples of Social Proof in Action
    86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). What Is Social Proof? It makes sense, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] How to create a winning strategy with crappy content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good? Maybe they don’t have to be.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Blogger] 7 Ways to Create More Interesting Content for Your Blog
    The post segments into three different categories for three different personas (the minimalist, the serious blogger, and the entrepreneur blogger) and then offers specific resources for each, with some categories further segmented by company size. And one of the most reader-friendly, popular types of content is blog posts. Be curious.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blogger] Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content
    Rather than hiring “any old blogger,” Bushnell organized the publication around a team of experts with experience in health and wellness for people over 55. Harold, a burly 66-year-old man, was devastated when he lost his wife. Exhausted from depression, he could barely get out of bed, let alone run his business.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 13, 2016
    [Blogger] Punch hard through the entire campaign clear through to the final hours
    lucky seven years later one of their top-bananas remembered me and my agency’s amazing blogger outreach and influencer marketing skills and got back in touch. When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Mark my words. Don’t blow it! Guess what?! Like this post?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blogger] A Brief Timeline of the History of Blogging
    Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. The later part of the nineties saw an uprising in resources created just for bloggers. Blogger, c.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Blogger] 8 Strategies to stand out when you’re late to the content marketing game
    How many food bloggers are there out there?  20 bajillion. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Content budgets are soaring, content output is exploding. That is one crowded space!
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Blogger] See What Content Marketing Success Truly Looks Like
    Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Agency of the Year (fewer than 100 employees). Content Marketer of the Year. nsfavourites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Blogger] Is content swiping smart marketing or brand desperation?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Here’s a screen shot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blogger] Social media giants tighten their grip on small content producers
    year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Interested in becoming a pro author but can’t snap a traditional publisher? Go self-pub. He was right.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Blogger] Remember to market to your own influencer network
    Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually? Cheers, Chris.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Blogger] Does every business need content marketing? A reality check.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? This is the real world. Business is hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2016
    [Blogger] A thought exercise on social media and critical thinking
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 1, 2016
    [Blogger] Success may mean staying true to what you know is true
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. We could have been the first Groupon!
  • BIZNOLOGY  |  TUESDAY, AUGUST 30, 2016
    [Blogger] Biznology’s best info on influencer marketing
    Take your bloggers and social media influencers to lunch. ways to use bloggers in your content marketing strategy. I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. “How dare you?” Enjoy ! Like this post?
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Blogger] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Blogger] 20 Ideas to super-charge your social media network
    In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer. Most businesses are starting to understand the content part. MAKE it happen.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Blogger] ScribbleLive Spark: Automate Content Research with Watchlists
    If you were interested in studying the automotive market, for example, you may have a watchlist for automotive bloggers, and another for automotive business leaders, or potentially automotive analysts. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Blogger] Why it’s a very good sign that people don’t read your content
    And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] 5 Lessons Brands Can Learn From Gawker
    Connection was transformed into attention, while the authenticity of the personal blogger’s voice became a performance of authenticity, which was almost as gratifying for the writer, and more fun. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In his article " How to go from one Facebook ad to $197 in less than 60 seconds " blogger Bryan Harris took this one step further and combined a PDF version of the article along with 5 links that weren’t in the original post - people only got these bonuses when they subscribed. The ultimate guide to housetraining a puppy. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] A reasonable plan to scale content marketing efforts
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? Hopefully, it helps you too. Scale Content Marketing With A Solid Foundation.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Blogger] What is Affiliate Marketing & How Does It Work?
    Whenever I publish my income report or share how I earn money with my blog, I often use the term “affiliate marketing” Bloggers and internet marketers who have been into online marketing for years are familiar with affiliate marketing, and with the fact that it is the most lucrative way to earn money online. Cognitive Technology
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Blogger] It’s normal to be bad before you’re good
    ” You’re your own barrier to entry:   all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first. attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? Like this post?
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Blogger] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    for example, Moye sources 75 percent of his freelancers from the Contently talent network, where local journalists and bloggers create their own beat within Journey guidelines. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Blogger] 5 Data Futurists to Follow on Medium Right Now
    Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes. Data is everywhere , and with that ubiquity comes the abundance of opinions.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger] What’s the role of a content strategist?
    So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles. What is their media preferences do they prefer? Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Blogger] The reality of online influence and the only thing that matters
    Yet, in our conversation he admitted that he had no idea where I had worked for most of my life, what I did, or what I had achieved before I was a blogger. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. No emails.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Blogger] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Newspaper writing was constrained and dry, but bloggers wrote in a way that made me want to become their friends. Here’s what you missed while you spent all day listening to Frank Ocean’s new visual album like an addict getting a fix… The Ringer: The Mainstreaming of #BlackLivesMatter. The Awl: Wheel of Fortune.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Blogger] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    12 Blogging Mistakes Most Beginner Bloggers Make. 12 Blogging Mistakes Most Beginner Bloggers Make. If you’re just beginning as a blogger and are starting to realize that it’s more tough than you thought, don’t fret. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Want a Better Customer Experience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Blogger] Are you unknowingly supporting hate speech?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? It’s not much of a jest.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Blogger] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 20% of bloggers never check their blog analytics. __ is rated as [Best/Worst/Most] + [Noun]. Example: So you’re a blogger?
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Blogger] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    But Sherry and McKenzie both are also women, writers, bloggers, editors, content marketers, marketers, and the list goes on. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. But enough about me.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Blogger] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. We collect every blogger who has ever had a thematic interest in our customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Blogger] Do targeted Facebook ads work as well as we think?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. There was an article in the Wall Street Journal this week that dropped one of the biggest bombs on the social media status quo. Facebook Inc.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Blogger] How to Hire the Perfect Person to Run Your SEO
    Ask questions around these skill sets: Offsite SEO – executing link building campaigns, blogger and influencer outreach, social media, backlink analysis, create disavow files, inbound link strategy development and Penguin penalty analysis. And to make that happen, you need to find and hire the right SEO talent. Job Description. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 11, 2016
    [Blogger] Why it’s OK to be a social media guru
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. It can certainly be exasperating. After
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Blogger] Four online business rules that don’t exist any more
    Remember bloggers creating blogs about how to blog and making money from blogging? It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. One of his crazier jobs involved working as a financial consultant for the fourth biggest bank in Mongolia. The funny thing?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Blogger] Why Brands Need a Mission to Create Great Lifestyle Content
    The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger. Instead of including information about vegetarianism specifically, the blogger’s advice was broader. You don’t just wear Lululemon. You are Lululemon. What is a lifestyle brand?
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Blogger] Blog2Social removes all social sharing pain
    That said, if you’re just a singleton blogger and only want to share to all your profiles or have only one account-per-platform, the free version might be perfect for you. You know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? First impression? Amazing!
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Blogger] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Sample review:  “Connect your brand with bloggers with BlogDash.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Blogger] Why Instagram will not kill Snapchat
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. In fact, they pretty much copied them stroke for stroke. The social stream blew up declaring this is the end of Snapchat. So … I told you so. like it.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Blogger] 62 Experts Share Their #1 Actionable SEO Technique
    Find a blogger who has an existing audience in your niche, shoot them an email, and find a nice restaurant to take them to. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Keyword guest blogger. Keyword “guest blogger”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Blogger] Five ways the “attention economy” is driving your business
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Why shares?
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Blogger] 10 TED Talks to Watch to be a Better Marketer
    According to Forbes, Seth Godin is “a demigod on the web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. TED’s overarching mission is to spread great ideas, and to encourage all to seek a better understanding of the world. Simon Sinek: How Great Leaders Inspire Action.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Blogger] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX. 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides  in your pitch. Indeed!
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Blogger] The Top 10 Free Content Analytics Tools
    More bloggers are starting to profess their love for Clicky, an analytics program that prides itself on offering up-to-the-minute results. So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. And here’s the kicker: You don’t want to use up half your budget for such a service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Blogger] How your personality aligns with social media content types
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. However I do think there is something to this idea. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Blogger] 7 SEO Tactics Most Marketers Ignore
    According to a 2016 survey of bloggers from CoSchedule, only one in ten bloggers is spending more than five hours on each post. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? How many companies have even done the basics of SEO ? Ends up, not so many. Don’t believe me?
  • WEBBIQUITY  |  THURSDAY, JULY 28, 2016
    [Blogger] 5 Ways Your Website Could Be Hurting Sales
    Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. Putting your best face forward online is essential to the success of your business. Were you inclined to give them your business?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Blogger] 21 Things Recruiters Absolutely Hate About Your Resume
    It's the same reason bloggers use headers, bullet points, and other formatting tricks to break up long blog posts. I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Let's just say it'd been a while since I brushed up on my statistics. Oops.).
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Blogger] 5 Powerful Techniques To Boost Your Content Marketing
    Links – Usually a guest blogger hopes to have links back to their website, Twitter handle, LinkedIn profile, and so on. Just be consistent with all your guest bloggers. Promotional Content – Unless it really serves your readers, don’t accept over promotional content from a guest blogger. Think outside the blog post box.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Blogger] It's Not About The Release Anymore. PR is Now Social PR.
    An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal. Generally this is a design savvy blogger who loves natural materials, has a chic well written site, and a following. Ten years ago my answer to the cocktail party question, “What do you do?”
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Blogger] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Website: [link].
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Blogger] I’m an influencer, pay me more!
    About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Is it earned or paid media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Blogger] Finally, the truth about social media and customer engagement
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. Fast forward to 2015.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Blogger] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show. Today’s episode sponsor.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Blogger] Fashion Influencer Marketing: What Good Looks Like
    million Facebook subscribers, Kristina Bazan, Swiss model and blogger with 2 million Facebook subscribers, and Wendy Nguyen, leading fashion blogger whose YouTube videos have been watched tens of millions of times. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Blogger] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with. Caveat: This is not legal advice. Drive Demand.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Blogger] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Smart Blogger: Drive Engagement through Storytelling. Jon Marrow, former Associate Editor of Copyblogger and CEO of Smart Blogger, is a skilled storyteller. A 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a Shorter Attention Span Than a Goldfish,” trumpeted Time. But why?
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Blogger] 5 Content Marketing Trends Sweeping Europe
    To promote its Hypnôse Volume-à-Porter mascara, Lancôme recently partnered with social media influencers and bloggers to create a series of Facebook and Instagram videos. Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. Mobile video. Ready to rumble. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Blogger] How to turn social media connections into an actionable audience
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Fowler.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Blogger] From Scratch: Four (Free) List Building Strategies
    And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice. In this post, we’ll cover the first four.
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Blogger] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Bloggers and news media can’t easily snag the latest Kardashian Snap to craft a blog post (it can be done, but not without hassle). Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. There are no likes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Blogger] 6 Tools for Automating B2B Social Media Marketing
    To see what journalists and other bloggers or influencers are saying about your brand, industry, or products online, MuckRack’s Who Shared tool offers a good at-a-glance view of metrics. Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Buffer. Edgar. DrumUp.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Blogger] Kindness opens many doors online
    third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. It’s a vicious cycle. Lewis.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 11, 2016
    [Blogger] Why Most Outreach Emails Suck
    Persuading a blogger, journalist, or influencer is not for the weak-hearted. For most people, email outreach isn’t just difficult—it’s embarrassing. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Blogger] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Barrie Davenport is a blogger, author, and personal coach at Live Bold and Bloom. Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, best-selling author, and the CEO of Jeffbullas.com Pty Ltd. Neville Medhora is financial blogger and entrepreneur. According to 29 Experts). A. Stout.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Blogger] 77 Blogging Stats to Improve Your Blogging Strategy
    92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. This figure is as low as 66% for those blogging on a monthly basis and 43% for bloggers who created a post less often than once in a month. 94% of bloggers choose Social Media Marketing as their promotion tactic.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Blogger] What’s new in content marketing?
    As with influencers,  inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Competition can be fierce which is why staying ahead of the curve is vitally important.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Blogger] Deleting Your Social Media Business Page? Read This First.
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Let’s discuss. But still. — gone. Yikes!
  • BIZNOLOGY  |  TUESDAY, JULY 5, 2016
    [Blogger] Earned media influencer outreach is alive and well
    Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” Everything the blogger does on your behalf — for free — is a gift, a blessing, a  mitzvah ! Safety first!
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blogger] How I Got 5,324 Subscribers for my Blog Using Facebook Ads in Less than 60 Days – WPAdvice
    Opentopic blog >> wpadvice.net How I Got 5,324 Subscribers for my Blog Using Facebook Ads in Less than 60 Days There are two types of bloggers. The bloggers who understand the importance of building an email list and the ones that do not. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Blogger] The 6 Scariest Words in Digital Marketing
    This is what I predicted would happen in a post I wrote in March , projecting that once publishers, companies, and bloggers began moving into Instant Articles en force, Content Shock would occur and Facebook would have to make an adjustment to get the new flood of content under control. ” And so it goes. An Example of Content Shock.
  • CEROS  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling
    Shawn Forno is a travel writer, content manager, blogger, and copywriter. This post, Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling , written by Shawn Forno , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! People Love Practical Effects. Stop-Motion Legends.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 29+ Actionable Content Writing Tips [+Examples]
    People in the 21-to-35 year-old demographic group account for 53.3% of all bloggers @Sysomos Click To Tweet. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. To do this, working on improving your writing is an important step. Give them the recipe.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 4 Examples of Content Curation Done Right
    The team supplemented original, Lenovo-created content with third-party sources produced by popular local technology publishers and bloggers around the world, delivered in any one of eight natural languages — Brazilian, Portuguese, English, German, Japanese, Russian, Simplified Chinese and Spanish. Verne Global data center.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] 6 Tips for Encouraging Your Team to Blog
    The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. One of the best solutions to this problem is including your employees in the content marketing strategy. Final Word.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Blogger] My PocketCHIP is a portable Linux box
    OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Blogger] How Accessibility Is Revolutionizing Influencer Marketing
    Anyone can be a social media star or popular blogger and, thus, can build an audience. Rather than being reserved for major celebrities, the status of influencer now can include anything from self-made celebrities to  bloggers and social media gurus to YouTube stars, and more. The celebrity endorsement is a marketing classic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Blogger] How Google’s failure helped me become a dramatically better writer
    shut out the echo chamber and went my own way … probably the best thing I ever did as a blogger. Neither of these situations was going to make me an effective blogger. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? have no idea.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Blogger] Earned media influencer marketing demands your awesome
    If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. That’s cool. Earned media influencer marketing is time-consuming. Trust me.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Blogger] How to Find The Best Influencers for Your Company
    This tool is especially focused on blogs and bloggers. Take a video tour of Act-On to learn how you can score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? At last! Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Blogger] Get Your Blog On: 4 Steps to Blogging Success
    You can also look beyond your organization and reach outside of your company to find guest bloggers. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Preferred content topics.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blogger] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    For example, here's what terms stand out in the blogger listing: Scan the job description for technical terms you can repeat in your own writing. The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Blogger] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Blogger] Better Business Blogs: Correct Those Broken Links
    This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This Ah, yes, nirvana. The good news? Link rot.
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