• WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Blogger] How to Use Instagram with Your Blog
    Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. But I know you’re a savvy, creative blogger and are ready to surpass that hurdle. I’m going to share some great tips for bloggers on how to use Instagram with your blog. And her job. Instagram
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blogger] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    Though syndicated to a handful of MarTech/blogger sites, for whatever reason the article got the most traction on Linkedin Pulse, where I received numerous comments both in support of, and against, my thesis. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blogger] Confessions of a Google Spammer
    We're working with a very well known SEO blogger in the U.K. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. My Mindset in 2009.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Blogger] The dirty little secret some SEO companies don’t want you to know
    You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). Can you trust the content that was created by your SEO company? Are you sure? Can you trust the content that was created by your SEO company?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blogger] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    Her insights and ideas inspire all those around her to think differently, reach higher and to live more passionately. A two-time author, speaker and blogger, Justine captivates on the stage and off.". The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Creative.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Blogger] 7 ways to use bloggers in your content marketing strategy
    Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blogger] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. oh my. While their roles and responsibilities may vary, the one thing all of this year's INBOUND speakers have in common is their ability to inspire. But don't just take our word for it -- take theirs. Click to tweet!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Blogger] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. There are times when a content marketing initiative’s results seem to plateau.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Blogger] Social Media Influence Marketing: Why Include Blogs
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. Social Media Influence
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Blogger] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    But a win is a win, and that’s great news for the blogger, right? Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Ding, Ding, Ding!—that’s Period.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blogger] 5 Technology Services Blogging Blunders to Avoid
    Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blogger] Search isn’t about search anymore, it’s about social
    Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Search will never be the same as it was as recently as a few years ago. Do it!
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Blogger] Why Bloggers Abandon Their Blogs Too Early [Video]
    This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. But corporate blogs? Literally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Blogger] The art and science of developing an enterprise content strategy
    Kevin : My view has been formed by having been in the space for over a decade and from being a successful blogger early on. I’ve always appreciated the tremendous level of effort that goes into creating content and the skills required to do that. Kevin : I think this will depend on a deeper reliance on data and technology. Mark: Agree.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Blogger] Facebook Uses Mobile Video to Take Over the World
    Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. World Gone Mobile Video. And With it Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Blogger] Blogger Outreach: Pet Bloggers are the New “it” Girl
    As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […].
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Blogger] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. Influencers – every time we include them in our writing and consequently get them to share our post, we potentially draw thousands more eyes on our content than otherwise. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blogger] If you stopped publishing your social content, would anybody notice?
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more?
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Blogger] When One Out of Ten is an Abject Marketing Program Failure
    James is a regular guest blogger with ViewPoint. But I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”. The reasoning was not unsound; the expectation was too low. How would you feel?”. Repeat.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blogger] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Instead, focus your search on female bloggers who are health and fitness fanatics, live in central Florida, and have a strong following of devoted female readers. Today, the landscape is completely different.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 6, 2015
    [Blogger] Meet Us At WordCamp Miami!
    Whether you’re a newbie blogger, professional developer or even someone who has never used WordPress, this event is open to all. We’re are very excited to announce that a few members of the emagine team will be joining in on the festivities at WordCamp Miami 2015. What is WordCamp? Open to all, content galore, shared with community.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Blogger] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing….
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Blogger] 5 Ways Brands are Getting Creative With Blogger Outreach
    As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Blogger] How to use influencer marketing to promote your book
    Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. You can do it on the cheap using just your time and talent or you can subscribe to a dedicated blogger outreach platform like GroupHigh with a little bit of treasure. There’s So Much More than Mommy Bloggers.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 27, 2015
    [Blogger] The Positive Psychological Employee Advocacy Program
    Wade is a full time blogger and social media psychology expert. Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. Author information. Wade Harman. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blogger] Not Getting What You Want From Blogging? Ask These 11 Questions
    And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. Bloggers who leverage marketing automation software have the ability to win back their precious time by automating some of the time-consuming tasks that they run into. You did it. What’s next?” Gasp!).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    You join as a blogger. have found this to be a great way to find stuff to share and also to connect with some great bloggers out there. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. SEO Assessment.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Blogger] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Blogger] How to Use Slideshare for Influencer Marketing
    Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Blogger] New Blogger? Get Started on WordPress.com
    For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. The post New Blogger? Assess Your Skill Level. wordpress.com vs. wordpress.org. wordpress.com. wordpress.org.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Blogger] Why the economics of blogging are diminishing
    Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blogger] How to Analyze Your Blog Posts: A Beginner's Guide
    Build relationships with other bloggers and influencers in your industry. Certain guest bloggers? While these authors won't be able to write all your future posts, it's certainly a good thing to know so you can encourage and coach them to contribute more often, and allocate resources for great guest bloggers if applicable.
  • VIEWPOINT  |  TUESDAY, APRIL 21, 2015
    [Blogger] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
    James is a regular guest blogger with ViewPoint. I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Well, there are some things a man just can''t run away from.". Sorry don''t get it done, Dude.".
  • BIZNOLOGY  |  TUESDAY, APRIL 21, 2015
    [Blogger] Google “mobilegeddon” starts today — are you prepared?
    Blogger. Back on Feb 3, 2015, I told you  why you need a mobile-native website today  — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. Site Not Mobile-Friendly?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blogger] 10 Retail Marketing Ideas to Boost Sales
    When you have a new product, sale, hire, event, charitable contribution, or other newsworthy announcement, draft a quick press release to send to local newspapers, TV stations, radio stations, websites, and bloggers. To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blogger] 5 Signs Your Company’s Blog Is Failing
    The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […]. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. You’ve probably heard about this new thing called content marketing. Author information.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] We could all learn a lot from Jeff Bullas
    Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. He’s a top blogger and I’m a big fan of Jeff. Blogs are a good way to share things like other top bloggers. Read more at [link]. You can learn a lot there too. Smoking. Guilty of double homicide. Yippee!
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] 4 Rules to Build a Lasting Relationship with an Influencer
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Author information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] Podcasting – Another Effective Way to Get to Contractors
    There are bloggers out there that target the same types of audiences you do. Follow them for a while, and if you determine it would be a good fit, contact the blogger and ask if they would consider doing a podcast with you. Don’t know any bloggers? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Blogger] Wasting your ad money? All Facebook fans are unequal
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? Or is it fruitless? There’s no denying numbers matter.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Blogger] Why Blogging Is More Important Than Ever
    Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts. “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. Without interesting content, all these media channels are toothless. Here’s a hint. Blogs.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Blogger] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    These can include journalists, bloggers, consultants, authors, speakers, and industry analysts, to name a few. Many B2B marketers are calling upon those outside their four walls to influence their target markets. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness. Influencers control what they say about you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Blogger] Whose Likeness is it Anyway? Event Photos and You
    Related Stories How to Get into Hot Water With Mobile Marketing Brands and Bloggers: Keep Your Sponsored Content Legal But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests. by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen?
  • VIEWPOINT  |  TUESDAY, APRIL 7, 2015
    [Blogger] Sales Lead Management Leads to a Lower Cost of Sales
    James is a regular guest blogger with ViewPoint. “Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. And that started a 15 minute discussion, yes, only 15 minutes and he became a believer. Lead Management
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Blogger] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Simple euphemisms, they are not.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Blogger] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    If you''re a blogger, try creating the header image for your next post. When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Feeling bold?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Blogger] 5 Traffic-Driving B2B Blog Topic Ideas
    This is often a common problem for many bloggers and marketers in almost every industry. Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. Testimonials. Every industry has news stories that come up daily, if not monthly. Case Studies.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Blogger] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” 93% of Bloggers Are Clueless About These Crucial Blog Post Ingredients by Post Planner. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed. ”).
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blogger] What Life in Modern Marketing Looks Like: 13 Personal Stories
    As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. How does it actually feel to be a marketer right now? er, borrowed ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Blogger] Five ideas to discover your marketing niche
    Instead of pursuing these legitimate and focused opportunities, people entering the field as bloggers and consultants seem to be determined to simply copy everybody else and put out the same ideas over and over again in an already-crowded space. We took the stage to share our ideas with a packed room of marketing professionals. By channel?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Blogger] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    There are several reasons for this answer, and many other bloggers agree. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Blogger] Five Expert Guides to the Best Blogging Tools
    52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? Sharing your content socially?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Blogger] 5 Key Elements for Your “About” Page: How to Tell Your Story
    Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Blogger] Is Europe America’s Online Colony? American Influence on the Web
    Bloggers making a full-time living through e-products and coaching? Bloggers making a full-time living through e-products and coaching? by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. Check. Check. Check.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? Tips for Effectively Reaching Out to Bloggers.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 7 Offline Marketing Strategies that Support Your Online Brand
    Include print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication. For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn? Branding Strategy
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 13 Great Guides to Growing Your Blog Audience
    ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. Simple—but not easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Blogger] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Email marketing is closely connected with blogging and social media, but while there are a number of bloggers covering the last two, really good material on email marketing can be few and far between. In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Is SEO irrelevant?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Blogger] Transform Your B2B Lead Generation with Storytelling
    It’s good to invite guest bloggers and writers to contribute to your site and blog from time to time. Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Blogger] What Causes People To Click On Social Media?
    Wade is a full time blogger and social media psychology expert. The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another. by Wade Harman - Maximize Social Business.
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 23, 2015
    [Blogger] Announcing: 101 Ways to Market Your Website
    We developed 101 Ways with consultants, small business owners, freelancers and bloggers in mind. I’m very proud and excited to announce the launch of a new guide co-produced with Rachel Cunliffe of Cre8d Design: 101 Ways to Market Your Website. Even we learned things as we wrote it. The book is priced at $12.99. Outstanding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 21, 2015
    [Blogger] No social media guru is holding you back from anything
    I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I. If you can’t see the video above, click here to see Nobody is Holding You Down. This video is my response.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Blogger] A Simple Formula for Writing Kick-Ass Blog Titles
    Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Blogger] How Fashion Brands are Partnering with Bloggers for Big Results
    From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. Blogger Outreach
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger] A Vivid Vision for HubSpot's Content
    She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. The program began as it always did -- with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to introduce the day’s guests. Although this scenario hasn’t yet occurred, don’t call it fiction. Destination: 2018.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blogger] How to Easily Create Custom Pin It URLs for Pinterest
    Pinterest allows you to message other users directly, which is great for reaching out to bloggers and potential influencers. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. But Pinterest’s own Pin It button generator has some big limitations. And voilá! An Example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Blogger] Three huge ideas to build your networking momentum
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. However, I feel like nowadays people think networking is a quick fix. ” My networking wins did not happen in five minutes, ten minutes, or even overnight. It also takes a wholly human effort.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blogger] 11 Expert Tips for Growing Your Company's Blog
    common hurdle for new bloggers is building sustainable traffic to their blog. Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Click to Tweet]. Click to Tweet].
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Blogger] The Social Graph for Managing Influencer Relationships
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Over the past decade, the new science of influence marketing in social media has evolved a lot. Author information. Raymond Morin. Raymond Morin.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Blogger] 7 Tried-and-True Ways to Defeat Writer’s Block
    You will create excellence and productivity as a blogger or writer by following routines and building habits. Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content. It is.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Blogger] 5 Must-Haves for Your Online Press Room
    Maggie is a PR strategist, freelance writer and blogger. How long has it been since you updated your online newsroom? As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Media Relations
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Blogger] How to Ignore Annoying Strangers and Build an Online Community Your Way
    By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Not making that up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Blogger] Brands and Bloggers: Keep Your Sponsored Content Legal
    Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Tell bloggers you work with that you expect them to disclose early and often. Disclosed.
  • BIZNOLOGY  |  TUESDAY, MARCH 10, 2015
    [Blogger] Why aren’t you already cross-posting on LinkedIn?
    If you’re already a blogger, do it now. Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? On Medium, I have a potential readership of 4.8k Why Wait? Hello, Are You Still Here? Do it.
  • BLOG MY CALLS  |  FRIDAY, MARCH 6, 2015
    [Blogger] Converting Web Traffic Into a Sale
    We have mommy bloggers. What type of traffic are you driving to your website? There are key differences between traffic that converts and visitors that fail to take the desired action. Who Is Your Target Audience? When we''re talking about traffic we need to know our clients. We need to understand: What our clients look like. Party planners.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Blogger] The Medium.com is the message
    It’s very simple and actually uses an inline, HTML-free, click-to-edit method of adding new images and changing font, size, headers, and title that might be counter-intuitive for us old-timey bloggers who are used to hack-hack-hacking through HTML, CSS, and IMG tags until things worked out. and other network affiliates. Copy and paste?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Blogger] How a Regular Dose of reddit Makes You a Better Marketer
    Jesse is a professional blogger with a passion for homebrewing. Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. Reddit
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Blogger] 2 Sure-Fire Ways to Inspire Your Blog Writing
    When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me. What can a blogger blog about to other bloggers? A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Blogger] Can the Onion Theory bring social media lurkers into the light?
    Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? BINGO. The Onion Theory. Cliché. Normal. Level Three .
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blogger] Behind-the-Scenes Content a Big Win for NYFW
    The world watches as designers, models, celebrities, bloggers, socialites and more descend upon an already crowded city, all competing for the biggest PR splash. Selfie before leaving ! Oscar night ! May the best win! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blogger] 5 ways a content audit can drive new traffic and save you time
    Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content.  If you missed it, check out the recording now. Heather discusses: Two tools that make content audits easy.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blogger] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Wade is a full time blogger and social media psychology expert. We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. Social Media Psychology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blogger] Adventures in Analogia: How to Find Customers in the Offline World
    held a blogger meetup in the co-working space on my street last week. If someone says she’s an online blogger and loves comic illustrations, I can show her my more comic-related portfolio. held a blogger meetup in the co-working space on my street last week. Analog-ia. And guess what? No, of course not. That’s it.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger] 48 Phenomenal SEO Guides, Tips & Tactics
    Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”). But change is.” by Forbes.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Blogger] Campaign Best Practices – and budgeting by marketing campaign type
    Some great advice from guest blogger Mike Nierengarten at Obility. Enjoy! Marketing campaigns perform differently, but far too many marketers treat every campaign the same. The main advantage of the digital marketing era is how measurable marketing campaigns have become. B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing Tips
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Blogger] Behind the scenes: How to write a business book
    What I learned will help me become a better teacher, blogger, and business consultant. I just completed a year-long process to bring you a new book. It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. What I.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Blogger] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Location.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Blogger] How to Easily Write Better Emails [Infographic]
    For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who''ve never met me. Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. The same is true for marketing emails.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Blogger] How To Use SlideShare For Content Repackaging
    know this, because I have too many fellow bloggers, marketers and website owners who have never even tried it. Content repackaging is the number one content strategy that not enough people are using. Instead, they constantly beat their heads against the wall as they try to come up with fresh content constantly. SlideShare
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Blogger] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Source: www.blakechristian.com The Knowledge-Sharing Business But that is not all there is to Blake Christian: he is also very active independently as a writer, blogger, and public speaker. We study them because we want to understand how they attained that status and what we can learn from them. “They stay out there forever.”
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Blogger] When Social Media Influence Marketing Becomes the Brand
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Blogger] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger] The line between Media and Brands is blurring fast
    Its purpose is to connect brands with popular bloggers for sponsored content opportunities. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. The media gap.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger] Overlooking These 4 Things with Your Social Media and PR?
    Maggie is a PR strategist, freelance writer and blogger. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business. Media Relations
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blogger] 5 Strategies to Identify New Bloggers to Talk About Your Brand
    While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Bloggers are one of the strongest sources of influence and are the perfect “middle man” when it comes to saying good stuff about products and services. Blogger Outreac
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blogger] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. For the sake of context, I’ll cover them very briefly here, so you have a sense of what online marketers and bloggers are facing. Brands Take Note: Bloggers are Journalists in the Eyes of the Law.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blogger] Secrets of Busy Bloggers: 4 Social Media Time Savers
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Blogger] 10 Sites for Free, Non-Cheesy Stock Photos
    When Founders and photographers, Allie and David, noticed a how challenging it was for businesses, bloggers, and creatives to find free high-quality images that fit their "vibe and tribe", they stepped in. We''ve all heard the mantra, "don''t settle for anything less than you deserve.". As a result, Death to the Stock Photo was born.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Blogger] Four online marketing metrics to obsess about
    Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my surprise and delight, my dream came true.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blogger] Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?
    For the reader, the commenter, and the blogger. A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure.
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