• BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] Buy domain names for all your pages, products, and services
    Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered  wotquizinfo.com  just for the landing page that we put together for bloggers and online influencers. Infomercials and commercials have become smart. It’s short and dedicated to the one page. Same thing with Skinny Coconut Oil. Give it a go.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] The 21 Best Content Curation Tools
    For bloggers, add a share button to posts to make it easy for others to Flip. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Expert interview roundups (example: iDigic ).
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] Competitors want you out, influencers want you in
    For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. “We don’t have any competitors.”. I’ve heard this often. The space you occupy is not empty. They’d be ecstatic if you approached them to work with them. First of all, why?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” first posted this list on Facebook and it provoked some interesting comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Blogger] Why the marketing world is one big selfie
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. want to be cool. want to be relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. The average celebrity influencer, for instance, makes  $75,000 for an Instagram post and $35,000 per paid tweet ! source ]. source ]. Lack of Measurement.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Five Tips to Help You Write Outstanding Content For Your Blog
    Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Write A Catchy Title.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] Social media proficiency: A life skill?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] The 29 Best Social Media Monitoring Tools
    Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% These tools can help you find out. 1) Socialbakers. ” — Visually.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Blogger] Why content is your enemy and experiences are your friend
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Blogger] How to Get More Results Out of Less Content
    CoSchedule found 77% of the bloggers they surveyed share their content three times or less! My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. It’s via email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2017
    [Blogger] The difference between “pandering” and “serving” in the Super Bowl ads
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. ” It seemed uncharacteristic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 2, 2017
    [Blogger] The True Meaning of Hustle
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. When I was 14 years old I needed a job. needed a job because I needed money. So I needed to find some money. Well, I can walk here. The problem with hustle.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blogger] Fake News Might Kill the Future of Native Advertising
    The blog post praises a sticker book from Pinhole Press, complete with beautiful photography of the bloggers’ kids using the product. At the end of the article, the blogger identifies the sponsorship and offers a sincere note thanking readers for supporting the brand. This is the problem with native ads today. Fake news.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 31, 2017
    [Blogger] The blockchain brand: hard-coding brand promises
    Bernadette Jiwa is one of my favorite marketing bloggers. This is a follow-up guest post by Jeremy Epstein , CEO of  Never Stop Marketing , to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Sometimes they do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Blogger] What to do if the president tweets you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. Twitter is consistently underestimated by the press. Has Donald Trump changed Twitter? Rapid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Blogger] The difference between “free speech” and politicizing your brand
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today. Probably permanently. Were they right to do that? Is that fair?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Blogger] The greatest content marketing case study in history
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. Here we go.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Blogger] The Importance of Influencer Marketing
    First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.) These days, it’s not enough to have a hot digital marketing campaign. Don’t worry – there is hot new marketing trend that actually addresses both of these points: influencer marketing.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Blogger] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Brands & Marketer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Blogger] The new standards for strategy and social media success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. With permission, I’m providing this content to you today. . You’ve worked with a range of international businesses, government organizations and news organizations.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The fake news lesson for marketers: You will be a victim
    It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors. You see?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The Secret to Getting Exactly What You Want (In Business)
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain. The Secret To Getting Exactly What You Want (At Home). Patience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blogger] Content shock re-visited, the content marketing myths and realities
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. Maybe I’ll be able to compete, maybe not. Content Shock.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog
    From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] 8 Ways to Increase Traffic to Your Business Blog
    Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […].
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. So how do you prioritize them? Not to learn.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Protect Your Business from Cyberattacks
    About the Author: Caroline Black is a tech blogger with a special interest in cybersecurity. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Even the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Blogger] The five great questions of content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. Ha, is that how the creative team packaged the message?”. 2.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Blogger] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. The typical blogger published several posts per week. 5% published daily. hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2017
    [Blogger] Study says sedentary activities like blogging block impact of exercise
    Some of this is genetic, some of it is the lower metabolism associated with my age, and some of it might be because I’m a blogger according to research. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Blogger] Entering Protopia and a world of continuous marketing disruption
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time when we turn to the challenges of the new year and changes we’re likely to face. In the 1970s, there was one: cable television.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 1, 2017
    [Blogger] My personal challenge to you for the new year
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The first blog post of the new year has a lot of emotional power for me. 2016 was the most hate-filled year I’ve ever witnessed. Be resilient.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Blogger] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    Seth Godin , Blogger and Best-selling Author. Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. This year, I’m going to make it easier on myself. 2016 was a crazy year in a lot of ways…an election year (in the U.S.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blogger] In case you missed it, the best marketing posts of 2016
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? This is a huge trend. This
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] Building a personal brand? Here’s why you need to ignore SEO
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. That may seem like strange advice but let me explain. When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] How to Harness the Power of Social Media
    Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Facebook Pages.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Blogger] My Best Biznology Blog Posts of 2016
    The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year. think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Maybe by the 3rd I’ll know what the future may bring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2016
    [Blogger] If you’re preparing a roundup post, stop this right now
    ” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? By Mark Schaefer. This week I received a request for a contribution for a roundup post. My favorite social media tip.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. Research supports this. Research.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Blogging for SEO: How to Write Blogs that Rank on Page One
    And the blogger or writer may even return the favor and link to your site. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. You might be thinking, “That sounds great, Courtney!
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Become A Blogger. That’s why he created this blog, to help and guide you to become a successful blogger. Smart Blogger. Over 2.5 Engagement (Do people share and comment?).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] The all-time greatest Christmas marketing story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. They’d probably get themselves into a pickle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Blogger] 4 Ways Marketers Can Up Their Mental Game
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Your pricing. Placement. Promotion. And of course, your people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2016
    [Blogger] Why Facebook Live is not ready for prime time
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” Companies will move their content production to live video.” Of course.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] Why Licensed and Curated Content Are Killing Your Content Strategy
    Today, there are a load of bloggers, vloggers, reporters, and other single-person brands that drive loads of interest in themselves by sharing content relevant to their audience. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Introducing the Internet-of-Things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Blogger] Finding the right “authenticity level” for your brand
    Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The most obvious problem was that his content was anonymous. Vulnerable.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Fast forward to today. Just ask.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    This was distributed via our blogger relations team to help AO.com's campaign gain traction on related websites. Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. The lesson?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Blogger] Can Your Brand Monetize Web Content Without Serving Ads?
    Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics. A great content marketing strategy requires time, energy, and sometimes significant resources. When you do it right, the payoff is more web traffic, more leads, and ultimately, more loyal customers. What do you do? Think Beyond Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Blogger] What it’s like to be hugged by a brand. Literally.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging. Native advertising. Approachable.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Blogger] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Here are a few of my predictions: Brands’ acquisitions of media sites, blogger sites, and other influencer sites will expand from “here-and-there” isolated occurrences to a full-blown trend “on steroids.” Somehow, we finally managed to make it to the end of 2016. cmworld Click To Tweet. Click To Tweet.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Blogger] This Week in Content Marketing: The Business Case for Content Marketing as PR
    How Casey Neistat used content marketing to make millions and then move on (27:03): The YouTube-famous video blogger has dropped the mic on his wildly popular vlog after his Beme app was acquired by CNN for a cool $25 million. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blogger] Learn to create effective content by putting it through the RITE test
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant. The answer is … kind of. Timely.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blogger] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Content marketing strategy: Start with questions, end with insights
    Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Here’s a trick to get you going.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. Maybe.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blogger] How to Build a Memorable Personal Brand on Twitter
    Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I want to give people a leg up and not just share the same super popular blog posts others were sharing,” she says. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. Check it out below.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Pause Your Holiday Playlist. It’s Time for Content Pros!
    But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Why paying for content means pop-ups, whether you like it or not. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Case Study: Using influencers to quickly build an audience for your content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. The more broke I became the harder I worked. The results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blogger] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Blogger] Your marketing strategy is not a decision. It’s decided for you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! follower?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blogger] Adapting To The NEW Consumer With Better Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blogger] Do you have to be a great writer to be a great blogger?
    If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? By Mark Schaefer. Let’s be honest. Start.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] What is the role of content marketing in an ad-free world?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. have not seen a newspaper ad in five years. Maybe longer. never listen to commercial radio.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blogger] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    New research reveals top blogging trends (33:00): In its third-annual survey, in which it queried more than 1,000 bloggers, Orbit Media finds evidence that blog posts are getting longer, are taking more time to produce, and are increasingly being supported with email and paid media techniques. This week’s show. election. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Blogger] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    There’s a space between those two models that bloggers can jump in the middle of. You can have bloggers who are truly specialists in their fields. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. You write a lot about the importance of strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Blogger] Voice from the trenches: Midway through writing a book
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. This has not been a plan. Here’s the problem I solve with my new book: To succeed in many careers today, there’s a huge advantage to being “known.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blogger] Cutting, pasting, and going to court. Know your copyright rights
    They then extract a settlement (typically costing several thousand dollars) from the unfortunate blogger, company, or agency that used the image. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Our job is to protect you from unknown risks. DO NOT USE IT.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] How To Get More Followers On Social Media With 30 Awesome Tips
    How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? How on earth do they do it? It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. Marketing - Publishers
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] Search + Social = Online Reputation Management
    I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. Millionaires, Google abhors a vacuum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] I love big blogs and I cannot lie.
    ” For a blogger, the easiest measure may be the number of shares and comments. The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. That’s a 26% increase from last year.   And   twice as many bloggers now spend six hours or more creating a single blog post.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content.
  • ANNUITAS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Stop Wasting Time in Excel for Data Management- Focus on R
    The R-Bloggers website. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” How Do I Implement R?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Why working in marketing makes you bitchy
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Some of the highlights of the findings include: Marketers now work 45.9 hours. Exactly.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Top Marketing Blogs You Should Be Reading
    Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Top Marketing Blogs You Should Be Reading
    Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
  • READYPULSE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Using UGC to Strengthen Brand Engagement
    Influencer campaigns don’t work unless you do, so be sure to have a plan and structure in place before starting your influencer and blogger outreach. Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC. Build Community. Powerful Images.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Blogger] Today’s online influencers are wicked tough
    Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Blogger] How do I find time to create content? 25 Ideas!
    But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Let it sit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Blogger] Social media, technology and dirty politics
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is high political season in America and I could not help but observe how technology is changing the landscape in unexpected, and permanent ways.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] Drafting the Perfect Outreach Email to Your Influencers
    Sure, you can reach out on social, but composing a professional and concise email ask is more appropriate for established bloggers and social media influencers. Clear communication is important in all aspects of business, including your influencer marketing programs. Personalize the Content. Do you remember how it made you feel? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Early in my digital career, I’ve followed the paid advice of a famous blogger consultant who said I should stop drawing and focus on monetizing my blog instead … Bad advice I followed for almost half a year, until my intuition taught me better. By Mars Dorian, {grow} Contributing Columnist. Lesson 1: Don’t become the tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blogger] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road. #2: Identify influencers who share similar infographics. Send to influencers/bloggers who’ve shared your content in the past. Share infographic with the right bloggers and influencers. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] 15 Thought-provoking quotes about innovation and success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Kevin Kelly , futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. ” Kevin Kelly. ” Tien Tzuo.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] Planning Social Media Content? Ask Yourself These 9 Questions
    But then, there are influencers -- people considered to be leaders and trendsetters in their respective niches (think: bloggers). It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. But how? What are they looking for? Too soon, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Blogger] Three Types of Goals and KPIs Needed for Social Media Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. And why? Start With Goals. Engagement. Conversion. Awareness.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] Ask and thou shalt receive
    I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions. And I agree. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] How to become an influencer (even if you’re a little guy!)
    There are so many Twitter chats for fashionistas, financiers, entrepreneurs, bloggers, travelers and more. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2016
    [Blogger] Why we create crap content: We’re afraid
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” Who is setting these industry expectations and rules?
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Blogger] A Simple Guide to Creating an Expert Roundup Post
    Your experts are likely going to be comprised of bloggers, marketers, or perhaps company executives. Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. Sounds easy, right? It is, well, as long as you have the right process. received a 53.8%
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