• B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Blogger] Why Lack of Strategy Will Kill Your B2B Blog
    If You Have Multiple Bloggers. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. Implement Your Blog Strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Blogger] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. And Twitter is a good place to start.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Blogger] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “ the decay and fall of guest blogging for SEO. ” In March, Google took action against several guest blogging sites in the form of a manual penalty. So what do you do instead? Here are some great ideas: 1.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Blogger] Internet Trolls
    As a blogger we would sometimes get attacked by “anonymous” persons online. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common. social media social media monitoring
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blogger] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    What Does This Mean for the Average Business Blogger? 'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Blogger] Would you erase yourself from Google search results?
    Related Stories Two technologies that will disrupt marketing strategy Authorship and the Invisible Blogger: Are you writing yourself out of success? 'Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. Why hasn’t this been an issue in the U.S,?
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Blogger] 4 Ways to Invest in Your Marketing Career
    There are also plenty of bloggers who are incredibly passionate about educating their audiences about how to think about marketing – or what they should be thinking of. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Take a Class. Ask for Help.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Blogger] 5 point quality assurance checklist for your social media posts
    For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. 'Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. Do your posts contain a call to action (CTA)?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Blogger] B2B Content Marketing: Do More Than Reinvent the Wheel
    The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Blogger] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    As a blogger, I know that the right combination of words engages readers. 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up? bit of inspiration or silliness?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Blogger] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Food companies and/or bloggers have an endless number of options: Quick and easy breakfasts for kids, Top Ramen 10 ways, eating healthy on-the-run, creative school lunches, etc. Check with local small businesses, bloggers within your industry, and even your employees to see who can help contribute to building valuable back-to-school boards.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blogger] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    To promote the contest on Twitter, we tweeted pictures of advice from seasoned bloggers. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Images help change that. Design
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Blogger] 23 Outstanding Social PR Guides
    Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com. ” Streamlining Blogger Outreach With Inkybee by Soulati-’TUDE!
  • WINDMILL NETWORKING  |  FRIDAY, JULY 18, 2014
    [Blogger] Is it Time for a Blogger Outreach Tool?
    'Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Is it Time for a Blogger Outreach Tool? Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach by Kristen Matthews - Maximize Social Business.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Blogger] 5 Social Media Mistakes You Don’t Want To Make
    This small restaurant had gotten bad reviews from bloggers and diners, and turned to a celebrity chef for help. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Take, for one remarkable example, the Amy’s Baking Company debacle. Just published a blog post?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blogger] Is Author Rank Really Relevant?
    So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. 'Here ye, here ye. Authorship. Let us all let out a harmonious moan.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Blogger] 10 Blogs to Bookmark: Content Marketing Edition
    Why We Like It:  Killer guest bloggers, examples, and innovative thought leadership. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Blogger] Does blogging still matter in 2014?
    ” Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. Note from Mark Schaefer: One of the reasons I have guest bloggers on {grow} is to offer diverse opinions. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post. What happened?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Blogger] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Blogger] 6 Principles of Persuasion for an Amazing Copy
    Inversely, highly effective research can go a long way to further the words of an up-and-coming blogger. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Social Proof.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Blogger] The 3-Step Guide to Better Blogging
    This will help you think of topics when you’ve got a bad case of blogger’s block. 'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. It’s no longer enough to throw up the occasional press release.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blogger] 25 ideas for your social media network strategy
    In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Blogger] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    It also helps you to build relationships with the influencers in your industry. •  BlogDash  –  [link]  -   Blogdash  helps you to organize and publish content then search and find specific bloggers using keyword search. So how do you find opportunities to guest blog? Getting Started. Are you working to build backlinks to your website?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Blogger] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    He’s also a blogger and photographer for Rock ‘N Roll Cocktail. 'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr. Content Marketing Manager at LinkedIn. © 2014, VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Blogger] How Your Family Affects Creativity and Your Content Marketing Success
    Related Stories 10 Strategies to Battle Content Shock How to find homegrown content marketing evangelists Authorship and the Invisible Blogger: Are you writing yourself out of success? 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. Standing out, on the other hand, is difficult. It’s uncomfortable. Without.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Blogger] A Day In The Life: Contextualizing Multi-Screen Device Use
    After turning off my alarm, I sleepily scroll through Instagram, checking up on what I missed while I was sleeping, which was mostly just updates from celebs and bloggers on the other side of the world posting pretty Mediterranean photos and ballin’ concert shots. Mobile drives 23% of all paid search clicks (Digiday, April 2013). Tummy full.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blogger] The Harsh Realities of SEO That No One Tells You
    But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. At least the vast majority of bloggers and consultants don’t. 'This post originally appeared on the Insiders section of Inbound Hub. You’re being misled. We will.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Blogger] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter. Seriously.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Blogger] The Only 7-Step Guide to Creating Content You’ll Ever Need
    However, the world’s greatest bloggers are naturally pretty immersed in their industry’s top content, and conduct research on an ongoing basis. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? Know Your Audience. Do you know your audience theoretically?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Blogger] 8 Elements of the Perfect Blog Post
    In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. 'What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. and I highlight those in this post. Compelling and Optimized Headline. wanting more.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Blogger] Google+ on its Third Birthday
    Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. 'I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. Ceci N’Est Pas les Médias Sociaux. “Again.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blogger] Why Your Presentations Are Putting People to Sleep
    When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Literally. doubt it. I hope.)
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Blogger] Webinar Recap: The Top 5 Brand Building Strategies
    Cultivate Blogger and Partner Relationships. 'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). The Top Brand Building Strategies. Content Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Blogger] How to find homegrown content marketing evangelists
    It might be difficult to find long-term bloggers in those ranks. The Chief Marketing Officer is an ideal candidate and potential role model for other bloggers. It might be difficult to find long-term bloggers in those ranks. The Chief Marketing Officer is an ideal candidate and potential role model for other bloggers.
  • ENGAGE  |  FRIDAY, JUNE 27, 2014
    [Blogger] 3 Artsy Blogs with a Profitable Following
    She is also the founder of Alt Summit, a business conference for rookie bloggers and creatives. 'Some of my favorite blogs that I peruse daily—hungry for recipes, humor, inspiration and community—are a wonderful example of the great marriage between following your heart (and art!) and making good money. La Tartine Gourmande. Oh Joy.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blogger] The Best Infographics of 2014 (So Far)
    The creator of this infographic, a Japanese blogger named Ryoko, curated all the information from this infographic from an article she read about whether beer or coffee makes you more creative. Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired! Well done! content creation
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Blogger] Want to Be a Better Blogger? Embrace Structure
    'What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning -- they stare down the blinking cursor until they''re suddenly inspired to write a clever introduction. But that''s not always the best way to start a blog post. That cursor? It''s daunting. The Benefits of Having Structure.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Blogger] E-commerce SEO: If You’re Not First, You’re Last
    Consider partnering up with some bloggers that have visitors similar to your ideal customer and give them product(s) to give away.  . So, it’s essentially first page or nothing, and the first page is very competitive. 2) Implement on-site SEO fundamentals. 3) Create unique, high-quality content. 1) Start with research. Everyone can do this.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blogger] The Marketing Industry According to Google Autocomplete
    Blogging and Bloggers According to Google Autocomplete. 2) Bloggers are. 3) Bloggers should. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re hilarious. Sometimes, they''re puzzling. 1) Marketing is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Blogger] Social Media and the History of Aggression
    This week I had dinner with a Muslim blogger who has even received a death threat. This week I had dinner with a Muslim blogger who has even received a death threat. 'I’m going “off road” today and bringing you a completely different sort of blog post … a post filled with danger, evil, and intrigue. And so on.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Blogger] Maximize Blog Traffic with Top 27 SEO Plugins
    AtContent is a platform that makes it possible for other bloggers to easily recommend and re-post your content, increasing your page views and blog traffic. Simply install and connect, follow relevant bloggers, and then sit back and wait for the hits. 'Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful.
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Blogger] Hinge’s Fab Five: Mid-June 2014
    Why is WordPress the standard publishing platform for bloggers today? 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month. New Research Report: How Experts Build Their Brand. Neil Patel, KISSmetrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Blogger] 3 Things Your Social Media Team Should Know About SEO
    One of the biggest advantages of social is the ability to connect with and build relationships with customers, brand advocates, bloggers, reporters, etc. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social.  . Social can be a huge advantage for search marketers.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blogger] The Biggest SEO Blunders of All Time
    Rap Genius went so far as to develop a network of bloggers who received publicity for their posts in exchange for including links to specific song lyrics on the Rap Genius site. 'Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. Where were we? Right. mean, what''s the worst that could happen? Pssst.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 18, 2014
    [Blogger] Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog
    This is common for business bloggers who don’t have clarity about blog goals. 'Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? I don’t know what to write about.”. hope so.
  • ISCOOP  |  WEDNESDAY, JUNE 18, 2014
    [Blogger] Just let the kids pay…
    website of bloggers of Ukraine against corruption on May 20 2014. 'City Councils paid much higher prices for food for kindergartens than even the retail(!) market prices that were in effect in 2013, this story tells. Read the original story (in Ukranian). Read the English translation. Investigations Ukraine corruption
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Blogger] 15 Blog Design Hacks to Maximize Social Sharing
    All the time, I see bloggers with real potential, who output high-quality content who don’t place social sharing icons in prominent places. Yes, yes, I realize I just told you to have multiple share buttons, but a lot of bloggers often take that advice too literally and go overboard with the number of networks they create buttons for.
  • BIZNOLOGY  |  TUESDAY, JUNE 17, 2014
    [Blogger] Online Communities are Not Virtual
    If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online. And continues to do so. On the contrary! ” That said, they are real people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Blogger] Help me solve marketing’s biggest mystery
    by Barry Chignell Related Stories Authorship and the Invisible Blogger: Are you writing yourself out of success? 'It was one of the most imaginative, creative and popular marketing campaigns in history. Television, print, digital, social media all coalescing into a perfect blend of viral heat. And the results? The campaign was brilliant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Blogger] An unexpected blogging journey with Jeff Bullas
    In this fascinating and raw interview, one of the most famous bloggers in the world discusses his shaky start, the tipping point for his blog, and how he started to turn his blog into a business. 'Click here if you can’t see this video interview with Jeff Bullas. And then he discovered blogging and it changed his life. Comments Gracias!
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 11, 2014
    [Blogger] Blogger Relations Are the Perfect Advertising Foundation
    Blogger Relations Are the Perfect Advertising Foundation by Kristen Matthews - Maximize Social Business. Why Marketers Should Go Rogue with Blogger Outreach. Blogger Outreach We now know that consumers are “ad blind” and want to hear about your brand from someone other than your brand itself.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Blogger] YouTube Insights for B2B from the Frozen Food Master
    The promise of “anyone can be a publisher” really took off when Blogger made a free blog platform. 'Gregory Ng is the CMO of Brooks Bell , an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. Greg has been reviewing frozen food on Freezerburns since 2008.
  • WRITTENT  |  MONDAY, JUNE 9, 2014
    [Blogger] 11 Buzzwords to Use in Your Blog Posts for Social Sharing
    'Creating share worthy blog content is an art that many bloggers seem to struggle with. Over the years, successful bloggers have converted this art into science, and have closely studied every factor that leads to creating viral blog content. That, obviously, is the wrong to go about it. Surprising. Critical. Science. History. Hacks.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Blogger] When it Comes to Blog Post Length, Is More More?
    So, bloggers, it’s up to you. 'My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me. think that the blog post length has to do with the subject and the author.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 6, 2014
    [Blogger] Cognitive Recognition in Social Media
    'Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. Cognitive Recognition in Social Media by Wade Harman - Maximize Social Business. Social Media Psychology
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger] 6 Jobs the Best Social Media Managers Actually Do
    Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. 'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. Years after the first "Can we measure the ROI of social media?" 1) Content Creator. Skills Necessary.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Blogger] What is Video Seeding and Does Your Brand Need it?
    Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. In return the video bloggers would record their experiences and journeys on their social media channels. After planting their “seeds” (the bloggers), Ford achieved 4.3 You need to start video seeding. What is video seeding? Not bad right?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Blogger] What Is Earned Media? [FAQs]
    And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. blog post you write about original industry research, for example, could get picked up by other bloggers and media outlets. These publications and broadcasts are where brands used to get all their earned media.
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [Blogger] Advertising methods are too ephemeral
    This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. It is really amazing how effective this sort of “advertising” promotion works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Blogger] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    Is the age of the independent blogger over? Can a solo blogger compete with corporate sites? Resources mentioned in this podcast: Gini Dietrich’s post on the end of the independent blogger. The post Authorship and the Invisible Blogger: Are you writing yourself out of success? Statistically, it may not make sense!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 2, 2014
    [Blogger] Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner
    These days, FeedBurner—now owned by Google—is a household name for bloggers and businesses. '1871 in Chicago is known for being the place where digital start-ups get their start. Used for traffic analysis, it enables anyone publishing content to allow their web visitors to subscribe to receive their posts via RSS feed. Scaling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Blogger] 70 Rising Social Media Stars
    She is growing quickly as a blogger/independent consultant/speaker and her enthusiasm, persistence, and drive are an inspiration. Jason How (Marketing Strategist) — Jason is an up and coming blogger, providing some of the freshest thinking around on practical social media/Facebook marketing, content, strategy and analytics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Blogger] Seven Ugly Truths About Content Marketing
    believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets. The plethora of online content is astounding on the topic; more than 1 billion search results appear.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blogger] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Budding Blogger in Boulder. In a similar vein, you might consider setting up a guest blogging relationship in which you post on a relevant industry blog, and vice versa -- this helps you get exposure to a new audience, and guest bloggers will often promote the posts they write to their own networks, bringing in new traffic to your website.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Blogger] B2B Social Media Lead Generation Advice from Experts
    Marketer and blogger Heidi Cohen asked 25 experts to answer a number of questions on the topic. 'Lead generation is a key element of many B2B social media efforts. Below are my answers to each question, plus links to each post containing lots of advice from others. Feel free to share your own advice about social media lead generation below.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Blogger] Why Business Blogging Works
    learned from technology bloggers what my best options were, and then went to make a purchase based off their advice. 'Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. here''s why it works.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blogger] PR and Marketing: Are Bloggers the New Journalists?
    Corporate bloggers have a marketing agenda, for example. Along the way these bloggers deliver valuable content that educates audiences on issues and topics – a great way to showcase their expertise and build credibility. However, corporate bloggers won’t blog about their company problems the same way a journalist would.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blogger] Should You Celebrate Email Unsubscribes?
    If you are a blogger, I’m sure you can relate. 'Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. And that stings.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger] SEO & Blogging = a Match Made in Heaven?
    Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. 'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Blogger] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. 'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. 1) Cisco. 2) General Electric. 3) DealerRefresh. 4) Intel.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 23, 2014
    [Blogger] How to Build Public Relations Media List [Video]
    With a little help from the Internet and Excel, you can discover and organize key reporters, writers and bloggers that can help spread the word when you have big news about your product or service. Here’s how: Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog. All rights reserved.
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Blogger] 7 Ways to check Your fresh content for plagiarism
    This is meant to help bloggers, marketers, and businesses that outsource their writing. 'How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. Read It. Check the Sources.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blogger] 3 Blog Optimization Experiments You Might Want to Embrace
    But, with more and more of the content on the blog being produced by an excellent group of guest bloggers, it’s more difficult to keep visual consistency. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. That got me thinking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 21, 2014
    [Blogger] The Future of Blogging: Stranger than Science Fiction?
    m currently writing a somewhat sarcastic sci-fi novel about bloggers in the future. The story is about the influence bloggers exert over their society, and the dangers that come with it. She said bloggers would never gain that much power and would never find themselves in the crosshairs of the government or other powerful institutions.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Blogger] How Helping Others Helps You …Get More Links
    Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. 'Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance. You are an SEO professional correct?
  • WINDMILL NETWORKING  |  MONDAY, MAY 19, 2014
    [Blogger] The Rise of Office Ambassadors and Social Media Influencers
    'In 2014, around the world, experts and bloggers agree on the importance of marketing content and its influence in social media for organizations. To stand out … Continue Reading. The Rise of Office Ambassadors and Social Media Influencers by Raymond Morin - Maximize Social Business. The Pyramid of Influence on Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Blogger] Five important lessons on the economics of social media
    At this point I was hiring my first regular bloggers to contribute to {grow}. He blogged on {grow} for almost two years, the second-longest tenured blogger behind Mars Dorian. At this point I was hiring my first regular bloggers to contribute to {grow}. story at the heart of the economics of social media. was blown away. Really.
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Blogger] “Read Two Blog Posts and Call Me in The Morning”
    'It’s hardly news that bloggers have considerable clout these days. With one quick post, a blogger can put a fledgling cosmetics brand on the map. Whether the subject is breast cancer screening, nutrition or any other thorny health topic, doctor bloggers can deliver much needed context and clarity. in the family. Kevin MD.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 14, 2014
    [Blogger] Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected
    And if you’re still having trouble, I’ve got more tips in a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, and PDF handouts. 'How can you use Social Media tips when you’re away from the office for a week? Many of my readers are busy professionals who don’t have a lot of time.
  • WRITTENT  |  WEDNESDAY, MAY 14, 2014
    [Blogger] 27 Writing Mistakes that Are Costing You Clients and Cash
    In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online. Any blogger can present a complex topic in 1500 words. 'Forget about all your blog marketing and traffic generation efforts. Typos. Having a typo on your blog is 100% inexcusable. You should.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 14, 2014
    [Blogger] 4 Disturbing Guest Blogging Trends
    Editors now want guest bloggers to remove almost all the links back to their site. 'There has been much written--and much of it confusing--about guest blogging and it''s impact on SEO. We won''t rehash this information or even commment on it. You can see the results of some of our guest blogging efforts on our In The News page.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 13, 2014
    [Blogger] Is Your Brand Fan Friendly?
    'When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An organic and authentic brand mention is not a result of a sponsored post or reaching out to a mass number of bloggers who have no real … Continue Reading.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 13, 2014
    [Blogger] Is Your Brand Fan Friendly?
    'When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An organic and authentic brand mention is not a result of a sponsored post or reaching out to a mass number of bloggers who have no real … Continue Reading.
  • BLOG MY CALLS  |  MONDAY, MAY 12, 2014
    [Blogger] 4 Ways to Improve Traffic Immediately
    Emails to bloggers, reporters, etc. 'Most good marketing strategies are well-planned, expertly executed, and long term. Good markters plan several months out. This is the ideal scenario. But, sometimes life isn''t ideal. Sometimes you just need traffic.and you need it now! How do you get that traffic? How can you get more traffic immediately?
  • HUBSPOT  |  SUNDAY, MAY 11, 2014
    [Blogger] Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week
    How to Fight Trolls: A Blogger’s Survival Guide. For bloggers, there are few things more frustrating than the an internet troll hijacking the discussion in the comments on your posts. The most pervasive problem that bloggers face is poor organization. How to Grow Your Database Through Blog Comments [Quick Tip].
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Blogger] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    Content marketers don’t just manage bloggers and blogs. 'According to the Content Marketing Institute (CMI), 93 percent of all B2B marketing companies use content marketing. More spending means companies are looking for new hires, particularly for the role of content marketing manager. Key Findings. Level of Education Required.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Blogger] How to Fight Trolls: A Blogger’s Survival Guide
    'Bloggers have plenty to worry about. Think about it: A blogger can learn to overcome most writing anxieties by simply managing their time wisely, being open to feedback, or practicing how to use a semi-colon. Fortunately, most of these blogging worries are self-contained. ” The Psychology of an Internet Troll. Probably very few.
  • WRITTENT  |  THURSDAY, MAY 8, 2014
    [Blogger] 5 Ways to Defeat Content Mediocrity & Rise in the Blogging Ranks
    In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Every blogger is already striving for excellence, rendering your content nothing above average. Fact: There’s more than enough content on the web already. Show and tell.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blogger] Lurkers are the 99.989% of Social Media
    Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. From Producers to Audience; from Hobbyists to Consumers. With message boards, it was the same thing.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Blogger] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. Whether you’re just getting started or are an experienced blogger looking to confirm some SEO best practices, here are three tips that can help you elbow out the competition and increase your traffic. Spicy.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Blogger] 11 Ways to Write Damn Good Headlines
    'I’m going to be bold here and create an ultimatum for bloggers. One of the worst mistakes you can make as a blogger is to assume that random Internet surfers know what they’re doing. Your headline is the most important part of your blog post. As such, it doesn’t matter if the content is top-notch. Use Odd Numbers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Blogger] The Colossal Content Marketing Report: Blogging Basics and Beyond
    To learn more about how content marketers are leveraging their company blogs, and to find out which of TrackMaven’s surveyed bloggers had the best engagement levels, download The Colossal Content Marketing Report ! . For this report, they analyzed over 1.2 million blog posts and 2 billion social shares.  . Fair enough!
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Blogger] How Smart Marketers Are Sabotaging Their Calls-to-Action
    recommend going through this exercise once a quarter if you''re a frequent blogger (daily or more) and twice a year if you''re a semi-frequent blogger (anywhere from 1-5 times a week). 'We''ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. It did.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Blogger] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Many SEO companies do the same with their outreach to bloggers. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). email marketing. by Forbes.
  • SYNECORE  |  MONDAY, APRIL 28, 2014
    [Blogger] 4 Tips to Prepare for Google's Ever-Changing SEO Strategy
    Too many spammy guest bloggers. 'In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. Avoid Shortcuts. Improve Your Content Marketing. Keep an Eye Out for Algorithm Changes. Give Up Guest Blogging.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Blogger] The Top 100 Bloggers On Triberr
    For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. Well I think I have found the answer.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Blogger] Scoble: Google Is Starting to Remind Me of Microsoft
    “Facebook is gaining steam and Google+ is not,” said Robert Scoble, a well-known blogger and startup liaison officer at Rackspace. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. What else could go wrong?
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Blogger] 5 simple steps to increase your online visibility
    WordPress and Blogger are two that provide a profile and image for heightened visibility. 'Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. What good are they if no one is reading?
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Blogger] Eyeball Share Leads to Wallet Share
    'One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling. This number ranges as high as 80% in some industries. There are now 2.7
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