• MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Blogger] Tumblr's Timid Ad Play
    Each individual blogger creates a Tumblr post, which is often curated and reblogged by others who reach large audiences where reblogging takes place again. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.   Play the Platform.   Free Virility. For Tumblr attracts 12.8
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Blogger] Tumblr's Timid Ad Play
    Each individual blogger creates a Tumblr post, which is often curated and reblogged by others who reach large audiences where reblogging takes place again. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.   Play the Platform.   Free Virility. For Tumblr attracts 12.8
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Blogger] 6 Easy Blog Posts You Can Write to Attract Readers
    Write a post series – Many bloggers utilize this tactic. Writing blog posts that people actually want to read is the goal of every blogger. 'One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Too many choices lead to blog blocks. People love visuals.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Blogger] 25+ Phenomenal Resources to Help You Market Your Blog Better
    If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. Featuring the collective wisdom of Matt Wolfe, Bradley Will, and several cameos from successful bloggers, you’ll love pouring through the Learn to Blog archives. Firepole Marketing preaches PR for bloggers.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Blogger] Search and Replace Will Change Your Blog Forever
    haven’t done this yet, but I would consider updating all of my references to keyword phrases like “long tail blogger outreach” to something a lot more modern, cool, popular — something folks might actually search for — such as “content marketing” or “outreach marketing” or what you will.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Blogger] Are the bad guys winning?
    You have probably read recently about a number of bloggers turning off their comments because of the new spam attacks that are getting through to their blogs. You have probably read recently about a number of bloggers turning off their comments because of the new spam attacks that are getting through to their blogs. That’s right.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Blogger] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    Blogger, via email. Blogger, via email. Blogger, via email. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. The data is truly fascinating. It hasn''t been done before.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Blogger] 25 social media listening aids to increase your hearing
    Ice Rocket : Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [Blogger] The cure for Bloggus Interruptus
    Bloggers who commit to a consistent schedule find that it becomes easier, faster, and more fun. Bloggers who commit to a consistent schedule find that it becomes easier, faster, and more fun. 'I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it. Until last month. ” I love blogging.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Blogger] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 18, 2014
    [Blogger] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    Social Media Contests advertising bloggers channels content Facebook fans iphone Lawyer management marketing media marketing Photo potential reason sales Social Media Marketing start the social video Website '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) How can you explain that taking … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Blogger] Being Banned Ain’t What It Used to Be
    After two years of reaching out to book bloggers, 72 Amazon reviews, and several paperback editions, the Ministry of Culture in Qatar was telling me it was too racy to sell in public bookshops. 'By Mohanalakshmi Rajakumar, {grow} Community Member. When he came into my office and said “Put it up here!” I’m going to read your book now.”.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? Refer to this list! Blogging
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger] How Often Should You Update Your Blog? A Data-Driven Answer
    However, he had a pretty different take on the situation, advising brand-new bloggers to focus on building their email list and social following in order to gain an audience for their content. 'When it comes to blogging, is more always better? Deep down, we all know the general answer to this question. Image source : Hubspot. Can I Outsource?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Blogger] Best Practices for Blogger Outreach
    'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Blogger outreach takes time.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Blogger] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Blogger] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blogger] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. Social Media
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blogger] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. 'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Going Guerrilla. Voilà!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blogger] 83 Exceptional Social Media and Marketing Statistics for 2014
    adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Blogger] The Social Spark: 3 Sources for Social Media Success
    Throughout this research I''ve discovered three bloggers who''ve established themselves as social media marketing leaders. From understanding ads to amplifying your following, check out the advice from these top bloggers to find inspiration for your own social strategy! How are others are utilizing platform updates to their advantage?
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Blogger] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach Author blogger bloggers brand Business Clients communication example follow for your image IT marketing outreach PR rules strategy time WHO When I coach … Continue Reading.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Blogger] How to engage bloggers down the long tail
    Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Blogger] How to Engage Bloggers Down the Long Tail
    Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Blogger] Is Affiliate Marketing Right for Your Business?
    Bloggers who are affiliates of a product must disclose that when they write endorsements or testimonials. 'What exactly is affiliate marketing? It involves having others market and sell for you. It’s a web-based system that allows you to reward referrals by sharing your profits. How it works. Affiliate programs. word about ethics.
  • WRITTENT  |  MONDAY, APRIL 7, 2014
    [Blogger] 5 Secrets of Blog Posts that Go Viral
    The categories, as defined by blogger Erik Decker are: Farce. As the self-proclaimed “greatest blogger of his time” Matt Polsky points out , “being funny is a trick of confidence.” 'Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. It’s crafted by smaller brands. It’s Taboo. Screwball.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Blogger] You’re Blogging It Wrong: 5 Common Content Mistakes
    And as a result, many bloggers are making easily avoided mistakes on a daily basis. Writers want to be the first ones to report on a certain trend or new technology, but with a digital space that is full of bloggers in every niche imaginable it is hard to find topics that haven’t already been covered. You’re busy. Takeaway.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger] 30 Killer Resources to Learn Content Marketing
    Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. Image credit: The Sales Lion.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Blogger] Social Media is Like Riding a Bike
    hate to perpetuate the apocryphal myth that the average lifespan of a motorcyclist after he takes up riding is five years but it’s useful here: the average lifespan of a blogger after he takes up blogging is only six months. get to a point on social media eventually, so hang in there. Oh, and purple. Take A Safety Course. No armor.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Blogger] 7 Tips for a Rocking Social Media Strategy
    Optimally, these should be bloggers and brands with an audience that closely mirrors your own. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. Engagement.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Blogger] Social Media is Like Riding a Bike
    hate to perpetuate the apocryphal myth that the average lifespan of a motorcyclist after he takes up riding is five years but it’s useful here: the average lifespan of a blogger after he takes up blogging is only six months. get to a point on social media eventually, so hang in there. Oh, and purple. Take A Safety Course. No armor.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blogger] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Our bloggers don’t just look at traffic data; they study that data (and plenty of other data), and analyze it, and slice and dice it, and pore through it. Moreover, and most important: Unlike journalists, our bloggers absolutely set out to get traffic and openly cop to doing so, without apology and without any sense of stigma.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Blogger] What’s New With Google, March 2014 [VIDEO]
    Google took action against MyBlogGuest and several of its members, both guest bloggers and publishers. Our advice is if you have done guest blogging and/or published any guest post, add the rel=”nofollow” to any outbound links in the guest blogger’s post. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Blogger] What is search jacking and how can it hurt your brand?
    by shari risoff Related Stories The Truth About the Blog Supremacists The slippery slope of influence marketing The business case for SXSW Interactive 3 essential steps to build a powerful personal online brand To be a great blogger, put on your b h mittens. Welcome to the world of search jacking. Lee Odden is my go-to guy on this stuff.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Blogger] Book Review: Social PR Secrets
    Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Lisa Buyer. Managing content with an editorial calendar is a necessity.”
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Blogger] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Confessions of a Full-Time Blogger. This post offers some little confessions from the full-time bloggers at HubSpot. If you want to know what it’s really like to be a full-time blogger and you''re looking for a little entertainment, this blog is both a fun and an easy read. Educational Content. Studies and Statistics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Blogger] 5 reasons to be wildly excited about content marketing
    And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!” And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!”. ” It made me pause. Could that be true? Has this discussion frightened people off? ” Huh? Find them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Blogger] The economics behind Copyblogger’s decision to end blog comments
    If you are an experienced blogger these explanations probably strike you as strange. If you are an experienced blogger these explanations probably strike you as strange. 'The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Maybe even forced.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Blogger] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online  brand promotion — be it  SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. 
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Blogger] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short.
  • VIEWPOINT  |  TUESDAY, MARCH 25, 2014
    [Blogger] And People In Hell Also Want Ice Water
    'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots. That stopped him. Maybe more so. was wrong.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blogger] Six Best Practices for Marketing with White Papers
    It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors. 'Though the format is sometimes misused (i.e., Solve a real problem.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Blogger] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    Tweet this for your fellow bloggers.). 'The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. That sure makes for a snazzy headline.). But what you may not know is that he’s an inbound marketer, too. If you would, don''t do it.” Go fail. after he left.
  • WRITING ON THE WEB  |  MONDAY, MARCH 24, 2014
    [Blogger] Creative Work, Blogging, Writing and Resistance
    It doesn’t matter if you’re a scientist, blogger, CEO or rock star. 'Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? Work requires you to actually do something. Sometimes there’s an actual reason for resistance to strike.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 21, 2014
    [Blogger] 10 Tools to Help Get More Social Media Traffic
    Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan. Triberr If you keep a regular blog, I recommend … Continue Reading.
  • FATHOM  |  THURSDAY, MARCH 20, 2014
    [Blogger] 5 Tips for Retail Social-Media Success
    Follow and like some of your vendors, clients and bloggers and interact, interact, interact. 'You’ve set up your social media profiles, chosen a snazzy profile and cover photo, filled out all the info needed and you’re all set up! Now you just sit back and wait for all the followers, likes and engagement to flock in, right? Not exactly.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blogger] 8 dead easy steps for writing a blog in less than an hour
    After four or five tries, you’ll streamline the process and become a blazing fast blogger. 'Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. Create Subheadings.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] What Happens When You Turn Curated Customer Data into Intellectual Property?
    'Guest Blogger: Denis Pombriant. Denis Pombriant  is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary). Pombriant’s He lives and works near Boston, Mass. Marketing Revenue Revelation.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 19, 2014
    [Blogger] How to Make Your Content, Messages and Ideas Stick
    Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan. 'It’s a frenzied environment in social media these days.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blogger] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 18, 2014
    [Blogger] Social Media Influence Marketing : Publish Like a Pro!
    Social Media Influence Blog bloggers books Business content Facebook Google HootSuite LinkedIn management marketing networking News objectives potential professional Social Networking start tweet Twitter At the same time, only 25% of respondents intend to … Continue Reading. Social Media Influence Marketing : Publish Like a Pro!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Blogger] The slippery slope of influence marketing
    ” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed. Agree?
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Blogger] 6 Things We've Learned About Press Releases
    Note: We also distribute press releases to our own email contact list, reporter/blogger list, and networks. So, don''t plan on every--or any--TV station, blogger, or newspaper doing a story on your business simply because you send you a press release. 1) They Don''t Produce Leads. Don''t plan on your press release generating leads.
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Blogger] 15 Places to Find Free Images for Your Blog
    It’s beloved as a go-to by many top bloggers. 'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. It’s certainly possible to buy images.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Blogger] The Art of the PR Follow-Up
    If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more. Nothing. Crickets. Now what? First, relax a bit. Don’t take it personally. What to Do After You Hit “Send”. What Now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Blogger] 10 Strategies to Battle Content Shock
    Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. 'In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. Think about that for a moment. But what? 1) Shock and Awe. Atomizing content.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 14, 2014
    [Blogger] Embrace the “One to One to Many” Approach by Working with Bloggers
    Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blogger] The business case for SXSW Interactive
    My favorite locale is the blogger’s lounge where I can normally spot some cool folks. My favorite locale is the blogger''s lounge where I can normally spot some cool folks. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. don’t like crowds.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 13, 2014
    [Blogger] Boost Credibility on Social Media with Customer Stories
    Public Relations bloggers Business company content customers Facebook fans for your Google group LinkedIn media media strategy sales slideshare strategy time Twitter video YouTube 'As the saying goes, the proof is in the pudding. Nothing could be more accurate when it comes to publicity or social media.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Blogger] What Are You Doing to Get the Most Out of Trade Shows?
    SAVVY TIP: With the abundance of trade magazines, writers, and bloggers at every show, if you’re not getting mentioned, something is wrong; try setting up interviews and press walk-throughs well before the show. 'We’ve been doing a lot recently with clients for trade shows. There’s been a renewed interest it seems in them.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Blogger] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. 'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    Beth Kanter , master trainer, author, and blogger, shared some takeaways from the talk. 'South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. ’ Uber operates in 30+ cities in North America, and Austin is not one of them.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] Jump-start your content marketing through better market segmentation
    Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998.  'Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] Shock to the System: Content Marketing Is Alive and Well
    Other bloggers and content marketers joined the debate and piled on. 'Are you a believer in content shock? Coined by corporate marketing consultant Mark Schaefer in a January blog post , the term describes a future in which too much content saturates and eventually drowns our growing industry. And then … silence. Hardly. Genuine truth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] How to Get into Hot Water With Mobile Marketing
    If you wrote a glowing review of a resort, and fail to mention that your trip was sponsored by the resort owners, a an upset reader (or a competing blogger) might just report you to the FTC! Related Stories Brands Take Note: Bloggers are Journalists in the Eyes of the Law Risky Business: Can Liking a Facebook Page Cost You Your Job?
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Blogger] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    2: Mind the media  – Create a press kit for journalists, editors or bloggers attending the tradeshow. Today you’ll find 10 additional tips – plus a bonus tip – to help you maximize your tradeshow ROI. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Blogger] Rethink The Psychology of Your Calls to Action
    About the Author Adrienne is a freelance writer and blogger who loves analyzing what makes websites tick. 'Thinking RFID (Photo credit: @boetter) A call to action (CTA) button can be the difference between securing a successful online transaction and losing your potential customer to your competitor’s webpage. 
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Blogger] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Every day. Don’t’ Freak Out. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. Don’t Freak Out. That’s a life sentence without any real feedback loop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Blogger] Influence Marketing is hot and about to get hotter
    One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. In an information-dense world where it is more difficult to become the signal instead of the noise, blogger outreach is escalating, providing both financial opportunity and ethical dilemmas. Really. Chapman.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. I''d like to chalk it up to adrenaline, not fear (but there is a lot of the latter happening). but today, I was on the front lines. For an hour, I was a HubSpot sales rep.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger] 8 Things I Wish I Knew Before I Started Blogging
    For a beginner blogger, this can be both a blessing and a curse: A blessing because putting emphasis on these components can set your blog apart, help it grow, and make it successful. Writing & Editing Aren''t the Only Skills a Blogger Needs. 'Trying something new for the first time can elicit a whole range of emotions. Blogging
  • WRITING ON THE WEB  |  MONDAY, MARCH 10, 2014
    [Blogger] Bloggers Block? How to Get Your Creative Writing Mojo Back
    'Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. About our Guest Blogger: Russel Cooke is a tech and communications writer who is genuinely interested in business communications and globalization.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 10, 2014
    [Blogger] Are You Interested in Becoming Social Media Writer? Start by Blogging
    Social Media Writing Blog blogger bloggers Blogging blogs Business channels content for your microblogging Privacy privacy settings professional Search engine optimization search engines Settings start start blogging time updates To get into blogging, one needs to select from the many blogging platforms.
  • SYNECORE  |  SATURDAY, MARCH 8, 2014
    [Blogger] How NOT To Deal With Writer’s Block
    Bloggers define writer’s block in different ways; some say it is when you can’t think of new, original topics, while others define it as taking a break from the craft and try to dive back into it. Resident bloggers typically have 9-5 jobs, but creativity doesn’t really follow that same schedule. Browse The Internet. Yes, I did.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Blogger] Do You Forget “Marketing” in Your Content Marketing?
    Have you mentioned companies or other bloggers in your post? 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. 'Happy Friday, Sales Prospecting Perspectives readers! It''s the first week of March, which means readers are anxiously awaiting spring weather. However, it''s not always that easy. Read it today!
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Blogger] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    video review that aligns with a student blogger’s point of view can be embedded within a post on your blog. 'Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially. It sometimes needs to be located within a specific radius.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Blogger] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Christopher Hosford is a frequent guest blogger for ViewPoint. 'By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Blogger] Social Media Automation? Here’s a rational plan!
    Tung is a social media manager and trainer at BMC Software as well as a social media strategist, blogger and speaker. 'By Eric T. Tung, {grow} Community Member. Marketing generalists have enough on their plates. Social media specialists and community managers can find themselves short on time. Automate it. Here’s why. Tweet Posting. Commun.it
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blogger] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does Nissan, the Japanese automaker.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Blogger] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Then there’s the statistic that 12% of companies will hire a full-time blogger in 2014. ” Holy cow! Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. ” That’s all.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blogger] Confessions of a Full-Time Blogger
    'A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Blogger] Blog your way into a book deal
    It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now. Your second step is to grow a community around the writing you’re doing on your blog.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Blogger] Book Review: The Social Employee
    Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Blogger] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. While few bloggers are currently using simple mind maps or charts as a form of visual content, it’s a highly effective way to explain complex ideas to your readers. It’s easier said than done, though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Blogger] 3 essential steps to build a powerful personal online brand
    To be a great blogger, put on your b h mittens Lessons on building a marketing and social media business. 'We live in such an amazing time! Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Ignite the brand. There are 2.1 Industry blogs?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Wednesday: On Wednesday, guest blogger David Hazeltine from Fiserv wrote Are Your Sales and Marketing Teams Playing Nicely Together? 'Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. In the marketing world, we worked hard to produce a new eBook. Let us know what you think! Actually, no, not exclusively.
  • ENGAGE  |  FRIDAY, FEBRUARY 28, 2014
    [Blogger] SXSW Interactive on Content
    The Internet has made everyone a blogger, and readers aren’t distinguishing between real journalism and the avalanche of content that is out there. 'SXSW —the country’s annual summit of interactive innovation and all-around social-nerding-out—is only a week away. So what’s in it for content marketers this year? Click to register here. Right?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger] Marketing Automation is Not Marketing Strategy
    Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. 'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. But it’s only a tool. This worries me. Stevens.
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger] 4 Sure-Fire Ways to Get More People to Share Your Content
    We might create a list of the top-50 bloggers in a given vertical—say, health care—and promote these individuals by encouraging our readers to leave our site ( gasp! 'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content. can’t tell you how many posts I’ve read that start this way. Well, sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger] The secret ingredient for successful small business blogging
    Small business bloggers have an opportunity to specialize and to develop their own small fan club. Small business bloggers might not be able to compete on content quantity and they might not be able to compete on quality either. They can gain readers because they love hearing the blogger’s voice. Everyone is pumping out content.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger] How Lego Goes Beyond a Movie to Market with Video
    In just three days, however, Lego released this awesome video from their Design team: Without ever mentioning the alleged leak which had bloggers and fans speculating just days before as to whether the set was even real, this video uncovers all of the mystery on Lego’s terms and showcases the beautiful product in a professional, exciting way.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blogger] Do You Make These Mistakes When Writing Content for the Web?
    Without question, one of the most common content writing mistakes I see newer bloggers make is failing to write good subheaders. 'There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Formatting your articles appropriately is key to success at business blogging. The “Wall of Text”. Tiny Text.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blogger] How to be useful, despite your smartphone addiction
    Brands Take Note: Bloggers are Journalists in the Eyes of the Law Winning NFL teams have winning social media strategies too. 'By Mars Dorian, {grow} Contributing Columnist. Here’s a secret. m an online illustrator / designer and work with clients from around the planet. Sometimes I feel like I’m the creative embodiment of the United Nations.
  • VISIONEDGE  |  TUESDAY, FEBRUARY 25, 2014
    [Blogger] Measuring Influencer Marketing
    Chris says, “The simplest answer is that public relations is about communicating your messages to and with members of the press (and some PR firms include bloggers as well) to spread information or news. 'Many marketing organizations today have an influencer marketing strategy. So how might we construct such a metric?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [Blogger] Persistence is fertile
    So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Blogger] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    Wednesday: On Wednesday, guest blogger Damian Davila of idaconcpts.com shared his advice for building a trusted network in his post, The Value of Connections for the Inside Sales Rep. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice!
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Blogger] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Italian security researchers recently found that one out of every ten Twitter followers is fake, while video blogger Derek Muller reports that a majority of the Facebook followers on his brand page generated by paid ads are bogus. This limits your reach to however many brand fans and followers you can generate. Coordinate Postings. nonprofi
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blogger] Top 10 Ways to Build Lasting Links in 2014
    And there are absolutely some fantastic, high-quality guest bloggers out there. Posting comments on blogs on those domains works, as well as praising the actual bloggers through your own blog post so that they take notice of you. Ask the People You Know Starting your link building efforts doesn’t have to be incredibly complicated.
<< 1 2 3 ... 41 42 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1