• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blogger] Learn to create effective content by putting it through the RITE test
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant. The answer is … kind of. Timely.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blogger] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Content marketing strategy: Start with questions, end with insights
    Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Here’s a trick to get you going.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Blogger] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. Maybe.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blogger] How to Build a Memorable Personal Brand on Twitter
    Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I want to give people a leg up and not just share the same super popular blog posts others were sharing,” she says. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. Check it out below.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Pause Your Holiday Playlist. It’s Time for Content Pros!
    But how does a content marketer stand apart from these hobby-bloggers? The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Why paying for content means pop-ups, whether you like it or not. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blogger] Case Study: Using influencers to quickly build an audience for your content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. The more broke I became the harder I worked. The results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blogger] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Blogger] Your marketing strategy is not a decision. It’s decided for you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! follower?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blogger] Adapting To The NEW Consumer With Better Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blogger] Do you have to be a great writer to be a great blogger?
    If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? By Mark Schaefer. Let’s be honest. Start.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blogger] What is the role of content marketing in an ad-free world?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. have not seen a newspaper ad in five years. Maybe longer. never listen to commercial radio.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blogger] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    New research reveals top blogging trends (33:00): In its third-annual survey, in which it queried more than 1,000 bloggers, Orbit Media finds evidence that blog posts are getting longer, are taking more time to produce, and are increasingly being supported with email and paid media techniques. This week’s show. election. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Blogger] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    There’s a space between those two models that bloggers can jump in the middle of. You can have bloggers who are truly specialists in their fields. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. You write a lot about the importance of strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Blogger] Voice from the trenches: Midway through writing a book
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. This has not been a plan. Here’s the problem I solve with my new book: To succeed in many careers today, there’s a huge advantage to being “known.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blogger] Cutting, pasting, and going to court. Know your copyright rights
    They then extract a settlement (typically costing several thousand dollars) from the unfortunate blogger, company, or agency that used the image. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Our job is to protect you from unknown risks. DO NOT USE IT.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] How To Get More Followers On Social Media With 30 Awesome Tips
    How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? How on earth do they do it? It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. Marketing - Publishers
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Blogger] Search + Social = Online Reputation Management
    I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. Millionaires, Google abhors a vacuum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] I love big blogs and I cannot lie.
    ” For a blogger, the easiest measure may be the number of shares and comments. The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. That’s a 26% increase from last year.   And   twice as many bloggers now spend six hours or more creating a single blog post.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blogger] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content.
  • ANNUITAS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Stop Wasting Time in Excel for Data Management- Focus on R
    The R-Bloggers website. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” How Do I Implement R?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Why working in marketing makes you bitchy
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Some of the highlights of the findings include: Marketers now work 45.9 hours. Exactly.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Blogger] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Top Marketing Blogs You Should Be Reading
    Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
  • READYPULSE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger] Using UGC to Strengthen Brand Engagement
    Influencer campaigns don’t work unless you do, so be sure to have a plan and structure in place before starting your influencer and blogger outreach. Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC. Build Community. Powerful Images.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Blogger] Today’s online influencers are wicked tough
    Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Blogger] How do I find time to create content? 25 Ideas!
    But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Let it sit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Blogger] Social media, technology and dirty politics
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is high political season in America and I could not help but observe how technology is changing the landscape in unexpected, and permanent ways.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] Drafting the Perfect Outreach Email to Your Influencers
    Sure, you can reach out on social, but composing a professional and concise email ask is more appropriate for established bloggers and social media influencers. Clear communication is important in all aspects of business, including your influencer marketing programs. Personalize the Content. Do you remember how it made you feel? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Early in my digital career, I’ve followed the paid advice of a famous blogger consultant who said I should stop drawing and focus on monetizing my blog instead … Bad advice I followed for almost half a year, until my intuition taught me better. By Mars Dorian, {grow} Contributing Columnist. Lesson 1: Don’t become the tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Blogger] Why traditional journalism and social influence are blurring
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. Or is there? Responsibility.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blogger] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road. #2: Identify influencers who share similar infographics. Send to influencers/bloggers who’ve shared your content in the past. Share infographic with the right bloggers and influencers. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] 15 Thought-provoking quotes about innovation and success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Kevin Kelly , futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. ” Kevin Kelly. ” Tien Tzuo.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blogger] Planning Social Media Content? Ask Yourself These 9 Questions
    But then, there are influencers -- people considered to be leaders and trendsetters in their respective niches (think: bloggers). It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. But how? What are they looking for? Too soon, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Blogger] Three Types of Goals and KPIs Needed for Social Media Analytics
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. And why? Start With Goals. Engagement. Conversion. Awareness.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] Ask and thou shalt receive
    I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions. And I agree. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Blogger] How to become an influencer (even if you’re a little guy!)
    There are so many Twitter chats for fashionistas, financiers, entrepreneurs, bloggers, travelers and more. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2016
    [Blogger] Why we create crap content: We’re afraid
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” Who is setting these industry expectations and rules?
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Blogger] A Simple Guide to Creating an Expert Roundup Post
    Your experts are likely going to be comprised of bloggers, marketers, or perhaps company executives. Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. Sounds easy, right? It is, well, as long as you have the right process. received a 53.8%
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Blogger] Facebook’s March to China, and 3 Other Stories You Should Read
    This week’s standout is a profile on the gossip blogger and personality Lainey. Here’s what you missed while you were realizing the internet isn’t nearly as stable as you thought … The New York Review of Books: They’ve Got You, Wherever You Are. Selected by Dillon Baker, associate editor.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Blogger] 6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
    Outreach – find bloggers who will benefit from sharing your infographic. The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Blogger] HR and social media: 7 Ways HR needs to act like marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Blogger] Earned-media micro-influencer marketing master class
    Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers). Bloggers are libertarian contrarians. My goal?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Blogger] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It helps you build a network of other bloggers and readers interested in your industry or topic area. There’s no upside for business bloggers. Hence, 1,000. Data quality.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 17, 2016
    [Blogger] Free Internet and Your Content Marketing Strategy: What Could Go Wrong?
    recent distributed denial-of-service (DDoS) attack on a leading security blogger’s website brought the domain down by overwhelming it with traffic generated by as many as one million IoT devices. Europe has bold plans to lead the rest of us into the future. With expanded Wi-Fi access comes the growing risk of security breaches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Blogger] Strategies to deal with losing readers through the newsfeed evolution
    In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Blogger] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. Each Mint team member had their own feature on the blog, and Mint persuaded numerous personal finance bloggers to contribute for free. Are you fully committed to your content marketing program?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 13, 2016
    [Blogger] Save this guide on how to moderate a panel discussion
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I’ve been asked to moderate many corporate and conference panels over the years and I’ve become pretty good at it. Look, we are all so busy.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Blogger] Micro-influencer marketing is the new long tail
    I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly. Ten years later, I am still at it in earnest. Candid Belle via Blog Post. via Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 10, 2016
    [Blogger] Five new content forms rocking the marketing airwaves
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. How cool would it be to actually play with objects in a video? Interactive stories.
  • KEO MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Blogger] 3 Blog Post Ideas to Add Variety to Your Content
    If you have built up your reputation as a blogger, your loyal readers will trust your opinions and will listen to what you have to say about new products that relate to your topic. Does your business have a blog? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 6, 2016
    [Blogger] How I get more stuff done than you: Focus
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. ” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve!
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Blogger] The Modern Nonprofit's Guide to SEO
    Don't overlook people who aren't yet part of your organization's family, such as bloggers who write about your industry and relevant online publications. Do some social listening to find bloggers and sites that are also using your keywords or talking about the same issues as your organization. SEO can be a funny thing. That's terrific.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Blogger] The Secret Ingredient to Effective B2B Content Marketing Performance
    Blogger Outreach & Communications. KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2016
    [Blogger] Four marketing mega trends nobody’s talking about
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Blogger] Will Snapchat snap?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. ” I have a concern about this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blogger] Economist Study: B2B leaders conflicted about content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] How to Make the Most of Your To-Do List: 7 Styles to Try
    One of them, my fellow marketing blogger Sophia Bernazzani , was kind enough to share a picture of hers: A Bullet Journal, Bernazzani explained to me, works for her, "because it easily lets me see my big-picture priorities and daily to-dos all in one place.". In my family, memory is an asset. It’s not that we’re senile. Source: Boston Globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] The One Thing That’s Better Than Knowing Your Customers
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Blogger] The business case for breaking the content marketing rules
    ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. But guess what?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blogger] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Luckily, hosting sites like WordPress and Blogger make it easy for the average Joe to make an attractive blog with minimal know-how. Now that you’ve identified some of the most common mistakes that the average blogger makes, you can take the necessary steps to correct them and make your blog stand above the rest. Blogs are hard work.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How To Increase Referral Traffic And Get More Leads
    Keep the target audience in mind while writing - Most blogs have strict guidelines in place for guest bloggers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic? But that’s not all!
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] Influencer Marketing: Get Up to Speed or Get Left Behind
    Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Influencer Marketing Matters. This holds especially true with younger generations.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] How to Make Your Job Descriptions More SEO-Friendly
    Guest Bloggers attracting top talent glassdoor how to make job postings SEO-friendly marketing for staffing agencies online job postings SEO tips for staffing firms SEO-friendly job postings[The following is a guest post provided by Glassdoor.]. How does that work? Here are 6 SEO tips to jumpstart your posting performance: 1. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger] The disconnect between social media popularity and business effectiveness
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. What is true? You find two posts.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Many organizations have legions of skilled bloggers among their ranks. Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content. Others know just how to navigate Twitter’s system of hashtags and mentions to […].
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] 20 Examples of Social Proof in Action
    86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). What Is Social Proof? It makes sense, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger] How to create a winning strategy with crappy content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good? Maybe they don’t have to be.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Blogger] 7 Ways to Create More Interesting Content for Your Blog
    The post segments into three different categories for three different personas (the minimalist, the serious blogger, and the entrepreneur blogger) and then offers specific resources for each, with some categories further segmented by company size. And one of the most reader-friendly, popular types of content is blog posts. Be curious.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blogger] Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content
    Rather than hiring “any old blogger,” Bushnell organized the publication around a team of experts with experience in health and wellness for people over 55. Harold, a burly 66-year-old man, was devastated when he lost his wife. Exhausted from depression, he could barely get out of bed, let alone run his business.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 13, 2016
    [Blogger] Punch hard through the entire campaign clear through to the final hours
    lucky seven years later one of their top-bananas remembered me and my agency’s amazing blogger outreach and influencer marketing skills and got back in touch. When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Mark my words. Don’t blow it! Guess what?! Like this post?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blogger] A Brief Timeline of the History of Blogging
    Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. The later part of the nineties saw an uprising in resources created just for bloggers. Blogger, c.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Blogger] 8 Strategies to stand out when you’re late to the content marketing game
    How many food bloggers are there out there?  20 bajillion. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Content budgets are soaring, content output is exploding. That is one crowded space!
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Blogger] See What Content Marketing Success Truly Looks Like
    Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Agency of the Year (fewer than 100 employees). Content Marketer of the Year. nsfavourites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Blogger] Is content swiping smart marketing or brand desperation?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Here’s a screen shot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blogger] Social media giants tighten their grip on small content producers
    year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Interested in becoming a pro author but can’t snap a traditional publisher? Go self-pub. He was right.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Blogger] Remember to market to your own influencer network
    Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually? Cheers, Chris.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Blogger] Does every business need content marketing? A reality check.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? This is the real world. Business is hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2016
    [Blogger] A thought exercise on social media and critical thinking
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 1, 2016
    [Blogger] Success may mean staying true to what you know is true
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. We could have been the first Groupon!
  • BIZNOLOGY  |  TUESDAY, AUGUST 30, 2016
    [Blogger] Biznology’s best info on influencer marketing
    Take your bloggers and social media influencers to lunch. ways to use bloggers in your content marketing strategy. I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. “How dare you?” Enjoy ! Like this post?
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Blogger] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Blogger] 20 Ideas to super-charge your social media network
    In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer. Most businesses are starting to understand the content part. MAKE it happen.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Blogger] ScribbleLive Spark: Automate Content Research with Watchlists
    If you were interested in studying the automotive market, for example, you may have a watchlist for automotive bloggers, and another for automotive business leaders, or potentially automotive analysts. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Blogger] Why it’s a very good sign that people don’t read your content
    And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] 5 Lessons Brands Can Learn From Gawker
    Connection was transformed into attention, while the authenticity of the personal blogger’s voice became a performance of authenticity, which was almost as gratifying for the writer, and more fun. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In his article " How to go from one Facebook ad to $197 in less than 60 seconds " blogger Bryan Harris took this one step further and combined a PDF version of the article along with 5 links that weren’t in the original post - people only got these bonuses when they subscribed. The ultimate guide to housetraining a puppy. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger] A reasonable plan to scale content marketing efforts
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? Hopefully, it helps you too. Scale Content Marketing With A Solid Foundation.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Blogger] What is Affiliate Marketing & How Does It Work?
    Whenever I publish my income report or share how I earn money with my blog, I often use the term “affiliate marketing” Bloggers and internet marketers who have been into online marketing for years are familiar with affiliate marketing, and with the fact that it is the most lucrative way to earn money online. Cognitive Technology
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Blogger] It’s normal to be bad before you’re good
    ” You’re your own barrier to entry:   all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first. attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? Like this post?
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Blogger] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    for example, Moye sources 75 percent of his freelancers from the Contently talent network, where local journalists and bloggers create their own beat within Journey guidelines. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Blogger] 5 Data Futurists to Follow on Medium Right Now
    Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes. Data is everywhere , and with that ubiquity comes the abundance of opinions.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger] What’s the role of a content strategist?
    So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles. What is their media preferences do they prefer? Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Blogger] The reality of online influence and the only thing that matters
    Yet, in our conversation he admitted that he had no idea where I had worked for most of my life, what I did, or what I had achieved before I was a blogger. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. No emails.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Blogger] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Newspaper writing was constrained and dry, but bloggers wrote in a way that made me want to become their friends. Here’s what you missed while you spent all day listening to Frank Ocean’s new visual album like an addict getting a fix… The Ringer: The Mainstreaming of #BlackLivesMatter. The Awl: Wheel of Fortune.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Blogger] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    12 Blogging Mistakes Most Beginner Bloggers Make. 12 Blogging Mistakes Most Beginner Bloggers Make. If you’re just beginning as a blogger and are starting to realize that it’s more tough than you thought, don’t fret. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Want a Better Customer Experience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Blogger] Are you unknowingly supporting hate speech?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? It’s not much of a jest.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Blogger] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 20% of bloggers never check their blog analytics. __ is rated as [Best/Worst/Most] + [Noun]. Example: So you’re a blogger?
<< 1 2 3 ... 44 45 >>