Marketing Interactions

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? For a download, did they click the link and download the resource when you sent it?