Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. In 2004 I had been working online for 5 years, doing okay, but not really.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

JUNE 12, 2014

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

OCTOBER 22, 2014

Have you created a list of your top 10 blogs? It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Engage with other blog authors, build relationships. Digital Sherpa.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You still have to string together sentences so your blog post is compelling, clear, and creative.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

JANUARY 21, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

OCTOBER 30, 2014

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. However, it ended up working in my favor. What’s your back-story? I can help.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. To use myself as an example, you’ll notice on the bottom right side of this blog there’s a graphic image to download Content Marketing with Blogs , a free ebook. So offer generous information anyone can have.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

APRIL 17, 2013

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

MARCH 5, 2015

How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. These types of projects can easily turn into a blog post: Emails. Sound familiar?

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

SEPTEMBER 10, 2014

If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. It’s still a fairly open marketplace for your expertise.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

SEPTEMBER 23, 2015

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps. Does this happen to you?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. What about you and your blog? Here are some other objections I hear from my blog consulting clients about outsourcing to ghost writers, along with my responses: Good writers are hard to find. There are many who need work.). Quality content is expensive.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

NOVEMBER 13, 2013

Quality blog posts are key to your business getting found on the Web. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? What is quality content?

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Provide leadership coaching insights for your work. Whats Best?" This newsletter includes insights gathered from all the business books I read. Sign up to receive BizBook Nuggets.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. Let me know how it works for you: connect with me on LinkedIn.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. What do you think?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Blog writing with a conversational tone is good for connecting with people, for sure.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

SEPTEMBER 16, 2015

But I’m having trouble with my blog writing. So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process. As I mentioned in my last blog post , Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation.

Blogger 100

Blogger Tips Creativity Relevance 100

Writing on the Web

SEPTEMBER 24, 2014

Quality blog posts are key to your business getting found on the Web. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. In the Hubspot blog post, “ Memes vs. Many of their success tactics can be replicated on your own business blog.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison: My business needs a good website/ blog to look professional. What’s your message?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. This works, but it’s a lot of work. The ABC’s of Great Blogging. Content rules!” ~ Ann Handley and C.C.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

APRIL 4, 2014

looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I It must have been the coffee.

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

JANUARY 25, 2014

How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Don’t plan to write all 17 blogs you need for the month in one day. Are you easily distracted?

Tips 100

Tips Blogger Small Business Marketing Planning 100

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. And a good blog has fresh content at a minimum once or twice a week.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

OCTOBER 15, 2014

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100